682 The mystery of independent innovation
"The Mystery of Hanhua's 'Independent Innovation'":
In China, there is a well-known name called Hanhua Heavy Industries. Formerly a state-owned labor service company, this super-large enterprise that relied on manual tapping to manufacture electric fans has long been regarded as a symbol of China's economic miracle. In the fields such as five-axis linkage machine tools, million-ton ethylene, marine gas turbines, etc., Hanhua Heavy Industries has always boasted that it has a large number of independent intellectual property rights, and is a model of independent innovation of Chinese enterprises.
However, a negotiation that is quietly unfolding in Beijing recently has made us have a trace of doubts about the 'independent innovation' of Hanhua Heavy Industries. The vice president of a foreign company, who did not want to be named, told this reporter a few days ago that during their negotiations with the Chinese government on the purchase of railway equipment, the Chinese government made an almost absurd request to them, that is, to order them to transfer all the thousands of patents they owned to a Chinese company, and the name of this Chinese company is precisely called Hanhua Heavy Industries.
Hearing the news, the reporter felt inexplicably shocked. What is the reason for a country's government to link major negotiations related to international people's livelihood with the interests of a company? What kind of enterprise would want to forcibly seize the technology patents created by others for nothing? Could it be that the so-called domestically produced high-tech equipment that is shrouded in countless halos is obtained by such means?
With such a question, the reporter contacted the public relations staff of the headquarters of Hanhua Heavy Industry Group, but was given a cold reception. When asked if they were seeking to obtain patent licensing from German companies, the group's official spokesperson was intriguingly silent......"
This is in the small conference room of the Beijing office of Hanhua Heavy Industries, Lin Zhenhua and several other Hanhua managers who came to Beijing to do business are listening to the secretary Pei Qiulin read a press release from a newspaper. This is a tradition at the top of GCA, where everyone gets together and finds someone to read the valuable news in the newspaper to everyone, and then everyone can discuss it with confidence. It's both a casual way to communicate ideas and be inspired.
Pei Qiulin has a bit of a talent for broadcasting, when reading this report. She vividly portrays the snarky harshness that reporters try to show in their press releases.
"Holy! Here's who wrote the report! Isn't this a mouth full of feces! In a room full of people, the first person who couldn't hold his breath was He Fei, the director of the marketing department, and before Pei Qiulin finished reading, he slammed the table. Scolded loudly.
"This is all rumor-mongering!" Chief Engineer Liu Zhaohua was also flushed with anger, "Who said we don't have independent innovation?" In today's world, how can there be innovations that do not use other people's patents at all? This reporter has some basic common sense, and he doesn't have it! ”
Lin Zhenhua sat firmly, for such a report, he was really immune, he smiled and asked He Fei and Liu Zhaohua: "Two, where did you see that people say that our Hanhua has no independent innovation?" They just said it. It's a mystery, it's a doubt, and it's intriguing. People didn't say that Hanhua didn't innovate independently, and they would be legally responsible for spreading rumors. ”
"Isn't that obvious? The implication in this report is so obvious that anyone with a little normal thinking can hear it. He Fei said.
Lin Zhenhua shook his head: "Lao He, this is a person who doesn't understand and thinks normally." Can I be a journalist? ”
"Uh......" He Fei was almost laughed at by Lin Zhenhua, "I said Mr. Lin, you are also the boss of Hanhua." People slander Hanhua like this, aren't you angry at all? ”
Lin Zhenhua said: "I want to be angry, but can I be angry?" You are in the market, don't you know that some media now rely on this kind of grandstanding to attract attention? If they write something casually, I'll be angry, I'm afraid I'll be angry a long time ago. "...," you said is also true. He Fei said, he turned his head to Pei Qiulin and asked, "Xiao Pei, what kind of newspaper is this newspaper you are reading?" ”
"Yes......" Pei Qiulin didn't have time to say it, Lin Zhenhua had already said to her: "Don't look at it." It must be the "Southern Economic Tribune", this strong smell of 'social conscience', can float ten miles against the wind. ”
"That's right, it's the Southern Tribune! Mr. Lin, you are really a god! Pei Qiulin said in surprise. She had bought the newspaper at the newsstand in the morning, and had not read it to everyone before reading it. Unexpectedly, Lin Zhenhua could tell what newspaper it was just by listening to a few paragraphs.
"No wonder ......" He Fei was not as surprised as Pei Qiulin, since this report was published by the Southern Economic Herald, it is easy to explain. As for the grievances between Hanhua and Nandao, He Fei also knows it.
More than ten years ago, Nan Dao issued a report questioning the Hanhua surname Zi Surname Society, which caused Lin Zhenhua to be suspended for review. After the incident, An Yan and Xiong Lijun joined forces to demand that home appliance manufacturers across the country stop advertising in Nandao, so that Nandao almost went bankrupt. In the end, Tang Di, the editor-in-chief of Nandao, had to make a special trip to Lin Zhenhua to seek peace, which resolved a crisis.
After that, Nandao did not dare to stab Hanhua for a long time, and Hanhua's high-level executives, such as Lin Zhenhua and Xiang Zhe, did not have a good impression of newspapers like Nandao, so the two sides have not had any contact, which lasted for nearly 10 years.
In the past year or two, with the increasing openness of society, the Southern Economic Tribune, a newspaper known for its speech, has gradually become prosperous again. After taking the lead in reporting several high-profile livelihood incidents, the status of the Southern Economic Tribune in society returned to a state of prosperity, and the backbone of the editor-in-chief Tang Di began to stand up again, and the non-aggression verbal agreement with Hanhua was used as a piece of paper by him and thrown into the toilet with the festival.
In the past two years, the Southern Economic Tribune has reported several times about GCA's branches, or construction projects. Because Hanhua has done a very good job in internal management, there are not many handles that can be caught by Nandao, so most of these reports are just chasing after the wind and understatement, and have not caused any repercussions among readers. For such a thing, Lin Zhenhua didn't bother to interfere more, but just told the people below to pay attention to fire prevention, theft prevention and reporter prevention.
The fact that Hanhua does not pay attention to Nandao does not mean that Nandao does not pay attention to Hanhua. The scene more than ten years ago, Tang Di will never forget. In his entire journalistic career, it was the most ruthless time he was cleaned up, and the hot feeling on his face has not subsided.
This time, Nandao got a report from an informant. He said that Hanhua Heavy Industries is working with the National Development and Reform Commission to force foreign companies to transfer core patented technologies to them. Tang Di didn't know much about industry, but the word "core patent" still touched his nerves. He is sensitively aware. If this matter is properly packaged, it is possible to create a huge scandal about Hanhua, that is, Hanhua's core technology is actually bought from abroad or even defrauded.
If an image like Hanhua, which is often used to represent national industry, collapses to the ground, what an uproar it will cause! As the first media to overthrow the altar, Nandao will definitely be able to reap the greatest benefits from this uproar.
With this in mind, Tang Di sent his most powerful reporter, Luo Shu, to the capital. I went to get in touch with Marco from Giessen to find out the details of the matter.
Luo Shuqi is the same reporter who wrote the long report that caused the conflict between Hanhua and Nandao. In that turmoil, in order to give Lin Zhenhua an explanation, Tang Di directly removed Luo Shu. But a year later, Tang Di quietly recruited Luo Shu back and reused it. More than ten years have passed, and today's Luo Shu is no longer the little girl who was ignorant of the world in the past. She is proficient in all kinds of insinuations and fanning the flames, and knows how to make a sentence plausible and direct the reader's thoughts in the direction she wants. It can also make the slandered person unable to find a reason to refute. …,
The person who reported to the south was arranged by Marko, so as soon as Luo Shu arrived in the capital, he successfully found Marco and got the information he wanted from his mouth. Subsequently, Luo Shu made a phone call to the Hanhua headquarters in Xunyang and asked the staff of Hanhua to verify the matter. Due to the importance of the matter, Hanhua naturally said that it had no comment. And this is enough for Luo Shu, she can write in the report: Hanhua Company is secretive about this, and it seems that there is something unspeakable......
These things happened to Nandao. Lin Zhenhua and He Fei don't know, but Nandao's style of doing things, these two people are not strangers at all. It's no wonder that Lin Zhenhua can judge that it is from the newspaper Nandao as soon as he hears the style of this report.
"This Nandao, I really don't remember to eat, isn't he waiting for us to clean it up again?" He Fei said to Lin Zhenhua that he still remembered the last time he cleaned up Nandao.
Lin Zhenhua said: "Now we have to clean up Nandao." It's not as easy as it used to be. It has a lot more ad sources than in the past, and the advertisers are not weak, which is not something we can control. We have always been in the field of heavy industry, and our advertisers are mainly consumer goods manufacturers, so we don't have much intersection with us. If we don't start with advertising, we don't have much else to do. ”
"With the style of reporting, we can't sanction them through the law." He Feidao. To resort to law, it is necessary to have evidence, but Nandao's report is very cunning, never saying a word to death, and it is really not easy to find out its flaws.
Lin Zhenhua said: "But isn't it, just like I just said, people don't have any conclusions at all, and as for how readers want to understand, it's not up to them to influence." Therefore, we think that Hanhua's reputation has been affected, and it is completely our own nervousness, and Nandao didn't say a bad word. ”
He Fei was a little frustrated: "So, we really can't deal with them?" ”
Lin Zhenhua said: "If you don't say that journalists are uncrowned kings, their power is completely unrestrained." ”
"Power without restraint is the most terrible thing." He Fei sighed, "When this kind of power is held by people with ulterior motives, it is even more terrifying. ”
Lin Zhenhua said: "Let's leave this matter alone, let's talk about it, is this report of Nandao accidental, or is it deliberately arranged?" If it's the latter, then what does it mean? ”
"Deliberately?" He Fei was stunned for a moment and asked, "Mr. Lin, do you mean that this report may have been issued by these foreign companies?" ”
"I'm sure it's the Giessen company that let it go." Lin Zhenhua said.
He Fei asked, "What is the basis for you?" Plus scoop the big one
Maple Leaf and Japan's Nojima are also facing the same problem, and they may also reveal this news. ”
Lin Zhenhua said: "Did you notice that in the article just now, Xiao Pei Nian's article just now said that a foreign company that did not want to give its name complained that the Chinese government required them to transfer thousands of patents......"
"I see!" He Fei said suddenly: "Maple Leaf Company and Nodao Company need to transfer less than 2,000 technologies, so it can't be said to be thousands. Since the reporter wrote thousands, it is obvious that he is referring to the Giessen company. ”
"Exactly." Lin Zhenhua said, "Let's think about it, if this matter was not deliberately arranged by Giessen Company, then how could Marco rashly accept an interview with a reporter from Nandao?" Isn't he worried that saying these words will lead to Giessen's elimination? If this matter is explained by the Giessen company, it is easy to explain, Marco hopes that someone can poke this matter out, and Nandao happens to help him. "...,"If Marco deliberately arranged it, then ......" He Fei frowned, and followed Lin Zhenhua's train of thought and said: "This means that Marco hopes to use the power of public opinion to put pressure on us, so that we can give up the original intention of asking them to transfer all the patents." If that's the case......"
Lin Zhenhua took over the conversation and said: "If this is the case, then there must be more to Nandao's report, and they will definitely set off some waves, and it is best to make us embarrassed." ”
"However, I think that this kind of report only damages the reputation of our Hanhua at most, and does not help the negotiation of Giessen." Liu Zhaohua interjected.
Lin Zhenhua said: "Of course it will help. Lao Liu, think about it, if public opinion thinks that the NDRC's requirements are wrong, then can the NDRC still adhere to the original requirements? Don't underestimate the power of public opinion, now governments at all levels care very much about public opinion, Huang Gang once told me that when they introduce any policies, they must also take into account the influence of public opinion. ”
"I said that this Nandao is not a Chinese newspaper after all? We who are engaged in industry and foreign enterprises are fighting to the death, they do not help us, but help foreign enterprises, what kind of mentality is this! Liu Zhaohua said indignantly.
"Hehe, Lao Liu, this is dirt, right? People have long been foreigners in spirit. Lin Zhenhua said with a smile. (To be continued.) If you like this work, you are welcome to (.) to vote for recommendation, monthly pass, your support is my biggest motivation. )