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Nick. In fact, soon after Jin Xiaoqiang put forward the idea of entering the Japanese market, Reilly actually made a decision in his heart, that is, he must lobby the company's senior directors to let them agree to let go of Suzuki's equity in their hands and give Huayang Power, anyway, even if they are killed, they can't sell it to Toyota and Suzuki......

Let Huayang Power, a catfish, go to Japan to mix, anyway, where at least Huayang Power may have to face two endings, one is ugly, and the other is niche success.

The xenophobia of the Japanese car market, as an executive at General Motors, Nick. Reilly is very clear, as the suzerainty of Japan, the United States has such a strong car-making strength, but their products are still in the Japanese market, sales in Japan in the past two years, even inferior to Germany's Volkswagen, and Audi, which shows how different the Japanese people's hobby of cars is.

Their tastes are so tricky that Nick. Leili also feels a little lack of confidence in Huayang Power, an automobile company that is currently fighting all over the world.

After all, Huayang Power was born for a short time, although their products are very cost-effective and quality, but their brand influence is not so big at present.

And the most important thing is that Huayang Power is the sworn enemy of Japan, the brand of the Celestial Empire, how can it be so easy for such a brand to succeed in Japan?

Therefore, he is full of pessimism about the future trip of Huayang Power to Japan, and the most important thing is that if Huayang Power wastes too much energy in Japan, will the company become weak and have an opportunity to take advantage of it?

You must know that GM now seems to be losing money year after year and is weak, but this company, like many American companies, has a very deep background in the government, and also has a very deep friendship and close relationship with the major banking consortiums in the United States.

So don't look at the current GM seems to be very weak, but once there is a chance, then this behemoth still won't mind showing his terrifying appetite in front of the world.

Nick. Reilly's idea can be described as insidious, but Jin Xiaoqiang here didn't think about it so much at all, on the contrary, he was still thinking, if he got the shares of Suzuki in the hands of GM, what should he do?

Although it is true that the Japanese hate the Celestial Empire very much, can they fight against money? Will they go against the boss waving a checkbook?

It's really hard to assess, but think about the Naruto Shoyuki he met before, well, I'm afraid he's a stubborn person, and he won't get along with money, right?

What's more, GM has a lot of Suzuki shares in its hands, if all of them are transferred to themselves, then they are likely to become the largest single shareholder of Suzuki, and they will have the absolute right to speak in the company.

In addition, in the past two years, Naruto Shenxing has relied on his own support in Japan, which can be said to be a smooth sail, and his original company has come back to life, plus he has relied on helping himself quietly smuggle those machine tools in recent years, and the company is constantly developing and growing.

If it weren't for the relatively low-key performance before, I am afraid that in the Japanese industrial machinery industry, it would have been famous all over the world.

If I want to buy Suzuki's shares this time, I can just put him in front, as long as I do it a little more secretly, I believe that it will not cause too many shocks in Japan at that time. …,

As long as the Japanese can accept this with ease, the rest will be much easier.

However, the remaining half of the work is how to pry open the Japanese automobile market, and the first thing to study when studying a market is where the people are and the preferences of consumers there.

In Japan, it can be said that the most popular brand is of course Toyota, and more than 30% of the car brands you can see on the main road are Toyota.

This is almost undoubted, because although Jin Xiaoqiang has been engaged in the import and export trade of machinery for several years, he has also not relaxed his research on the Japanese automobile market.

Even a year ago, he spun off from the investigation team in Hong Kong and sent him to Japan to assist Naruto Shinyuki to investigate the latest technology of Japanese automobiles, the sales of Japanese automobiles, and the preferences of consumers for automobiles.

So don't look at him and Nick now. It seems a bit reckless for Reilly to want to enter the Japanese market, but in fact, behind the scenes, he has also made quite adequate preparations, and he can be said to have a very good understanding of the Japanese automobile market.

Japan's automobile market, because of the small land area, long and narrow terrain, and the lack of resources, so Japan's annual car sales are not comparable to the United States or the Celestial Empire, which is a large market in the world.

Their monthly sales are generally around 300,000 to 500,000 units, and their annual sales are between 4 million and 30,000 units, mainly depending on the country's economic situation.

In the past 10 years or so, Japan has been spoiled and laxified by the Americans and Europeans because of the vast field agreement signed in the 80s of the last century, and it has directly created a lost decade.

Despite the Asian financial crisis of 1998, the Japanese believed that the yen had been devalued sharply, and it was only then that their country's economy gradually got out of the quagmire.

However, due to the aging of the population, slow economic growth, and the rise of the Celestial Empire, Japan's economy no longer has the rapid growth that it did back then.

Over the years, Japan's political scene has also been full of ups and downs, and since Koizumi stepped down, the change of prime minister has become a frequent occurrence, but the efforts made by each government to improve people's livelihood have not been very effective.

But there is one thing that they pay great attention to, that is, the attention to the country's automobile policy, you must know that Japan is a country that pays great attention to exports, and cars are their main export commodities, so the country cannot but pay great attention to this.

Therefore, in order to stimulate consumption, the Japanese government not only pays attention to and subsidizes those automobile companies that export abroad, but also provides a large number of preferential policies for its own citizens to buy cars.

Especially in the past year or two, because of the need to support Toyota's hybrid vehicles, the Japanese government has given a large number of preferential policies to consumers who buy cars, especially new energy vehicles, so these two years can be said to be the golden period of Japanese car sales.

Since July 2004, when the lowest month was at its lowest, Japan's automobile consumption has been rising month by month, and it has not been declining until now.

However, if you want to enter the Japanese market and win the love of Japanese consumers, you must not pay attention to the models that Japanese consumers love.

In Japan, the models that people pay the most attention to are often labeled with these few labels.

The first is the touring model, the second is the small displacement, the third is the modification, the fourth is the SUV, and the fifth is the hybrid! …,

These are the key elements of the most popular cars in Japan right now!

The touring version of the model, this kind of model is almost extinct in the Celestial Empire, of course, this is related to the unique car culture of the Celestial Empire itself, but in foreign countries, especially in countries with more developed car culture, this kind of model can be said to be very popular.

Especially in Europe and Japan, such countries have a small land area and a relatively high population density, but the economy is developed and paved roads are relatively common.

Because the average family has a large number of children, and they are not willing to bear the fuel consumption and maintenance costs of large SUVs, station wagons have become very popular in Japan and Europe.

This can be seen from the fact that the Audi A4 touring model, which is often seen on the streets of Japan, and even the Chrysler 3, which has launched a special touring model to cater to the Japanese market......

The second point is that the small displacement is better explained, the current Japanese are more concerned about environmental protection, and the high oil price has also made more and more car owners begin to pay attention to the displacement of cars.

So it's no wonder that models like the Yaris, Fit, and Marchim are popular in Japan.

The third point is modification, and the roads in Japan are full of all kinds of modified cars, such as the skyline of the Nissan road model, the RX-7 of Mazda, not to mention the EVO of Mitsubishi and the Impreza of Subaru.

Even those who like to change cars also bought Mustang and Chevrolet Escalade SUVs from the United States for modification, and then drove around the road to the Desela wind......

As for SUVs, those urban SUVs such as the RAV4 and CRV, which are very popular overseas, are selling average in Japan.

On the contrary, Toyota's Land Cruiser, or the domineering, or the Chevrolet Escalade from the United States, Mitsubishi's Pajero and other hardcore SUVs are very popular.

In addition, most of these models are modified models, which shows that the culture of modified cars is prevalent in Japan.

From this we can also see the extremity of the Japanese, who either like the kind of small, deadly fuel-efficient cars, or the spacious and deadly large oil-saving tigers.

As for the fourth point of hybrids, it is just not to mention, the Japanese government has been subsidizing the owners of the Prius since last year, which shows the support and care of the Japanese for their hybrids.

Therefore, if you want to break into the Japanese automotive market and succeed, then these are the few factors that you must pay attention to! ）