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The name of the negotiator of SAIC is very distinctive, he is actually called Chen Xiaoniu, at the beginning Jin Xiaoqiang heard that the guy in front of him who was not tall and wore gold wire glasses was squirted out when he introduced himself. *.*.*/*

The other party had obviously already reacted when others heard his name, but he was very cheerful, just smiled, didn't mind, and then said as if laughing at himself.

"Hehe, my name, it's really interesting, I once objected to my parents because of this, but unfortunately my family is a democratic centralist, and my proposal was vetoed by my mother."

Hearing this person say this, Jin Xiaoqiang felt that this person was a little straightforward and cute, which was very interesting.

"Hello, I'm Jin Xiaoqiang, it's a pleasure to meet you."

has had more contact with Westerners, and Jin Xiaoqiang's rhetoric when meeting with others is a bit Western, but it is obvious that Chen Xiaoniu, who came to Shanghai, the most open Celestial Empire and Demon Capital, is very accustomed to this way of introducing himself.

He stretched out his white and tender hand, shook hands with Jin Xiaoqiang, and then said.

"Haha, I'm right to Mr. Jin, but I've been admiring the name for a long time, but unfortunately I haven't had the chance to meet, and today I saw the true god, it's really unexpected, in the words of our Celestial Dynasty, it's really a hero out of a young man!"

This guy is very good at talking, although over the years, Jin Xiaoqiang has heard countless such flattery, but every time he sounds, it still makes him feel a little fluttery, after all, people! Who doesn't like to hear good things about themselves from others.

After a brief greeting between the two, they each sat down, and then Jin Xiaoqiang went straight to the topic and asked this Chen Xiaoniu.

"Mr. Chen, are you here for that part of SAIC? Volkswagen or GM? ”

Jin Xiaoqiang didn't have much to do with SAIC in his last life, so he really can't say that he knows much about the internal structure of SAIC.

"Hehe, that's not it, I'm here at the headquarters of our SAIC Group."

Chen Xiaoniu replied with a smile.

"Oh? That's it! Then I don't know what happened to Mr. Chen, on behalf of SAIC, when you came to me this time? ”

Jin Xiaoqiang couldn't help but pay more attention to this negotiation, after all, Chen Xiaoniu came to the headquarters of SAIC, representing the head office of SAIC, not General Motors or Volkswagen, so the purpose of his coming, he must be careful. ^//^

"Hehe's also very simple, in fact, I came to Mr. Jin this time to talk to you and see if there is any possibility of cooperation."

Chen Xiaoniu smiled and said to Jin Xiaoqiang, his attitude was very calm, it didn't seem to be fake, but Jin Xiaoqiang was confused when he heard it, haven't you SAIC been cooperating with Volkswagen and GM?

Why do you want to cooperate with us Huayang Power at this time? And how are you going to work together?

This Chen Xiaoniu is also a shrewd person, he saw Jin Xiaoqiang's confusion at a glance, so he hurriedly explained to Jin Xiaoqiang with a smile.

"Mr. Kim, in fact, this is the thing. What about us this time? The main thing is that we SAIC, after so many years of development, are no longer satisfied with the joint venture brand. Since last year, our group has been thinking about establishing its own independent brand division. And we already have some preliminary plans, we plan to revitalize the name of our old Shanghai Motor, but you also know that those foreign devils are really powerful in their technological blockade of us. We have talked with Volkswagen and GM about technology transfer, but unfortunately they didn't agree, so we found you Huayang Power here. ”

Chen Xiaoniu didn't hide it, his opening to the point made Jin Xiaoqiang's favor towards him suddenly increased greatly, and it seemed that SAIC also made an analysis before sending someone over this time. …,

They must know that they like to go straight to the barrel temper, so they sent such a negotiation expert who is very interested in their appetite, it seems that this time SAIC is quite sincere.

However, this Chen Xiaoniu actually said to himself that SAIC actually plans to launch some of its own brands, and what kind of brand to revitalize SAIC's name, hehe, could it be that what they are talking about is the later Roewe?

Jin Xiaoqiang sat on his executive chair with an electric drill, and suddenly thought of the brand launched by SAIC Motor, Roewe!

This brand originates from the century-old British car brand MG Rover, such a thing has long been known in later generations, but at present, SAIC has not announced the acquisition of Rover, so the outside world has more SAIC actions, and not many people know about it, but Jin Xiao ● MN is a person who has come over, so when Chen Xiaoniu mentioned their own brand of SAIC, Xiaoqiang suddenly thought of their upcoming Roewe!

MG Rover is a British automobile manufacturer with a history of 120 years.

There was still a period of glory, but unfortunately, after the book war, the rise of German automobiles, as well as Japanese automobiles, and the strong impact of American automobiles, soon MG Rover could not support it.

After entering the new century, MG Rover is already in decline, and it is difficult to return, and in 203, there are still huge losses in a row, so that the shareholders of this company have finally lost confidence in this company.

Since 204, MG Rover has fallen into a state of semi-shutdown, and in 2005 they are almost facing bankruptcy.

And SAIC, which has been thinking about making a breakthrough in its own brand, also noticed this brand that was about to collapse early at this time.

Although the brand influence of MG Rover in Europe cannot be compared with Volkswagen in Germany, as well as PSA in France and other companies, this company has a solid foundation in car manufacturing, as well as a considerable number of technical talents and patented technology.

This is also the resources that SAIC Motor, which lacks automotive R&D technology and innovative design, urgently needs.

So as early as May 205, SAIC Motor set up a research and development center in the United Kingdom, managed by Ricardo, and finally announced the collapse of MG Rover, and then acquired MG Rover technical data, and absorbed 80% of the original Lishui MG Rover designers, and established SAIC Group UK R&D Center.

The main purpose of this R&D center is to help SAIC design its own brand models.

SAIC officially announced the acquisition of the MG Rover brand in the same year, and it seems that this team is also working hard to build their latest model for their new master.

This model, that is, the Roewe 50, which was a small fire for a while in the Celestial Empire.

Similar to Jaguar's shape, as well as the so-called British style, coupled with SAIC's strong publicity capabilities, as well as the sales network, this Roewe 750, after its birth and entry into the Celestial Empire market, quickly won the love of some people who like to wear 13.

It's a pity that this car quickly disappeared after a small fire for a while.

After all, that car is similar to the shape of Jaguar, but it does not have Jaguar's core net win, which disappoints many consumers.

And the shape of the car, if you say it at best, what kind of bullshit British style is it, but if you think about it in another way, what kind of bullshit is it?

And the big yin # empire that is about to die, the image of the waning mountains, full of heavy twilight, such a model, may cause some people who like to pretend to be 13 for a while, Li is soon, he will be washed into the stinky ditch by the tide of the times, after all, compared with the modern car pays attention to streamlining, pay attention to the appearance of the visual perception of the impact, which car is too ugly. …,

And British cars have the consistent problems of their cousins, American cars, that is, there are many small faults, high repair rates, and fuel consumption, so the once advertised Roewe 0, after a small fire for a period of time, quickly faded and gradually launched the consumer's field of vision.

However, the new Roewe series models launched later in 2009 have also won good market praise and attention.

At that time, after the birth of the 550, many consumers had to admit that this model with British roots did have a very solid ground and a solid body, and the interior also showed SAIC's years of craftsmanship.

And although the power cannot be compared with the Japanese and German systems, it is not much weaker.

At that time, once this car was on the market, it was indeed in the domestic car, especially in the technical field, and it did have a unique effect.

However, SAIC, in terms of brand positioning and price positioning, has committed the old problems of state-owned enterprises, and does not play cards according to market rules at all, and the price is inflated, which eventually leads to the sales of this model, which has always been not embarrassing and tepid in the Tianchao automobile market.

In fact, if SAIC can set the price at a reasonable level, Jin Xiaoqiang believes that which car will still have a fairly good market.

After all, SAIC's years of joint ventures, the accumulated experience in car manufacturing, as well as their relatively fine car manufacturing quality, if coupled with a very good price, will definitely win some consumers.

It's a pity that which car was finally planted in their proud attitude and pricing method, until a few years later, they had to reduce the price on a large scale, and there was no way to recover the market defeat.

There is also a car that makes people look at the two peanut lights, which car is also the biggest failure, as soon as it was listed, it was criticized for several years, but it was not until later that it really couldn't hold the field, so I thought of changing, which shows how arrogant SAIC's sales attitude is?