Chapter 204: Becoming famous in one fell swoop
Along with Apple's sales, there is also Dragonclaw's sales this week.
This was specially prepared by Zhao Qi to Su Bei, and for this reason, Zhao Qi also increased the supply of dragon claw mobile phones and tablets. Dragon Claw mobile phones sold 1.04 million units worldwide this week, and 370,000 tablets were sold worldwide.
In terms of data, it seems that the sales of dragon claw mobile phones are much lower than that of iPhone4, and tablets have only a small advantage over iPad. However, this is not the case in reality.
First of all, Dragon Claw Technology does not have any agents and sales channels, let alone an official flagship store, and only pre-sells on the official website.
Secondly, Dragon Claw Technology's intentional control of the sales volume restricts sales, and the sales volume they provide is not left, all of them are sold out, which is the evidence, which shows that in the global market, the hunger for the shrouded products has not eased after more than two months.
According to the estimation of Lo Lei, the sales director of Dragon Claw, the number of Dragon Claw mobile phones is expected to exceed 4 million this month, and the number of tablet computers will be close to 1.5 million.
That's already a remarkable statistic for an emerging brand.
He also noticed that with the release of Apple's new products, more people had a desire to buy shrouded products, which he attributed to two reasons: 1, Apple products did not have an advantage over shrouded products, which disappointed many people and turned their interest to the dragon's claws borrowed by Apple. 2, Zhao Qi's crisis public relations after Apple's press conference successfully used Apple's influence to greatly enhance the popularity and status of Dragon Claw. Let many people who don't know the dragon's claw know about the dragon's claw, and let many people who look down on the dragon's claw look up to the dragon's claw.
Zhao Qi smiled and repeatedly compared the two data, and then instructed Su Bei to publish the two data to the domestic and foreign media. Meantime. Tell the media that Dragonclaw Technology starts next month. The offer will be phased out. Since each launch of Dragon Claw products is always sold out within a few hours, starting next month, Dragon Claw Technology will provide a supply of no less than 500 mobile phones and 200 tablets per month. Other than that, no comments are made.
Su Bei is particularly proud of the steadily increasing sales of Dragon Claw Technology, as well as its growing popularity, and the user reputation that has always maintained a high level. But. In other words, she wanted to tell the media that Dragonclaw's sales were not inferior to Apple's, but they had more sales channels.
Of course, Zhao Qi will not do this kind of thing, these things will naturally be done by the media, especially those lawless foreign media. I don't have to say it myself, I don't have to say it. There are also some deliberate apples to gild themselves, very LOW.
Su Bei didn't argue with Zhao Qi. She now likes to express her opinions more and more, but she never insists, she believes Zhao Qi, because every time the facts confirm that he is right.
Zhao Qi watched Su Bei take the dragon claw notebook on the plane to transmit information, she came out this time and successfully hooked up with many foreign media. Zhao Qi's own thoughts returned to the scene of his meeting with Steve Jobs a week ago, which would be a picture he will never forget.
It wasn't a friendly meeting at all, it could be considered a quarrel.
At that time, Jobs almost violently told Zhao Qi that Apple had absolutely no plagiarism, which was Apple's creativity and concept, and he even wanted to ask Zhao Qi if he had learned about Apple's secret research plans and progress in the past few years. However, halfway through the questioning, Jobs stopped and didn't say it completely, although Zhao Qi had already understood. But in Jobs's view, this is impossible, because after all, Apple itself has not been able to study it, and even if Zhao Qi knows about it, it is impossible to surpass Apple immediately. This is the reason for Jobs' anger and his doubts.
Zhao Qi did not explain, nor did he reply to Jobs's non-plagiarized remarks. He himself knows that he has copied Apple and the future Microsoft. Of course, there are also some ideas from the more distant future, which are all from the tech tree. Zhao Qi didn't have much guilt, but when he saw Jobs, who was terminally ill and destined to live for long, he was still a little moved.
Zhao Qi didn't know Jobs's character, so when he was angry and suddenly discussed the future of smart devices with Zhao Qi, Zhao Qi was quite surprised, and Su Bei even thought that Jobs had a split personality.
However, the next discussion was still very unpleasant, although Jobs and Zhao Qi were happy to do such a discussion, but the serious surprise of the concept led to the final unhappy dissolution. Joe insisted that the phone should be operated with one hand, and should not be made too big or too small. Zhao Qi's view is diametrically opposite, he believes that mobile phones can be super large, such as a small book, convenient for reading books and games, or they can be extremely small, like a card, delicate and portable. Jobs felt that the iPad or tablet did not need to be close to the notebook at all, nor did it need to take into account the functions of the notebook, it was a new and independent thing. Zhao Qi believes that the tablet should also be as diverse as the mobile phone, the small and simple can be like the iPad and the small screen tablet that the dragon claw is ready to launch, only for entertainment, focusing on the advantages of portability, but also taking into account productivity, so that I have a machine in the world. The pinnacle of the conflict between the two is whether a tablet needs a stylus, Jobs seriously despises stylus, but Zhao Qi feels that stylus is necessary, at least, it is very important in art work.
As a result of the unhappy breakup, it was already late when Zhao Qi left, but Qiao Gang Leader didn't leave him for dinner at all, and he didn't even have a polite invitation. Zhao Qi didn't have any dissatisfaction, he only had one thought at that time - Jobs was about to fall, and Apple was about to fall.
After a week, when he thought of these things again on the plane, Zhao Qi believed this even more. Although the information in the technology tree told Zhao Qi that Apple's supremacy continued more than a decade later, however, even after Jobs' death, Apple went from strength to strength. However, Zhao Qi firmly believes that that is just the reason why Apple has given up its own insistence and is becoming more and more homogeneous with other products, because, in the case of similar product attributes, such as large-screen mobile phones, such as iPads with stylus, and Apple's brand benefits, consumers choose it. At that time, Apple, in fact, had lost its creativity and individuality.
With the forced palace of Apple, Zhao Qi is even more convinced that the appearance of the dragon's claw will make the so-called glory of Apple's future even more dim.
When he came to the East China Sea, Zhao Qi naturally came to find Tang Miao.
The two of them don't talk about my affairs, anyway, since Zhao Qi came, Tang Mician has pushed off most of his work and is tired of being with Zhao Qi.
This seemed to Su Bei to be a very incredible thing, and she was even faintly jealous, of course, she would not admit it. Therefore, she began to constantly urge Zhao Qi to return to Shudu, her reason is very simple, Dragon Claw Technology has just determined the research and development direction of new products, and she needs him to go back to check and guide.
In this regard, Zhao Qi expressed his belief in the technical level and professionalism of the engineers, and he did not need to point fingers, even if he wanted to point fingers, it was after they made a finished product at least a semi-finished product, otherwise there was no object to point fingers at, wouldn't it be troublesome?
Su Bei couldn't understand Zhao Qi's excuse, so he could only immerse himself in the sales data of Dragon Claw products and the reports of domestic and foreign media.
After the first week, Apple's sales were slightly lower, and the iPad was more pronounced, but domestic consumers were so enthusiastic about the iPhone 4 and iPad that there were many cases of smuggling. But overall, Apple's sales fell quite a bit in the second week.
On the contrary, sales steadily increased as Dragonclaw gradually introduced more product offerings, with 200,000 phones and 60,000 tablets in the second week.
The global media still has a high opinion of Apple, but as time goes by, they also pay more and more attention to and respect Dragon Claw Technology. Because, they found that instead of being beaten down by Apple, Dragon Claw Technology continued to perform strongly, because Dragon Claw Technology's products were always sold out at the first time, so they generally believed that the sales of Dragon Claw Technology did not represent its influence.
Gradually, some media have put Dragon Claw Technology in the ranks of the world's top technology companies, comparing it with Apple, Google, Samsung, Microsoft, etc., and found that in addition to the weakness of brand influence and technical background, the performance of Dragon Claw Technology can be called phenomenal.
Some media have done research, with the hot sale of Apple's new products, dragon claw has been repeatedly mentioned, and the influence of dragon claw technology is growing rapidly around the world. At the same time, more and more people are joining the rush to buy dragon claw products.
A bizarre but real statistic, which makes people stunned, is a survey conducted by the British BBC on young people aged 18-30 in London. Two and a half months ago, when the dragon claw was just released, 0.04% were ready to buy dragon claw products, a month and a half ago, this proportion climbed to 0.7%, half a month ago, before Apple's release, the proportion was 1.1%, and now, it has soared to 3.5%.
Another statistic also illustrates the rise in the influence of Dragon Claw Technology, two months ago, less than 1 in 10,000 people in the world knew about Dragon Claw Technology, and now, it has skyrocketed to 1 in 8.
became famous in one fell swoop, and it is the dragon claw technology that has been talked about in the past half a month.
Who says that a strong opponent can only bring disaster and competition? Zhao Qi proved with his own method the importance of hitchhiking! Moreover, when he stayed in the East China Sea, Zhao Qi was not completely idle, he remotely controlled Luo Lei and Lin Ling, and established more supply points and more online sales channels in North America and Europe, which is also the premise of increasing the sales of dragon claws.
After staying in the East China Sea for half a month, when Zhao Qi returned to Shudu, it was already early September. The sales volume in August has been counted, with 5.03 million dragon claw mobile phones and 1.82 million tablets. Apple sold 12.16 million iPhones 4 and 1.53 million iPads.
Did Dragonclaw lose? No, mobile phones have been completely suppressed due to sales channel restrictions. However, the number of medium and high versions sold by the Dragon Claw tablet is almost the same as that of the low version, and in terms of total revenue, it has exploded the iPad, which is 2.5 times that of the latter.
After the release of this data, Dragon Claw Technology has truly become a top technology company. (To be continued......)