Chapter 348: Rush to buy
In the early morning of the third day after the press conference, the delivery truck of Fuwang Farm entered Xingsha City with the first batch of 2,000 kilograms of Fuwang rice.
Employees of Fuwang Farm quickly moved Fuwang rice into a temporary warehouse.
After going to work, the staff of Fuwang Farm immediately entered Fuwang rice into the database.
Zhang Chuanfang and Shi Suqin dragged out a cart of Fuwang rice from the temporary warehouse. Fuwang rice was put on the shelves and the price was marked.
This shelf used to sell sky-high Junzi orchid, and now it has sky-high rice. It is not an exaggeration to say that the price is sky-high. Even if it is specially supplied by Fuwang Rice Fuwang Farm, the price of one kilogram of Fuwang rice is still as high as 88 yuan. The price of the two-kilogram pack is 168 yuan.
"Suqin, you said that such expensive rice, will anyone buy it?" Zhang Chuanfang asked.
Shi Suqin said with a smile, "When we first came, we thought that this store would not be able to open!" As a result, business is getting better and better. Remember? Last time, Junzilan, first marked the price of 30,000 yuan, and thought it was a joke, but it was bought for someone within a day. Then the price was put at a price of one million, and as a result, it was bought by someone else. The back four pots of flowers sold for eight million. Although this Fuwang rice is expensive, I think there are still many people who can afford it. More than 100 kilograms of foreign rice are eaten. The things in our Fuwang Farm have always been superb, what's wrong with selling them at a high price? ”
"Well, that's right. Maybe it can be sold. I've been asked about it these days. I'm still worried that these people will not be discouraged when they see the price! Zhang Chuanfang said.
"There's no hurry. Soon, customers will come to the door, and it will be clear if there is anyone to buy it. Shi Suqin said.
Seven o'clock in the morning. The security guard at Fuwang Farm opened the door.
A large number of customers walked into the store in an orderly manner. The quality of the fruits and vegetables at Fuwang Farm is so good that there is no need to choose at all. Therefore, customers are buying vegetables very quickly. However, when a customer walked up to the empty counter, he immediately screamed in surprise.
"Fuwang rice is on the market! Really. The shopper in the store also doesn't know how to announce customers on the radio. Heck, that's a staggering price. But no matter how expensive it is, I'm going to try it again. I heard that it was going to compete with the devils. Support it! "The first customer who found Fuwang rice first picked up a one-kilogram package, but felt that the two-kilogram package was more economical, so he put down the one-kilogram package and took a two-kilogram package and put it in the cart.
Hearing the customer's words, many customers came over.
"Oh, this is Fuwang rice. It's all such a small pack. It's a bit expensive. ”
"It's too expensive. Sky-high rice prices. ”
"I heard on TV that high-grade rice in the island country is the most expensive. The quality of Fuwang rice is better than that of rice from the island country. The price is high though. It's still a little lower than the rice of the island nation. ”
"Even at this price, I can't afford it. It's too expensive. ”
"Buy a pack and try it. A one-kilogram bag of rice is enough for our family to eat for a day. As long as it's good for your health, it's worth it. At least Fuwang rice is not contaminated in any way. That's what we believe. After buying vegetables in Fuwang Farm for so long, they are still very honest. Support it. The customer who spoke also chose a two-kilogram bag and put it in the cart.
Although everyone thinks that this rice is too expensive, many people are still in the mentality of tasting it and buy a bag of Fuwang rice.
After a while, the cart of rice on the shelves of Zhang Chuanfang and Shi Suqin was sold out.
"Chuanfang. Fuwang rice was out of stock, so I hurried to the warehouse to replenish it. Shi Suqin pulled Zhang Chuanfang.
"Suqin, you guessed so accurately. There are so many rich people now. There are so many people who buy such expensive rice. It seems that our fears are unfounded. Zhang Chuanfang said.
"Not really. This period of media is promoting our Fuwang rice for free every day, and it is natural that it sells well on the first day. But the number of people who buy it in the future will definitely decrease. A person has to eat at least six taels of rice a day, if he eats Fuwang rice. I have to eat more than fifty for a month. Just eating costs a thousand and a half. This is not something that ordinary people can afford. Shi Suqin said.
"Yes. Will this Fuwang rice not be sold in the future? Zhang Chuanfang asked.
"Not necessarily, although the average person can't afford it. Those who have money can still afford to eat. For those who have money, as long as it is good for the body, how much money they are willing to spend. Shi Suqin said.
"Yes. Rice from the island country is more expensive. It's not like it's time to rush out in our country! Zhang Chuanfang said.
"Let's go. Let's tow a cart over quickly. Wait a minute, stock up on a little more. According to the meaning of our boss, if you can sell it, you can sell it, and if you can't sell it, you can sit here to advertise. The stock of Fuwang rice is limited, and the supply cannot be guaranteed this year. So, it's mainly a propaganda role. Shi Suqin said.
Tian Ruzhen is well-informed, of course, the main reason is that the staff of Fuwang Farm informed him in time. After learning that the first batch of Fuwang rice in Fuwang Farm was on the shelves, Tian Ruzhen immediately rushed to Fuwang Farm.
"This is the Xingsha Mall store of Fuwang Farm, and a new variety was put on the shelves of Fuwang Farm this morning. That is, the Fuwang rice endorsed by Yuan Lao that was reported two days ago. Fuwang Rice is the home-grown rice of Fuwang Farm. Their target is directly at the domestic market for high-grade rice. In terms of price, they are indeed very high-end, and the price of a kilogram pack is 88 yuan. The price of the two-kilogram pack is 168 yuan. Tian Ruzhen pointed to the Fuwang rice on the shelf.
The photographer immediately made a close-up of the Fuwang rice, and then a close-up of the sticker price.
"One of the biggest questions left for people is, will anyone be able to afford it? I'm also confused. However, in the process of our reporting, a number of customers have already put Fuwang rice into the selection truck. Let's interview this customer. ”
Tian Ruzhen stopped a customer.
"Hello, big sister."
"Hello."
"I saw you buy a bag of Fuwang rice. Do you feel that the price of Fuwang rice is a little too expensive? ”
"It's very expensive. However, the price of imported organic rice is higher. Yuan Lao said that the quality of this Fuwang rice is better than that of imported organic rice. It's not too much to sell for this price. ”
"The eldest sister has a good family."
"So-so. But I'd like to support Fuwang Rice. I often buy vegetables in Fuwang Jiayuan, although the food here is expensive, but there is no shortage of catties or two, and the quality is guaranteed. So I'm sure their rice is the same as they advertise. ”
"In other words, you trust the agricultural products of Fuwang Homeland."
"That's right."
"What do you most want Fuwang Home to do?"
"I hope that Fuwang Homes can be bigger, more varied, and cheaper. Hehe. ”
Tian Ruzhen grabbed a few other customers, "Do you all come here every day to buy vegetables?" ”
The customers said in unison, "yes, yes." ”
"I see that you all bought Fuwang rice. What is the reason for you to buy Fuwang rice? ”
"I just want to taste it, where is the price of such expensive rice?"
"Aren't you afraid of not pitting?"
"Don't be afraid. Fuwang Homes has been engaged in it for so long, and it has never been done. ”
"We want to support Fuwang rice to compete with foreign rice. Drive foreign rice out of China's high-end rice market! ”
On the first day, the Fuwang rice in Fuwang's homeland was sold, and more than 1,000 kilograms were sold in one day. That is, one percent of the entire supply of Fuwang rice was sold. It's only been one day!
Due to a report by the metropolitan channel one day, more people went to Fuwang Farm to buy Fuwang rice the next day. More than 2,000 kilograms of rice were sold in two days.
Zhang Wenfang was anxious when he heard the sales of Fuwang rice, "It has to be supplied in limited quantities, and Fuwang Farm has a limited supply every day." Otherwise, there is no need to go anywhere else. Our goal is not to sell how much Fuwang rice is, but to sell the brand of Fuwang rice. The sales volume of Xingsha market should be controlled within 10 tons. After all, Xingsha is not the main market for our Fuwang rice. The main battlefield of competition between Fuwang rice and foreign rice is in coastal cities. These cities are the main sales places for high-grade foreign rice. ”
Starting from the third day, the daily sales volume of Fuwang rice was strictly controlled at 100 kilograms per day. In this way, Fuwang rice cannot be supplied to the new rice market in the next year.
A popular phrase began to prevail in Xingsha City: Fuwang rice, have you eaten it today?
The taste of Fuwang rice makes everyone who has tasted it feel that they get what they pay for.
In coastal cities, the sales of Fuwang rice are naturally not as smooth sailing as Xingsha. Shenzhen's Jiafu Supermarket is the largest supermarket chain in Shenzhen. It is also the earliest supermarket in Shenzhen to contact Fuwang rice. For the Shenzhen market, Zhang Wenfang attaches great importance to it. The city accounts for a large share of domestic sales of high-grade rice. The Dajiafu supermarket is the main force in the sales of high-end rice. Because Dajiafu Supermarket occupies the most prosperous street entrance in Shenzhen.
But the negotiations between Fuwang Rice and Dafu Supermarket were very difficult. The reason is that Dajiafu not only kept the price very low, but also demanded a monopoly on the distribution rights of Fuwang rice in the Shenzhen market, and it was signed for five years. This request, Fuwang Rice is naturally difficult to agree. Because once the contract is signed, the initiative is completely controlled by Dajiafu Supermarket.
Xingsha has been listed for a week, but the Shenzhen Stock Exchange has been slow to negotiate a contract. The impact of press conferences will gradually diminish over time.
"Why don't we just accede to their request?" He Biyun said.
"No way!" Laiwang and Zhang Wenfang spoke almost in unison.
"Wen Fang, go contact another supermarket. There is more than one supermarket in Shenzhen. We have a limited supply. No need to sell too fast. Laiwang said.
Zhang Wenfang nodded, "It just so happens that another supermarket chain called Xinhong is also contacting us." Although they started relatively late, they have grown rapidly and, most importantly, they have a friendlier attitude towards merchants. ”
"Then talk to them. Don't waste time on everyone's welfare! Laiwang immediately confirmed. (To be continued......)