Chapter 203: Tai Chi
This is not over, Zhao Qi continued to say in a leisurely and detached tone: "Similarly, users who are temporarily unable to buy a Dragon Claw tablet, if you only need a tablet for simple entertainment, and do not need to use it for office work and high-performance games, then I still recommend you to buy Apple products!" This may be good news for those who really need a tablet that is powerful enough to replace a laptop. It's our fault that Dragonclaw Technology has limited productivity, but we can't make up for such a huge disadvantage in a short period of time. Therefore, we do not exclude consumers from buying other excellent products, but also thank excellent companies like Apple for working with us to change and improve people's lifestyles! ”
No matter how relaxed Zhao Qi said, he couldn't change the sense of superiority in his words from beginning to end.
Everyone can hear that what he means is obvious, users who can't buy dragon claw products will buy apples. This is like a kind of saying that covers the ears and steals the bell, but everyone knows that the products of the dragon claw are very good, at least, his generosity, for the image of the dragon claw brand has great benefits, and it is easy to arouse the favor of consumers. It can also subconsciously implant a concept for consumers, that is, dragon claw is stronger than Apple, and dragon claw technology is deliberately suppressing its own output for the quality and performance of products.
This is a different Oriental, he has the subtle and introverted wisdom of the ancient East, and also has the self-confidence and arrogance of the modern West.
"Mr. Zhao, first of all, I personally admire your generosity and detachment in the face of competition, but I still noticed. You seem to feel that Apple's products are inferior to those of Dragon Claw. Is that so? ”
"As far as tablets go. The gap is so obvious that I don't think I need to explain it. In the comparison of mobile phones, Apple has no advantage, and the dragon claw can not take advantage, it can only be said that each has its own strengths, is there a problem with my opinion? ”
"However, Apple is one of the top technology brands in the world, and Dragon Claw Technology has only been born for ten months."
"Yes. But aren't we talking about products? ”
"But we can't ignore branding, can we?"
"Yes! You may think this is a weakness of Dragonclaw Technology. But I think that, on the contrary, a world-class technology brand cannot surpass a new brand that has only been born for ten months in terms of performance and experience! That's a win for Dragonclaw Tech in itself, isn't it? You know, the Dragon Claw mobile phone has been released for two months, and Apple postponed the press conference for two months at that time! ”
"This ......"
"Mr. Zhao Qi, we recognize that you are a businessman who is very good at promoting your products. Even in vulnerable situations, it is possible to make full use of the objective conditions. Elevate your own products. However, you should be well aware that Apple's new products will definitely seriously affect the sales of Dragon Claw Technology products, right? ”
"I don't care! At the moment, we are not expanding the production line on a large scale, which means that the production volume will not increase significantly. We only produce fine products! Apple may be a hot seller, but it definitely won't make our products sell less. So, I'm not worried at all. ”
"Forehead ......"
"You mentioned that Apple was forced by you to postpone the launch and then adjust the product that was released. Does it mean that you think Apple has copied Dragon Claw Technology's products? ”
"It's not plagiarism, it's a reference at most! It's not about the core technology, it's not about the design philosophy. And, personally, I really like this phenomenon, knowing how to learn from it or at least prove that they want to improve, and I despise Microsoft and Nokia for their complacency, even if they were great! ”
"Do you like this kind of competition? Aren't you worried about Dragon Claw Technology losing its edge? ”
"Never! It's an honor to be borrowed and referenced by Apple! And, my company and I believe that Dragon Claw Technology will always be imitated from now on, but it will not be surpassed again! ”
"What makes you so confident?"
"Because I believe in the wisdom of the Chinese! For 5,000 years, we have been good at creating, and the knowledge we create is the cornerstone of officially changing the world. No matter how much the West myths about their technology and knowledge, it cannot be denied that they have made these achievements by standing on the shoulders of the giant of China. Gunpowder, paper, compass, movable type printing, etc., ......"
"In your opinion, are there any shortcomings in the products launched by Apple this time?"
"Yes, there are any products, including Dragon Claw Technology's products. However, I won't say it, because what I say doesn't count, and what you say doesn't count. Regardless of the pros or cons, only the consumer has a real say! Their opinions are the way forward for us. ”
"Mr. Zhao Qi, may I ask if the dragon claw mobile phone and tablet will be sold at an appropriate lower price? Especially for tablets, the starting price of 5999 yuan is indeed a bit expensive, not to mention the two tablets with higher configurations. ”
"Nope! There will be no price reduction for our products. If you want to buy relatively cheap products, you can choose Apple, or you can wait for a while, there will be many tablets and mobile phones based on the dragon claw system in China. ”
This time, the reporters were interviewed for a long time and exceeded their expectations. Mainly because Zhao Qi's attitude was beyond their imagination, so that they had to spend more time and words to inquire about Zhao Qi's thoughts. They were a little disappointed that Zhao Qi did not respond strongly to Jobs' sarcasm at the press conference just now. But what intrigued them was that Zhao Qi used another way, an oriental roundabout strategy, to show his contempt for Apple.
The news soon appeared in various forms in the major mainstream media in Europe and the United States, and due to the different positions, the major media's understanding of Zhao Qi's attitude is also different.
Some people support Zhao Qi, believing that this is one of the few Chinese brands that rely on innovation and technology to go global, and its self-confidence and toughness come from its leading edge over other brands, including Apple. And, although Apple has launched a powerful product this time, it is undeniable that it is really embarrassed by Dragon Claw Technology. Even, after a two-month delay in its release, its tablet still lags heavily behind Dragon Claw Technology.
There are also very considerable media, they feel that Zhao Qi's too much is too cold, some suspicion of blind confidence, and his neglect and contempt for Apple's brand strength may bring disaster to Dragon Claw Technology. And Apple's sarcasm of Dragon Claw Technology is a ridiculous behavior, as a plagiarist, on the premise that the product is not superior to Dragon Claw Technology, it began to ridicule, which is very short-sighted and boring behavior, which can only make people more optimistic about Apple's future.
Of course, more Western media are pro-Apple and contemptuous of Dragon Claw Technology. Their reason is very simple, they think that Dragon Claw Technology is hitting stones with eggs, and in the face of Apple's resistance, they will die ugly. Moreover, they believe that Zhao Qi's statement is a strategy of being inward-looking and pretentious, and not reducing prices, which will lead to the demise of Dragon Claw Technology.
For a while, the whole world began to discuss the question of who is better in Apple products or dragon claw products, and there is no doubt that many people support Apple. However, there are also a small number of people who are firmly on the side of Dragon Claw Technology, they don't need too many reasons, they just know that in this world, except for Microsoft, only Dragon Claw Technology can force Apple to be so embarrassed. This is a success, and it is enough to prove the strength of the dragon claw.
In China, the people who support Apple and those who support Dragon Claw are divided in half, so the discussion or dispute is more intense than abroad.
Zhao Qi did not have any explanation for this, and the price of Dragon Claw Technology's products did not drop. Su Bei was very disgusted with those who supported Apple in China, but Zhao Qi felt that it didn't matter, it was already a success to be able to get the support of half of the Chinese people in less than a year.
For this Tai Chi play, Zhao Qi himself was quite satisfied.
He used the media to report his hard-line attitude and let everyone compare apples and dragon claws together, which is a kind of advertising that no amount of money can buy! So, in a way, his plan to leverage his strength has succeeded!
Zhao Qi knew that there were many brands in later generations who deliberately compared with Apple, which could only be despised. And Apple took the initiative to mention and compare, so that people can look at it differently.
On the same day, when the news was flying, Jobs and Zhao Qi had a brief meeting. This is an arrangement outside the itinerary, and it is a temporary invitation from Apple, and Zhao Qi naturally did not refuse. When the reporters rushed to hear the news, the meeting between the two sides had ended, and neither Apple nor Zhao Qi made any statement on the content of the meeting.
This naturally aroused the curiosity of the media and consumers, however, they were destined to never get the answer!
After that, Apple quickly announced the development process of the iPhone 4, claiming that it was an upgraded product from the iPhone 3 and that there was no plagiarism. The announcement of the iPad research and development process has aroused heated discussions among the public, it turns out that the iPad has been researched for 9 years, and even nearly ten different iPad prototypes have been displayed.
The release of this information finally made Apple suppress the plagiarism storm, but what they didn't expect was that this made many consumers at home and abroad worship Dragon Claw Technology even more. A Chinese enterprise that has only been established for less than a year has easily exploded the accumulated apples? What a terrible Zhao Qi!
After that, Zhao Qi circulated in Los Angeles, New York, Seattle and other cities in the United States, waving banknotes to buy some small and small electronic technology patents, and also recruiting some technical talents with a skill. It doesn't seem to have been affected by Apple's release, and the whole trip is not in a hurry, a bit like a tour.
A week later, Zhao Qi boarded a plane to the East China Sea.
At this time, the sales of Apple's mobile phones and tablets in the first week have been counted. The iPhone 4 sold 5 million units in the first week, and the iPad sold 360,000 units in the first week. This is a crazy statistic, at least the sales of the iPhone are crazy enough, compared to the iPad, which is obviously not capable of competing with the Dragon Claw tablet. However, the sales of iPhone4 are far from the 9 million units in Zhao Qi's memory, not because of the fusion of iPhone5 and iPhone4, but mainly because iPhone4 was not sold in China.
There is no doubt that this is a stupid decision, and Zhao Qi is well aware that China will be the world's largest and most potential market in the future. (To be continued......)