Chapter 343: The First Overseas Dealer General
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Reaching a preliminary cooperation intention is only the first step, the most important thing is to go through a specific and accurate accounting, and give GM a final price code, after GM has made a comprehensive measurement, if you feel that you can do, then sign a real cooperation contract, and then Dongchen can hand over a part of the models to GM to OEM production.
However, Zhang Wenhao's heart is also like a mirror, the only models he can license to GM OEM are the S1 and S2 of the sedan S series, the C1 and C2 of the C series of off-road vehicles, and the P1 and P2 of the P series of pickup trucks and the M1 and M2 of MPV multi-purpose vehicles, and he will never authorize GM to produce engines.
The engine is the biggest core technology of Dongchen, and the engine material of Dongchen is a new type of aluminum alloy, which cannot be arbitrarily authorized to be produced abroad, even if Dongchen authorizes GM to produce the engine at that time, the material must also be exported from China.
As for the transmission system and gearbox, it is also based on Dongchen's own steel alloy for manufacturing, so this link is the same as the engine, either pure export, or Dongchen will take over their production line and produce it themselves.
The four-wheel drive system and suspension are not so secret, although the four-wheel drive system of Dongchen is extremely powerful, but the main core is the accurate calculation and distribution from the central control computer, which Dongchen is not afraid of outsiders can imitate, and the interactive system is even simpler, it is a set of motherboards and chips, and the most important thing is that the program prepared by Xiao Er and the invincible server instruction library.
On the day after returning to China, GM took the lead in issuing a news message, announcing that it had reached a preliminary cooperation intention with Dongchen, and after the cooperation was finalized, most of Dongchen's models would be produced in the United States.
Out of courtesy, Dongchen also issued an announcement with basically the same content, in order to give Carter some comfort, so as not to make others feel that he was shouting poorly, and when Dongchen also confirmed the news, the world automobile industry set off another turmoil.
Let's ask, who in the same industry can not be afraid? Although GM's operation has not been good in recent years, however, the emaciated camel is bigger than a horse, and there is no doubt that this company has an annual production capacity of more than 10 million.
European auto companies, originally thought that Dongchen would focus on the US market and would not have enough energy to cover the local market in a short period of time, but when it was so stirred up by GM, things were not so clear and clear, and Dongchen may even have the ability to deliver millions of vehicles to the EU market every year in a few months, Nima! The European Union's market has been bad in recent years, and another ferocious carnivore has come, isn't this killing other companies?
But the EU is not North Korea, they must follow the import and export regulations of the World Trade Organization, and there is no reason to refuse trade between member companies and their own countries.
Europe is in an economic downturn, the more this is the case, the more people need more energy-saving, more economical products to reduce daily expenses, for example, European taxi drivers have long been looking forward to the appearance of S2, because if the taxi is replaced by S2, their daily cost is fuel consumption alone, there is a drop of about 40, if you look at long-term maintenance, taxis are very fatigued in the field, but also can save a lot of money. …,
The people also think so, which is also the fundamental reason why the sales of energy-saving and environmentally friendly models in Europe have been rising in recent years, from this point of view, the EU simply cannot come forward to directly block Dongchen from entering, otherwise, they comply with the local automobile companies, but against the will of the vast majority of local people.
Since then, Dongchen Automobile has been regarded as synonymous with top technology and perfect cost performance among the people, but among the people in the same industry, it has been described as a heinous slaughterer, and everywhere it goes, it is barren
A few days later, Dongchen negotiated with GM again, Carter came to China again, this time, his mood is no longer as apprehensive as the last time, now Carter is a highly praised figure in the United States, and the people are looking after him because he will be the first to realize the localization of Dongchen Automobile, at that time, Dongchen Automobile in the North American market will have a higher cost performance; The political circles appreciate him because he alleviated the direct impact of Dongchen Automobile on the North American market and transformed the entire GM into a buffer zone for this market; GM has great respect for Carter, and his initiative to break through makes GM the only company in the entire automotive industry that will not lay off employees and reduce production capacity under the pressure of Dongchen, and it is also the first overseas OEM in the global automotive industry.
In this negotiation, Dongchen directly gave the production quotation of each model, and asked to rent GM's two engine and transmission production lines in China and North America, Carter had no opinion on this, he knew that it was impossible for Dongchen to hand over the core components to GM for production, so he readily agreed to Dongchen's request, and in terms of rent, Dongchen was not stingy, a total of four production lines, during the rental of the production line, all maintenance and maintenance costs were borne by Dongchen, and the annual rent was 380 million US dollars. The depreciation cost of the equipment is 150 million US dollars, which is good if it can be paid in the hands of GM, and now there is a profit of 530 million US dollars, which is already a very perfect choice.
Coupled with Dongchen's OEM orders of at least 7.5 million vehicles per year, GM does not have to worry about any sales problems, and the total profit margin of 7.5 million orders can also reach about 2 billion US dollars, and GM itself still has 30% of production capacity, which can at least ensure the profitability of more than 2 billion US dollars per year, which is perfect for GM.
After the contract conditions were basically finalized, GM happily signed a contract with Dongchen, and Dongchen also applied to the US government for this, and this just caters to the White House's mind, the White House has been thinking about how to stabilize the domestic employment rate without angering the people in the past few days, and the cooperation between Dongchen and GM is a great news for them.
In Dongchen's application to the White House, Dongchen unilaterally promised that the four series S, C, P, and M, two each of the 1 and 2 levels, a total of eight models, and more than 30 subdivided models with different configurations derived from the North American market, will all be produced and assembled in the United States, and that Dongchen will only retain the export of high-end models, and the products exported to more than 20 North American countries such as Canada and Mexico with the above models will also be produced in the United States, so as to ensure the employment rate in the United States.
In addition, Dongchen also promised that in the next step, if it further cooperates with other automobile manufacturers in the United States, it will only choose local American companies, and will not choose the production lines of other foreign companies in the United States. It can be regarded as a relatively gentle means in the process of Dongchen's encroachment on the world. …,
At the same time, Zhang Wenhao issued an announcement that Dongchen's luxury car series will be put on the market soon, and Dongchen's luxury cars will be divided into two levels, the first level is defined as Lexus LS series, Mercedes-Benz S series, BMW 7 series, Audi A8, Jaguar XJ and other products in the range of 100-2.8 million yuan, and the second level will directly compete with Bentley, Maserati, Rolls-Royce and other brands of mass production models.
In addition, there is another piece of news that shocked the world, the original text is very simple: due to the strategic error in the positioning of the SC1, so that the SC1 is seriously out of touch with the mass market, therefore, Dongchen has begun the development of "cheap sports cars", and the market positioning of cheap sports cars is in the range of 5 million to 20 million.
The term "Dongchen" as a cheap sports car has greatly humiliated Ferrari, Lamborghini, Aston Martin, Maserati, Porsche and Pagani!
Because there is only one sports car at present, that is, the world's top sports car SC1 with a factory price of more than 50 million yuan, and the concept of the so-called cheap sports car of Dongchen is to launch a Volkswagen sports car at the level of 500-20 million yuan.
Bully!
The so-called top supercar products that they were proud of before were synonymous with cheap sports cars in the eyes of Dongchen, and the hidden meaning in Dongchen's words is also very simple, they said that it was a strategic mistake to build SC1, which means that Dongchen regretted making SC1 too much for anyone to do, and now, Dongchen has lowered its own price and built some "cheap sports cars" to conform to the market.
Ferrari and other sports car manufacturers, what will they play from now on? I am afraid that there is no other way to go but to go bankrupt and go bankrupt.
In this regard, the president of the Ferrari F1 team, Luca Ferry. Di openly questioned Dongchen in the media, saying: "I have heard that Dongchen is preparing to enter F1 and other competitive car fields, but let me ask Dongchen, if you crush the brands of Ferrari, Mercedes, Renault, Cosworth, and BMW, then who of these companies can continue to participate in F1 competitions?" If other brands go bankrupt or lose money, Dongchen will have to play with itself after entering F1 in the future! ”
F1 is an extremely money-burning game, the companies involved in it, not only have strong R&D strength, but also have stronger economic strength, F1 has withdrawn from a large number of teams for so many years, and most of the reasons are due to the fact that companies do not have so much money to continue to invest in F1, if these companies have no money, what else do they take to participate in F1?
Luca. Di's words, instantly in the world of competitive car field set off a wave of pursuit, many team chairmen, drivers and enterprises came out to protest, that the emergence of Dongchen, not only disrupted the order of the entire world automobile economy, but also disrupted the order of all competitive car sports, so on, one day may the world run all the world is Dongchen Automobile, if so, how to talk about the development of competitive cars?
In the face of doubts, Dongchen arrogantly declared that if a company is unable to continue to participate in the competitive automobile program due to the impact of Dongchen in the market, it can bring relevant documents to Dongchen to seek sponsorship, and Dongchen will unconditionally give appropriate support to ensure that the company participates in competitive motor sports.
This sentence has detonated the global participation in competitive motor sports car manufacturers, Dongchen's meaning is very simple, if you can't afford to play, come to me, I will give you money to continue playing.
This is really a fearless and unscrupulous bully!
However, Zhang Wenhao also knows in his heart that the world economy cannot let the Dongchen family completely or to a great extent monopolize the automobile economy, over time, countries are under pressure, I am afraid that the entire WTO will revise the relevant regulations, so as to impose certain restrictions on Dongchen, but this does not matter to Dongchen, Zhang Wenhao's goal has been achieved, he established Dongchen Automobile, and make Dongchen Automobile become the world's best and most powerful car brand recognized globally, Dongchen, This is from a relatively backward manufacturing strength of China's local private automobile manufacturing enterprises, a year, step to the top of the world, this achievement, unprecedented, after the impossible, there is no come! …,
Zhang Wenhao's current idea is to take the first step to make the world's automobile field bow to Dongchen, with the continuous expansion of Dongchen, as Dongchen continues to approach the critical point of various governments, at that time, Dongchen will stop the pace of expansion, seek long-term and stable harmonious development, and even in the end, Dongchen for China's automobile manufacturing name, and in the minds of global consumers have a deep-rooted impression of the peak powerhouse, Zhang Wenhao will lower the sense of competition, when the time comes, maybe some second-line technology will be taken out, On the premise of ensuring that the status of the king of Dongchen will not be shaken, it is also a good thing to improve the automobile manufacturing level of the whole world.
What's more, petroleum energy is an era, this era will inevitably turn over in the future, Zhang Wenhao hopes that Dongchen can become the only hero who can completely implement clean energy in the world, and in the world, it can be said that there is no enterprise that can promote the transition of the whole society in a century, and it can almost be said that there is no, Dongchen will be the first.
The aviation field is also a big goal for Zhang Wenhao, he first wants to greatly reduce the cost of civil aviation transportation, and further promote the development of civil aviation transportation, and then, he will carry the banner discarded by the Concorde passenger aircraft in the twilight of the heroes, and promote the cheap and safe supersonic civil aviation service to the world.
Dongchen is destined to become an unprecedented industrial empire! (To be continued.) If you like this work, you are welcome to () subscribe, reward, your support is my biggest motivation. )……,