Chapter 354: A Revolution in Automobile Exterior Design
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If it weren't for Jin Xiaoqiang's design ability, if they had heard of it, these people at SAIC would really wonder if there was a whole team behind Jin Xiaoqiang, who was setting up for him
But through a variety of understanding, this is simply impossible, and after people heard about the definition of the Roewe brand on their side, and then designed the whole set of models, and it seems to be so on-topic, this can only show that that person is a demon!
Genius is no longer enough to describe his amazement!
You must know that in order to ask Jin Xiaoqiang to help design a model that deducts the topic, they gritted their teeth and scooped out the design drawings of the Roewe 50 and gave Jin Xiaoqiang as a reference. *.*.*/*
If it were an ordinary designer, it would definitely be around the original Roewe 50 model, make some modifications, and then scoop out a model.
However, Jin Xiaoqiang completely overturned the design of the Roewe 50 and designed a new Roewe 950, which can be seen from the incompatible external performance of the two cars, and the two cars have no blood relationship at all.
In other words, Jin Xiaoqiang and Mr. Jin didn't take a fancy to their Roewe 50 at all, which car is a garbage in the eyes of others, otherwise people would not directly scoop out a completely different Roewe 950.
And it can be seen from the name of the car that people call it Roewe 950, which is a head taller than your Roewe 750, and in terms of body size and appearance, how do you look at this Roewe 950, how can it be more domineering and calm than the Roewe 750 they scooped up by SAIC!
This is strength and sincerity!
Without waiting for a few engineers to express their opinions, Chen Xiaoniu has already decided that this car will be classified under the Roewe brand no matter what, which means that no matter what, he will say that the upper layer will adopt Jin Xiaoqiang's design.
So before the negotiations began, the people of SAIC only looked at the drawings designed by Jin Xiaoqiang, and Chen Xiaoniu, the representative of SAIC, left with a few engineers, leaving the people of Huayang Power to hang out.
This was not deliberate, but Chen Xiaoniu was really overjoyed, he was going to talk to the senior general manager who flew from SAIC, the two wanted to unify their opinions, and then go to talk to the people from the head office.
Mr. Gao did not appear at the negotiation meeting at this time, he was accompanied by Lao Zhu, enjoying the scenery of the south and the north, he just went to the ski resort yesterday to ski, and today he will go to the hot spring to soak in the hot springs!
However, Chen Xiaoniu's responsible negotiation is the key, and when he saw Chen Xiaoniu and several engineers who were also full of excitement appear at the door of his hotel room, he knew that this time Huayang Power must have scooped out the treasure.
"It's really beautiful enough, worthy of the handwriting of an international design master, this Mr. Jin, is really not a mortal!"
After looking at the drawings brought by Chen Xiaoniu and them, this high school who was also from a technical background sighed.
High school is the first batch of college students after the reform and opening up, as soon as they graduated, they worked in SAIC, and after working for a few years, they were sent to Germany by the company for training.
In terms of automobile technology, although he has been left behind for more than ten years after turning to management, his skills are still there.
And after so many years in the automotive industry, he can see what cars are good and what cars are bad, just from the shape and size of the car.
What's more, now they don't have to worry about the powertrain at all, Huayang Power has agreed to their conditions, so the shape design of the new car is left.
To be honest, in terms of the appearance design of the car, it has always been SAIC's heart disease that the Roewe brand can officially take root in the soil of the Celestial Empire, and the aesthetics of the British people are very different from the aesthetics of the Celestial Empire. …,
But in such a short period of time, it is really difficult for those British designers to design a model that meets the tastes of Celestial Empire consumers.
But there is no suitable model, then it is difficult to say whether their Roewe brand can succeed, you must know that only from the emergence of Huayang Power, Tianchao Automobile consumers' aesthetics of the appearance of the car, has been completely raised by Huayang Power.
If your model can't keep up with the design trend of Huayang Power, it can only be abandoned.
This can be seen from last year's questionnaire survey of automobile consumers, last year, Huayang Power's Qoros models steadily occupied the throne of the sales king in the high-end market of mid-level cars, and even overtook Audi, which has been in this position for many years, according to the questionnaire survey.
The reason why consumers will buy Qoros models is that the first thing they pay attention to is the shape of which car, and the second is the powertrain of which car.
In the low-end market of mid-level cars, Huayang Power's Yidong is even more dominant, leaving the Camry, Accord, and Passat far behind.
According to the questionnaire survey of consumers who buy the Edo model, the reason why they buy this car is that the appearance is also the most important factor for consumers to choose first.
Taken together, the final conclusion is that the quality of a car's appearance accounts for 60 percent of the factors that consumers will buy this model.
It can be seen that the appearance of a car is good or bad, and the impact on its market sales, so when it comes to the year, the world's major automobile manufacturers are crazy to work the appearance of the car.
Audi is pondering the change of lights, and whether to change the model, and in the middle of the car, the Passat modification is already certain, and in order to make up for the Passat's absence of the mid-range car window period, Volkswagen even skinned their Phaeton and planned to launch a Magotan!
GM plans to scoop out the Cruz, as well as the Chevrolet Jingcheng with the shape of the model, as well as Mindrybu, the declaration drawings of those cars, this Gao Zong has seen them.
Toyota's Camry and Honda's Accord are also brewing a replacement in appearance, and even the Mazda6, which relied on a hot appearance a few years ago, is considering whether to change its model.
Ford is planning to launch a new generation of Mondeo, and there is also a small steel cannon model, the Focus.
Even Hyundai and Kia, which have completely entered the low-end car market, are collecting car design talents around the world, intending to upgrade their cars.
Hyundai has ramped up its investment in its Southern California auto design bureau, while Kia is advertising lavishly in Europe, poaching from other car companies to recruit car styling talent.
Even Mercedes-Benz and BMW, which have always been arrogant, are wondering whether to manipulate the appearance of their new cars......
In China, BYD, Liji, Ricky and other private enterprises are even more sensitive, last year people have been looking for Jin Xiaoqiang to help design new models, and even the North FAW big brother, who has always been slow to respond, also put down his body to Jin Xiaoqiang to talk about cooperation, jointly develop and design a new generation of Hongqi.
It can be seen that how much impact has been on the revolution in the shape of automobiles brought about by Huayang Power in the past two years?
Therefore, when SAIC held a high-level meeting at the beginning of the year, it had already predicted that the competition in the domestic automobile market in the past few years was destined to be tragic.
All kinds of new technologies will definitely debut, and new models will definitely appear one by one, if the technology is not good, those gringos will definitely play some brand advantages, but this trick may not work well in the Celestial Empire.
Your appearance is not as good as people, your technology is not as good as people, and now the name of Huayang Power is not necessarily weaker than yours, why should people buy your car? Just at your brand? Don't be kidding, now even the name of the Volkswagen god car is no longer guaranteed, and you still talk to others about the brand? …,
Therefore, the senior management of SAIC held a meeting to discuss, combined with last year's automobile market research report, and finally came to the conclusion that in the automobile market in the past few years, the fight between major brands will definitely be more tragic, and the final result may only become a price war.
And just this year, if they want to exit the Roewe brand, they must scoop up something unique.
The price can wait and talk, but the appearance of this car, but it must be passable, the Roewe 50, which originally looked okay, must not be able to meet the aesthetic needs of consumers at this time.
But what if the Roewe 950 designed by Jin Xiaoqiang himself is scooped out at this time?
You must know that Jin Xiaoqiang's name alone is already worth old money, as long as his name is revealed, then consumers from all walks of life will definitely buy it.
This is the brand of Huayang Power, and the influence brought by the name Jin Xiaoqiang!
Mr. Gao didn't say a word, and immediately called other senior executives of the group who were still waiting for news from SAIC, and then everyone held a video conference with SAIC's senior management in the conference room of the hotel
In this compartment, Chen Xiaoniu has faxed the drawings of the Roewe 950 designed by Jin Xiaoqiang to the headquarters of SAIC, and the drawings were soon available, and the engineers from the automobile shape design department were specially hired to come over for inspection.
The engineers were quickly impressed by Jin Xiaoqiang's design, and the executives of SAIC Motor were also moved by the shape of this Roewe 950.
How do you look at this car, how do you feel pleasing to the eye, how do you look at it, how do you feel that this car is designed specifically for the Roewe brand, because it is too suitable for the definition of the Roewe brand in terms of appearance and connotation.
Therefore, when the two sides reached a consensus, the meeting did not take long, and it only took two hours to finalize and immediately start a comprehensive cooperation with Huayang Power.
The site and machinery of the new company do not have to worry about Huayang Power, which is handled by SAIC, but during this period, SAIC will send a team of engineers to work with Huayang Power's engineers to carry out the design and improvement of the Roewe 950.
Once this is done, the prototype car will be produced here, and then the road test will be carried out to try to get the car in the fastest time