The summer vacation in 2009 in China can be said to be lively.

Perhaps it is the threat of "The Lord of the Rings", "Transformers", and "Harry Potter", which are three well-publicized and well-known super awesome movies, and movies around the world are deliberately released in advance or in a hurry.

Therefore, this year's Chinese summer vacation is full of dragons and tigers, and wonderful movies are like hedgehog thorns, tied in a bunch.

Hollywood's "Wolverine" began to be released at the end of June, detonating the hot trend of China's summer vacation in advance, and won an astonishing 80 million yuan on the same day, making its production company smile toothlessly.

Subsequently, "Doomsday Wasteland", adapted from science fiction by the domestic Huayi Company, followed suit, and received 100 million in two days after its release, which surprised the eyeballs of countless people who were not optimistic.

The subsequent summer vacation was out of control, Hollywood's "Star Trek", the European Union's newly introduced "Sherlock Holmes", China's "Crazy Stone" by Tianwang Film and Television, and "Super Teacher" by Southeast Film and Television to change the modern urban novel on the Internet, have achieved very hot results, and the box office of 300 million is difficult to meet them.

At this time, Wang Shang quietly ended his honeymoon and returned to the magic capital.

At this time, it was mid-August, and the post-production team of "Transformers" had completed the preliminary cutting and dubbing, and the first version of the film was 160 minutes long, far exceeding the 140 minutes booked by Wang Shang, which meant that the post-production personnel needed to continue to cut out hundreds of shots.

They are a little reluctant, they feel that this is good, that is not bad, and they can't do it. But it was awkward to mix together, and in the end it was decided to call Wang Shang back.

After Wang Shang came back, he found a few key personnel to re-watch it twice, and finally collectively discussed cutting out a few parts.

By August 20th, the second version of "Transformers" finally came out, 145 minutes long, which looked good, but there were always a few flaws. It has to be revised.

"Boss, should we bring it forward to September?? Otherwise, letting "The Lord of the Rings" enter the Chinese market first, I always feel a little aggrieved. ”

"The latest Internet says that the world's first 3D movie has been snatched away by "The Lord of the Rings", and the first 3D movie released in Huaxia can't be given to it." Several people are Chinese, so they naturally hope that Huaxia's movies can go down in history.

"But in September, there are only Saturdays and Sundays, and the number of spectators is certainly not as large as the seven-day National Day holiday. On October 1, it is the National Day schedule, plus the Mid-Autumn Festival on October 3. A total of 8 days of long vacation. ”

"This, indeed, ......"

On the one hand, it is reputation, and on the other hand, it is reputation plus profit. It's hard to choose. The crowd was in trouble.

Wang Shang finally thought: "In this way, this later stage will be intensified, and you will work harder during this time, and strive to finish it in early September, and then copy it immediately." I went to the State Administration of Radio, Film and Television to see if I could delay the release of "The Lord of the Rings" in China. If it really doesn't work. We can first send the copied film to Japan, South Korea, and Southeast Asia for screening, and they don't have a National Day or anything there. ”

"Copy? Wait! We forgot one thing, copy!! At this time, Liu Yuqing slapped the table, and was inexplicably surprised.

Others listened, pondering. And Wang Shang's eyes lit up.

Liu Yuqing explained: "As you can imagine, the movie "The Lord of the Rings" was released before "Transformers" and "Harry Potter". It is certainly impossible to release it globally, because the copy time is very long. And its first target must be the North American market, it has nearly 10 million 3D theaters, even if Universal Pictures is mature and advanced, its copy speed cannot be so fast. And their second target is definitely the European Union, the second largest market, so it is completely impossible for it to complete the copies and ship them to China and distribute them to the theaters by October. ”

A word woke up the people in the dream, and everyone's eyes lit up.

"yes, why didn't you think of it??"

"Then we'll have time to take it easy." Everyone's minds finally relaxed.

"We still can't relax, we must quickly finalize the final version, and then copy the release, according to Director Liu's analysis just now, we are scheduled to start the release on October 1, the National Day, a total of 4000 screening halls in China, the task of copying is very heavy, and later, we take advantage of the "Lord of the Rings" to tackle North America, the European Union, focus on Japan, South Korea, Southeast Asia, Australia, India and Russia."

And while Wang Shang and the others were discussing the release time of "The Lord of the Rings", Universal Circle, the producer of "The Lord of the Rings", was also discussing the release time. And "Harry Potter" is being handled in a low-key manner because post-production is slower than the other two films, but the publicity is still extremely high-profile.

In late August, "The Lord of the Rings", "Transformers", and "Harry Potter" successively announced the exact premiere time.

"The Lord of the Rings" will be released simultaneously in North America on Friday, September 19, and in the European Union on October 9.

"Transformers" was released nationwide on October 1, the National Day, and in the next 20 days, it was released in Japan, South Korea, and Southeast Asia.

"Harry Potter" can't weaken its momentum at this time, and announced that it will be released in India, Russia, and Australia in turn starting on October 16.

At this point, all the world's 3D screens have been divided.

The three parties are not hot-headed to compete with each other, because they know that the first to eat soup is better, and the movies that are released first can use the 'unseen' 3D effect to bring greater shock to fans before the appetite of local fans is nourished, and the return rate and loyalty will be higher.

"The Lord of the Rings" has 17,000 3D screens.

The number of 3D screens of "Transformers" is expected to be 8,000.

The number of 3D screens of "Harry Potter" is expected to be 3,000.

"The Lord of the Rings" accounts for 61% of the screen share, which can be said to be the advantage, while "Transformers" has a 29% market share, although it is only half of "The Lord of the Rings", but it is much better than the more bitter "Harry Potter".

This pattern can be summed up in the words of the media: ""The Lord of the Rings" is proud, "Transformers" is stable and stable, and "Harry Potter" loses the first battle. ”

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On August 28th, Modu Airport welcomed three groups of foreign friends who were led by several black-clothed strong bodyguards and fat bellies. After they left the airport, they separated into three teams and got into three groups of cars.

"Shit! I met them here!! Bobby looked at the two groups of convoys in front of him that had already entered the airport expressway, and couldn't help but feel a little stupid, they came here, which means that this business trip is difficult.

When they made the itinerary, they didn't know that there were people from the other two parties who also happened to be on the same plane, and when they met at the airport, everyone's faces were almost black, and the road was narrow.

Bobby thought so, but why didn't the other two teams think so?

The business cooperation negotiations on this trip added a bit of gloom.

In the business field, if there is no advance, no one wants to be the one or the party who retreats.

After the three convoys came out of the Modu Airport Expressway, they drove through the prosperous urban area as agreed, and then came to the outskirts of the city. Half an hour later, the three teams entered the front of the Tianwang Mansion at the same time.

When I got out of the car, I saw each other again, and I smiled in disgust, and scolded again in my heart.

They had already understood that this Huaxia must have invited three at the same time, so the three competitors came here at the same time.

"This Chinese man is so cunning!!"

These three are Fox Films, Columbia Pictures, Disney Pictures, and three of Hollywood's six major studios. Paramount Pictures, Warner Bros. Pictures, and Universal Pictures are not invited.

They came this time to be invited by Wang Shang to discuss the release of "Transformers".

Generally speaking, Huaxia films are not worth their release cooperation at all, and Huaxia Films personally went to Hollywood to cry and beg their mothers to release them. But since they met Wang Shang, from the "Fast and Furious" series to the "Biochemical Apocalypse" series to the current "Transformers", they all have to come to Huaxia in a hurry, and then take the initiative to ask for it, and then be molested and slaughtered.

In the words of these tsundere Americans: "It's so aggrieved!! ”

Wang Shang waited at the gate 5 minutes in advance, and when they got out of the car, he immediately greeted him warmly: "Welcome all the way here, I didn't expect you to come together, it's really fate......

In the eyes of these three groups of people, Wang Shang is like an old fox with a bad stomach, and the smile at this time makes people want to step forward and kick it: "There is a fart!" ”

The three groups shook hands and smiled at Wang Shang together.

"Hypocrisy!!" Everyone scolded in their hearts, and on the surface, they were talking and laughing, and they felt like relatives who had been separated for many years, and they were intimate.

After a short rest, the three parties were directly arranged into the small screening hall of the post-production department.

Wang Shangdao: "Now the movie is almost finished, and in order to increase everyone's confidence, a small part of the movie can be watched by everyone in advance." ”

Everyone nodded.

Twenty minutes later, the deafening, tragic and heroic sound in the screening room came to an abrupt end.

After everyone woke up from their stunned, Bobby looked at Wang Shang with a strong resentment and said, "Mr. Wang, can you finish the ending?" ”

The others looked at Wang Shang with pleading eyes.

Two days later, the three companies left the magic capital with pain and excitement: "I was slaughtered again!" ”

Three days later, publishers from India, the European Union, Russia, and Australia came to the magic capital one after another, and after being stunned by the twenty-minute cut clip, they were happily and sadly slaughtered by the despicable Chinese