"Bang Bang

Lin Zhenhua beat in his mouth, and together with Yang Xin, he took out an electric fan from his sister Xiaofang's house that still exuded the fragrance of paint and placed it on the small table in the living room.

"Everyone, please see, this is the water lily brand desktop electric fan grandly launched by Hanhua Industrial Company. The water lily electric fan will let you fall asleep cool on a hot summer night! ”

The brand of water lilies is really vulgar to Lin Zhenhua's ears. But everyone in Hanhua Industrial Company said yes, so Lin Zhenhua also recognized it. Maybe people back then were such tastes, and sometimes they really can't be measured by the standards of later generations.

Everyone in Hanhua Industrial Company has seen this electric fan, but everyone is still very proud to be able to show it in front of outsiders. Zhao Yongqun pulled the power cord behind the electric fan and plugged it into the wall socket. Yang Xin gently flicked the key switch on the base of the fan, the blades of the fan turned lightly, and the head of the machine slowly swayed back and forth in the horizontal direction, blowing a fresh breeze to every corner of the living room.

Although it is the end of summer and the beginning of autumn, and the scorching heat has passed, the people in the whole living room still feel that this breeze blows on their bodies so comfortably.

Tao Hui and An Yan also ran out of the back room and leaned in front of them to carefully inspect the electric fan.

This is a fan full of modern design concepts, which sweeps away the thick style that is common to electric fans on the market today, and looks delicate and slim and unique.

In the market, almost all electric fan bases are a large square box, but this electric fan, the base is semicircular, and the size and thickness are only about half of that of ordinary fans. The bracket of the fan is two slender steel pipes, through which the wires apparently run through them.

The head of the fan is equipped with a motor, which is a part that cannot be reduced. But the designers cleverly installed a light-emitting diode night light on each side of the nose, covered with a small patch of colored plexiglass. The most amazing thing is that the brightness of these two night lights is constantly changing, from bright to off, and then from off to bright, which is just in line with the breathing rate of a person when sleeping, which makes people feel a sense of tranquility when they look at it.

"It's so beautiful!" Tao Hui shouted in a fuss, she grabbed Xiong Lijun's arm, shook it hard, and said, "Lijun, I want an electric fan like this, how beautiful it is to put it in the bedroom!" I feel fragrant when I sleep. ”

Xiong Lijun said: "No, don't we have an electric fan at home?" It's still made in Shanghai. ”

"Ugly!" Tao Hui denied indiscriminately, "It's stupid, it's black and coarse, and the color is also cheesy." I'm going to Zhenhua the kind they produce. ”

You're really my mother! Xiong Lijun sneered. The electric fan I bought when I got married is the most expensive on the market, a full 250 yuan, enough to buy 2 general brands of electric fans. I remember Tao Hui's comment on the electric fan at that time was: beautiful, atmospheric, and magnificent...... N words have been omitted below.

"Yanzi, do you think this fan is beautiful?" Lan Wufeng saw that the two of them were flirting and scolding, for fear of snubbing his girlfriend, so he hurriedly pulled An Yan and asked.

An Yan nodded: "I have the same opinion as Tao Hui, this electric fan is really beautiful, I guess girls like me will like it." By the way, Yang Xin, what do you think? ”

Yang Xin smiled silently, and Zhao Yongqun replied for her: "Of course Yang Xin will say that it looks good, this fan is completely designed by her." ”

"No, I'm just giving some advice." Yang Xin said with a red face.

Peng Shaozhe said: "Well, I prove that Yang Xin really just made a little opinion. We tossed with Mr. Wei for a month, and finally designed a drawing, and Yang Xin said a sentence after reading it, no, it's a word. That's right, Yang Xin. ”

Yang Xin said: "So what? I just said one word, it was ugly. You're all men, and you don't know what girls like. Is it wrong for me to ask you to make the base and bracket a little smaller and thinner? ”

Yang Xin is not the kind of domineering girl, but in front of Lin Zhenhua's little brothers, she can still play a little temper. Among these four people, Lin Zhenhua is the only one who already has a girlfriend, and Chu Hongyang and others are still singles. Singles generally take care of their brothers' girlfriends a hundred times, which makes Yang Xin feel free to do so at any time.

Of course, Yang Xin's main job is not to make a biao, but to help these little brothers cook delicious meals, and occasionally help them wash their clothes or something. Prestige is built not only by status, but also by constant concern for others.

Peng Shaozhe heard Yang Xin's rebuttal, and hurriedly forged: "That's right, Yang Xin, I didn't say that you were wrong." However, in order to realize the small and detailed requirements you said, Yongqun and I, as well as Mr. Wei, have tried our best. You see, now this base is made of cast iron, otherwise, how can such a small seat support the whole machine. There is also this bracket, which uses thin steel pipes, which is all cost. ”

When he first designed this electric fan, Lin Zhenhua handed over the work to Peng Shaozhe and others, who have enough knowledge of industrial technology, but in terms of aesthetics, they are complete idiots. After the fan is designed, the appearance gives people the feeling of a crane, so thick and strong. When the design drawings were in Lin Zhenhua's hands, without waiting for him to put forward his opinion, Yang Xin jumped up first and resolutely objected, saying that no woman in any family would have such an electrical appliance.

Lin Zhenhua suddenly realized that he was not entrusted, and hurriedly invited a group of women to participate in the design, including Yang Xin, Bi Min, Luo Yongmei, etc., and even Wei Jingwen's wife. As a result, the women began to judge, and the men followed behind with bitter laughter to discuss the production process. After more than a month of repeated tossing, the fan was finally finalized.

"I like these two lights, one is on and one is off, it's really nice to watch." An Yan said.

Lin Zhenhua said: "This is called a breathing lamp. When you can't sleep at night, take deep breaths at its frequency, and you will be able to fall asleep in a short time. Don't look at it like this, this is something that Mr. Wei has been thinking about for a long time to achieve. ”

"Is there really such a god?" Tao Hui asked, "Why don't I take this one back and try it at night?" I usually love insomnia. ”

Everyone threw a contemptuous look at her together, and Tao Hui hurriedly added: "No, I will let Lijun pay, according to the market price, not the factory price, okay?" ”

Everyone laughed, Tao Hui is a bit cheesy, and a little unexpected, but it's not annoying. The people present are all people who belong to the same community of interests, and at least there are no contradictions and conflicts for the time being. Young girls are a little fond of vanity and like to be surprised, which everyone can tolerate, and no one will care about Tao Hui.

Lin Zhenhua said: "Xiao Tao, if you like it, just take this away, this is our trial product, and there are more than a dozen in the warehouse." As for the money, just let the old bear out. ”

"How much does this cost now?" Xiong Lijun asked, not that he was worried that he would not be able to afford it, but that he was assessing the sales situation in the market.

Lin Zhenhua said: "The market price is 248, how about it?" ”

"It's so cheap!" Tao Hui jumped up, "Lijun, it's cheaper than the one we bought." ”

Xiong Lijun also frowned: "Zhenhua, this price should be set a little higher." You see, what kind of breathing lamp do we have, it is also a modern product, I really want to buy it, I don't care about spending dozens of dollars more. ”

Lin Zhenhua said: "This price has also been considered for a long time. People who get rich first like your old bear are still a minority after all. After all, our Hanhua Industrial Company is an enterprise in Jiangnan Province, and it is not easy to enter the Shanghai market and be accepted by the people of Shanghai. Fixing such a price, two yuan lower than the brand in Shanghai, can attract more people's attention. ”

In fact, Lin Zhenhua's initial consideration of pricing was much lower than this number. In the era before his crossing, there was not much difference between electric fans and cabbage, and even some cabbage labeled as "organic vegetables" was sold more expensive than electric fans. Lin Zhenhua referred to the price of cabbage in the current market, and set a price of 80 yuan for this water lily electric fan, but he was still nervous.

In that era, electrical appliances were all luxuries, even if the technology was so simple electric fans, the price on the market was very considerable, basically more than 100 yuan. The one produced by Hanhua Industrial Company has a unique design, and there is a breathing lamp that looks quite sci-fi, with a high price of more than 200, and there is no problem at all.

Lin Zhenhua did some research in the market, inspected the prices of various brands of electric fans, and compared the advantages of his own electric fans, which finally determined the price of 248 yuan. Carefully calculating the profits in the middle, Lin Zhenhua was so happy that he didn't sleep well for several days.

Zhao Yongqun, like Lin Zhenhua, initially estimated the price of this electric fan relatively low. Now when he heard Xiong Lijun say this, he replied: "Old Xiong, don't be too greedy, this price is not low." Just this fan, there are not many practical materials, and the entire cost, I have checked with Shaozhe, at most...... Hum. ”

When he said this, he didn't say any more, because he remembered that Xiong Lijun and others were outsiders from Hanhua Industrial Company, and he didn't know if it was appropriate to reveal the reserve price in front of them.

"How much does it cost?" Tao Hui asked, she didn't feel like an outsider: "Why don't you say it." ”

"Confidentiality." Zhao Yongqun said.

Tao Hui waved his pink fist and threatened: "Dead group! You still dare to keep it a secret in front of your sister-in-law. ”

"Dead dress?" Lin Zhenhua looked depressed, "Xiao Tao, what is this called." ”

Tao Hui explained: "Isn't his name Zhao Yongqun, you see, we have Fengzi and Yanzi here, and it doesn't matter if he is called Qunzi." ”

"It's such a dress." Lin Zhenhua laughed, he looked at Xiong Lijun, and said: "Actually, this is not a secret, including the wages of workers, the cost of an electric fan will not exceed 100 yuan." The ex-factory price we set is 180 yuan, and the remaining 68 yuan is earned for the sales channel. ”

"That should be enough." Xiong Lijun said, he roughly calculated in his mind, after removing the freight, warehousing, gross profit of the store, etc., he received the goods from Hanhua Industrial Company at the ex-factory price of 180 yuan, and an electric fan should be able to earn 20 yuan. Such a good fan, if the price is set at 248 yuan, should be able to impress a considerable number of people.

In those days, there was a very paradoxical phenomenon. On the one hand, the common people are still very poor, and the state has raised the wages of workers and workers several times, and has also implemented a policy of raising the purchase prices of agricultural and sideline products in the rural areas, but on the whole, the income of the common people is still very low, and the wages of ordinary workers are only 50 or 60 yuan, and the cadres of government organs are even lower than that.

According to statistics, at the end of 1981, the balance of RMB savings deposits of urban and rural residents nationwide was 52.4 billion yuan, with an average deposit of 52 yuan per person. At this level, if a family of five wants to buy one of these electric fans, they need to empty all their bank deposits.

But on the other hand, the sales of various durable consumer goods in the market are very hot, not to mention the traditional old three, and the new three have appeared in the society. The definition of this new three-piece has never been clear, and in the early days it seemed to be electric fans, washing machines, and color TVs, and later refrigerators, air conditioners, stereos, motorcycles, and so on. Finally, one day, people have lost interest in the definition of "three pieces", because the household appliances have long been eight out of ten.

In earlier years, the supply of consumer durables was far from meeting demand. At that time, what was in the mall could be sold, and even some defective products would be sold out. People don't seem to care too much about whether the electrical appliances they buy are defective, and the wires in some washing machines fall off due to virtual welding, so consumers will disassemble the back cover and get an electric soldering iron to weld it, and they don't feel awkward at all. At that time, all Chinese men were excellent fitters, electricians, carpenters, plumbers, and masons, and anyone who couldn't repair a bicycle tire or something was embarrassed to greet people on the street.

A little further on, the situation changed. The supply of the market has increased, and people's horizons have also improved. To buy a home appliance, you have to look at the brand, listen to the word of mouth, look at the appearance, ask the surname, etc. The price of some imported household appliances is half that of domestic household appliances, but they are still the object of contention. As Xiong Lijun said, people who really want to buy don't care about dozens of dollars at all, especially a young man like him who has just gotten married, in order to pursue fashion, he does not hesitate to find seven aunts and eight aunts everywhere to borrow money.

This trend has been left over to this day, but today's young people are borrowing money to buy a house.

From borrowing money to buy an electric fan, to borrowing money to buy a house, only 30 years have passed.

"When I see this, I have confidence. Boss, don't worry, the Shanghai market will be handed over to me. Xiong Lijun patted his chest and reassured.

(To be continued)