Chapter 306: Plot Reversal?
ON APRIL 29, SAMSUNG, FACED WITH A FLOOD OF RETURNS, URGENTLY ANNOUNCED A RECALL OF THE CALL TABLETS THAT HAD BEEN SOLD, AND STOPPED CONTINUING TO SELL, AND THE PREVIOUSLY LAUNCHED SAMSUNG NOTE WAS ALSO REDUCED IN PRICE BY 1,000 YUAN.
Although Samsung has expressed enough sincerity in the after-sales service, it is simply impossible to hide their past mistakes and irresponsibility, which is a manifestation of insulting consumer IQ, and it is naturally difficult to get real forgiveness.
In this way, Samsung's call tablet was only popular for a week, and then it disappeared.
Moreover, the successive routs of call tablets and NOTE, like dominoes, have spread to other styles of Samsung mobile phones, so that Samsung mobile phones have now become street rats in China, and naturally there are not many people who don't know the truth to buy them.
According to relevant experts, Samsung's global market share will be greatly affected by this turmoil, and the global market share is expected to decrease by one-third, and the Chinese region will plummet to less than a quarter of the previous one, and this is still the most optimistic estimate.
In fact, Samsung mobile phones were originally squeezed by mobile phones such as dragon claws, and the configuration and use experience seemed to be backward, and some consumers had already complained, and this time the failure of the NOTE and tablet strategy was just a fuse.
Samsung's tactics and shoddy manufacturing are the root causes of this crisis, and they even want to let Chinese consumers pay for their mistakes. Therefore, when this incident was exposed, coupled with the fact that China has a brand like Dragon Claw Technology, it is inevitable that Samsung will be abandoned.
And the dragon claw technology that won in this game. Naturally, it was once again crowned with the title of "conscience of the industry". This is no longer just the push of the media and netizens. It is the recognition of consumers from the bottom of their hearts after being pitted.
Although Zhao Qi is sometimes hypocritical, sometimes cunning, and even occasionally ruthless, he has never had any tricks and deception towards consumers, his compatriots, and his parents. When it comes to product quality and service, Dragon Claw has always been of the highest standard, making everyone impeccable, at least, so far. Consumers around the world who have bought Dragon Claw products believe that Dragon Claw's credibility and rigor have surpassed Apple's.
Although, some people think that Zhao Qi deliberately kept the two hole cards of Dragon Wing and Cloud Space, specifically targeting Samsung's behavior, which is not above board. But more people think that shopping malls are like battlefields and deception is the right way, and Samsung is a Korean company, and Dragon Claw is a domestic brand.
So. At home, Zhao Qi's methods have not been criticized too much. On the contrary, it has become a "subtle tactic for winning glory for the country" that many people talk about. In foreign countries, except for South Korea, the country to which Samsung belongs, and Japan, which has been unilaterally "blocked" by the dragon claw, consumers in almost all countries are also on the side of the dragon claw.
As of the evening of April 29, Samsung has been busy dealing with the wave of protests from Chinese consumers, and has no time to fight with the dragon's claw. On the contrary, Samsung took the initiative to admit its mistake and began to do its best not to save it in order to save the brand reputation, and the dragon claw side also died down and did not beat the water dogs.
Perhaps, in the eyes of ordinary people, the dragon's claw gave Samsung a fatal blow, and Samsung will definitely wait for an opportunity to retaliate, at least, these two companies will definitely form a bond that cannot be untied. Even many people have already prepared popcorn and melon seeds, ready to watch Dragon Claw and Samsung stage the annual tearing drama.
These people are doomed to disappointment!
Because, at half past one o'clock in the morning of the 30th, Samsung officially announced that Zhang Yuanji would be dismissed from the post of executive president of the China region, and Ms. Zhang Duan, a member of the Standing Committee of the South Korean headquarters, was parachuted in to take over. What's even more shocking is that just half an hour later, a special plane from South Korea landed at Shudu Airport, and Zhao Qi personally went to the airport to greet the visiting South Korean Smecta.
The special plane is owned by South Korea's Samsung Club, and the Samsung team that came was led by Samsung President Lee Jae-yong.
Of course, they didn't fly all the way to fight in groups, they came to talk about cooperation projects.
The world of capital has never been very different from the logic of the world of ordinary people, and this kind of behavior that ordinary people cannot understand is normal in the eyes of a group of Chinese and foreign bigwigs in the field of electronic science and technology, which is not a plot reversal, but a normal trend. Because, the shopping mall is like a battlefield, and the loser must have the consciousness of the defeated country, and the winner must also have the bearing of the victorious country. War is never an end, war is only a means to serve politics, commercial war is not an end, and commercial war is also only a means to serve interests.
Samsung is not an emotional enterprise, they are very rational, and now, they have also understood that although they are still the world's first-class technology companies, in the field of smart devices, they are no longer qualified to be enemies of the dragon's claws.
"I was really flattered that Mr. Zhao came to greet him personally!" When Li Zaiyong saw Zhao Qi, he looked calm and said in stiff Chinese.
"You're welcome, I just like to make friends!" Zhao Qi responded like this, and the clouds were light and light.
Then Lee Jae-yong took the translator to sit on Zhao Qi's jeep Wrangler, Su Bei sat in the co-pilot seat as Zhao Qi's translator, and Zhao Qi personally drove the welcoming convoy back to the Dragon Claw headquarters.
Along the way, Lee Jae-yong expressed his admiration for Chinese culture, and said that although he is Korean, he is also deeply nourished and raised by Chinese culture, and this visit to China can be regarded as a kind of pilgrimage.
The other party is so modest, Zhao Qi is only more modest. He didn't have any culture anyway, so naturally he couldn't talk about literature and Taoism with Li Zairong, a high-achieving student, so he introduced Li Zairong to the beautiful scenery and food of Xishu. In fact, it's just a spit nonsense, anyway, this product is here to sign a "pitch agreement", and there will be no time to really experience it, and it doesn't matter if it's right or not.
When the group returned to the Dragon's Claw Mansion, it was close to three o'clock in the morning.
Zhao Qi was very "considerate" and said that South Korea's Smecta had worked hard from afar, and asked Su Bei to quickly arrange a nearby hotel for them to rest, and then tomorrow would arrange the best tour guide to take them to play.
While chanting the name of the divine beast grass mud horse in his heart, Li Zaiyong said with a smile that they were in good spirits, and hoped to meet with Zhao Qi and the dragon claw executives immediately to discuss some important matters.
Zhao Qi yawned and said that his fiancée would suspect him of having an affair if he didn't return all night.
Rao is moody and moody Lee Jae-yong, who also changed his face at that time.
However, Zhao Qi just wanted to put on a show, who knew that the other party was so careless, and his face turned blue after two clicks. Although he was still unsatisfied, Zhao Qi didn't get an inch, so he simply fulfilled the wish of the prince of Samsung, and recruited Luo Lei, Wang Xiaohua, Lin Ling, Jin Xiaobao and Luo Ximeng, who had just returned from the acquisition of Yueqi, and started a fight with Samsung's people.
In fact, the content of this negotiation was very simple, the armistice was repaired.
In vulgar terms, it is that Samsung wants to ask for dragon claw light grass, they are already unbearable, and dragon claw said that he is not happy how can he pull out his gun and leave?
To put it mildly, Samsung has experienced this setback, and has already known that it is invincible, and intends to repair the truce, but it is unwilling to give up the huge Chinese market, and wants to take some benefits by the way by forming a good relationship. After all, compared to Apple and Google, Samsung's attitude towards China is already friendly, and it also belongs to the pan-Chinese cultural circle, and there are common interests in global interests, and, the emaciated camel is bigger than the horse, and the dragon claw will not be unaware of the huge prospects of cooperation with Samsung.
Although both sides are willing to cooperate, it is extremely difficult to actually talk.
Lee Jae-yong has won the true inheritance of his father, and he has a bearing that is as stable as Mount Tai and will never give in on key issues, which is very tough.
He does not launch the Chinese mobile phone market, does not provide core technology for the dragon claw, and does not want to be subservient to the dragon claw in the mobile phone market. The only sweetness given is that he is willing to form an uncertain partnership with Dragon Claw to jointly develop an unclear overseas market.
Although Zhao Qi has not read many books, he will never be fooled by Lee Jae-yong's extremely tough attitude, and he believes that Lee Jae-yong's toughness is precisely a sign of weakness. Quite simply, they are eager to reshape the Chinese market with the dragon's claw, and their desire is very urgent, and it is impossible for common sense to be so unreasonable. Therefore, this is just a bargaining trick, in order to make the dragon claw mistakenly think that they are not in a hurry, so as to cede as little benefit as possible.
When the high-level leaders of Dragon Claw unanimously said that Samsung's sincerity was insufficient, there was no need to talk about it anymore, and even Luo Ximeng claimed that he had to deal with the affairs of Yueqi overnight and was leaving, a member of the Standing Committee of Samsung began to play a round again, and his acting skills were okay, while persuading the people of Dragon Claw, he also persuaded Li Zaiyong not to be too stubborn. In fact, everyone understands that this Standing Committee member is nothing more than a step that Lee Jae-yong has arranged long ago and prepared for himself in a stalemate situation. After all, as a rich and handsome, it is still a little embarrassing to be unable to get off the stage when pretending to be forced too hard.
Zhao Qi doesn't care about this, negotiating, it's the same as buying vegetables, it's nothing more than asking for a price to pay back.
Therefore, when the high-level executives of both sides showed off their acting skills, Zhao Qiyi tore off his friendly mask, and the lion opened his mouth: "I only have one cooperation plan!" Three key points! First, all of Samsung's smart products use the system and technology provided by Dragon Claw for free, you do not suffer in this regard, there is no doubt that our software technology is better than yours. Second, Dragon Claw and Samsung share sales channels with each other, which means that Dragon Claw Mall and Dragon Claw official website can help sell Samsung smart products, and Samsung's official website and all direct sales stores should also set aside at least one-third of the space to sell Dragon Claw products. Third, Dragon Claw Technology and Samsung Group enjoy the priority of software and hardware technology for each other, that is to say, once the software and hardware technology of Dragon Claw is transferred or sold, Samsung can have priority to purchase and use, and Samsung's software and hardware technology, Dragon Claw also has priority. ”
"No way!" Lee Jae-yong roared almost without hesitation, and even, in order to let the dragon claw higher-ups know his attitude, he still shouted these four words in Chinese. (To be continued.) )