Chapter 220: It's too ruthless

Zhang Xing and Wang Ziqing were moved, Li Dahai provided this group of data, just looking at the number of stores is not enough, the three people sitting Wang Ziqing did not mention, because he is running a shoe city, and does not develop franchises, and his single store business area is very large, compared with "Yaxi" naturally can not look at the number of business stores, but to compare the total business area.

At present, Zhang Xing's "Longteng clothing" has achieved 30 direct stores in the province, more than 100 franchise stores, and Li Dahai's "S horse" by the influence of domestic leisure in recent years, has achieved 20 direct stores in Qing Province, more than 120 franchise stores, and single-point sales are far beyond the "Longteng clothing", of course, one is its own brand, one is to join, the gross profit margin is a gap, and Zhang Xing's "Longteng clothing" It is not limited to the scope of Qing Province, other provinces have now expanded their business, and the development is not bad.

It can be said that if it is compared with the scale of the store, "Sifan Commerce" is still far worse than a few bigwigs here, but the single-point sales and profitability of "Yaxi" simply blinded the eyes of several people here, and the store that can exceed 100,000 per month is definitely a good store and a profitable store, but the average single-point performance of "Yaxi" is 1.1 million/month data, which always makes people feel like a dream, Zhang Xingdu almost couldn't help but ask Li Dahai if he was mistaken, or Li Dahai's statistics "Yaxi" Is sales calculated in yen?

Don't look at Zhang Xing and Li Dahai's store scale and brand market share are already very high, but how much profitability can they make in a month? There are only a handful of direct stores with a monthly profit of more than 50,000, and the franchise store is just to earn the difference, and the gross profit margin is about 15-20%, even if it is 20 million / month, there is only a monthly profit of 300-4 million, not to mention that neither of them has yet achieved this market size.

As for "Yaxi", it only opened 6 stores, and its profitability is almost comparable to the scale of 100 stores in Zhang Xing or Li Dahai, is this a miracle or a demon? The three of them gave a two-word evaluation to the operator of "Yaxi" at the same time in their hearts: "Perverted!" ”

In fact, Li Dahai's statistics are not accurate, first of all, the monthly single point of the "Yaxi" Zhonghai Pedestrian Street store is more than 2.3 million / month, such a street shop once it is a big promotion, the explosive power is very strong, and the results of several promotional activities have been done before, and the daily single point of breaking through 500,000 can prove all this, according to the current situation Extended to the whole year, the monthly single point of the "Yaxi" Zhonghai Pedestrian Street store can reach at least 2.6 million / month, and the gross profit margin can also be guaranteed to be about 60%; The "Kebiduo" supermarket and the stores on Feilong Road, from the analysis of the data since the opening, are basically all rising week-on-week, and it is foreseeable that at the end of the year or the next year, the store's same-store growth rate will be at least 15%.

"I really want to meet the helm of 'Sifan Trading', there has never been a business operator who has been so interested in me!" , Zhang Wu said solemnly.

Li Dahai laughed at himself: "You usually say that my Lao Li is a legend in the retail industry of China Shipping, it seems that my legend has not yet begun, and it is about to be ended!" ”

Wang Ziqing said: "Lao Li, don't be discouraged, I think as long as we have obtained" urban mood "business authorization, we will not be worse than" Si Fan Trade ", their current layout of the business district we all have resources to enter, but also have the whole province of the faΓ§ade resources, "Si Fan Trade" is a company that has just developed a few months, in terms of resources and contacts, we can kill them in seconds, so we don't have to always grow the ambition of others, and destroy their own prestige! ”

Zhang Xing said on the side: "What Lao Wang said is, go and talk to the headquarters of 'Urban Mood', take down the brand, I will separate this store on my pedestrian street from 80 square meters, do the first store, look at the business situation, and definitely open a second store in Zhonghai Pedestrian Street during the year, and at the same time mobilize the current 'Longteng clothing' and 'S horse' to join the customers, in various prefecture-level cities and counties to open 'urban mood' franchise stores, quickly occupy the market, in a short period of time let our brand market share rank first in the province, by that time' Yaxi's is no longer afraid! ”

Li Dahai said with a wry smile: "This is to listen to another set of data I provide, it is understood that at present, the customers in each county are queuing up to join the" Yaxi "can form a strengthened group, it is said that basically all the county franchise customers have been determined, and there are still some blank markets that are not without customers willing to join, or the store locations provided by the customers 'Sifan Commerce' do not look down on and are not approved!" ”

Zhang Xing and Wang Ziqing looked at each other. "Moving so fast? Are the joining conditions very superior? No franchise fee or no deposit? ”

Li Dahai sighed and said: "No hair, each household collects a franchise deposit of 1 million, so far" Sifan Trade "has collected a deposit of nearly 50 million, with this money, " Sifan Trade " can make great strides forward, and the financial problem has been solved!" ”

No way! Wang Ziqing, who has always been gloomy, actually burst into a foul language, but Li Dahai and Zhang Xing were not surprised, this data is really scary, and the speed of "Sifan Commerce" is simply outrageous.

Zhang Xing knew that Li Dahai must have something to do, but he still couldn't help but ask: "Charge a deposit of 1 million, and there are also people who are willing to pay, and there are so many people rushing to join?" ”

Li Dahai said with a wry smile: "Yes, not only yes, even several of my 'S horse' franchise customers have also joined 'Yaxi', damn, I made money with my brand, and I didn't want to open another branch, but I took the money I earned and paid a deposit to join 'Yaxi'." I was so angry that I asked them, and guess what? I really can't blame them, if it were me, I would also join 'Yaxi'. ”

The prince said in a gloomy voice: "Lao Li, don't sell Guanzi, let's talk about the key point directly, what method did 'Yaxi' use to make so many people willing to pay a high deposit, and the franchise development speed is so fast, we can follow suit." ”

Li Dahai shook his head and said: "It's not that I hit my morale, I really can't imitate this, they promise to give all the franchisees an annual gross profit of not less than 550,000, and they are responsible for making up for the shortcomings, do we dare?" They promise to give customers zero inventory, do we dare? ”

Zhang Xing and Wang Ziqing were once again shocked by Li Dahai's words. What is "Sifan Commerce" for? Are they really confident or are they going to use this to erect an industry standard and discourage their competitors? ”

Li Dahai sighed and said, "What I'm most worried about is that they have both, they have confidence, so they do it; They set an industry standard in this way, so that the later competitors are struggling, this is Yangmou, Hao Hao soup, we can not follow suit, can not avoid, come up with this franchise policy people are really ruthless, ruthless to themselves, but also ruthless to others! (To be continued.) )