427 Turning enemies into friends

As soon as Tang Di gave an order, the Information Department and the Advertising Department began to call outside at the same time, and it took less than half a day to figure out the problem. It turned out that the target of Nandao's crime was really a bigwig in the household appliance industry, this person had set up a home appliance alliance by transferring five-blade fan patents to several manufacturers, and later supported two home appliance stores, and now these two stores have become the two giants in the domestic home appliance retail industry. This person's name is Lin Zhenhua.

"Lin Zhenhua!" Tang Di only felt a little confused. His memory is still good, I remember that a few months ago, I specially instructed reporter Luo Shu to do a special report on Lin Zhenhua, the name of this report is "Surname Capital or Surname Society, what does the Lin Zhenhua phenomenon show".

Tang Di is also very clear about the follow-up impact of this report, and he knows that Lin Zhenhua was suspended because of this report. The Jiangnan Provincial Government also sent a special letter to the Southern Economic Tribune explaining the matter, and said that they would conduct further in-depth investigation into Lin Zhenhua's situation, and at the same time thanked the Southern Economic Tribune for its supervision of the work of Jiangnan Province.

Nandao can often receive this kind of letter from various units, as long as it exposes a certain place or a certain unit, the other party will definitely send a letter, indicating an attitude, this attitude shows that the other party is afraid of Nandao and admitted. After receiving such a letter, Nandao can generally stop it.

In Tang Di's mind, Lin Zhenhua is just a victim. The reason for choosing Lin Zhenhua to go under surgery is that he is famous, and it is easier to attract attention if he hits him. After Lin Zhenhua was suspended, Tang Di did not follow up on this matter, and he did not think that Lin Zhenhua could pose any threat to Nandao. What is a journalist, that's the uncrowned king! Who would dare to compete with the king?

However, Lin Zhenhua actually made a move, and as soon as he made a move, he directly hit Nandao's seven inches. If Tang Di is still afraid, what he is most afraid of is the loss of advertising. Lin Zhenhua took a fancy to this point, and used his influence on the two hypermarkets of Jiankang Household Appliances and Daxiong Household Appliances to ask them to put pressure on home appliance manufacturers and stop advertising on Nandao. In just one day, the more than 30 million advertising fees that were initialed before flowed to only 8 million, as Sun Xing said, if the remaining advertisers know that the big brands have withdrawn, it is estimated that they will also withdraw.

"Mr. Tang, I have inquired, it is the boss of Daxiong Household Appliances and Jiankang Household Appliances who called the home appliance manufacturers respectively and asked them to remove the advertisements on Nandao. Any one of these two home appliance stores is a deterrent for home appliance manufacturers, let alone two joining forces. The CEOs of several home appliance manufacturers have a good relationship with me, and they told me privately that unless we can settle these two home appliance stores, they will never dare to disobey the requirements of these two stores. Sun Xing said to Tang Di.

"It's so rampant!" Tang Di said angrily, "Where is this store, they are bullies who bully the market." With such monopolies, it is no wonder that the economic development of our country cannot be developed. ”

Sun Xingdao: "According to the home appliance manufacturers, Jiankang Household Appliances and Daxiong Household Appliances are usually very good to them, and their attitudes are very equal. This is the first time they have made such an excessive request, so it is difficult for everyone not to agree. You also know, for home appliance manufacturers, advertising is the same everywhere, why do they offend these two stores for our Nandao? ”

"It's so vicious! This Lin Zhenhua is really vicious! Tang Di muttered.

Lin Zhenhua chose the home appliance industry to start, and he really found the best entry point. In that era, real estate, automobiles, medicines, milk and other later generations of advertising have not yet appeared, and home appliances are almost the industry with the highest advertising amount. If a media is collectively blocked by the home appliance industry, it will not be far from shutting down, unless it is willing to live a bitter life with little soup and little water.

Tang Di casually chose Lin Zhenhua as the target of the attack, and unintentionally provoked the leading brother in the home appliance industry, which was really unexpected by Tang Di. Now that Liangzi has been settled, and people have issued an order to chase and kill the rivers and lakes, can he only be killed by the neck?

"Mr. Tang, do you think we are picking a few home appliance manufacturers to knock and beat, kill chickens and monkeys, and force them to comply?" Sun Xing said with a bad idea. ,

Now things are no longer up to him, the manager of the advertising department, to control whether advertising can be brought back to life depends on the actions of the entire newspaper. In the past, when this kind of thing happened, they directly used negative reports to force the other party to give in, and if you didn't come up with millions of ads, I would keep making you stink. On the other hand, if you are interested and advertise immediately, then the smelly can become fragrant, and the black can also become white.

Tang Di shook his head and said, "This is not suitable. Home appliance manufacturers themselves were forced to stop our advertising, and they were also forced to helpless. If we attack them again, it will push the God of Wealth into the arms of others. If you don't get it right, not only will you not be able to recover the ads that have been lost, but the existing advertisers will also be scared away. ”

"What then?" Sun Xing asked.

"If you want to fight, let's fight the culprit directly, let's take Jiankang household appliances and Daxiong household appliances to knock it, what do you think?" Tang Di said gloomily, "There is a good subject matter right now, they pretend to be public and private, and use their monopoly position to force household appliance companies to stop advertising in a major newspaper, isn't this an underworld force?" ”

Sun Xing said: "Well, I'm a little unsure." Mr. Tang, you said that these two home appliance stores are doing so big, is there any force behind them? If we want to offend the forces behind them, I'm afraid it won't be something we can bear. ”

"You're right, let me ask." Tang Di said. After that, he meditated for a moment, and then dialed a long-distance call from Nanjing.

"Hey, Brother Chao, I'm Adi." Tang Di said affectionately on the phone.

On the other end of the phone, it was Tang Chao, who had harassed An Yan, and he and Tang Di were distant uncles and brothers. Tang Chao is no longer the deputy head of the district now, since the last incident, he has stopped in his career, and now there is a vice chairman of the CPPCC in the district, which cannot be compared with the actual deputy head of the district who had unlimited scenery back then.

Hearing the call from his uncle and brother, Tang Chao responded: "Oh, it turned out to be the editor-in-chief of Tang University, why did you remember to call me today?" ”

Tang Di didn't greet Tang Yu much, but asked directly to the topic: "Brother Chao, I want to ask you about something." That Jiankang home appliance store, is the headquarters in your district? ”

Hearing the words Jiankang household appliances, Tang Chao subconsciously felt trembling, the impression left back then was too deep, he was once bitten by a snake, and he was afraid of the well rope for ten years. He was surprised and asked, "yes, why are you asking this?" ”

"Brother Chao, I want to ask, is there any background behind it?" Tang Di asked.

Tang Chao knew Tang Di's work habits, so he asked rhetorically: "What, are you planning to expose it again?" ”

"That's what it means." Tang Di replied ambiguously.

Tang Chao sneered: "Ah Di, let me tell you, if someone else has this idea, I will persuade him to expose it, the more ruthless the exposure, the better, anyway, it is not me who is unlucky." However, you are my brother, and I can't harm you. Let me tell you, if you want to move Jiankang home appliances, first touch how many heads you have. ”

"So powerful?" Tang Di was taken aback, "Brother Chao, you wouldn't mean that it has a military background?" ”

"The military? What is the military? Tang Chao said, "Adi, I'm not afraid of your jokes, your brother and I are unlucky to fall on this Jiankang home appliance." I had a little skirmish with it back then, good guy, do you know who its beautiful boss brought out? ”

"Who?"

"Two members of the Central Commission for Discipline Inspection, one from the Ministry of Security, and a bigwig from our province, that is the master that even the governor dare not provoke, and I am killed at once. Recently, I also heard that they have found another partner, a female overseas Chinese from Myanmar, and the background is so hard that you can't imagine it. Tang Chao said with a few treasures.

Tang Chao was beaten by Chen Tian back then, and then he was threatened again, and there is still a psychological shadow to this day. Being able to use his psychological shadow to scare his cousin, who is usually overhead, and let him taste the taste of fear, made Tang Chao feel very happy. Isn't it said that if you divide one person's pain among two people, you will have half the pain. As for whether Tang Di is in pain, it is not within the scope of Tang Chao's consideration.

"Sizzle......" Tang Di was really frightened. Each of the reasons listed by Tang Chao can make his Southern Economic Tribune close. After getting this information, Tang Di was even a little lucky, he was glad that Lin Zhenhua only used the economic influence of Jiankang Household Appliances, and did not move the political forces behind it. If these political forces are moved out, Tang Di may lose more than advertising revenue. ,

"Mr. Tang, what did your friend say?" Sun Xing watched Tang Di be silent for a long time after putting down the phone, his face turned pale, and he couldn't help but ask cautiously.

"Say what! Say we're kicking the iron plate! Tang Di replied angrily.

Sun Xing understands the concept of iron plate, that is, an object with a very hard background. For such an object, Nandao's approach has always been to stay away. He offered advice: "Then, why don't we engage Lin Zhenhua directly?" ”

"it! If we do it again, we'll close the door! Tang Di said angrily, and after that, he said as if talking to himself: "I really can't see that this little Lin Zhenhua actually has such a hard network." It's no wonder, since he has a network, why didn't he take it out and use it, but instead let people remove him from his position? No, we have to stop now, we can't stalemate with him anymore. ”

Sun Xing didn't understand what Tang Di was saying, he asked, "Mr. Tang, what do you mean?" ”

Tang Di said: "Sun Xing, you immediately go and inquire where Lin Zhenhua is now, and see how to contact him." I'm going to talk to him on the phone right away...... No, I'm going to see him right away and make things clear to his face. ”

"What if he doesn't buy us?" Sun Xing asked.

"Whether you buy it or not is another matter, now we can't take care of advertising, let's protect ourselves first." Tang Di said, "We must make some gestures, and it is best to be able to reverse the impact." By the way, let's first send a letter back to Jiangnan Province, saying that there were serious inaccuracies in the last report, which was caused by the dereliction of duty of our front-line reporter, and we have dealt with this reporter seriously. ”

The report ...... It seems to be written by Luo Shu? Sun Xing reminded that he almost said that the report was instructed by Tang Di, and when the words came to his lips, he quickly changed the content.

Tang Di said: "That's right, it's Luo Shu, you go and talk to the Ministry of Information immediately, and expel Luo Shu immediately." The reason is that she violated the professional ethics of journalists, published fake news, and made customers empty. ”

"This ......" Sun Xing's heart couldn't bear it. Nandao This newspaper is not big, and the employees are very familiar with each other, Sun Xing knows that although Luo Shuqi is a little less experienced, he is honest in his usual work, and if he wants to say that he has written anything radical, it is also due to Tang Di's assignment. Now that something has happened, I kicked her out, which is really unreasonable.

"No way, this is a strong man's broken wrist, we must show Lin Zhenhua our attitude." Tang Di explained, "If we don't deal with Luo Shu, we can't prove that we are setting out to correct the impact of this matter. Think about it, Lin Zhenhua lost his official position because of this report, what is it for us to fire an employee? ”

Sun Xingdao: "Mr. Tang, does this Lin Zhenhua really have so much energy?" How do I think, his problem is still quite big, Luo Shu's report can't be said to be completely chasing after the wind, and the ownership of Hanhua Heavy Industries is indeed problematic. ”

Tang Di waved his hand and said, "Sun Xing, you are really too dull. Haven't you read some of the recent conversations of the central leadership? In particular, the old man recently instructed to publish a few comments in Shanghai. At the entire policy level, it seems that it will continue to be liberalized, and it is estimated that the issue of surnames and surnames will be liberalized soon. We are picking on Lin Zhenhua to make trouble, we are really looking in the wrong direction, if we don't correct it, we will make a political mistake. ”

"So that's it?" Sun Xing suddenly realized. For Nandao, the good and evil of a thing has always been judged by the situation. Half a year ago, the political situation in the whole country was inclined to oppose liberalization, and at that time it was very appropriate to question the surname and surname society. However, in the past six months, the tone of the central authorities has gradually shifted to deepening reform, and the issue of surnames and surnames is not so appropriate. No wonder Tang Di is in a hurry to kick out Luo Shu, this is a strategy to lose pawns and protect the car.

"Tell the Ministry of Information that we will immediately organize reporters to go to Jiangnan Province, focus on interviewing the achievements of Hanhua Heavy Industry, and prepare to publish a set of continuous reports, the name of which is called "The Mainstay of Supporting National Industry." Tang Di continued.

"Then what can we do in the advertising department?"

"In terms of advertising, we do a quarterly free advertisement for Hanhua Heavy Industries, and they will promote whatever they want. In short, the attitude should be sincere, and we must turn enemies into friends. Tang Di said.