Chapter 553: That's it
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Three days later, Jin Xiaoqiang and Chen Xiaoniu met again in the business building of Huayang Power, but this meeting was much more formal than the last meeting.
Both sides were followed by a team, and from Shanghai, there was also a vice president, who was obviously a senior executive of SAIC, but he was not in charge of specific negotiations, but was just supervising the entire negotiation process.
And Jin Xiaoqiang also invited Zhu Junxi, who was in charge of Huayang Seiko's work, to come over, after all, Lao Zhu is very familiar with the bosses of some domestic automobile manufacturing brother enterprises.
Sure enough, it didn't take long for Zhu Junxi to talk happily with the vice president surnamed Gao who flew over from SAIC, the two used to be old friends, but at that time they were already senior executives of SAIC, and Zhu Junxi was just a chief engineer of China Motor.
The specific person in charge of this negotiation is Chen Xiaoniu from SAIC, as well as a young man named Guo Yi from Wang Jiao of Huayang Power, this young man named Guo Yi is in his thirties, and he is also Wang Jiao's old subordinate, and he is a middle-level cadre cultivated by the company.
And Jin Xiaoqiang is completely out of this negotiation, after all, he doesn't have to appear in person to negotiate with someone of Chen Xiaoniu's level, if there is such a thing, he has to bow down to everything, it will be too cheap.
After the establishment of the company, Jin Xiaoqiang served as the vice president of the Roewe brand, as well as the title of chief designer, and Huayang Power only needs to provide, their in-cylinder direct injection technology, as well as the automatic transmission of the GAT, as well as the automatic transmission of the AT, as long as they assemble such a powertrain for Roewe, Then Huayang Power can obtain 49% of the equity of the Roewe brand, and SAIC Motor will of course hold 51% of the equity.
As the big brother in the state-owned enterprise, of course this bit of face should be retained, I think that in order to obtain the automobile birth permit, Ricky Group did not obediently hand over 17% of the equity of Ricky Group to SAIC to obtain the birth permit?
But now feng shui is turning, and it is SAIC's turn to ask for help, but this time in order to be able to launch the Roewe brand, they gritted their teeth and cut their flesh and made great efforts.
In addition, even the rigid and slow response of the system that has always been said on the road can generously scoop out 49% of the shares and cooperate with Huayang Power.
Of course, the premise of their doing this is that Jin Xiaoqiang should first draw a few sketches of the car design to make them believe in the sincerity of Huayang Power.
You must know that Jin Xiaoqiang is now an internationally recognized master of automobile design, and such a design master, just a sketch, is worth a thousand gold.
Not to mention his successful designs, even if he is not satisfied with the design sketches, he throws them in the trash, others are willing to turn them out and scoop them back for reference.
And Jin Xiaoqiang helped BYD, Ligie Ricky and the models designed by these companies, SAIC people have seen it, and the models designed by Jin Xiaoqiang for those companies are of course incomparable with the models launched by Huayang Power itself.
But you can't help but admit that the design of those models is decent, not particularly beautiful, but it is not at all related to failure, and compared with the current level of the so-called mainstream designers in China, it can simply throw off those so-called mainstream designers for thousands of miles.
Look at Ricky, the models that Liggi launched before will already be considered to be completely low-end goods just by looking at the appearance, but these two companies, as long as they scoop out the models designed for them by Jin Xiaoqiang, they can immediately change people's perception of them. …,
What's more, they can also follow the name of Jin Xiaoqiang, an international design master, and hype it up, so they don't lose anything about it.
Of course, SAIC is full of knowledge of Jin Xiaoqiang's design ability, but unfortunately there has been no opportunity for cooperation before.
This time in the second half of this year, they plan to officially launch the Roewe brand, but the works scooped out by the studio in the UK are still the original Rover unformed set of works, to be honest, SAIC is a little worried.
If there was no Huayang Power in the Celestial Empire market, they were still very confident that they could scoop that so-called cigar-type model over and operate it, but now, they are very worried that consumers are not interested in their models, and will even attack them for scooping up the garbage that people used decades ago to fry cold rice.
It's hard to mix the world!
So they can only ask Jin Xiaoqiang to help design a work, even if the model designed by Jin Xiaoqiang can't be officially launched in the second half of this year, but as long as the concept model is unveiled, it can still be { create some gimmicks?}
Let consumers, a good feast on their eyes, but also to give those consumers a deep impression, as long as the first impression is good, then not afraid of no market in the future, this is SAIC's old fritters for many years, the experience of the Tianchao automobile market.
After listening to Guo Yi's report, Jin Xiaoqiang said that there was no problem, but asked him to go back and let those people from SAIC wait a few days before he could hand over the sketch to them.
After all, SAIC these guys are adhering to the consistent shrewdness of southerners, that is, if they don't see rabbits, they don't scatter eagles, they are also forced to be in a hurry, and time is pressing!
In the second half of the year, Roewe will be listed, if the start is not good, but it is messed up, then I don't know how many people will be taken off the black yarn hat, after all, SAIC is still a state-owned enterprise, and the system is very different from Huayang Power.
A week later, when Guo Yi photographed the set of design sketches he had scooped up from Jin Xiaoqiang in front of SAIC's negotiators, SAIC's gang was stunned.
They had long heard of Jin Xiaoqiang's name as a design genius, but after all, they had never had personal contact with him.
Before, they just relayed their design ideas for the Roewe brand to Jin Xiaoqiang through Guo Yi, but they never thought that Jin Xiaoqiang would scoop out the design plan and sketches so quickly?
You must know that they are also engaged in automobile manufacturing for decades, and in terms of car shape design, it can also be said that it is the earliest start-up enterprise in China, from the early Santana modification to the current SAIC Volkswagen some peel products, also have their engineers involved.
Therefore, they are very familiar with the process of car shape design, first of all, there are multiple engineers to define the consumer group named by the brand, study the consumer psychology, and then have a general discussion on the shape to cater to different classes of consumers.
Then in the project, there will be a number of shape design engineers brainstorming, sketching, meeting, discussion, summary, and finally trade-offs, a set of processes to go down, to the end of the product shape design they need, at least it will take about three months.
But they would never have thought that Jin Xiaoqiang would have completed it in more than a week, is this still human?
Immediately, several Volkswagen engineers who participated in the negotiation expressed disbelief in their hearts, and wondered in their hearts, are you Jin Xiaoqiang, this kid, are you fooling our Volkswagen people?
But when they scooped up the set of drawings that they had slapped on the table, these engineers were immediately dumbfounded! …,
The first thing that catches your eye is a few big words, a sketch of Roewe 95T, and then at a glance, the shape of a vigorous, atmospheric business sedan is beginning to take shape on the first paper.
Then the second drawing is a slightly modified model, and the next few are more and more detailed, knowing the tenth drawing, the shape of this car, is basically clear.
Then a few are colored, as well as interior design, until the thirtieth drawing, the shape of this Roewe 950 has basically been finalized, and the next two dozen or so are the matching of some powertrains and so on.
When I saw this, the engineers of SAIC were already convinced, no wonder people claim to be geniuses, and indeed such amazing and talented skills are not possessed by anyone among them.
Not to mention jumping out of any of them to compare with Jin Xiaoqiang, even if they are added together, it only takes ten days of hard work, I am afraid that such a beautiful set of models will not be able to come out.
It is no wonder that people have been able to make Huayang Power prosperous in just a few years, and it only took more than two years to squeeze SAIC out of the first place in domestic sales.
No wonder even foreigners can't nod their heads when they see him, just like that, no one can come to him!
The engineers don't talk about it, but Chen Xiaoniu over there is still in a hurry, you must know that he is also a technician, although he has now been transferred to management, but he still has a considerable appreciation for the quality of car design.
Seeing that a few engineers didn't speak, he snatched the drawing, and then opened it to look at it, he looked at it much faster than those engineers, and when he saw the image of the Roewe 950 on page 30, which was clearly on the paper, Chen Xiaoniu could no longer remain calm.
Isn't this exactly the image and temperament that SAIC Roewe is most seeking for this brand? Business, atmospheric, calm, vigorous, unassuming, and the company's brand definition of Roewe's song brand's innovation and prestige is too appropriate......
What else does this Nima want? That's it!