I don't know if it is the behind-the-scenes promotion of the Giessen company, or the fact that there are countless boring idlers in this world with a curious mentality, this article published by the Southern Economic Tribune was quickly forwarded to various famous or unknown Internet forums, and became a very interesting hot topic for a while.

Just as the marriage changes of celebrities can make the blood of the dog cub team profuse, the "scandal" that broke out in a famous company like Hanhua Heavy Industries has naturally attracted countless financial media. After learning that Lin Zhenhua, the chairman of Hanhua, was in Beijing, reporters from major media in Beijing flocked to the Beijing office of Hanhua.

"May I ask, is it true that the recent media news that Hanhua's technology is all from abroad?"

"We hope to be able to verify some sensitive issues with Chairman Lin Zhenhua in person!"

"We've been dating for three days, but Chairman Lin has always been reluctant to show up, is there something hidden in it?"

"I want to know how Hanhua can hijack the interests of the people of the whole country as a weight to snatch the patents of foreign companies. Excuse me, behind the miracle of Hanhua, how many exchanges of national interests have been made! ”

"As a journalist with a conscience, I think I have the right to demand a public apology from Hanhua for the current state of affairs!"

“……”

In the reception room of the Beijing Office of the Hanhua Group, all kinds of reporters surrounded Bi Min, the director of the office of the Hanhua Group, who had just arrived from Xunyang, and asked questions non-stop. Some online reporters simply put up their cameras and broadcast live at the entrance of Hanhua, repeating every half hour: so far, Hanhua has not given an official answer......

In fact, no matter in terms of economic strength. It is still a high-level relationship, and Hanhua is no weaker than any of the media present. Compared with those online media, it can reach the level of seckill. But these media are not at all worried that their verbal and written behavior will be counterattacked by Hanhua.

In the hat of a news report, journalists can wantonly insult Ling's personality and even IQ, or conversely, IQ or even personality, and Ling's inability to use legal weapons to save himself from such insults. Of course, you can also choose to fight back and scold the media, but this is destined to be an unequal war.

The media itself survives by attracting attention, and if a company as big as GCA fights with the media. The media click-through rate will increase dramatically, and it doesn't matter to the media whether they are for or against. If there is a way to beat the media all over the place, then the media will be happier. their favorite image. It is to roll around in blood, because this can earn them a reputation as "persecuted" in public.

In fact, the style of these media was completely learned from those Qingliu in the late Ming Dynasty. This trick is called the "trick staff". Qingliu don't have to do anything practical, their profession is to scold the street, if the street can be scolded to the point that the emperor Longyan is angry and orders to beat the court staff, it means that these Qingliu are very successful.

If a profession is based on the number of beatings, there is no doubt about it. is the most terrible profession in the world. This horror is not for the practitioner himself, but for his opponents.

GCA is engaged in. Not such a profession. As an influential large-scale industrial enterprise, a positive public image is very necessary. If Hanhua is involved in any dispute, no matter whether the final result is a win or a loss, Hanhua's image will be damaged. Few members of the public are willing to be patient to verify anything, they just passively accept the opinions instilled in them by the media, and when it comes to hype, which company can compete with the media? After seeing the first report issued by the Southern Economic Tribune, Lin Zhenhua had a phone call with Xiang Zhe to analyze the possible development of the situation. They agreed that in terms of Nandao's habits, once he chose to attack Hanhua, he would never leave with a single shot, and it was more likely that he would fight to the death until Hanhua's reputation was stinky.

According to Xiang Zhe's analysis, this time Nandao bit Hanhua, and his intentions may have three aspects: first, to repay the old grievances more than ten years ago; Second, Hanhua is a very influential enterprise in China, and challenging Hanhua can become a very big media event, which can win more attention for Nandao; Third, that is, it is intended to finally force Hanhua to surrender to Nandao, as for the conditions of surrender, it is natural to promise some sponsorship or put some advertising, in short, it is impossible to pass the test easily without ruthlessly giving some blood.

Xiang Zhe's last analysis is not unfounded, in the past, Nandao has carried out several encirclement and suppression of civil aviation, railways, telecommunications and other fields, each time making the other party embarrassed. As for the final solution, neither party has disclosed it to the public. But a discerning person can find that after each encirclement and suppression, the party that was hit has placed a large number of advertisements on Nandao.

"Lao Xiang, have you ever inquired about Nandao's appetite, how much money can we take out to buy Nandao to let us go?" Lin Zhenhua asked Xiang Zhe on the phone.

Xiang Zhedao: "I haven't inquired about the specific number, but I heard from the CEOs of some other units that this price code is basically related to the scale of the enterprise." Depending on the size of the business, hush money can range from hundreds of thousands to several million. For a company as big as Hanhua, I pondered, without one or two hundred million, I'm afraid it would be difficult for Nandao to stop. ”

"One or two million!" Lin Zhenhua smacked his tongue, "With these two million, I can buy Nandao enough, right?" ”

Xiang Zhe said with a smile: "Zhenhua, this is wrong, Nandao's current worth is really not one or two hundred million to stop, according to the calculation of the Rausch sub-brand research institution, the brand value of Nandao has exceeded 1 billion." It is said that it is still seeking to be listed in the United States, and several foundations in the United States have invested in Nandao. ”

"No wonder it has a lot more confidence than in the past, it seems that it was still not ruthless enough to clean it up back then. If I knew this, I should have beaten him to death with a stick back then. This really fulfills the old saying, if you don't die if you fight a snake, you will be counterattacked. Lin Zhenhua said with emotion.

"Zhenhua, on this matter. What are your considerations? Xiang Zhe asked.

Lin Zhenhua pondered for a while and said, "I don't have any good ideas now. After all, we haven't seen what the other party will do next, so let's wait and see. ”

In fact, Hanhua can only adopt an attitude of waiting and seeing. The matter of forcing Jisen to exchange patents for the market is real, and it is impossible for Hanhua to deny it, and there is no need to deny it. This kind of thing has been done by companies all over the world in the past, when they have the resources in hand. There is nothing unreasonable about anyone who will wait for the price to sell. But at the same time, such things are not convenient to put on the table, and this kind of transaction can only be a behind-the-scenes transaction. Speaking out is not good for both parties to the transaction.

Neither can be denied. can't admit it, Hanhua can only remain silent, let it have a thousand problems. Hanhua is just a sentence of "no comment", as for whether you want to explain it as intriguing or have hidden intentions, it is not for Hanhua to interfere.

In order to help Lin Zhenhua deal with reporters, Xiang Zhe specially sent Bi Min from Xunyang to the capital, and her identity is the director of the group's office. Hosting journalists is exactly what she does.

"I'm sorry, Mr. Journalist. Your question relates to our company's trade secrets, and I have no right to provide you with relevant information. "Sorry, lady, this is baseless, please don't use such misleading language." ”

"I'm sorry, Chairman Lin has more important work, please ask me any questions......"

Bi Min sat in the reception room, watching the six directions, listening to all directions, and smiling and saluting the soft nails to the menacing reporters. According to Lin Zhenhua's instructions, she did not mention a word about the content related to the current project, and when reporters mentioned these things, she would never talk about it, and she would not leave any handle on the other party.

As Lin Zhenhua and Xiang Zhe have analyzed, the Southern Economic Tribune will not make a move, and once it makes a move, it is a combination of punches. Following the launch of the report "The Mystery of Independent Innovation", in a few days, Nandao issued four or five new articles, which are called "two questions" and "three questions". In such a short period of time, they were able to find all kinds of materials from all over the world, and skillfully matched them together, describing Hanhua as a paper tiger with no connotation and relying solely on the skills of copycats to sell his reputation.

"It is understood that a large number of foreign patents are used in the machine tools produced by Hanhua, and huge patent fees are paid to foreign countries every year. Hanhua's glamorous output value data can hardly hide the dilemma that technology is controlled by others! ”

According to the assembly workers of the Hanhua factory, when Hanhua imported bearings from abroad, foreign manufacturers strictly forbade Hanhua to disassemble them without permission. In fact, if GCA disassembles these bearings, it will never be able to reassemble them. ”

"GCA claims to have a patent for marine gas turbine technology, but according to a senior engineer of GCA who did not want to be named, GCA has never understood the principle of these gas turbines, so much so that there is an unwritten tacit understanding within GCA that no one dares to take a ship powered by GCA's gas turbines."

“……”

This sensational report made the Han Chinese people laugh and cry when they saw it. Those hard injuries can be seen clearly by anyone with a little industrial common sense. However, such reports are very lethal to the public, after all, not everyone knows what industry is.

For the reports issued by Nandao, Hanhua took a resolute silent attitude, and Lin Zhenhua wanted to spend it with Nandao to see who could not hold his breath more. But his plan was finally not implemented, because Huang Gang couldn't bear it and asked Lin Zhenhua to solve this matter as soon as possible.

Lin Zhenhua was able to deal with reporters with silence, and Huang Gang was not so happy. As a government agency, he has an obligation to answer questions from reporters on matters of public concern. Hanhua can say that some things are business secrets of the enterprise and cannot be disclosed to the public, but Huang Gang cannot say that these things are state secrets. If he really dared to say this, then the media would inevitably print this sentence on the front page in a big font, saying that so-and-so government officials claimed that things related to Hanhua were state secrets, and the people had no right to intervene.

"Zhenhua, how could the matter of railway equipment procurement be revealed to reporters? Now many reporters have come to the NDRC for verification, which makes us very passive. After finally sending away a few reporters, Huang Gang called Lin Zhenhua and complained to him.

Lin Zhenhua said: "Huang Gang, this matter is not revealed by us, according to our analysis, it should be the wind released by Jisen Company, and their purpose should be to use the power of public opinion to force us to give up the original conditions." ”

"It's really nonsense, ordering railway equipment in exchange for Western companies to transfer technology to us, this is not a matter related to Hanhua alone, but something that is beneficial to the entire equipment manufacturing industry in our country. How could these journalists be so unaware at all? Huang Gang muttered on the phone. …,

Lin Zhenhua smiled heartlessly: "Hehe, reporters only care about hype topics, they don't care if we can get technology." ”

Huang Gang was annoyed, and when he heard Lin Zhenhua's laughter, he said angrily: "Zhenhua, why is you a little gloating?" I don't want to think about it, we are under so much pressure, it's not for our company, you don't know to come out to share our worries? ”

"Wronged, Director Huang." Lin Zhenhua shouted, "Do you think the reporter is just going to harass you?" We are also tightly blocked by reporters here, and I don't dare to stay in the Beijing Office now, and I go to the Technical Information Research Institute every day. ”

"I don't care." Huang Gang said, "I only know one thing, if Ling Zhenhua wants to solve the problem, there must be a way." Now there are all kinds of statements in the media, and our director has already approached me, hoping that we will pay attention to proportions during negotiations and not look too ugly. Think about it, we finally have a chance to pinch each other, and it is not ugly to eat, isn't it a loss? ”

"Huang Gang, you must withstand the pressure!" Lin Zhenhua was anxious. He knows that the higher the leader, the more he cares about public opinion, and he doesn't care much about the difficulty of actual work. It would be a bad thing if the director above Huang Gang was really pressured by the media to make concessions in negotiations with companies such as Giessen. Obviously, Jisen revealed the news to Nandao and made such a fuss, and his purpose was exactly that.

Huang Gang said: "Don't worry, Zhenhua, I know in my heart, our director is not confused, he will not ask us to make concessions casually." However, let the media hype like this, whether it is for our National Development and Reform Commission or for our enterprises, it is not good, and it is better for you to take it seriously. ”

"Okay, let's figure it out." Lin Zhenhua reluctantly agreed. (Your support on this site is my biggest motivation.) )