Chapter 485: Civilian Superrun

It's still a supercar, ask for a subscription, ask for a monthly pass!

And when developing this real supercar, in Jin Xiaoqiang's heart, another idea was born, that is, whether a real civilian supercar could be developed.

To be honest, these years, the brand of supercars is really not less, what Ferrari, what Lamborghini, what Porsche, what Bugatti Veyron, etc., these models often cost millions of dollars, but many consumers can only be afraid of these models.

And even the copy of Little Ashton that he had done not so long ago.

Martin's supercoupe, Jin Xiaoqiang has no intention of lowering the price.

After all, the configuration of which car is placed there, especially the powertrain, even if it is a low-end entry-level version with an engine, the price may not be less than 400,000 yuan.

Because the shape and performance of the car are placed there, if the price is too low, there will undoubtedly be a suspicion of self-depreciation, and such a configuration, buy such a low price, it is easy to cause dissatisfaction with other competitors, thinking that Huayang Power is suspected of malicious dumping, and if it is sued in court, it will be a big loss.

Another point is that if a car with such a configuration is sold at a low price, I am afraid that it will not only cause dissatisfaction among competitors, but even consumers may not pay for it.

After all, the principle of cheap and no good goods has been deeply rooted in the hearts of the Chinese people for many years, from the two brands of Volkswagen and Audi in the future, in Japan and the United States and other brands have reduced prices and promotions, but they have done the opposite, increase prices, increase sales, and have also achieved quite good sales performance It can be seen that the consumption of the people of our Celestial Empire is rebellious.

Although the quality of your products is good, if you want to rely on cheap and beautiful products to carry out promotions, then you are likely to get the opposite effect, because people will think that you are buying so cheap, your product is not faulty, it must be hidden in some invisible corner of the well-known defects or flaws, they will not pay for your product.

So that little Ashton. Martin's price and Jin Xiaoqiang definitely don't plan to lower it.

But wouldn't his original desire to design a civilian coupe in the early days of designing a supercar be frustrated?

So at the beginning of the design of this real Dark Child, Jin Xiaoqiang pondered whether he should really complete a real civilian coupe after completing this supercar.

Just like the American Mustang or Camaro and Challenger, these models are frequently featured in American blockbusters, and each one looks extremely high-end.

But in the real life of Americans, these cars are often sold very cheaply, and the current lowest-end version of the Mustang only starts at just over $40,000, and if it is an old model, it will be even cheaper, but more than $30,000.

The starting price of the low-end entry-level version of the Camaro and the Challenger is similar, so that the starting price of thirty or forty thousand dollars can be affordable for the average middle-class American family.

Even the average young person who has just started working will be able to buy such a car in a year or two as long as they can afford the down payment.

But the Celestial Empire supercar is a completely different meaning, only a supercar can be bought in foreign countries, and the highest is only a hundred thousand dollars, and in the Celestial Empire, it will cost more than one million yuan at every turn, and if you want to buy a high-end version, I am afraid that there are not two or three million, you will not be able to buy it at all.

Such a price, not to mention the young people who like this model the most, even if it is a small boss with a small net worth, I am afraid it is difficult to afford.

But in the Celestial Empire like supercars are not a few, with the development of the automobile industry in the Celestial Empire in recent years, as well as the improvement of people's living standards, the acceleration of material pursuits, cars have begun to enter thousands of households. …,

Especially in the past three years, with the emergence of Huayang Power, the rise of domestic independent brands led by Huayang Power, and the price reduction promotion of foreign brands, cars are no longer only used as luxury goods as before, but can only be the playthings of the rich, or the purchase of units

More and more people with the financial means began to buy their own private cars, and as a result, car culture began to spread throughout the Celestial Empire.

With the rise of automobile culture, the vision of the people of the Celestial Empire is getting wider and wider, and their desire, cognition and understanding of cars have gradually begun to deepen.

Some early consumers who owned cars began to shift their interests and hobbies as they learned about cars, for example, they used to think that they could have a car at home, which was very good.

But later, when they had a car at home and they also drove a car for a while, they began to slowly shift their attention to other models, such as 06V, such as large luxury cars, and even pickup trucks.

This point is from the beginning of this year's Wing Tiger began to sell in a large area, it can be seen that people's consumption views are constantly changing.

At the same time, there are also a considerable number of consumers who have shifted their attention to supercars, which can be seen from the performance of the wealthy or second-generation people in the Celestial Empire Auto Show in recent years.

At every auto show in the past few years, those foreign super coupe companies will bring a lot of supercar cars, and these cars are quickly ordered by those rich people as soon as they are unveiled.

This has further stimulated the sales of domestic luxury brand cars, and this trend led by the rich has become the focus of attention of many civilian consumers.

Compared with those wealthy consumers, there are more ordinary consumers in the Celestial Empire, and a considerable number of these consumers have purchasing power and also like supercars.

In this way, a very hungry consumer market for civilian sports cars has been formed in the Celestial Empire, but at present and even in the next ten years, there has been a blank in this market.

Major automobile manufacturing companies, some of them have the ability to manufacture, but they don't look down on such a market, they think that supercars can only be the playthings of the rich, as for you silk, it's best to watch the rich people drive supercars to carry beautiful women, and then keep their saliva to take care of it.

Other companies want to enter this market, but their ability is quite limited, and they can't build qualified civilian sports cars, so they can only stand on the edge of the market, watching the market drool and masturbate like the silk.

Among them, Liji and Zhonghua Automobile are representatives, both of which have tested the civilian coupe market, Liji has created a beautiful leopard, and China has created a Chinese Cool Treasure, but the sales of these two cars can only be said to be a dismal ending.

On the other hand, South Korea's Hyundai's Lawrence Coupe seems to have been bought well in the Celestial Empire.

The small and exquisite sports car shape is not expensive compared to those coupes that can easily cost millions of dollars, so that this car has quite good sales in the Celestial Empire.

Although the price of this car is not cheap compared to family cars or SUVs, and the sales volume cannot be compared at all, this car has a fairly high profit margin.

After having a considerable number of consumer groups, this car does not look like it is bought much every year, but the profits that can be brought back are quite amazing.

South Korea's Hyundai, such a successful case, how can Jin Xiaoqiang forget, so when drawing the sketch of the model of the Dark Son, and later when setting up its powertrain configuration, Jin Xiaoqiang's mind has been pondering, what kind of civilian coupe should be developed. …,

A supercar for the average civilian?

Then first of all, you must have a very suitable price for the common people, because if your price is too high, then the common people will not be able to afford it.

However, if the price is too low, then it will reduce its profit margins, and car companies will generally only use the means of reducing allocation to deal with such a situation.

And since you define this car as a civilian coupe, then your price can't be set too high, it is better to define it between 200,000 and 300,000.

If Yu has a need, then it can even lower the price line to less than 200,000 to win more consumers.

And a supercar at this price, then you should only care about a few things, the first is to have a super cool, super cool appearance.

The second is to have this very good chassis and a rigid body and frame to ensure the strength of the body.

The third is to have a very small power configuration, of course, this power configuration and their previous power configuration of more than 500 horsepower is not comparable, but at least it is much better than ordinary family cars.

Fourth, there should be a very good modification space, the current culture of modified cars, in the Celestial Empire is not too popular, but in foreign countries, they can DIY car modification of the cattle people, but there are a lot of them. ˇ

These people are generally very fanatical fans of machinery, their love for machinery is simply unimaginable, often a very ordinary car in their hands, they will definitely be able to toss you out of a Super Mario.

And it is precisely because of these people's modifications to the car that many car brands have begun to become famous all over the world, such as Japan's national treasure Chariot Nissan's GTR, as well as Mitsubishi's EO, Fuji Heavy Industries' Impreza, Honda's Civic and other models.

These models used to be the favorite of modified car masters from all over the world, and these modified cars are completely different cars, but they have also brought a very good advertising effect to these brands. Clear