The pressure is unprecedented, but this does not hit Lin Fan's confidence, on the contrary, he is more motivated, from the moment he began to join the retail army and establish the idea of creating his own brand, he has already expected today, and he also knows that the strong opponents he will face in the future are by no means comparable to Zhang Ziming and others.

It can be said that from the bottom of his heart, Lin Fan has never paid attention to Zhang Ziming and them, what he is aiming at is those giants, predators, and he wants to challenge them in the shortest possible time.

"In this adjustment, does 'Yaxi' have any chance to enter?" , Lin Fan went straight to the point, and did not introduce his own brand and his own advantages, everyone understands people, they all know each other, and the demands of both sides are also very clear.

Lin Fan knew in his heart that even if "Yaxi" entered Yaoguang Department Store now, it would not be long before it would be the object of adjustment, and because Yaoguang Department Store was positioned as a boutique department store, the consumer groups here were basically elites, with high consumption power and exquisite dress, and it was impossible for "Yaxi" to make high sales in Yaoguang Department Store, and most of the consumers here would not buy shoes with a price of several hundred yuan.

The reason why he wants to enter here is completely for strategic needs, in order to establish a certain cooperative relationship with Yaoguang Department Store through such an opportunity, and later when Lin Fan's new brand was born, he will make full efforts to enter Yaoguang Department Store at all costs, establish a brand image in one fell swoop, and then expand rapidly to layout major local department stores across the country.

Zhou Xiaochuan said frankly: "There is an opportunity, but in the end, it is up to the group to decide, and I can only help you try to fight for it here!" ”

Lin Fan knew that what he said was the truth, otherwise he would not be ready to come over to visit their vice president of investment promotion, he nodded and said, "Thank you!" ”

Zhou Xiaochuan said: "You're welcome, in fact, you still have to find Mr. Xia in the end for this matter, he still has a certain right to speak there, a middle island position, with his face, he can still win for 'Yaxi'." ”

Zhou Xiaochuan directly positioned "Yaxi" as a Nakajima brand, and Lin Fan was not angry. Don't look at him being treated like an uncle in eLong Department Store, that's because his brand can be the king and hegemon in eLong Department Store, and he can get Yaoguang Department Store, where big names gather. They are all high-level products, and their own mass products are indeed only qualified to enter the island, and in terms of status, it is not much stronger than the status of "Lifus" in eLong Department Store.

Lin Fan smiled and said, "Mr. Xia has been busy today? ”

Zhou Xiaochuan said meaningfully: "Maybe I'm busy." ”

Maybe busy? As Zhou Xiaochuan's direct leader, he is in the same office area. The leader is not busy, he definitely has no reason not to know, he said this, undoubtedly telling Lin Fan euphemistically, Mr. Xia is not busy, he just doesn't want to see you.

Although Lin Fan was unhappy with that Mr. Xia in his heart, he also knew that the other party really didn't pay attention to his reasoning, so it was normal to hold back the anger in his heart, there was no way. People are under the roof and have to bow their heads, for the sake of the long-term interests in the future, what is this small setback in front of them.

said calmly: "Then I'll go and visit directly!" ”

Zhou Xiaochuan nodded, appreciating Lin Fan's quick response. Spread out the floor plan of the shopping mall, pointed to the location of the shoe area and said to Lin Fan: "At present, there are 16 side hall brands in the women's shoe area, 5 of which are high-line brands, and 11 are mid-to-high-end brands. It is also not suitable to be put together, and both will have a negative effect on each other. ”

Lin Fan nodded, Zhou Xiaochuan is a professional investment player, and it is very easy to communicate. Lin Fan studied for a long time, and also found that "Yaxi" does not have a side hall location in Yaoguang Department Store, and striving for a better middle island as much as possible is his biggest expectation at present!

"I suggest you can choose here, here, and several locations here. And then we go for it together. Zhou Xiaochuan pointed to the drawings.

Lin Fan stared at the floor plan and pondered, although the several locations pointed out by Zhou Xiaochuan are not the best islands, but they are not bad, close to the best islands, in fact, the best island brands are not more well-known than "Yaxi", but the key is that this brand is a sub-brand of an international second-tier brand in the field, and it is another operating brand of this brand in China. It was occupied by it as a matter of course, Lin Fan had nothing to do about it, he couldn't find any reason for the mall to give up the good cooperative relationship with that international brand, and take care of himself as a popular brand that would have less and less intersection with Yaoguang Department Store in the future.

Besides, this slightly worse Nakajima may not be able to give it to itself, God knows how many brand companies are trying to do public relations in order to enter Yaoguang Department Store.

"This drawing, you take a look at it first, find a chance to talk to Mr. Xia, if he nods and agrees to 'Yaxi' stationed, then the two of us will negotiate the terms of cooperation, what do you think?"

Lin Fan knew what Zhou Xiaochuan meant, this matter still needs to be decided by Mr. Xia, as long as Mr. Xia agrees, then I believe that there is no problem between the two parties in the negotiation of the following conditions, because Yaoguang Department Store is as strong as ever, and all the brands that intend to enter are ready to enter, including Lin Fan, the slightly harsher conditions are not unacceptable.

The cooperation with the shopping mall is like this, whoever is strong can take the initiative, and whoever takes the initiative can put forward conditions, and the passive party can either passively accept or give up, and there is no other choice.

After Zhou Xiaochuan left, Lin Fan sat alone in the negotiation room for a while, then got up and walked directly to Mr. Xia, Xia Xiang's office.

Xia Xiang is the vice president of Yaoguang Department Store Business Management Company, in charge of investment operations, although he has not yet achieved the position of the number one in Yaoguang Department Store, but he is definitely a well-known figure in the business circle, how many big brands have to respect him, worried that the waiting is not good, and when the contract is renewed next year, he will give you a raise or adjust you. has been praised a lot, and it is inevitable that he will be a little arrogant, so for a popular brand like "Yaxi", he doesn't look at it at all, isn't it just a small brand? Where is it worthy of his personal reception.

When Lin Fan arrived in front of his office, Xia Xiang was leaning back on a chair, with earplugs in his ears, and clicking on the computer with a mouse, looking like he was watching a movie or listening to music, where was the front desk lady saying that she was in a meeting.

Xia Xiang's assistant was sitting outside Xia Xiang's door, and when he saw Lin Fan, he hurriedly got up and said, "Is there something wrong with Mr." ”

Lin Fan pointed to the inside and said, "I'm here to visit Mr. Xia, don't bother you, I'll go in directly!" (To be continued.) )