I made an appointment with Zhang Wu, and took time in the past two days to meet and talk about the project on Songlin Road in detail, Zhang Wu couldn't wait, he had to come over in the afternoon, Lin Fan naturally couldn't refuse, and waited for Zhang Wu in the office in the afternoon.

Hanging up the phone, Lin Fan said to Xu Si: "In a month, how much money can we use?" ”

Xu Si carefully calculated: "At present, there are more than 10 million on the books, and the head office will pay a sum of 4 million in the past two days, and there will be no major expenses before the end of the month, and the current operating income of 4 stores is more than 5 million a month, which can basically offset this part of the expenses, but we are currently in the original plan to order 20 million in the autumn and winter on the basis of another 15 million, with a total order of 35 million, so that we will have to pay the head office 25 million in the second half of the year. This amount is expected to be paid 10 million at the end of next month and another 15 million by the end of September. If the franchise stores can all start business, then our capital return speed can fully support the expenses of these two payments, but I think it is not realistic, only 12 franchise customers have been identified, these are the fastest can be opened in early August, their share performance contribution in August will not exceed 3 million, deducting 35% of the customer should be deducted, then there is still about 2 million left, this month we have to draw 3 million from the liquidity to fill the gap. ”

Lin Fan has been listening carefully, Xu Si continued: "Although the payment to be paid in September is 15 million, the situation is basically the same as in August, because at the end of August and the beginning of September, there will be a number of franchise stores will open, and the performance contribution of these stores is expected to be between 400-5 million, so the funding gap this month will also be about 3 million, so it can be seen that our operating income in July and September is basically all given to the head office for ordering, if we want to withdraw funds, What can be used is the goods guarantee home of the franchised customers, each of which is 1 million. ”

Lin Fan smiled bitterly when he heard this: "This money is really not enough, I originally thought that we had passed the hurdle of tight funds, but now it seems that the more money there is, the more it is not enough." ”

Xu Si chuckled: "It must be enough for you to buy a pedestrian street shop, at the current speed of franchise business." In August, the development of another 30 franchisees is not a problem, and then the goods margin alone will increase by 30 million, which is not enough for you? ”

Lin Fan smiled bitterly and said, "It's really not enough." The Songlin Road Commercial Street project that I am ready to operate is about to be operated immediately, and the investment is very large, and the company's warehouse is obviously not enough now, once your autumn and winter goods arrive, the warehouse will burst immediately. Finding another warehouse is already a priority! ”

Xu Sidao: "The cost of the warehouse is not much, is it? What are you going to do on Pinewood Road? Open a store? ”

Lin Fan said: "If you rent a warehouse, the cost of one-time investment is naturally not large, but considering the future development, I am ready to buy a piece of land and build a logistics warehouse by myself, but at present, this plan can only be postponed later." ”

Xu Sidao: "The matter of buying land and building a house must be postponed, not only because the funds are not enough, but also because the time is not enough, and the new products will arrive in the autumn and winter soon." It's definitely too late to build a logistics warehouse now, so let's rent a big warehouse first, build a logistics warehouse, and start preparing after September. ”

Lin Fan said: "That's the only way, the matter of Songlin Road Commercial Street, I haven't had time to tell you, this idea is also what I have in the past two days, I have carefully studied this street, the traffic is very convenient, and there are many permanent residents around." The total per capita social consumption far exceeds that of other areas of Zhonghai City, where the customer base has a certain guarantee and a certain consumption capacity, and a commercial street is planned here. If it is operated properly, it will inevitably be a Feilong Road business district in the later stage, but what is the value of the shops in the Feilong Road business district now? ”

Xu Si listened and pondered, and when she heard Lin Fan's words, she carefully calculated that the current 40-square-meter shop on Feilong Road could be rented for 150,000 a month. If it is sold, it can be sold to close to 3 million, the shop that Lin Fan bought is a case, and it cannot be used as a reference basis, because the shop he bought did happen to happen, the original owner did not understand the current market, and in his impression, the price of Feilong Road business district was still stuck three years ago, but he did not know that with the rapid development of the retail industry in the past two years, the shops in the main business district have been growing by more than 20% every year, and some have even doubled in value.

Calculated in this way, the current commodity value of Feilong Road is about 75,000 yuan / flat, not to know, a shock, this Lin Fan earned nearly 7 million in Feilong Road, he bought a best quality store on Feilong Road, 150 square meters only used 3 million, what is the difference between this and pie in the sky.

Lin Fan continued: "If I am sure that the business district atmosphere and performance output of Songlin Road in 2-3 years will not be lower than that of Feilong Road, then it will not be difficult for the rent of shops on Songlin Road to reach the current level of Feilong Road in 3 years, right?" ”

Xu Siwen said, if it is really as Lin Fan said, the retail performance output is not lower than the current level of Feilong Road, then the rent is naturally not a problem with the current Feilong Road, because the current rent level of Feilong Road is not high, and there is still a lot of room for improvement. In general, one of the criteria for retailers to measure whether a store is healthy is called rent ratio, which means how much rent is the proportion of sales? If the rent is controlled below 25%, the store is considered a good store and a healthy store; If the rent is less than 20%, it is a good store. Lin Fan Feilong Road is using his own 100 square meters of shop, his estimated sales are 400,000 / month, and he can do 5 million a year, then Lin Fan's leasing capacity of this store is as high as 1.2 million / year, considering Lin Fan's current high gross profit, his leasing capacity can even reach 1.5 million / year, under this rent level, he can still guarantee a slight profit, which shows how much room for the future growth of shops in Feilong Road business district?

This is pushed to Zhonghai Pedestrian Street, "Yaxi" according to the current sales situation, the annual sales of a single store is more than 20 million, such a store, Lin Fan can lease 8 million / year, can guarantee no loss, of course, "Yaxi" because the current women's shoes competition is small, so his sales performance is a case, can not be used as a basis for evaluating the overall sales level of the pedestrian street, but with more and more businesses paying attention, there will be many large retail companies in the future will continue to open direct stores into Zhonghai Pedestrian Street, These brands are very strong in terms of brand influence and management capabilities, and it is not difficult to achieve 10 million/year sales. The answer is, of course, yes, not only to rise, but also to rise, the level of rent will rise to at least half of the businesses here are overwhelmed and unable to operate, so that new, powerful large companies have the opportunity to open shops here, and it can be expected that the rent will reach such a level. It is not difficult for a 100-square-meter store to rise to more than 3 million per year. (To be continued.) )

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