It can be said that Zhao Qi's tactics of scaring the snake have indeed attracted a lot of attention, and the strategy of releasing some basic information in advance and hiding key details has a feeling of holding the pipa and half-covering his face, which makes people can't help but want to know more, so they begin to pay attention to the dragon claw car intentionally or unintentionally.

In fact, Zhao Qi knew quite well from the beginning where the real attraction of Dragon Claw Cars was, not the kind of high-sounding reasons that Zhang Delun boasted of, what ideas beyond the times, what streamlined design, in the eyes of consumers are nothing, they don't care or understand these things at all. In the hearts of consumers, there are only two points that can really attract them, one is that the shape of the dragon claw smart car is beautiful enough, and the second is that the price of the dragon claw car is cheap enough, only two points!

And these are all clear to Zhao Qi, so his prescription will naturally achieve the expected effect.

However, Zhao Qi, who was born as a fortune teller, is the best at creating an atmosphere of clouds and mountains and fog covers, and the same is true for operating this dragon claw smart car. The curiosity of consumers was instantly captured, after all, such a delicate and beautiful electric car, and the price is so cheap, itself is very tempting-seductive, but many people still maintain a skeptical attitude, there are really cheap and high-quality things in this world? So, of course, they have to keep an eye on it.

As consumers' interest is firmly grasped by Dragon Claw Technology, the enthusiasm of domestic and foreign media has also been mobilized. Initially, these media only reported on the fact that Dragon Claw Technology was going to launch a car with a kind of curiosity or joke mind, after all, in their opinion, Dragon Claw Technology produced cars. It's as unreliable as Apple sells condoms.

But. With the announcement of the basic information of Dragon Claw Motors. These media have found that they underestimate Dragon Claw Technology and Zhao Qi too much, and their narrow gaze has once again been infinitely magnified. Of course, media people basically don't care about the cheekiness, they are typical wall grass, good at tracking hot events. It's not about morality and character, it's about their reporting ultimately being aimed at appealing to the audience, in other words. Audiences "produce" what they want to see.

Now, of course, the audience wants to know more about the dragon claw smart car, so the media has also begun to hollow out the confidential information of the dragon claw to attract attention and increase sales.

Objectively speaking, the work of media workers is still very hard, this line of work is not easy, they do not hesitate to use various means in order to dig out the information about smart cars of Dragon Claw Technology. It is not an exaggeration to say that it is a matter of all kinds. It is precisely because they are so tireless, but from a subconscious point of view. Let them pay more attention to the dragon claw smart car, so that it is reflected in the media, and it can stimulate the curiosity of consumers more.

But they don't know that Zhao Qi's marketing of dragon claw smart cars uses the innate curiosity of human beings, not only the curiosity of consumers, but also the curiosity of these media people.

In order to get first-hand accurate internal information, the media are everywhere, some send people to squat in the Dragon Claw Science and Technology Building, trying to infiltrate and excavate, some knock on the side to dig information from the traditional partners of Dragon Claw, and some directly find Yueqi coercion and temptation, and even began to privately bribe the top management of Dragon Claw.

However, these endless methods did not dig up much useful information, but instead instigated the audience's curiosity to learn more intensely, and the media could not come up with a decent "answer", for a while, many viewers expressed strong dissatisfaction with this.

Next, an unexpected thing happened.

There are still four days before the Dragon Claw Smart Car Conference, that is, on November 20, Zhao Qi actually openly accepted a joint interview with Xishu TV and Phoenix Satellite TV, specifically talking about Dragon Claw electric smart cars.

In this interview, Zhao Qi released more information about Dragon Claw Motors, including part of the R&D history and design concept.

Among the information that everyone is most concerned about the dragon claw electric vehicle, the most important thing is two points. One is that the dragon claw intelligent car will be equipped with a new dragon claw intelligent platform system, from navigation, electronic dog, audio and video entertainment, audio and video call equal to one of the dragon claw car system, which is equipped with a 10-inch large touch screen, and can be interconnected with the dragon claw system of the mobile phone. The second is that Dragon Claw Automobile adopts a full leather, soft clinker and wood grain interior matching, which is high-end and elegant without losing fashion, and these interiors are all designed and manufactured by DreamWorks, and its cost and quality are excellent.

There is no doubt that after the broadcast of this joint interview, a huge tsunami was immediately set off around the world.

To be honest, now the world's attention is now focused on the upcoming electric smart car of Dragon Claw Technology, but there are not many people who really believe and are willing to buy, and the biggest factor is a kind of distrust.

However, Zhao Qi's interview completely shattered all worries and doubts.

First of all, in terms of the configuration and interior of the car, no one needs to doubt, no one dares to question the electronic intelligence technology of the dragon claw, so its on-board system must be very good, and the interconnection with the dragon claw mobile phone is an ingenious creation.

Secondly, DreamWorks is no stranger to the world, and now that many Hollywood stars and international celebrities are proud to use DreamWorks furs, who can doubt that DreamWorks has designed and manufactured interiors themselves? Who would dare to doubt Situ Longfei's design ability?

Finally, there were concerns about the lack of the Dragon's Claw in its most basic capabilities, that is, the lack of the car's engine and driving experience. After all, although Yueqi is also a well-known domestic car manufacturer, it usually does OEM or joint ventures, and does not have its own brand and technology at all, which naturally makes people suspicious. However, when Zhang Delun, a design maniac who had designed F1 cars for Renault, joined, many people have understood that technology is no longer the weakness of Yueqi, even if the basic technology is weak, but it is no problem to make a family car. Besides, Zhao Qiyi has never seen a rabbit or an eagle, and he launched the dragon claw car in such a high-profile manner, those who know him vaguely feel that this dragon claw car is not simple!

From skepticism to curiosity, and from curiosity to trust. These changes are exactly what Zhao Qi needs, he has always believed that marketing is not only advertising and sales, marketing is a psychological war! It is to plant a seed deep in the other person's heart, let it take root and sprout on its own, and finally respect and love this product brand from the bottom of your heart.

In addition, there is another reason why Zhao Qi's interview is popular all over the world, that is, when he was interviewed for the first time, he talked about what he thought was the most respectable opponent. (To be continued.) )