"Hanhua Heavy Industries is really deceitful!"

Osawa received a call from China from Matsushita Eizo and Tanaka in his office, and he was so angry that he almost smashed the earpiece. He could fully imagine what happened at the scene, and he also understood Lin Zhenhua's sinister intentions. But he didn't have any way, because Lin Zhenhua's hand was completely a conspiracy, and it was placed in the open, and he was not afraid of you to expose it.

As the saying goes, the barefoot are not afraid of wearing shoes, Lin Zhenhua is the barefoot, the welding robot he launched at the exhibition, as long as it can be sold, it doesn't matter if it makes money or not, the picture is an advertising effect. The West Hu company is different, the equipment can not be sold means that the company is out of production, and if you grit your teeth and sell it at a reduced price, then the impact is definitely not positive. Its customers will mumble that it turns out that Xihu still has so much room for price reduction, why did it sell it to us at a high price before?

"Chairman, now it's not okay to reduce the price, in addition to Hall, several other customer companies have also questioned us, thinking that the price of our equipment is too high. They all went upstairs after seeing the prices of Chinese products in the downstairs showroom, and they had already formed the impression that it was difficult for us to convince them. Matsushita Eizo cried on the phone.

"So, what about other foreign manufacturers? Is the same true for the products of German companies? Osawa asked.

Matsushita Eizo said: "Their products do not overlap much with the products of the Chinese, and they are not subplaceable, so the impact is not as big as ours." Some Korean companies are in a similar situation to us, and they are also being forced by customers to ask for price reductions. ”

"What do you think?" Osawa asked again.

Matsushita replied, "Director Tanaka believes that the only strategy we can adopt at the moment is to reduce prices first to stabilize customers and maintain market share. If we resolutely do not reduce prices, customers are likely to switch back to Chinese products, or they may adopt a two-way approach. By the way, Director Tanaka said that this is called a strong man's broken wrist. ”

The strong man broke his wrist, and a sad mood surged in Osawahiko's heart, in Japan, people with a little culture generally know some Chinese allusions, and Osawa is no exception. Not only did he know the saying that a strong man broke his wrist, but he also knew that this word was usually used in conjunction with another word, that is: hero suicide.

In the next step, is Hanhua going to force Xihu to kill itself?

"Okay, Matsushita-kun, you can agree to the price request from Hall, and as for the future, we will discuss it when you return to Japan." Osawa made the decision with a heavy heart.

The happy Bowes smiled, shook hands with Matsushita Yongsan and said goodbye, and it was a real surprise for Bowes to be able to get the welding robot provided by Xihu Company at a price of 380,000 units. Now he has no complaints about his trip to Jinling, and he hopes that Chinese enterprises will develop as soon as possible and cover as many areas as possible. In any field, as long as there are Chinese involved, the price of the product will drop significantly, and as a customer, this feeling of price reduction is really good.

One important thing that Boris forgot was that the Chinese could not only build machine tools, but also get involved in steel structures. If one day China's steel structure enterprises develop, will Hall be forced into a corner like Xihu Company?

At this time, Boris couldn't think of such a far-reaching thing, he was only proud of his success in squeezing profits from Xihu Company, as for Matsushita Yongsan's mournful face, Boris naturally selectively ignored.

"Anyway, we kept our market share." Eishiro Tanaka patted Matsushita Eizo on the shoulder and comforted him. "However, these 100 sets of robots, we will lose at least 4 million US dollars, such a market share, what is the point for us?" Matsushita sighed.

Tanaka Yongji said: "Matsushita-kun, don't be discouraged, it's a time of financial crisis, and it's already very good to be able to maintain market share." I have thought about it, the current setback is nothing, we should make every effort to govern, develop more high-end machine tool equipment, and open up the technological gap with the Chinese, so that they can no longer embarrass us. ”

Matsushita Eisan looked at Tanaka Eishiro's confident appearance, and could only sigh helplessly. The Chinese have caught up, how easy is it to reopen the technological gap? Hanhua Heavy Industry is not a sick cat, but a tiger, and if it is targeted, it can only ask for more blessings.

Contrary to Matsushita Yongsan's frustration, Lin Zhenhua and his partners were in high spirits at this time, taking stock of the achievements since the beginning of the exhibition. In this exhibition, China's machine tool companies have launched hundreds of machine tool products, which are basically follow-up products, not to mention any innovation, but enough to replace similar products in developed countries. A common feature of all these products is that their prices are surprisingly low, on average only about half the price of similar products in developed countries, which makes them very competitive.

The price of Chinese products is cheap, of course, the first reason is that labor is cheap, and secondly, the research and development cost of products is far lower than that of developed countries. Developed countries are technologically advanced and are able to continuously introduce new products. However, new products are not necessarily marketable products, and a considerable number of them will be eliminated after being tested by the market. The R&D costs of these obsolete products are apportioned to the costs of those successful products, which makes the product costs of developed countries remain high.

China has adopted a follow-up strategy in product design, and the products selected by enterprises are products that have been tested by their counterparts in developed countries at a high cost and proved to have market prospects. This follow-up strategy enables Chinese companies to avoid detours in R&D, and the cost can be effectively reduced.

This is what is commonly referred to as the late-mover advantage, where the pioneers tend to be the martyrs, and those who follow the pioneers tend to have the last laugh and laugh the best.

Lin Zhenhua's smile at this time was very bright, and the sales staff of various branches came to report the good news to him, so that he fully realized the realm of counting money to hand cramps:

"Mr. Lin, it's so enjoyable, we have already received more than 40 million US dollars in orders for precision deep hole boring machine alone, and those masters in the boring machine workshop this year have to be busy for a while."

"Mr. Lin, our large cyclone lathe has received an order for 15 units, and I am really worried that the production will not be able to keep up."

"Mr. Lin, Brazilian customers hope to use our 15,000-ton hydraulic press to forge large forgings for them, and there is about 50,000 tons of business a year, can we take it?"

“……”

The most interested in China's machine tool equipment is still the developing countries of Asia, Africa and Latin America. The industrial level of these countries is not high, the demand for high-end machine tools is small, and the products produced by Chinese machine tool companies can just meet their needs, and fully take into account their economic affordability.

As the landlord of the exhibition, An Yan also came to have fun, she arranged for someone to stand at the door, and issued a coupon to each foreign businessman who came to visit the exhibition, with this coupon, foreign businessmen can buy household appliances worth less than 10,000 yuan at a price of 80% in various stores of Jiankang home appliances.

When he first saw An Yan's arrangement, Lin Zhenhua couldn't help laughing, he felt that An Yan really wanted to make money and wanted to go crazy, so many merchants were engaged in group procurement, would anyone care about the discount of this home appliance? ..., the results of the scene surprised Lin Zhenhua, not only those merchants from poor countries in Asia, Africa and Latin America, even if they were merchants from European and American countries, there were also many people who regarded the coupons they received as treasures, and even some people tried to ask An Yan for a few more tickets through the relationship between exhibitors. Just came to Torin Zhenhua to open the back door to ask for coupons, there were dozens of people, which really made Lin Zhenhua cry and laugh. Anyway, Mr. Lin is now a person worth tens of thousands of dollars a minute, and he still cares about a 20% off home appliance coupon.

"Brother Lin, you don't understand, do you?" When Lin Zhenhua went to An Yan to ask for coupons, An Yan said to him proudly, "In the early years, when our country's officials went abroad, they also thought about buying cheap household appliances and moving them back. ”

"How much cheaper can this be? It's not enough to be tired. Lin Zhenhua said depressedly.

An Yan smiled: "Brother Lin, you are a big money now, how can you understand the thoughts of our ordinary people." No matter how much money you can save, as long as it is cheaper than the local market, everyone will want to buy it. Now that there are coupons and a 20% discount on top of the cheap price, you say they won't be interested. ”

"You're a commoner?" Lin Zhenhua looked at An Yan and said with a smile, "Mr. An's net worth is also hundreds of millions, if you say that you are ordinary people, does anyone in China dare to claim to be a rich man?" ”

"But when I go out on errands, I like to visit local discount stores." An Yan said, "You don't understand the psychology of consumers too well. ”

Lin Zhenhua succumbed, he stretched out his hand and said, "Okay, Yanzi, why don't you give me 200 coupons, every time I come to you to beg, it's too troublesome." ”

An Yan picked up a pack of unopened coupons, stuffed them into Lin Zhenhua's hand, and said, "Brother Lin, don't underestimate these coupons I sent, this is equivalent to making a live advertisement." The people who came to participate in this machine tool exhibition are also influential people from all over the world, and they went back to publicize, and my Jiankang household appliances became famous all over the world. ”

"It's really no business." Lin Zhenhua muttered, "Yanzi, you have already opened branches in Russia and Africa, and I have also contacted you in the United States, do you really plan to open branches all over the world?" ”

An Yan said: "Of course, my ideal is to make Jiankang home appliances the largest home appliance store in the world." How about it, Brother Lin, let's compare and see, is your Hanhua Heavy Industries the first to enter the world's top 500, or my Jiankang home appliances to enter the world's top 500 first. ”

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