Dongchen Automobile, for all competitors in the world, is an almost impeccable opponent, Dongchen's core technology, so that their best R & D team eclipsed, and the interior and exterior design of Dongchen Automobile, also let them claim to be the world's top designers shame, the most important thing, Dongchen's price positioning, do not leave them room for competition at all, the same displacement of the car, Dongchen will always be stronger than their performance, lower fuel consumption, and the price is not much different, and the same price of the car, However, Dongchen has higher economy than their products, and the most important thing is that in the subsequent use, Dongchen Automobile can save various costs for consumers for a long time.

In the entire family car field, there are only two areas left that Dongchen has not yet set foot in, one is a low-end model with a price of less than 150,000 yuan; The other is the field of luxury cars, in addition to these two fields, Dongchen has a complete product line covering all areas of family cars, based on the current rapid development of Dongchen, car manufacturers around the world have begun to look for ways to break through.

Toyota has quietly rectified all its production lines, nearly seventy percent of the productivity has been transferred to low-end models below 150,000 yuan, and gritted teeth to lower profit margins, trying to create the most cost-effective products below 150,000 yuan, and Toyota's rectification this time, it can be said that the price has fallen from the identity of the rich and handsome to the silk level, Toyota decided to carry out secondary development of its lowest-end Vios, Yaris and Corolla, the purpose of the secondary development is very simple, that is, how to make these three cars cheaper.

Honda decided to reduce its production capacity and lineup first, and focus on motorcycles and other fields for the time being. Watch and see what happens.

Nissan does not yet have a general policy to deal with the current market upheaval.

Unlike Toyota's secret force, the German three cars began to seek a joint breakthrough, Volkswagen, BMW and Mercedes-Benz began to launch the research and development project of MBV, that is, Mercedes-Benz, BMW, Volkswagen The first letter of the three brands combined, the Germans are very professional and stubborn, and the core task of MBV is to use the funds of three super-large enterprises. to carry out a large-scale R&D project with a five-year cycle, and the research project is divided into three sections, the first is the engine R&D sector. Then there is the gearbox plate and the four-wheel drive system plate.

These three major sectors are also the strengths of Dongchen's core technology, and the Germans do this. It is completely different from the methods of Japanese companies, such as Toyota and others, who are thinking about how to make up for the immediate losses and actively expand the market that Dongchen has not yet radiated, while the Germans are making long-term plans, even if they lose money now, they must close the gap with Dongchen, or even catch up.

The MBV program of the Germans was not disguised in the slightest and was basically completely open to the outside world. Zhang Wenhao was not surprised when he learned about the minds of the Germans, which was in line with the character of the Germans, but they were indeed too naïve. Or, they are a little overly realistic, they don't know that what they are chasing is not the leader of today's technology, but Zhang Wenhao, who directly uses the doctrine of future technology. Now Zhang Wenhao's technology used in Dongchen Automobile is more than ten years ahead of the world, even if the German troika vigorously catches up, it can be seen in five years, but at that time, Zhang Wenhao shook his hand, and the technology that has been leading for more than ten years again came out again, and no matter how the Germans chase, it is impossible to catch up with Dongchen.

However, what Zhang Wenhao did not expect is that after the MBV plan came out, in order to improve the current predicament as much as possible, the troika promised global consumers that users who buy any of its next models now will get the "five-year replacement" service of engine and gearbox, and the fundamental purpose of the service is that when the new engine or gearbox of MBV is developed, consumers can directly replace these two core components for free, or at a lower price. …,

This is actually a blank check, no one knows whether MBV can develop a new engine and gearbox within five years, and even if it can, it is difficult to have the opportunity to surpass the current technology of Dongchen, but German consumers are very recognized by this five-year replacement service, in the eyes of German consumers, they are not buying a free replacement after five years, but buying a confidence in local enterprises.

In the face of the impact of Dongchen, the most shrewd are still Americans.

GM's attitude is very simple, that is, to imitate the old road they have taken, change the direction and angle, and cooperate with Dongchen, that is to say, GM hopes to establish a joint venture plant with Dongchen in the United States to produce GM Dongchen, this cooperation model, for GM and Dongchen have certain benefits.

GM's cooperation model is very simple, they don't expect Dongchen to export their technology to them, nor do they expect to be able to sell their own brand products under the Dongchen brand, their only purpose is to OEM for Dongchen, so as to use GM's current surplus production capacity.

Now, all other brands in the world are shrinking their product lines except for the members of the Dongchen and Huahe Alliance, and the reason is very simple, with the continuous expansion of Dongchen's production, all the markets involved in Dongchen have formed a strong impact on other brands in the market, and those markets that Dongchen has not yet set foot in are not optimistic, because Dongchen is expanding rapidly, so consumers have great hopes that Dongchen will enter the local market in the near future. The increasing number of users holding coins and waiting directly affects the sales of other brands.

Under the premise of a sharp drop in sales, the first thing all manufacturers have to do is to shrink production capacity, otherwise, the cash in hand will become more and more unsalable products, and the ability to cash out is extremely poor, and the production capacity of all GM's production lines in the world adds up to more than 10 million vehicles per year, at present, more than half of the production capacity is forced to close, if these production capacity is not utilized, then GM will invest cash in these unprofitable production lines every day, it will be an astronomical amount.

General Motors President Carter personally sent a letter of interview to Dongchen, the core content of which is that he believes that the current Dongchen has opened a very broad market in North America, but Dongchen has to take into account the domestic, North America and the upcoming EU market, if it all depends on the current production capacity of Dongchen, even if it is added to the production capacity of the Huahe Alliance, I am afraid it is far from enough, GM has a great impact under the impact of Dongchen, because the two largest markets of General Motors are North America and China. At present, GM has a large amount of idle production capacity, and Dongchen is in urgent need of expanding production capacity to completely open the U.S. market, so if Dongchen cooperates with GM, it will be a win-win situation for both of them.

For Zhang Wenhao, production capacity has indeed been a big problem that plagues him, when the product is not competitive, managers are worried about sales rather than production capacity, but when the product competitiveness is outstanding, production capacity is a bigger problem than the sky, the global market is eager to enter Dongchen, but after Dongchen now opens the North American market, it is simply unable to completely roll out in the North American market, and the annual export of three or four million vehicles is already the limit of Dongchen, and the demand of the North American market, how much more than such a small amount can make up? Now the European Union has also given Dongchen the approval to enter the EU market for all its models, but Zhang Wenhao suddenly has no extra production capacity to cover such a huge market in the EU.

GM's cooperation signal, so that Zhang Wenhao began to be interested in joint ventures, although the joint venture means to share a part of the profits, but correspondingly, it does open a larger market, and the joint venture car, the car is directly produced in North America, eliminating transportation costs and import and export taxes, so that the sacrifice of that part of the profits, will be made up by more markets. …,

The general requirement is only OEM cooperation, and there is no requirement for Dongchen's own technology, which is also very in line with Zhang Wenhao's psychology.

Immediately, Zhang Wenhao sent Carter back an email, stating that he was interested in further detailed talks with him, and Carter also replied very quickly, and could rush to China as soon as possible to meet Zhang Wenhao.

Zhang Wenhao set the meeting time two days later, and the meeting place was in Dongchen's Jiangcheng Industrial Base.

Carthus quickly took a special plane from General Motors to Yanjing, and after a short stay in Yanjing, he immediately flew to Jiangcheng.

Zhang Wenhao sent three people to the airport, took Carter to the high-tech zone, and immediately met with Carter in a private conference room.

Carter didn't expect that the negotiator sent by Dongchen turned out to be a young man who was more than 30 years younger than himself, and he couldn't help but be a little surprised, after both sides introduced themselves, out of politeness, he asked gentlemanly: "Mr. Zhang, what is your position in Dongchen Automobile?" ”

Zhang Wenhao smiled slightly and said: "Mr. Carter, I am not very easy to say the position, but you can rest assured, since I am talking to you today, then I have full authority to represent the entire Dongchen Motors, so today you can tell me all the cooperation ideas of General Motors, and I can also make a decision with you on the spot." ”

Carter nodded, put his mind at ease, smiled slightly, and said: "I didn't expect Mr. Zhang to be able to negotiate on behalf of such a powerful company as Dongchen Automobile at such a young age, presumably your status in Dongchen will not be too low, but since you don't want to say, I won't ask, let's talk about business now." ”RQ

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