Chapter 725: Negotiation
In the last century, ZF's 8AT transmission, the reason why it was able to catch up with the 8AT transmission that surpassed Aisin Seiko, on the one hand, is because their 8AT transmission is indeed more advanced than Aisin's 8AT technology, and on the other hand, the reason is also very simple, that is, because of the strong support of a manufacturer.
And this manufacturer is BMW, and the relationship between BMW and ZF is like the relationship between Toyota and Aisin Seiko, and the relationship between the two is a close relationship of symbiosis and coexistence.
ZF was an independent manufacturer specializing in the production of automotive transmission systems, and later with BMW's capital injection, the relationship between the two companies has become closer, and even ZF has become a supplier of BMW's royal transmission parts.
In his last life, after ZF developed this 8AT transmission, his biggest buyer was of course BMW, and BMW's support for ZF's 8AT transmission could even be said to have spared no effort.
From BMW's 760LI to BMW's 1 Series, almost all of BMW's models use this ZF 8AT transmission.
It is also driven and promoted by luxury high-end brands such as BMW, many other high-end luxury brands have also begun to adopt ZF's 8AT transmission, Audi's A8 and Q5, Chrysler's new 300C, and even later Jaguar and Land Rover, have also joined the camp of ZF's 8AT with fuel consumption, which shows the influence of BMW's live advertising on ZF's 8AT.
But in this life, this 8AT, which was originally ZF, has become the 8AT of Huayang Power, and BMW, a company that is very sensitive to new technologies, will of course find the door of Huayang Power and want to cooperate with them.
After all, BMW, which is known for its highest-end technology, is impossible to ignore this technology in the hands of Huayang Power.
After Huayang Power announced this set of 8AT technology at the auto show on the same day, it seemed that it was calm on the surface. But they didn't know how much the announcement of their technology would shock other famous manufacturers, especially the German brands that are good at producing high-end luxury brands.
To know in the field of new technologies. It has always been what these major luxury brands in Germany are best at, and now Huayang Power has suddenly emerged in this field, and it is a big step ahead in the field of transmission, how can they not be shocked.
On the night after Huayang Power announced their latest invention of the 8AT transmission, BMW organized ZF and some of its own expert engineers in the field of transmissions to start a discussion, and the topic of discussion was. Can it scoop out a transmission of the same level that can compete with the 8AT transmission of Huayang Power in the short term?
However, after several days of discussion, the result is very unoptimistic, you must know that the current Huayang Power's 8AT transmission, but the engineers of ZF and BMW, after the 8AT transmission of Aisin Seiko was launched, a detailed analysis of the shortcomings of Aisin Seiko products. Then, combined with their own specialties and fuel-saving ideas, it took a total of two years to make a high-quality product.
One could even say. ZF's 8AT transmission, after the original scooped out in 2009, is a state-of-the-art transmission that can maintain its advantage in the market for at least five to six years.
But now that this transmission was born three years ahead of schedule, and it was born in the hands of their competitors, how can BMW not panic?
You must know that BMW has always advocated the concept of allowing drivers to fully control their cars and fully enjoy the fun of driving, and our BMW technology is the best in the world.
But who would have thought that at the Frankfurt Motor Show held at the door of this home, he was slapped twice in a row by Huayang Power. …,
Originally, it was given high hopes by BMW. I hope to challenge the latest generation of twin scroll single turbo turbines of Huayang Power in the field of turbocharged engines.
After that, Huayang Power gave itself a knife in the field of automobile transmission, which BMW is most proud of.
If it were according to the original idea, BMW should have hated Huayang Power to the bone. It is their challenge that not only threatens BMW's position in the high-end luxury car field, but also ruthlessly rolls BMW's face.
But their reaction is indeed fast enough, but it took just a few days to adjust their mentality, since our technology is not as good as yours now, then we will immediately come to the door to cooperate with you.
You must know that Huayang Power has recently been in the world in the field of automobiles, but after all, they have only been established for about four years, although they have grown very fast, but compared with the century-old BMW, they are not worse than BMW in terms of reputation or scale.
Jin Xiaoqiang is also very aware of this, and he is also very clear that BMW's strength, don't look at BMW is now coming to negotiate with him, it needs his own 8AT transmission technology, but if he doesn't agree, I'm afraid BMW will soon organize manpower and material resources and start to increase efforts to develop their 8AT transmission.
And with their strength and technology accumulation, if they are really serious, I am afraid that it will not take two years for them to scoop out a transmission that is on par with their own 8AT, or even ahead of them.
There is absolutely no doubt about this, so after learning that BMW wanted to negotiate with him and discuss cooperation, Jin Xiaoqiang did not hesitate too much and quickly agreed to BMW's request.
That night, after Jin Xiaoqiang attended the appreciation meeting organized by those domestic manufacturers, he hid back to the hotel where he was staying, and then gathered his team in Hong Kong to Frankfurt as quickly as possible, and everyone discussed countermeasures when negotiating with BMW.
The most important thing is, what do they want from BMW, BMW wants its own 8AT transmission, even turbochargers, these can be discussed, but the key is what do they want from BMW?
With such questions, Jin Xiaoqiang and his negotiation team discussed in the conference room for three days, and finally had a rough result, and then began negotiations with BMW.
The negotiations took place three days after the end of the Frankfurt Motor Show in a resort secretly contracted by BMW, just outside Frankfurt.
BMW is very serious, and this time it is Hemut, who is also the company's vice president, who has sent one of their company's executive directors. Punk, as well as a team of senior engineers from BMW, as well as a team of senior engineers from ZF, and a business negotiation team of 10 people, show that BMW attaches great importance to this negotiation with Huayang Power.
On the same day, when the negotiation team of Huayang Power led by Jin Xiaoqiang arrived at the resort, the two sides immediately got to the point after meeting and greetings, and it was obvious that BMW was very anxious about this negotiation.
Indeed, BMW's position in the market has become more and more stable in recent years, and in the competition with Mercedes-Benz, BMW will always be the second in the millennium.
However, BMW's strategy is undoubtedly more flexible than that of Mercedes-Benz, and with the rise of the Celestial Automobile consumer market in recent days, the success of BMW's joint venture strategy in China has also allowed BMW to quickly embark on the road of catching up with Mercedes-Benz. …,
And in order to meet the needs of consumers of different levels, BMW also put down the aristocratic figure early, began to develop different levels of models, from the original only luxury 7 series, developed the later 5 series, 3 series, and even recently made a 1 series, and in the field of sports luxury models M series, they are also constantly making breakthroughs, and the market share is also increasing.
This is undoubtedly much better than another old aristocratic Mercedes-Benz, and the reason why they reacted so quickly this time is also due to the influence of their flexible market policies for so many years.
"Alright! Mr. Jin, let's get straight to the point, this time we found you Huayang Power on behalf of BMW, our conditions are very simple, that is, we hope to reach a long-term strategic partnership with Huayang Power, our joint venture factory in the Celestial Empire and your company's headquarters are located in the same city, so we have every reason to reach a closer cooperative relationship. ”
As soon as the old guy Hemut came up, he began to get close to Jin Xiaoqiang, and Jin Xiaoqiang knew from his historical investigation that this old guy had served as the president of BMW Greater China and the president of South Africa, etc., so when dealing with the people of the Celestial Empire, this old guy is very set.
"Well, for the old-timers in the automotive industry like BMW, we at Huayang Power are quite respectful, and we, as a new company, are of course willing to form a long-term and stable cooperative relationship with you."
Who wouldn't say beautiful things, Jin Xiaoqiang began to play Tai Chi with Hemut.
After all, this is the first time that the two sides have dealt with each other, Jin Xiaoqiang and Huayang Power's attitude is very humble, and BMW's attitude is also very peaceful, and what they say is that Huayang Power is a partner of the same level, but their faint sense of aristocratic superiority revealed from their bones still makes Jin Xiaoqiang, a grassroots, feel very uncomfortable.
What's the matter, what a cow, after getting to the point later, Lao Tzu will definitely want you to look good, Jin Xiaoqiang muttered to himself in his heart, but he also knew that this negotiation was destined to be a long-term and arduous training. (To be continued.) If you like this work, you are welcome to (.) to vote for recommendation, monthly pass, your support is my biggest motivation. )