Chapter 531: Achilles' Heel

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In other words, Japan and South Korea are quite resistant to any foreign companies, especially foreign companies that want to enter their home markets.

The Japanese government has set rules and regulations in the introduction of foreign investment, especially those companies that want to make a profit in Japan, and the South Korean government is no exception, and they have always been quite resistant to foreign companies.

Relatively speaking, Japan has been much better after being rectified by the United States and European powers, while South Korea has been alive and kicking around the world in recent years with the rise of two companies, Samsung and Hyundai.

For foreign companies, it is even more resistant, thinking that a certain state-owned enterprise in the Celestial Empire wanted to take advantage of the economic crisis to merge a car company, and in the end it was not a big joke, and it was played hard by the Koreans.

Therefore, when Jin Xiaoqiang plans to enter these two countries, of course, he must be cautious.

Especially when these two countries, one has a blood feud with the Celestial Empire, and they are still very cautious about the kingdom of the Celestial Empire.

The other is a country that has an extremely low self-esteem in his bones, and now he is taking advantage of the limelight to like to tamper with history and shout wildly.

If you want to enter these two markets and buy your products in these two countries, then you must be 120,000 points of spirit, otherwise they will play a trick, which will not look good.

Therefore, if you use the channel of their master to enter these two countries, it is still very worth considering, you must know that although these two countries dare to shout wildly in front of the Celestial Empire, but in front of their common master, the Americans, they do not have such courage.

It's like entering a xenophobic country like South Korea, but after the collapse of Daewoo, when the Americans talked about cooperation with Daewoo and wanted to buy Daewoo, they didn't even dare to let go of a fart, and in the end they could only obediently let GM inject Daewoo and survived tenaciously in South Korea.

Japan, on the other hand, is very reluctant to accept overseas companies, but when the Americans put their hands in their pockets and pockets, they are also obedient and unusually obedient, and do not dare to resist.

GM controls South Korea's Daewoo, and although this company has completely lost its style of competing with Hyundai in recent years, it is still the third largest automobile manufacturer and manufacturer in South Korea after Hyundai and Kia.

Last year's annual production reached more than 780,000 units, and it still occupies about 15% of the domestic market, and together with Samsung Renault and Ssangyong, it controls more than a quarter, or 28%, of the domestic market.

And the chess piece Suzuki that GM planted in Japan, the performance in Japan is not as eye-catching as Daewoo's performance in South Korea.

This is mainly because Japan itself is a strong country in the automobile manufacturing industry, and there are several world-renowned automobile companies in their country, such as Toyota Honda, Fuji Heavy Industries, Mazda, Nissan, Mitsubishi, etc., these companies are much bigger than Suzuki's name.

And now Suzuki, the name in the automotive field, I am afraid that when it is mentioned, it can also make people think of their Jimny, which is known as toy off-road.

However, in the field of motorcycle manufacturing, Suzuki is an out-and-out big guy.

And it is precisely because of the principle that the ship is small and easy to turn around, Suzuki does not look at the scale of the company, but in the years since its birth, their business situation has been relatively healthy, and it has not affected the survival of their company because of the world economic crisis or something.

And their joint venture in the Celestial Empire also performed well, just last year they launched a small car Swift in the Celestial Empire, because of the low price, as well as good fuel consumption, so the sales in the market have been good. …,

If Jin Xiaoqiang remembers correctly, which car has even become the earliest small car with sales of more than one million in the Celestial Empire, and at the same time, it also attracted Nissan to launch Tiida, Toyota to launch Yaris and other models, and began to enter the small car market to compete.

At present, GM is not performing well in the global market, and last year it lost a crazy $8.6 billion, and it seems that they must be planning to give up some of the companies with poor earnings performance.

Now it's time to look at Nick. Can Reilly give some answers that interest him?

"The company is indeed planning to sell some assets, and there is currently a discussion above whether to give up Saab, and the domestic decision has been made to let Pontiac stop production......"

Nick.

After fighting for a long time in his thoughts, Reilly finally opened his heart to Jin Xiaoqiang.

"What about in Asia? Do you have any plans to sell your assets in Japan or South Korea? ”

Jin Xiaoqiang asked again, and Nick. After hearing Jin Xiaoqiang's words, Reilly immediately understood what Jin Xiaoqiang meant, and after understanding what Jin Xiaoqiang meant, he no longer felt guilty about General Motors.

Fortunately, this guy is not peeking into general technology, or assets in the United States, but is coveting some assets in Asia, which are very talkative.

"Haha, that's what you care about? Yes, the company does have plans to sell some of its assets in Asia, and currently we own 23% of Suzuki's shares in Japan, Asia, because Suzuki has not performed well in the auto market in recent years, so the company intends to liquidate this part of the assets, what? Mr. Jin, are you very interested in this news? ”

Nick. Reilly smiled and said to Jin Xiaoqiang, it is true that when GM acquired Suzuki's shares, the idea was to take the products they produced in the United States to Japan for sale.

It's a pity that their products are too uncompetitive, in terms of fuel consumption, and reliability and Japanese products are not comparable at all, and secondly, their car production and design concepts, and the Japanese demand for cars has a natural difference, you must know that the Japanese like more fuel-efficient small cars, or mini cars, but the Americans are best at producing large luxury oil tigers, so with such a business philosophy, how can they open the Japanese market?

And in recent years, because the Japanese know that GM holds Suzuki's shares, so Suzuki's sales in Japan have not been good, except for Suzuki Celestial's joint venture industry performance is not bad, but the performance in the local market is really lackluster, so the Americans who originally held the second to open the Japanese market had to choose to give up this industry at this time.

You must know that if you want to raise a lot of money in your hands, there is no better place than Suzuki

If Suzuki had a bad performance like Saab, which had been losing money for more than ten years, I am afraid that even if GM wanted to make a move, not many people would be willing to take over.

"Oh? How much are you going to sell? ”

Jin Xiaoqiang suddenly became interested, as long as he took Suzuki's shares and became the majority shareholder of this company, then with the fame of Huayang Power now, and the engine technology that is not weaker than the Japanese, I believe that it should be able to win a part of the Japanese market, right?

If you can win Suzuki's shares, then you might as well consider participating in it, so that those arrogant people with foot basins can have a good idea of what is a new generation of Celestial Manufacturing!

It's about letting them know that they're not the only ones in the world who can make the best cars! …,

"It's not clear yet, but the board of directors is unanimously discussing, and it doesn't seem to be less than 15 percent!"

Nick.

Reilly did not give a precise answer, after all, the plan is still under discussion by the company's board of directors, and the company's senior directors are also divided into two factions on the issue of Suzuki's shares.

Some people believe that GM's acquisition of Suzuki's shares, although the goal of opening up the Japanese market by controlling Suzuki has not been achieved, but after all, Suzuki's company's capital operation is still healthy, and there are certain profits every year, especially in the joint venture part of the Celestial Empire, which can bring huge profits to the parent company every year, so it should not give up its stake in Suzuki.

At that time, some of the top executives believed that their current stake in Suzuki did not achieve the goal of opening up the Japanese market and did not increase GM's influence in Japan.

And although Suzuki's joint venture in the Celestial Empire is not in a bad profit, this part overlaps with GM's joint venture in the Celestial Empire, and it also creates a certain competitive situation, which is a waste of the company's resources.

The most important thing is that GM has been losing money in the global auto market for several years in a row, and if it is not able to sell some of its good assets for next year's development plan, then GM is likely to face a dilemma next year with no money to use.

Therefore, out of consideration for the capital chain of the parent company, GM has to sell some good assets, and Suzuki is a very suitable bargaining chip.

Therefore, there is a big dispute among GM's top management over whether to sell Suzuki's shares, and if so, how much to sell, or to whom

"So for now, do you have a suitable buyer there?"

Jin Xiaoqiang asked Nick again. Reilly Road.

"Well, two potential buyers have been chosen, one is Toyota, and the other is Suzuki itself. Toyota came to the door on their own, while Suzuki has some shareholders who want to get their shares back from us and have more control over the company. ”

Nick. Reilly didn't hide it, and as soon as Jin Xiaoqiang heard this, he immediately had a mental spectrum.

"Hehe, I'm afraid these two buyers are not your most suitable targets, right?"

Jin Xiaoqiang asked with a smile.

"Yes! If there were more options, the company would certainly not be willing to sell its shares to either one. Needless to say, Toyota is our strongest competitor, and selling Suzuki's stake to them is a great deal. As for Suzuki, I won't say much about their manufacturing and R&D capabilities, and many people in the company are worried that if they sell their shares, will they be cultivating another Toyota, you must know that Suzuki's current financial situation is very healthy......"

Nick. Reilly saw that Jin Xiaoqiang seemed to be interested in Suzuki's shares, and suddenly he also came to his senses, if he could match Huayang Power to take over part of Suzuki's shares, this would be a very good choice.

After all, in terms of the threat of Toyota, as well as concerns about Suzuki's future, the current Huayang Power is much smaller in the eyes of GM.

And the most important thing is that the two sides are still very close allies, and if it weren't for Huayang Power's Qoros series and their North American agency rights for other models last year, GM's losses would have exceeded $10 billion.

In the eyes of General Motors, this Huayang Power is definitely a good money boy, and such a company is definitely a good buddy.

If they really want to take over Suzuki's shares, then it will really be better to give them a shot. …,

Moreover, the crazy national nature of the Japanese is also the most headache for the Americans, if Huayang Power is involved, maybe they will also meet in front of the Japanese market.

In this way, Huayang Power is injured and bleeding, which further weakens the stone of Huayang Power's current crazy growth, reduces his challenges and threats to the future pattern of the world automobile industry, and allows them to fight with the Japanese and bleed more in Japan, which is a very good choice!

Come to think of it, Nick. Reilly was instantly moved, although Jin Xiaoqiang had just promised him that he would take him to the stock market to get a vote, but when he thought of being able to soar in GM and continue to mix, instead of being ousted from the throne of the president of North America, Nick. Reilly, his heart was immediately moved.

Come to think of it, Nick. Reilly is a heartbeat, what does this say in the ancient sayings of the Celestial Empire?

Call...... Retreat? Two peaches kill three soldiers? Or is it harboring evil intentions?

Haha, it's not important, the important thing is to wrap Huayang Power into it!

Huayang Power is not short of money, if Suzuki's shares are sold to them, it will definitely cause dissatisfaction with Toyota, which has always coveted Suzuki, and Suzuki's damn Japanese monkeys will definitely not be willing to be led by a major shareholder of the Celestial Empire, right?

At that time, GM will retreat, and Suzuki may be in a precarious situation, not good, it will really go out of business in a few years, maybe what?

Even if he doesn't go out of business, in Japan, they will have to face the crazy strangulation of companies like Toyota, Honda, Mitsubishi, Mazda, and Fuji Heavy Industries