Within three days, the members of the Huahe Alliance obtained all the detailed data of the three low-end models given by Dongchen, which are defined as the SL class, and the so-called SL is not an extended version of the S series, but the Low version of the S series, that is, the low-end version.

In order to help Huahe Alliance kill all sides in the low-end car market, Xiao Er focused on the design of the shape of these three cars, if you don't pay attention to cost performance, these three low-end models will be the entire market below 150,000 yuan, the shape design is the most perfect and can attract the attention of consumers, in addition, these three cars are equipped with 1.4, 1.6 two versions of Dongchen second-line engine, for the engine, Zhang Wenhao did not authorize Huahe Alliance to better technology, however, This time, he made an exception and will provide special aluminum alloys for the enterprises of the Huahe Alliance to use to make new engines.

As for the special steel alloy, Zhang Wenhao did not authorize it, in fact, even he himself did not have this right, and handed over this material to a second company other than Dongchen to use, and sold it to Mitsubishi before, but also to pit the Japanese in the back of the ground, the real special steel alloy, he can not sell it no matter what, even if it enters the hands of the members of the Huahe Alliance, there may be hidden troubles, and the high-level will never agree.

After the official release of the new Tungchen models, the prices of the new Tungchen models were also directly announced, ranging from 50,000 yuan to 100,000 yuan depending on the configuration, and Tungchen also promised consumers that all Topstar dealers would not carry out any form of markup on the sale of these three models. These three new cars will also be authorized to all members of the Huahe Alliance for production and sales. As for the quality, it is uniformly checked by Dongchen. All the technologies used are Top.com.

After this news broke, the frenzied rush in the market immediately cooled down, and the speed of cooling down was unbelievable.

There is no doubt that low-end consumers have great expectations for Dongchen, and they have been waiting for Dongchen Automobile to enter the low-end models. And now, Dongchen is really here.

And consumers don't mind that these three models are produced by members of the Huahe Alliance, not Dongchen itself, because the Huahe Alliance has been in the past for some time. OEM S1, S2, C1, C2 and other models, the market recognition is very high, S2 can be produced, SL low-end models, there will inevitably be no quality problems.

Huahe Alliance announced that in the next month, all members of Huahe Alliance except Dongchen will fully devote themselves to the production of three SL models, and the maximum initial production capacity is expected to reach more than 1.2 million vehicles per month. It is possible that it will be further improved in the future.

The model has been determined, the major manufacturers of the Huahe Alliance have also begun to put into the specific production work, the listing of the SL series is just a matter of the manufacturing process, compared with Toyota's brand value, car cost performance, are a little powerless, not only the market has stopped the rush to buy Toyota cars, even the people who have bought Toyota cars, are also regretful.

And the most ironic thing is that Honda was three hours before Dongchen unveiled its new model. Just announced in a high-profile manner that they have completed the research and development of low-profile models such as the Fit, and the low-profile models have all been finalized and put into production, but just three hours later, Dongchen vomited three liters of blood in anger, and Nissan, Ford and other companies have also finalized the low-profile cars, and have not had time to announce.

No one thought that Dongchen's actions would be so fast, everyone thought that Dongchen only cared about eating and drinking spicy food in the mid-to-high-end market at home and abroad, but they didn't expect that even the low-end market Wowotou they were interested in involved, and what made the Japanese companies collapse even more was that they thought that Dongchen had no excess productivity to compete with them in the low-end market, just like the Soviets thought that the Germans would not fight with them on two fronts. …,

And Dongchen did not fight on two fronts, he did not draw his main forces from the western front, but directly drew all the armies of Japan and Italy to the eastern front.

Other members of the Huahe Alliance have completely abandoned their main business and cut their production lines in half, half for Dongchen and half for Dongchen models.

An hour before Dongchen's announcement, Toyota's production lines around the world were frantically rushing to make a fortune in the low-end market, but an hour later, Zhang Fujifu, who was almost suffering a heart attack, ordered Toyota's entire production line to be shut down by 80 percent.

No, I did it!

Zhang Fujifu was disheartened, he knew in his heart that the Japanese automobile manufacturing enterprises have not done it, and they have not done it in the world, and Dongchen's current posture is clearly to consume them to the end, and when they run there, Dongchen will chase after them, leaving no chance for himself, and now, the entire Huahe Alliance enterprises are squeezing Toyota's living space, Toyota's plate is too big, and it is no longer able to continue to survive this fatal blow.

Zhang Fujifu understands in his heart that Dongchen's strangulation of himself is with great purpose, he is not strangled for the market, he is strangled for the sake of strangulation, and in the next step, wherever he goes, he will still follow, he is his own nightmare, and he is the devil that he can never get rid of!

Toyota's dying struggle has failed, although the Huahe Alliance has not really built the SL, but because of the SL model announced by Dongchen, it is equivalent to pouring a basin of cold water on the heads of consumers who have been dazed by Toyota's low-end cars and have hot heads, they have calmed down, they no longer feel that Toyota's low-end car is a great opportunity not to be missed, they began to calm down, and began to have enough patience, waiting, waiting for the arrival of Dongchen SL.

And Zhang Fujifu also knew in his heart that Dongchen could release such a perfect model design within a few days, which shows that Dongchen had already premeditated for low-end cars, and he hit his gun.

Toyota finalized the design of low-end cars and transformed the production line, and the vigorous vitality only lasted for a few days, like a return to the light.

And Honda is even more difficult, but Toyota has made a lot of money in these few days. But what about them? They have just designed a new model and have not yet had time to launch it. I was beaten to death with a stick, it's like. The recruits who had been trained for several months, and as soon as they were ready to go to the battlefield, they were strangled by the other side in the boot camp and suffered heavy losses.

Just one day later, Fujifu Zhang held a board meeting, and at the board meeting. Zhang Fujifu said bitterly: "Toyota, the world's largest automobile manufacturer with an annual production and sales volume of more than 10 million, has lost the high-end market under the continuous strangulation of Dongchen. Lost the mid-to-high-end, mid-range, mid-to-low-end and even the low-end market that has just been developed, lost the hybrid car market that we were proud of before, lost the pickup market and the MPV market, not counting the few days ago, the crazy out-of-stock of low-end cars, Toyota's global sales in the last month, decreased by nearly 90% year-on-year, and now, we still have 1.6 million cars of various models on hand that cannot be sold, and 1.1 million vehicles were forced to stop during the manufacturing period. Heavy losses. ”

In the whole conference room, there was silence, and all the directors had incomparable grief and heaviness on their faces, and they all knew what Zhang Fujifu said, and even the situation of Zhang Fujifu's convening of the board of directors, they also knew it.

Immediately, Zhang Fujifu said: "The continuous losses and resource backlog and waste have consumed a lot of our cash flow. Toyota is not yet going to file for bankruptcy protection from the government, but if we continue like this, it won't be long before we will be exhausted, I'm afraid that by then, no bank in the world will provide loans to Toyota, I think, it's time for us to completely shut down 90% of the production capacity, and the rest of the time, we have to find a way to get rid of the 90% of the production capacity to cash, we also have to find a way to sell the backlog of new cars in our hands, even if the loss has to be cashed out, and then we withdraw from the international market, in the future, Only do the domestic market. ”…,

This decision is undoubtedly painful, which is equivalent to the glorious colonial empire of the year, decided to give up all its colonies in the world, withdraw all the immigrants as painful, and full of pain, the Japanese market has become smaller and smaller, and has long been close to saturation, if Toyota retreats to the country, then all Japanese automobile manufacturers, like Toyota, choose to retreat.

This also means that the entire Japanese automobile manufacturing industry has completely lost the overseas market, and the only thing that can be fortunate is that Dongchen has already released words and will not set foot in the Japanese domestic market.

In the world, there are probably only three markets that Dongchen will not be involved in, one is Japan, one is South Korea, and one is North Korea.

The Japanese will not want to sell cars to South Korea at such a time, their domestic demand is smaller, their local enterprises are more miserable than Japanese companies, and the psychology of Koreans is the same, they do not have the ability to expand the market to Japan, and they both have a consensus, you can't do business with a country like North Korea, first of all, their low spending power is pitiful, and secondly, they will not give the outside world a chance to enter.

Playing such a situation, it is equivalent to the automobile manufacturing industry in Japan and South Korea, which has declined for 30 years in an instant.

Like Japanese companies, Hyundai, the leader of South Korean automakers, is now facing the most realistic problem of how to monetize its overseas production lines.

The production line is a fixed asset, but to maintain the fixed assets, it requires a lot of capital investment, even if all the personnel are laid off, leaving only a security team to watch the gate, its land use fees, all kinds of taxes and consumption, but also the two countries enterprises can not afford the huge, if these production lines can be sold, then at least you can keep some cash on hand.

But who the fuck is it sold to?

Go to the former nemesis, Volkswagen? Tell them that we want to sell you the production line? People in the public will definitely say, fuck your uncle, you just don't want a discount, the current car production line is equivalent to a laborer who has become a vegetative person, who is crazy to buy it? You can't ask for it for free, because they can't sell it.

Sell to Mercedes BMW?

Don't be kidding, the two of them took care of themselves, shrunk the front and went home to cover their heads and mess with the public MBV, how can they have the leisure to collect this mess?

After thinking about it again, there is only one company in the world that is likely to buy their production line, and that is Dongchen.

It's just that the Japanese have the hardness to refuse to admit defeat, even if they are driven back to their hometown, they are absolutely unwilling to sell their production lines to Dongchen. Koreans are even more petty in their hearts, if they can sacrifice one of their own production lines and let Dongchen sacrifice one as well, then they would like to burn down all their overseas production lines with a fire. This stems from jealousy in the bones, like. We both bought lottery tickets, and I won the second prize of 150,000. You've won the first prize of five million, so I'd rather we didn't win.

Are you playing fart with such a person?

Japanese companies have also consulted Korean companies on the issue of how to deal with production lines, after all, they are in the same situation, first of all, they can guarantee that Dongchen will not come to the mainland to compete with them. Secondly, they have a large number of production lines in China, in other countries, that are idle.

Hyundai Motor's answer was very firm: "Even if I smash the production line and sell iron, I will never sell it to Dongchen!" ”

Hardness to modern cars. The Japanese were very appreciative, and just when they decided to dismantle and sell all the production lines by self-harm, a shocking news came out: "Hyundai privately submitted to Dongchen the intention to sell the two production lines in China." ”

In this regard, Zhang Fuji scolded his mother angrily and shouted that he would never trust Koreans again. …,

Dongchen is very interested in the sale intention of Kia and Hyundai, and the production capacity is more and more effective for the current Dongchen, and it is much faster and more effective to buy a ready-made transformation than to build it from scratch.

The Koreans themselves know it. Now is not the time for you to have the right to speak, the news of your own sale of production lines in the industry is not paper-holding, if other companies follow suit, Dongchen is likely to prefer the production lines of Germany, Japan and the United States, rather than South Korea.

Hyundai's production lines in China are all joint venture production lines, including the Hyundai brand and the Kia brand, and what they want to talk about is to transfer all the equity of the two brands' production lines in China to Dongchen.

Dongchen was intrigued by this proposal. Within two days, Long Xiaoyue made the decision and obtained 50% of the equity of the production line of these two brands from the red-eyed president of Hyundai Motor at a price of 30% of the market price.

Immediately afterwards, BAIC Group and Dongfeng Group sold the equity of the joint venture brand to Dongchen at 120% of the market price.

As soon as the news of Hyundai's production line changed hands, Japanese companies couldn't sit still, they had the most production lines in China, and if they could be realized, they could not only stop the endless spending on the production line, but most importantly, they could also exchange some cash in hand, so the previous hard gas was gradually dissipated because of the South Koreans' position, and the first to find Dongchen was Nissan.

Zhengzhou Nissan, Dongfeng Nissan is actually owned by Nissan and Dongfeng two groups, Dongfeng can be said to be their old partner, just saw that Dongfeng also sold their Dongfeng Yueda Kia shares, Nissan privately and Dongfeng Group in charge of the dialogue, hoping to be able to Dongfeng in which the lead, the production line to Dongchen, the reason why Dongfeng came out to take the lead, the purpose is nothing more than to hope to be able to raise a little price, after all, Dongchen cut the modern price, cut is indeed too ruthless, it is simply a bloody bargain.

When the person in charge of Dongfeng found Dongchen, Zhang Wenhao agreed very happily, after all, it was the first Japanese company that could not hold back and defect, and the success of Nissan would give other companies a great shake, so Zhang Wenhao waved his hand and gave Nissan the first offer, which is also a non-negotiable final offer: 50% of the market price.

In just one hour, Nissan handed over the hot potato of the production line in China to Dongchen, and then, Dongchen paid all the funds at one time, and the Nissan representative nodded politely for an hour, and then returned to China happily

In the past, Japanese automobile manufacturers were a strong dam, but once a hole was opened, the entire dam could no longer withstand the huge pressure inside and collapsed in an instant!

Honda doesn't want to keep the production line in China, keeping him is equivalent to raising a vegetative person, Nissan got 50% of the market price, which is also a good thing, it's better than dismantling and selling scrap iron, right? Splitting into scrap iron also requires manual input.

However, when Honda's people rushed to China, the price offered by Dongchen was indeed 45% of the market price.

Honda was depressed, but Dongchen's words made Honda instantly throw his depression out of the clouds and immediately sign a contract.

Dongchen's representative conveyed Zhang Wenhao's remark, that in the future, for every Japanese company that sells a production line, the price will be reduced by five percentage points compared with the market price, until the freezing price of 30 percent.

In other words, if Honda hesitates and is preempted by other Japanese companies, five percentage points will be gone, and if it is a little later, I am afraid that it will lose more.

Honda signed, and all the shares of Dongfeng Honda and Guangqi Honda's two production lines were sold, leaving nothing behind.

Nissan, Honda's complete withdrawal, so that Chinese consumers excited inexplicably, China has spent more than 30 years to operate the reform and opening up policy, 30 years, China's auto market has almost become a colony of foreign car brands, if it is not for the state regulations, restricting the complete opening of the market, I am afraid that China's auto market will be more thorough foreign capitalization, now, Dongchen began to drive away these colonists step by step! That is to say, from now on, it will no longer be a situation for foreign auto brands to come to China to make money, but for Chinese auto companies to make money in foreign countries and expand their colonies in foreign countries!

More than 30 years of form, in just one year, there has been a complete reversal! (Your support is my biggest motivation.) )