Lin Fan recognized the development ideas and strategic thinking of "Kebiduo", but also retained some of his own views, it should be said that the reason why the business of the "Kebiduo" supermarket store where he is located, also known as "Kebiduo" Jing'an store, is so hot is related to the fact that this store is the first supermarket store in Qing Province, and it is very difficult to open a store in the later stage to achieve the quality of this store.

Now many business predators have seen the boom in supermarket business, ready to come in to get a vote, plus these foreign super supermarket chains with rich operating experience and strong financial support will also enter Zhonghai one after another, then the customer group will inevitably be diverted, a monopoly into a hundred schools of thought, and the newly opened store wants to reach the number of visitors to the first store, don't even think about it.

And with the intensification of competition, the requirements for store site selection, service management, and commodity display are getting higher and higher, and the negligence of one link may lose all the plates, because of this, Lin Fan expressed great interest in the comprehensive cooperation proposed by Shi Kehua, but did not give a positive answer.

Shi Kehua is still a little disappointed in Lin Fan's attitude, but he is a person who has experienced ups and downs in the business circle and is well-informed, and his disappointment is only because there is a question mark over whether he can fully cooperate with "Yaxi" in the future, but he is extremely appreciative of Lin Fan's attitude towards doing things. You can't be emotional.

I believe that as long as the number of customers in the supermarket is enough to support the demand for "Yaxi" to open a store, Lin Fan will not refuse the opportunity to open a store.

"Mr. Lin, the cooperation of the Jing'an store, you see?"

Shi Kehua has full confidence in the Jing'an store of "Kebiduo" supermarket, Lin Fan will not refuse to cooperate with him, there are gold shops everywhere, how many merchants come to beg grandpa to tell grandma that they want to come in and open a store.

Lin Fan is naturally very satisfied with this supermarket store, but he did not immediately say that for a brand, when opening a store, not only profit is considered, but also brand status, for example, "Yaxi" opens a store in eLong Department Store, it must be the best location, just to tell consumers that I am the first brand here.

The same is true for supermarket stores, a position that conforms to his brand status is very important to Lin Fan, if it does not match his own position, even if he makes money, he will not open, because once you compromise and choose a worse position, then when you negotiate other properties in the future, other Party A will not give you enough attention, you can choose a worse position in "Kebiduo", you can choose a worse position in other similar supermarket stores. In the long run, the influence of the brand will naturally be weakened. Once the brand influence is weakened, it will undoubtedly lose the initiative in the negotiation with Party A, and it will be very passive in choosing the location and negotiating the conditions of cooperation.

"I don't know if Mr. Shi is going to comprehensively adjust the brand in the shopping street this time, or upgrade it partially."

Shi Kehua said: "Many of the people in the field are old customers, not because they have to do it, and they don't want to move them, this time it is still a small range of adjustments, hoping to introduce some representative brands, such as 'Yaxi'." ”

Lin Fan smiled and said, "Can you take a look at the position that Mr. Shi arranged for us?" ”

Shi Kehua took out a drawing from the folder and said to Lin Fan and Wang Ping: "Two of you, please see, this is the current floor brand layout map of the supermarket shopping street." ”

Lin Fan and Wang Ping probed over, followed the direction of Shi Kehua's finger, listened to his introduction, and compared the drawings to observe the flow of people.

"This adjustment, these positions can come out, here, here, and here," Shi Kehua said, picking up the pen and marking the places that could be adjusted.

Lin Fan looked at it carefully twice before sitting up straight.

Shi Kehua asked: "Mr. Lin, which of these positions do you like?" ”

Lin Fan shook his head and said, "These positions are not suitable. ”

Shi Kehua and Wang Ping were very surprised when they heard this, there was no one he could see in so many locations, especially two places located next to the elevator entrance of the supermarket, where all guests entering the supermarket must pass.

Shi Kehua frowned and said: "Mr. Lin, these locations are not bad, now the original merchants in these locations have made a lot of money, in order to enhance the brand, I adjusted them out this time, but I offended a large number of people." ”

"For example, here, the flow of customers is very large, and everyone who enters our supermarket has to pass through"

What Shi Kehua asked was also what Wang Ping wanted to ask, and she didn't understand why Lin Fan couldn't even look down on the place where the flow of people was most concentrated, she held her breath and listened to Lin Fan intently, unwilling to miss even a word.

Lin Fan said: "When opening a store in a supermarket, I always choose a store located at the exit of the supermarket. Although the import place has a large flow of customers, but these customers are not willing to buy goods in the shopping street, because they need to store bags when entering the supermarket, and it is very troublesome to buy things and then store them in the lockers, so most customers like to go to the supermarket and then go to the shopping street to buy things, so that the location at the exit of the supermarket is much better than the place of import, although it seems that the passenger flow passing through the door is about the same, but both the entry rate and the transaction rate are far from the same. ”

When Wang Ping heard him say this, he suddenly realized that Lin Fan's words could be easily understood, thinking about it, this is indeed the truth, when he went to the supermarket to shop, didn't he also go to the store first? Because of the problem of storing bags, they will not buy goods in the shopping street first, but after coming out of the supermarket, they will enter the shopping street to choose, but in this way, the location of the import is not on the moving line after coming out of the supermarket, and very few customers will go to the import to choose the goods, unless there are customers who are shopping for a purpose.

As soon as Lin Fan finished speaking, Shi Kehua knew Lin Fan's thoughts, he was going to choose the place where the passenger flow at the exit of the supermarket must pass. He silently picked up the floor plan, pondering over and over again which shops could be adjusted in this area that Lin Fan valued.

Lin Fan shook his head, he knew Shi Kehua's embarrassment, and the merchants in the best location would definitely not want to go. Cutting off people's financial paths, like killing parents, if you forcibly adjust the position of others, there is no difference from a knife in the head, but in business, sometimes you can't consider human feelings, any game has its own rules of the game, and in the shopping mall, survival of the fittest is also a kind of game rules.

If the shopping mall wants to develop, it is always inevitable to constantly wave the knife at the original merchants, which is also a strong man who breaks his wrist and has to do it as a last resort.

Lin Fan interrupted Shi Kehua's contemplation, pointed to the location on the map and said, "Mr. Shi, I want this position." ”