After Wu Xiaosong sat down, Ye Shaofeng cleared his throat and said in a deep voice: "Everyone, you have been engaged in investment promotion work for a long time, and the shortest time among you has been nearly a year, I believe you have a certain understanding of the current situation of our group and the current situation of our competitors." ”

He glanced at everyone, and continued: "I believe everyone has seen that the past few years have been a period of rapid development of the department store industry, whether it is Tianfu, Wanrui, or our eLong have made great progress in the past few years. In the local department store of Zhonghai, some people rank us third, second only to Tianfu and Wanrui, which sounds good, but third, or the third place! ”

"But do you know how big the gap between the third and the first and second is? Who of you knows? ”

Everyone looked at each other and looked at each other, but they really didn't pay attention to these.

Ye Shaofeng looked at everyone's appearance in his eyes, sighed and said: "Let's use a set of numbers to explain, let's take 2002 as an example, the total turnover of Tianfu Department Store Group is 30 billion, and the total turnover of Wanrui Department Store Group is 26 billion, and we, I believe you all know, the total turnover of our group's five department stores last year was 8 billion, 8 billion, not as high as the turnover of one of their pedestrian street stores." ”

"Let's look at the profits, according to the information learned from reliable sources, Tianfu's total profit last year was 300 million, and Wanrui's total profit last year was 210 million, you remember, I'm talking about pure profit, not gross profit."

Everyone present took a breath of cool air, they really didn't expect Tianfu and Wanrui to be so strong now.

Ye Shaofeng sneered, and then said, "What about us, what was our total profit last year?" 15 million, you heard it right, it's 15 million, this is the gap between the third and the first and second, this is a difference of 20 times. ”

"How? Isn't it more vivid and intuitive to use numbers to reflect, and everyone can more clearly understand the gap? ”

Everyone is like a frosted eggplant, and it is really a comparison of goods to be thrown, and everyone usually brags about how the eLong Department Store Group is, doing 800 million business a year, what is second only to Tianfu and Wanrui, and now when I hear this set of data, I find that the so-called boasting that it belongs to the same echelon as Tianfu and Wanrui is really a big joke.

"Okay, I tell you these data, not to hit you and make you lose your fighting spirit, but I hope that everyone can be ashamed and brave, and work together to do the best and do better in this link of our investment promotion."

Everyone present expressed their stance that they must work hard, Wu Xiaosong's face was even more flushed, and his passion was high, so he almost didn't take an oath on the spot.

"Alright, everyone be quiet and listen to me!" Ye Shaofeng pressed down with both hands to stop everyone.

"As investment workers, we are the easiest people to contact the forefront of fashion, and we are also born with a keen sense of business, so we must have timely insight into the market and understand the brand dynamics, so that we can do our investment promotion work well."

"Let's talk about attracting investment, how to attract investment? What kind of business do you want to recruit? I believe we all understand that if we want to develop our department stores, we must continue to improve the brand grade, because with the improvement of consumers' spending power, with the improvement of their fashion, many brands in our previous shopping malls will be eliminated by the market, business is so cruel, when a brand is disliked by consumers, then you are destined to be abandoned, to be abandoned, our shopping malls can not consider the emotional factors to keep you, because this is not in line with the laws of the market, the end of the strong stay is that the shopping mall will end up together. In addition, what kind of merchants do we want to recruit, obviously, we need to recruit high efficiency, because the cooperation between department stores and suppliers is a form of joint venture deductions, only the supplier's sales are high, our income will be high. In view of the above situation, it is conceivable what our investment team wants to do, what we have to do is to continuously improve the brand grade, to introduce brands with high sales performance, of course, it is best to have both. ”

"What I said above is not only my Ye Shaofeng's thoughts, the group's leadership has already reached a consensus on this, when this form is severe, I hope you can keep up with the pace of the group and do your part."

"Wu Xiaosong!"

Hearing Ye Shaofeng's roll call, Wu Xiaosong hurriedly sat up straight, looked at Ye Tianlong with his eyes, and waited for his lecture.

"You've been working in our procurement and distribution center for a year, and the current business is still going well?"

Wu Xiaosong hurriedly replied: "I have been learning more from my colleagues and asking for more advice, and with the help of leaders and colleagues, the work is currently being carried out smoothly." ”

Ye Shaofeng said: "Well, yes, let me know from you, this year our group will comprehensively upgrade the existing brands in the mall, and the plan on the first floor will be readjusted, as the three categories with the highest contribution to performance, gold jewelry, cosmetics and women's shoes area, you have to take on the main tasks." ”

"Of course, the young and big ladies of the women's clothing department are also the focus of our adjustment this year, I hope you don't slack off!"

The investment managers should be one after another, exchange glances with each other, and secretly think that there seems to be a big move this year.

Ye Shaofeng's main focus is still on the first floor, as we all know, as a department store, the first floor must be a prime location, and the quality of the first floor directly determines the profitability of the entire shopping mall.

Looking at all fashion department stores and public department stores, the prime location on the first floor is basically given to gold jewelry, cosmetics, clocks and women's shoes, which makes some sense.

Of course, if it is a boutique department store, due to the high-end positioning, women's shoes are likely to be invited to the first or second floor; If it is a high-end department store, the best location is usually for luxury stores, and in terms of ping efficiency, women's shoes don't know where to be transferred, such as Yaoguang Department Store in Shanghai, where women's shoes are put on the seventh floor.

The topic is a bit far away, Wu Xiaosong heard Ye Shaofeng's words, and his heart was chuckled, thinking about some small brands in the women's shoe area in the venue, they usually pay tribute to themselves, do they really want to adjust them this time.

At the moment, he asked worriedly: "What does Mr. Ye mean, is it to comprehensively update the brand?" ”

Ye Shaofeng said: "If you can fully update it is the best, but to be honest, this is probably difficult to do, I ask you to at least replace the side hall brand, do you see how big the gap between the current side hall brand and Tianfu and Wanrui is?" Yaoguang doesn't need to compare, there is no way to compare. Come on, guys! ”