The craze for Longyi's large-screen mobile phones is not only in college students and the entertainment industry, but in all corners of China, in different places and on different occasions, there are always many people talking about Longyi, they are either amazed by the design and technology of Dragon Claw, or envious of those who buy Dragon Wing, or complain about Dragon Claw's hunger marketing strategy.

HOWEVER, NO MATTER WHAT, NOT MANY PEOPLE MENTION THE SAMSUNG NOTE, WHICH HAS JUST BEEN LAUNCHED FOR A LARGE SCREEN MOBILE PHONE. Even if some people occasionally mention it, most of them are used to ridicule or ridicule, after all, almost the same price, worlds of different performance, so that Samsung NOTE has lost the minimum competitive conditions.

When Samsung's large-screen mobile phone strategy was just launched, it encountered a waterloo that they could not bear.

On the other hand, Dragon Claw successfully stepped on Samsung's miserable corpse and became the founder and leader of the large-screen mobile phone market in one fell swoop.

For a time, the popularity of Dragon Wing surpassed that of Dragon Claw 2, Dragon Claw Card Machine, Dragon Claw Watch and Dragon Claw Tablet, becoming the most eye-catching product of Dragon Claw Technology. Even, even the sales of Dragon Claw 2 have been slightly impacted, which is also reasonable, and this is also one of the reasons why Zhao Qi is different from the release of Dragon Claw 2 and Dragon Wing, and it takes time to maximize the benefits of the product. However, what is surprising is that the sales of the dragon claw card machine have not been affected at all, and it still maintains a high heat, which also verifies Zhao Qi's expectation of market differentiation.

It turned out that Zhao Qi had already explained in detail the segmentation of the future mobile phone market within Dragon Claw, and Dragon Claw wanted to occupy the position of a high-end leader in each market segment. Dragon claw card machine is the main user who likes small and portable,Dragon claw2Customers are those who like to be modest, not too small,And Dragon Wing is specifically aimed at those consumers who have a special hobby for large screens。

In this game, Dragon Claw won easily.

The reason why Zhao Qi set a multi-pronged strategy is that he knows the future well. If it weren't for the guidance of a strong tech tree. Zhao Qi couldn't be so sure that the Dragon Claw Card Machine and Dragon Wing would be able to achieve such great success. Moreover, the rise and fall of major enterprises in the science and technology tree also made Zhao Qi understand what kind of strategy is the best.

Therefore, Zhao Qi will not learn Apple's closed and rigid strategy, although it is extremely powerful, it is too single production line. In fact, it still restricts its development. Not to mention anything else,Let's just say that Apple has always implemented the small screen strategy,Let it enter the large screen market very late,And when it enters the large screen market,It is tantamount to giving up the small screen market in disguise。

Zhao Qi will not learn from Android, only provide technology and do not care to make your products stronger and bigger, although this can greatly increase your system and technology market share, but in fact, the benefits are not too much, and. Without its own core products, it can only be in a state of catch-up technically.

In the same way, it is impossible for Zhao Qi to learn the tactics of Samsung, and use his manufacturing and scientific research capabilities to continuously launch new machines in a hail way to attract the attention of consumers. This is actually a kind of chronic suicide, because the product that comes out of this in the first place can never be a boutique. Secondly, the product is updated too quickly. It is a kind of self-slapping behavior, which will lead to a sharp drop in the value of the product, which will affect the brand value.

It is precisely because of these reasons that Zhao Qi optimized the tactics of several major brands, extracted their essence from the dross, and finally decided that the current system is semi-open. Only a few high-quality models are released, and the strategy of the genuine ecological chain is constantly being done.

Judging by the results so far, this tactic is still well executed.

……

As the president of Samsung China, Zhang Yuanji has lived like a year in the past ten days. Hundreds of Samsung outlets throughout China. Countless dealers and electrical appliances in the market, but only sold more than 40,000 Samsung NOTE, which made him Alexander.

On the evening of the 12th, he came home in the middle of the night and turned on the TV to watch a discussion program on Phoenix Satellite TV, which was a program he used to like very much. The views of this show are very sharp and changeable, and he is very daring to say that although they do not all agree with his views, but as an entertainment program, it is enough to relieve his fatigue.

On TV, the host of the show still spoke first in an exaggerated and ridiculous tone:

"With the rapid development of electronic technology, smart devices are now deeply rooted in thousands of households, and every year when major brands launch new products, it is a dragon fight. However, in the past, almost all Japanese and Korean brands and European and American brands fought endlessly, and domestic brands could only be silently copycated, and they were not qualified to join the war at all, let alone "foreigners".

However, as we all know, this situation has changed since last year, as we all know, with the sudden rise of dragon claw technology, last year's smart device market is also turbulent! And this emerging domestic brand also lived up to expectations, successfully cutting down many big-name mobile phones, and even, even Apple was forced to postpone the press conference due to its pressure, and finally after several months of secret research and development, it could only come up with products that were not comparable to the dragon's claws! Many netizens said that that time, it was the dragon's claw that made China raise his eyebrows.

This year, however, the situation has changed again. The two sides of this duel are Dragon Claw Technology and South Korea's Samsung Electronics, this time, Dragon Claw Technology broke out again, and some netizens said that it was opened, in short, Samsung's large-screen mobile phone strategy was originally very creative and market appeal, but it hit the knife edge of Dragon Claw! In the case of size, performance and technology at a disadvantage, the Samsung NOTE just smashed a small ripple, and was crushed by the dragon wing.

According to the survey of major media and portals, in the first ten days of its release, less than 50,000 users have purchased Samsung NOTE, and the Dragon Wing call tablet launched by Dragon Claw has killed Samsung with a sales volume of 100,000 units per day.

"Audience friends, our topic today is Dragon Claw Technology and his cannon fodder. In other words, it is necessary to take stock of the history of the rise of Dragon Claw Technology, and how many giants they have turned into stepping stones along the way. Today, we invited two experts in the field of electronic technology, first of all, please introduce their views on the Samsung NOTE being sniped by the dragon claw. ”

Zhang Yuanji picked up the remote control and prepared to turn off the TV, these days he has been fed up with this kind of remarks comparing Samsung NOTE and Dragon Wing. However, in the end, he put down the remote control, he knew that he couldn't control what others said, so he decided to listen and think about the rescue strategy by the way. Otherwise, his career as president will almost enter the countdown, because the South Korean side is already very dissatisfied with him.

But it was said that Samsung had tried to sell smart phones in China as early as last year, but it was destroyed by the birth of the dragon's claw, and it lost silently, and it didn't even attract much attention. Originally, Samsung has weakened its market occupation in China, and it was Zhang Yuanji who instigated Samsung's senior management to use the large screen strategy to capture the Chinese market, because, he carefully analyzed, Dragon Claw does not always seem to be a large screen mobile phone market.

However, what he didn't expect was that Dragon Claw had not only been prepared for a long time, but also the equipment launched was impeccable. What made Zhang Yuanji even more angry was that Zhao Qi's hand was clearly holding a knife and waiting to kill him!

The first guest said: "Actually, this situation is not difficult to understand, with Zhao Qi's mind, it is impossible to be as stubborn and rigid as Jobs, and it is impossible for him not to see the market for large-screen mobile phones." Therefore, he should have aimed at this market a long time ago and made sufficient preparations. In fact, that's exactly what happened! Dragon Claw launched Dragon Wing on the afternoon of the launch of Samsung NOTE, which is obviously premeditated, to put it mildly, it is deliberately waiting to slap Samsung in the face! However, from another point of view, the dragon claw in the degree of focus on making products and sincerity to consumers, is indeed ten Samsung can not compare, which is perfectly reflected from the performance and design of NOTE and dragon wing! In the past, it was easy for foreign companies to make money from the Chinese, however, Dragonclaw told them that it was not so easy now. If you want me to say, Samsung is unwilling to lose, and even, it is self-inflicted! With such poor performance and configuration, it still sells for 5199 yuan, isn't this stupid or what? ”

Zhang Yuanji just sat down on the sofa and ripped off his tie, when he was angered by the guest's comment and bounced on the ground.

The second guest shook his head with a straight face: "I don't agree with your point of view, you say this, you are too harsh on Samsung, this failure is not Samsung's fault." ”

Zhang Yuanji's face improved a little and sat down on the sofa again.

Finally someone didn't fall into the well, Zhang Yuanji sighed in his heart, and then lit a cigarette, and then, he was choked by the cigarette that had just been inhaled in his throat.

I only heard the guest say: "It's not Samsung's fault, but the incompetence of Zhang Yuanji, the executive president of the Chinese region." I heard,It was he who advocated the implementation of the large-screen mobile phone strategy,For this,Samsung paid a lot of money for research and development、Advertising and marketing,As a result,Samsung did a great job in advertising and marketing,But lost in the product itself,The result is,These early investment in marketing and advertising,Have become a disguised help to promote Longyi。 How sad is it? ”

Zhang Yuanji finally couldn't stand it anymore, so he picked up the remote control board angrily and pressed the shutdown button.

Then, the whole world was cleansed!

But Zhang Yuanji couldn't get up easily, he knew very well that he and his strategy were calculated by Zhao Qi of the Dragon Claw. This breath can't be swallowed, it must be recovered, this is not only a matter of face, but also about his future! So, he also had to think about countermeasures.

What is the weakness of the dragon's claw? What are Samsung's strengths?

When Zhang Yuanji's cigarette almost burned his fingers, he came back from his hard thoughts, and his eyes were bright: That's right! Dragon Claw's biggest weakness is this! As long as this is the case, we will be able to reverse the decline and turn the tide! Moreover, this is not just a victory for NOTE over Dragon Wing, it is a county-wide victory for all mobile phone products, and it may even include tablets!

Then, Zhang Yuanji left home excitedly and rushed to the company's office late at night. (To be continued.) )