Toyota's secretly brewing strategic shift has completed all preparations, during this time, Toyota launched the cheapest three models in Toyota's history, namely the 1.6-liter beggar version of the Yaris and Vios, and the 1.6-liter beggar version of the Corolla, these three models, the cheapest, the market positioning is about 40,000 yuan, and the highest is not more than 60,000.

These three cars are the original design models, the production line also has the ability to directly produce, what Toyota does, is to simplify and castrate as much as possible in the configuration, but Toyota also knows that it can not be too unkind, after all, low-end cars are to focus on competitiveness, therefore, objectively speaking, Toyota's three ultra-low models, already have the cost performance of the previous domestic cars, plus Toyota's technology and technology are much stronger than domestic cars, so, these three cars are still very competitive in the market.

Under the personal supervision of Zhang Fujifu, the secrecy of these three models has been done very well, and no one has known that Toyota is burying its head in a strategic shift, and when Toyota announced these three new models, their several production lines in China have produced nearly 200,000 existing cars at full capacity, and directly put them on the market.

Toyota has several production lines around the world, and is now also starting to produce low-end cars, and has begun to dump them on a large scale in developing countries and third world countries, and at Toyota's production rate, the annual production of low-end cars should be close to 6 million units.

Zhang Fujifu's idea is very simple, even if he earns less, at least he can maintain Toyota's survival, and it doesn't matter if the stock price plummets. What has evaporated is the market capitalization, which he is going to do now. It is to stabilize the whole Toyota's plate and eat delicacies from the mountains and seas. Or eat multigrain nests, in order to fill the stomach, as long as the stomach is full, there is the ability and opportunity to survive.

As soon as Toyota's low-end models came out in China, they detonated the entire market and caused the Chinese auto market to begin to turbulent. Although the member companies of Huahe Alliance have strong competitiveness after cooperating with Dongchen, most of their production capacity has been given to Dongchen, and the remaining production capacity of their own production lines is not high. There is no way to compete with Toyota's broken approach.

After all, Toyota used to fully cover every price range from about 100,000 yuan to more than one million yuan, and now, they have turned their heads and concentrated most of their experience to the precise range of less than 100,000 yuan, or even about 50,000 yuan, so that his production capacity in this price range is the highest, and the ability to cover the market is the fastest.

No matter how developed a country is, no matter how high its per capita purchasing power is, there are also a considerable number of poor people. China's population of 1.34 billion, the number of private cars owned is about 90 million, which can barely be counted as 100 million, and a large part of these 100 million private cars are overlapped ownership, that is, a person, a family, the number of cars owned is greater than one, so there are no people in China who have cars. At least more than 1.3 billion.

Moreover, among the 100 million private cars, the proportion of urban ownership is extremely high, and the proportion of rural ownership is relatively low, and the vast majority of private car owners in China have invested less than 100,000 yuan in the first car.

A hatchback Toyota Yaris, the price is only more than 40,000 yuan, which is already on the same level as Chevrolet Lechi, Alto, this kind of ultra-micro station, the cost performance is not a little bit high, and Toyota is also very shrewd, they change the configuration without changing the appearance of the model, do not change the power configuration, change are what consumers are willing to ignore, such as invisible subtle cut corners, reduce the richness of accessories, reduce additional functions, and these consumers do not care, they care about it, if I spend 40,000 yuan to buy an Alto, Then I can spend a few thousand dollars more, and I can drive a Toyota Yaris home, so compared to this, Toyota's new model is simply not a good deal. …,

In just three days, consumers have set off a rush to buy, a large number of entry-level low-end users have chosen Toyota, a large number of users who are still planning to buy a car, immediately plan in advance, these three days, Toyota put nearly 200,000 low-end models into the domestic market were snapped up, 4S store door, even lined up in a long line, they are not waiting for the car, but waiting to get a number, first pay the deposit, so as not to pass this village, there is no this store.

For these consumers, they know that Dongchen Automobile is very good, but the lowest-end models of Dongchen are more than 150,000 yuan, and they are far from affording, so compared to the current Toyota, the cars produced by the members of the Huahe Alliance are not necessarily better than Toyota, first of all, the Huahe Alliance is only a little stronger than Toyota in the engine, but whether it is the experience of making cars, the beauty of the design, or the value of the brand, the member companies of the Huahe Alliance cannot be compared with Toyota.

In this price of the car, the use and maintenance costs of the car are relatively low, the new model of the Kaihuahe Alliance member Biatty, 7 oil per 100 kilometers, 7.5 per 100 kilometers of Toyota's car, although the gap has reached about 7%, but converted into money, in fact, there is not much.

At this moment, the member companies of the Huahe Alliance were suddenly anxious, especially those enterprises that focus on the low-end route, anxious like ants on a hot pot, and the heads of these enterprises went to the Ministry of Commerce as soon as possible, nominally, the Ministry of Commerce is the commander-in-chief of the Huahe Alliance.

The Ministry of Commerce also has a big headache about this, and they have sorted out the demands of these member companies, probably for the same reasons: first, these member companies, after delivering a large amount of production capacity to Dongchen, have lost sufficient market coverage capacity; Secondly, even if they have Dongchen's second-line engine technology, this alone cannot completely make up for the gap between them and Toyota, which is a mature and world-class large enterprise like Toyota, they are not Dongchen, they do not have better engine technology, no better model design capabilities, no better gearbox, transmission system, etc.

The person in charge of the Ministry of Commerce himself knows very well that these companies come to the Ministry of Commerce to appeal, and on the surface, it seems that Dongchen has taken away seventy percent of their productivity, making their competitiveness decline. But in fact, if you think about it carefully, it actually has nothing to do with Dongchen at all.

In the conference room. When the person in charge of Dongchen was not present, Xu Hui, the person in charge of the Huahe Alliance of the Ministry of Commerce, opened his mouth and said to the group of entrepreneurs below with sad faces: "Everyone. I am very pleased that the ministry can understand everyone's current feelings, and the fact that you are here also proves your trust in the Ministry of Commerce and the China Cooperation Alliance. ”

Saying that, Xu Hui said again: "However, if you take today's situation. If you blame it on the Huahe Alliance or Dongchen, then you are very wrong, and to tell you the truth, if your companies have not joined the Huahe Alliance. But still have their own 100% production capacity, using their own technology, then, under the strong impact of Toyota, I think most of your production capacity will be forced to shut down, when the time comes, you will face greater losses, now, your seventy percent of the productivity in the hands of Dongchen, at least to ensure that your seventy percent of the productivity can also continue to create enough profits for you, the remaining three percent of the productivity. Under the premise of having Dongchen technology, Toyota can't compete with Toyota, so it can only be said that the gap between you and Toyota is too big! ”

The person in charge of Changan Automobile said with a look of sauce: "Director Xu, you don't have to talk to us about this, we all know in our hearts, yes, what you said is right, if there is no Dongchen, there is no Huahe Alliance." We may be in a worse situation now, but we are now a member of the Huahe Alliance, and since we are a member, shouldn't the alliance help us tide over this difficult situation when we are facing this dilemma? Huahe Alliance has now almost all the state-owned and private automobile manufacturers in the country have been integrated, and now the situation is that in addition to the Dongchen family in the world to kill all sides, make a lot of money, all other enterprises are struggling, so many of our enterprises, can only eat the domestic low-end car this small plate of dishes, and now there is Toyota, the big tiger, so it is unreasonable to say ah! ”…,

"Yes!" The person in charge of Qirui nodded and said: "I agree with what Mr. Li said just now, now, except for Dongchen, the other enterprises in the Huahe Alliance are all struggling in the fire pit, if you don't help us at this time, is this still an alliance?" Do we deserve to be those poor worms who are used by Dongchen but don't care about our life or death? ”

The person in charge of Haima also echoed: "Actually, the reason why Toyota wants to surrender its identity and go to the bottom to grab food from us is also forced by Dongchen!" If it weren't for Dongchen's entire line and global suppression of Toyota, how would Toyota have the heart to grab food from us? In other words, Dongchen can force Toyota to this part, we all have to contribute, we have cut off seventy percent of the productive forces to Dongchen, in Dongchen's global war, we are also comrades-in-arms who sacrifice our lives to accompany each other, do we really want to succeed in one go? Could it be that the rise of Dongchen really wants us small enterprises to accompany each other to death? ”

Xu Hui looked embarrassed, he knew that the anger of these people might not be justified, but it was in line with the cleanup.

Huahe Alliance, now only the Dongchen family is thriving in the world, and these brother members are all eating bran and drinking diluted, and now, I am afraid that they can't even eat chaff, because Toyota's carnivore, who is used to eating big fish and meat, has no meat to eat, and can only compete with these herbivores for limited food resources.

Xu Hui was helpless, these people began to come over one after another yesterday to ask for an explanation, today it can be said that the entire Huahe Alliance, except for Dongchen, the others have arrived, and he also called Zhang Wenhao's assistant yesterday, but I heard that Zhang Wenhao was busy in Zhonghai with the commercial aircraft production line he had just taken over, when he asked him to take time to come over, the assistant said that he seemed to answer casually, not sure what his attitude was, and Xu Hui himself did not know whether he came or not, if he came, What will be the fastest time.

The person in charge of Chang'an saw that Xu Hui couldn't say a word for a long time, his heart was extremely irritable, he slapped the table, stood up and roared, and said: "I knew that we were cannon fodder, and Lao Tzu didn't agree to join the Laoshizi Huahe Alliance!" This is good, when others fight, we will contribute our strength and guns, and we will be in trouble, and others will not even give us stuttering! ”

At this time, the door of the conference room was suddenly pushed open, Zhang Wenhao walked in with a cold face, Secretary Liu followed with an expressionless face, and as soon as Zhang Wenhao came in, he looked around with an angry face and scolded: "If anyone regrets quitting the Huahe Alliance, it is too late to say a word now, Lao Tzu not only did not take back the technology authorized to him, but also returned to him seventy percent of the productivity borrowed from him!" ”

The appearance of Zhang Wenhao. made everyone surprised, and Zhang Wenhao scolded this with a blushing face. The people who were still angry around Xu Hui before were all dumbfounded.

Just kidding, if Dongchen really returns seventy percent of the productivity. What do they refer to to feeding? What is maintenance? It's like having a three-bedroom apartment on hand, and renting two of them to Dongchen, in exchange for enough rent for his own survival, but if Dongchen doesn't rent it, these three-bedroom apartments can only live by himself, and there will be no second person to rent them. Moreover, the three-bedroom house is placed there, and the high property fees alone are enough to give them a headache!

In fact, their real purpose is not really to come to the Ministry of Commerce to be angry. The main reason is that the current situation is too difficult, if Dongchen doesn't help them, it is completely impossible for them to survive this blizzard.

Seeing Zhang Wenhao coming, a big stone in Xu Hui's heart finally fell to the ground, it stands to reason that Zhang Wenhao does not have any official position, and he is the director of the department, I don't know how much higher than Zhang Wenhao's rank, but he saw Zhang Wenhao. But there is a feeling of seeing a benefactor and a savior, if it weren't for so many people, he couldn't wait to hug Zhang Wenhao and cry bitterly, being besieged by so many people, it was so embarrassing. …,

Xu Hui adjusted his emotions, and seeing that the scene was silent, Zhang Wenhao looked around everyone coldly, but everyone was dodging his eyes, so Xu Hui came out to play a round. said: "Oh, Mr. Zhang, it's good that you're here, everyone is waiting for you." As he spoke, he looked at the dumb entrepreneurs and said, "If you have any difficulties or ideas, just tell Mr. Zhang, Dongchen is such a big company, can't it keep you?" But I have to warn you in advance that you must be calm and do not make a decision that you regret on the spur of the moment. ”

The entrepreneurs who were still besieging Xu Hui before had learned to go down the steps at this time, and the person in charge of Chang'an smiled awkwardly and said to Zhang Wenhao: "Mr. Zhang, I was excited just now, and what I said was angry, you must not take it to heart, the key is that we people are really anxious, I hope you can understand our feelings." ”

Zhang Wenhao snorted coldly and said, "I know the situation you are facing now, and I have never said that I will stand idly by, it's just that I came a day late, and you are just shouting like this, and even some people can't wait to even come up with their new names, right?" Cannon fodder? ”

Everyone didn't dare to make a sound, Zhang Wenhao's voice suddenly raised a lot, and he shouted: "When did Dongchen use you as cannon fodder?!" If it weren't for the fear of robbing you of your jobs, Dongchen would have launched low-end models and occupied this market a long time ago, so how could it be Toyota's turn to do this?! If you don't think your competitiveness is too low, how can Dongchen license you new technology for free?! If you don't feel that most of your production capacity is idle and consumes a lot of money every day to maintain, how can Dongchen take over your stall? ”

Saying that, Zhang Wenhao said: "I admit that you have indeed contributed a lot to Dongchen, and your contributions to Dongchen's expansion of territory are in my eyes and in my heart, so I came here today to solve this problem for you!" ”

When everyone heard that Zhang Wenhao was here to solve the problem, they all were overjoyed with their originally embarrassed and frightened expressions, and one of the enterprise leaders said excitedly: "If Dongchen is willing to help us, it would be great!" I believe that with Dongchen's strength, we will definitely be able to help us get through this difficulty. ”

Zhang Wenhao opened his mouth and asked: "Tell me what you think now, what kind of plans do each of you have, and what do you hope Dongchen will help you with?" ”

The person in charge of Chang'an said: "Let me say it first, I hope that Dongchen can license us better technology, so that we can have enough competitiveness to compete with Toyota." ”

Zhang Wenhao said coldly: "I am now authorizing you with better technology, how long will it take you to integrate and digest?" Toyota is now in the low-end car market is like a bamboo, within three months, he can at least sell more than three million low-end cars, three months you have integrated new technologies, and take time to promote and publicize, it is impossible to attract consumers just by saying that it is impossible to attract consumers, you have to do a series of promotion, a series of public performance tests, and so on consumers fully accept, I am afraid it will take at least two months, when the time comes, low-end car existing user resources, potential user resources have been consumed by Toyota, what kind of situation will you face? ”

Speaking, Zhang Wenhao said: "Let me tell you, what kind of situation will you face, your new low-end models have come out, but there are no consumers, no fully mature consumers have been consumed by Toyota in advance, and you still expect those consumers who are completely immature to be put into your arms?!" This is just like when Toyota took the lead in cutting prices across the board, in order to consume the current and future markets of the opponents! ”

The person in charge of Haima said: "Dongchen's design ability is so strong, the appearance design of each car is respected by consumers as a classic among the classics, if Dongchen can design some new models for us, I think, our competitiveness should be greatly improved." ”

Zhang Wenhao frowned and asked, "In that case, how many new models will Dongchen have to design for you to meet your needs?" As far as the Seahorse is concerned, only three new models are needed, right? Qirui wants three, each brand under Jili wants three, Biavery also needs three, Changan wants three, Zotye three, FAW three, and FAW three"

The person in charge of Haima suddenly felt embarrassed, he knew that it takes a long time and energy for a company to build a successful model, and it is simply a fool's dream to let Dongchen come up with so many new designs in a short period of time.

In fact, Zhang Wenhao has countless excellent car designs, but he will inevitably be a little too shocking to come up with so many models at once, and he wants to beat Toyota by relying on models alone? Too simple, right?

Everyone looked at each other for a while, and some people hoped that Dongchen could give some financial subsidies, but these people couldn't say anything about this kind of pure stretching out their hands to ask for money.

Zhang Wenhao saw that everyone didn't have a good solution for a while, and said: "I have a way to solve the current situation, I don't know if you are interested." (To be continued.) If you like this work, you are welcome to vote for recommendation and monthly passes, and your support is my biggest motivation. )