When the release dates of the three films were set, the publicity began to gradually increase.

Sticking to consistent conventions is still a big deal.

Throw money!

Throw money!!

Throw money at it!!

The production companies of the three movies all understand that this critical time is not the time to save money, so the three parties can be said to have smashed the money without distress and smashed it heartily!!

As a result, the promotional advertisements of the three movies were overwhelming, bombarding all fans and non-fans around the world one after another!!

New York, Washington, Yenching, Guangzhou, London, Paris, Berlin, Mexico, Tokyo, Sydney, ......

Large-scale advertisements have appeared everywhere in densely populated cities around the world......

High-rise screens, flyovers, street electronic screens, newspapers, televisions, buses, shopping mall advertisements......

Television stations, newspapers, publications......

Everywhere is a place where advertisements are placed, and they are almost everywhere!! These three movies have penetrated the propaganda into every corner of life!!

"Create the strongest magical epic mythology, all in "The Lord of the Rings", on September 19, officially descended into the world!"

"The first long 3D movie "The Lord of the Rings" in film history, take you to appreciate a more peak audio-visual experience, don't be too involved~~"

"Cameron, the king of the movie world, is another shocking masterpiece that will take you into the world of magic!"

"Transformers is shocking, let you enjoy an extraordinary visual feast!!"

On October 1, 2009, "Transformers" was first released in China. Stay tuned!! ”

"The first magic book "Harry Potter", a wonderful magical journey!"

On the Internet, at this time, the world's major communication active websites and forums are haunted in turn, and the three movies are constantly promoted.

And "The Lord of the Rings", "Transformers", and "Harry Potter" also continue to release all kinds of exquisite stills, shooting footage, and movie wallpapers, and the trailers are also released seven or eight each, seducing those fans to death, and I can't wait for the movie to be released immediately!!

Wang Shang also had reservations at this time, and the key shocking fights in "Transformers" were not put in the trailer. Waiting to surprise the fans.

In addition, the stars of the three movies began to run around for the promotion of the films, touring major cities to increase the popularity of the upcoming release of the films.

The film industry in September belongs to three 3D movies, and the three parties show their own tricks and desperately promote themselves, and other movies, even if they have the confidence to be sequels to those big movies. At this time, I can only bow to the wind.

This kind of crazy money-throwing advertising behavior has undoubtedly shocked countless media, is this throwing money or smashing lives!!

Among them, the craziest is "The Lord of the Rings", the two major ticket warehouses in North America and the European Union can be said to be a big propaganda for selling blood. And "Transformers" and "Harry Potter" are a little more sensible. Intensify publicity in the screening area demarcated by yourself. Because the market is relatively small, the publicity cost is not so exaggerated. And the local publisher needs to share the general publicity costs, otherwise all three parties will die of pain.

――――――――――

On September 14, the official of "The Lord of the Rings" began to announce the announcement of the online ticket sales of the "Lord of the Rings" movie in advance: "In the early morning of September 16, all 3D theaters in North America opened the ticket sales channel of "The Lord of the Rings". ”

September 16, 0:00 a.m. The ticket sales channel of "The Lord of the Rings" was officially opened, and countless eager fans poured in, but the tickets were very sought-after, and they were gone when it was late.

Arthur is one of those fans, not an ordinary movie fan. It's a veteran movie fan, who spends a quarter of his salary on cinemas and online movies every year. Crazy obsessive, so much so that the people around him gave him the title of a movie maniac.

However, when Arthur opened the ticket channel and saw its ticket price, he was surprised.

$15 / 1 vote!!

"$15? That's right? So expensive? The regular ticket price is only 8 USD!! Arthur couldn't help but pause and wipe his eyes.

"$15 indeed."

A full $15, which is $8 more than a regular movie ticket $1.9!!

It's too expensive!! You can watch 2 movies in total.

"However, I heard that 3D is completely different from the usual movies, and it is normal to be a little more expensive." Thinking of this, Arthur no longer hesitated, and clicked to buy and pay, but at this time, a box popped up.

"Sorry, tickets are sold out, please choose another show!"

"Holy!!" Arthur was in a hurry, he finally thought that at this time, these movie tickets can be said to be very sought-after, fast and slow. I don't care about regrets, so I hurriedly ordered other sessions.

"Sorry, the movie tickets are sold out......"

"I'm sorry ......"

"I'm sorry ......"

For 3 times in a row, Arthur ordered four shows on September 19, all of which were sold out.

Egg pain!!

Arthur had to buy the next day, September 20, and finally got two tickets.

After waiting for twenty minutes, he clicked on the next day's show, and the tickets were not sold out, presumably those more eager fans had already consumed them.

At this time, there was already a crazy spread on the Internet, and there were two focal points of discussion.

One is: I didn't grab the ticket for the first day!!

The second is: the ticket is so expensive!!

At first, everyone was still focused on the issue of 'tickets are expensive', talking about black-hearted profiteers or something, but soon turned their attention to the issue of 'tickets for the first day'.

"Shit!! I was just a few minutes late, and it was already sold out?? ”

"I went to the toilet, missed the time, and didn't even grab the ticket for the first day!!"

"One hesitation, the ticket is gone, don't you want to be so cruel!!"

It can be said that there are many complaints on the Internet, and many fans strongly demand that major movie theaters increase the number of 3D theaters and increase the number of 3D screenings. However, there is no way to meet this requirement, because the more 3D screens are not the better, the North American market is currently enough, and now all the 3D projectors are laying the foreign 3D market, and there is no extra machine to lay the American market.

In the next two or three days, all fans can be said to be like ants in a hot pot, eagerly waiting for the release of "The Lord of the Rings".

The fans who got the tickets were happy, but they were even more eager to look forward to the release. And fans who didn't get tickets also hope to see the movie after watching it and see if the movie is as magical as advertised.

And those entertainment media did not pay attention to the release on September 19 at this time, but on how much box office "The Lord of the Rings" has gotten so far.

On the first day, in the whole of North America, 9,000 screens, 4 shows a day (machine cooling), an average of 200 people were full, the ticket price was $15, and the box office sold 100% on the opening day.

The line counted a total of $108 million on the day of the premiere......

$108 million a day??!!!

All the media went crazy!

Tynima is crazy!!

And Universal Corporation, the producer of "The Lord of the Rings," and its investors, have laughed their teeth out.

However, after all, this is the first day, and it has not yet been officially released, so no media outlet dares to say whether '3D movies' can rule the film market.

The news of the first-day revenue of "The Lord of the Rings" of $108 million was swept all over the world through the Internet, and it caused a great sensation in an instant. Countless film companies around the world are red-eyed, not only "The Lord of the Rings", but also "Transformers" and "Harry Potter".

And Wang Shang was also chased and intercepted by dozens of media in China because of this incident, and wanted to interview. In the end, when Wang Shang accompanied Liu Xi to dinner outside, he was caught by a group of reporters with a keen sense of smell.

"Mr. Wang, do you think it is appropriate for 3D movies to have high ticket prices?"

"The technology used in 3D movies is different, and the cost is very high, so it is very normal to implement a high ticket price policy."

The reporter grabbed the key point and pinched and asked, "You mean that the ticket price of "Transformers" will also be higher than the current ticket price??" ”

Wang Shang said directly: "Indeed, the ticket price will be set at about 100 yuan, which is double the ordinary fare, but I dare to guarantee that this ticket price is definitely worth the money, because the difference between 3D and 2D is very big." ”

After asking a few questions about ticket prices, the reporters moved on to another question: "How does Mr. Wang feel about the $108 million in premiere revenue of "The Lord of the Rings"?" ”

"It's normal, after all, the publicity started last year, the fame is enough, the technology and quality are up to standard, and the number of 3D screens has gone up, so it is natural to win so many box offices. Of course, I believe that "Transformers" will not be worse than it, and the tickets for the first day will be sold out. ”。