Sitting in the negotiation room of Yaoguang Department Store, Lin Fan and Zhou Xiaochuan were looking at each other, Zhou Xiaochuan was about 30 years old, tall with short hair, fair skin, sharp eyes, and at a glance, his temperament was not the same as that of Wu Xiaosong and others. The platform is different, the things you come into contact with are different, and the growth space you get is naturally different.

Wu Xiaosong deals with some local retailers, and there are not many powerful ones, and Zhou Xiaochuan With the help of a platform like Yaoguang Group, the dealers who can be looked at by him are basically domestic first-line brands, and even some international second-tier brands. But Zhou Xiaochuan can gain a firm foothold in Yaoguang Department Store at a young age, and his future is limitless, because in the department store industry to attract investment, brand resources are his biggest capital in the future, Zhou Xiaochuan's accumulated brand resources and contacts in Yaoguang Department Store, even if it is Tianfu, Wanrui Department Store's investment boss can not be compared, some international second-tier luxury goods to Tianfu, Wanrui is not looking down, but Yaoguang has to look up to it.

Zhou Xiaochuan also looked at Lin Fan opposite, for a brand like "Yaxi", Yaoguang may not pay much attention to it, but he will definitely understand that their Yaoguang has today's status, not because of their high posture, but because of their accumulation, thick precipitation, and a good knowledge of fashion brands is the basic requirement of Yaoguang Department Store for grassroots investment. 'Yaxi' is very well-known, but the positioning is somewhat bottomed, and it belongs to mass consumption, which is inconsistent with Yaoguang's current future strategy of focusing on competing department stores and luxury stores, so Yaoguang Department Store has little interest in it.

The two looked at each other for a split second, then both smiled formulaically, handed each other business cards, and then complimented each other a few more words.

Zhou Xiaochuan said: "'Yaxi' has developed well in the past two years! “

Zhou Xiaochuan's tone was a little condescending, and Lin Fan also knew that he was referring to the current development trend of "Yaxi" in the country.

Lin Fan nodded and said, "Well, after the brand positioning is established." The direction of development is clear, and the current annual growth rate may exceed 100%. ”

This speed is undoubtedly amazing, but Zhou Xiaochuan still has no change in color. Also, even if "Yaxi" is given another ten years, his total sales will only be half of the fat of Yaoguang Department Store. At present, the annual sales of this store in Zhonghai City of Yaoguang Department Store is nearly 2 billion, and the net profit is more than 300 million yuan, while this store in Zhonghai is not ranked among the top five stores in the Yaoguang Department Store system nationwide. What's more, Yaoguang Group also has a gold-absorbing project such as Yaoguang City Plaza, and I heard the general manager say that the current Yaoguang City Plaza project has a one-year rental income of 30 billion yuan, and this number is still rising! In the future, Yaoguang City Plaza's revenue contribution to the group will catch up with or even exceed that of Yaoguang Department Store, and in such a group, Zhou Xiaochuan naturally does not have much feeling about the number of 1 billion.

"At present, 'Yaxi' has just entered Qing Province, and the development momentum is good, can your company achieve a scale of 50 million by the end of the year?" , Zhou Xiaochuan asked this, and actually felt that he looked up to "Yaxi". A brand that has just entered Kyung Province, and the scale of 50 million in half a year can definitely be described as a miracle.

Lin Fan said lightly: "It is conservatively estimated that we should be able to achieve a scale of 100 million, but through our efforts, we should be able to do better!" ”

The scale of "Yaxi" over 1 billion a year did not attract Zhou Xiaochuan's attention, but the scale of "Sifan Commerce" can be done from zero to over 100 million in just half a year still shocked him, he is doing retail, naturally knows how difficult it is, he can't help but begin to pay attention to the one in front of him, to know the development of retail companies, expansion is the vanguard. Retail companies that can grow rapidly are definitely not weak in their expansion.

He didn't suspect that Lin Fan was lying to him, because there was no need at all, for Yaoguang, your total scale was 100 million. It doesn't matter if it's 100 million, even if you only have 1 million, it won't affect Yaoguang Department Store's judgment on cooperation.

"Your company can have such a leapfrog development is inseparable from having such outstanding talents as you." Zhou Xiaochuan complimented and unconsciously used honorifics.

Lin Fan said with a smile: "The development of an enterprise still depends on the team, and highlighting the individual is to erase the achievements of the entire collective, so I dare not take credit!" ”

The two half-jokingly chatted a few words. Before I knew it, I was getting closer, and the conversation was much more casual.

"It's approaching the end of the year, and the mall is going to have an adjustment plan again, right?" , Lin Fan pretended to be very casual and asked.

How smart Zhou Xiaochuan is, Lin Fan will never come to the mall for no reason, he has the intention of cooperating with the mall, although Lin Fan seems to ask casually at this moment, it is definitely his original intention to come this time.

Zhou Xiaochuan did not hide from him: "There will be a local adjustment this time, mainly because the mall has introduced international brands such as Gucci and Rolex, and the cosmetics area has been adjusted relatively large, Dior, IELTS Lauder, Chanel, and Sulwhasoo will all enter, and the overall grade of the mall will jump another notch." ”

Hearing this familiar name, Lin Fan knew that Yaoguang Department Store had made another effort, and the group headquarters had "decentralized" these big-name merchants to the second- and third-tier markets. The entry of these brands and the women's clothing area will also have a first-class adjustment, and the positioning of Yaoguang Department Store Zhonghai Pedestrian Street Store boutique department store has been fully formed.

In such a department store with big names, Lin Fan feels that "Yaxi" is somewhat similar to the feeling of primary school students entering Peking University, no wonder others don't pay attention to themselves, the gap is here, they want all international brands, and have a huge consumer base, and the positioning is high-end or even luxury, the gap is unreasonable.

Zhou Xiaochuan also talked about the adjustment plan of the shoe area, the side hall brand will introduce several international second-tier, belonging to the high-line brand, the unit price is between 3000-5000 yuan, such a pair of shoes can buy more than 10 pairs of "Yaxi", exaggeration, a pair of shoes can buy a square meter house in the best area of Zhonghai City.

In addition, in the mid-range grade, another sub-brand of the "Qianzi" group, "Milu", will also be stationed, "Milu" and "Qianzi" unit prices are about the same, the difference is that the shoes of "Qianzi" are versatile, all women can go in to find a pair of shoes that suit them, and "Milu" is different, more targeted, is a fashion shoe developed for the OL class, and the pertinence is relatively strong.

"Milu" took nearly a year, it has caused a great response across the country, and its sales have also increased at a rate of 10-20% month-on-month. (To be continued.) )