Chapter 407 Quietly "" Prius's brain is so messy, everyone bear with me, give a little more effort, two and a half months luo run, I am persistent, my efforts, everyone can see it!

There is no doubt that this Paris Motor Show, Huayang Power, which came from the Celestial Empire, has once again become the biggest winner!

And Jin Xiaoqiang is also thinking about the next development of Huayang Power, these days, not only others are inspecting their various models of Huayang Power, but he is also quietly investigating the movements of various opponents.

Basically, this auto show, in addition to their Huayang power, that is, PSA in France attaches the most importance to it, but there are not many new models they have launched at this auto show.

After the Picasso C4 was launched, it can be said that there were a flood of bad reviews, out of France, there can be some romantic French, who can appreciate the effect of the car's four dissimilarities, but around the world, this car has received a wave of bad reviews.

This hurt the ambitious PSA, despite the fact that in recent years, Mitsubishi has made a series of mistakes and Fuji Heavy Industries has also made mistakes in the transformation of new cars.

PSA's team has monopolized the WRC championship title for five years in a row, but that doesn't hide their weakness in the market.

Their champion model logo 206 and Citroen's Senna, after the Senna turned into Beverly, they can still sell in the Celestial Empire, but in other parts of the world, their models have not been welcomed, that is, they can nest in France to make a living, and the rest is to find overseas sales in North Africa, or South America and other places.

However, it is difficult to hide the fact that PSA's sales are weakening.

This time, the C4 Picasso hit hard, but the designers of PSA felt very hurt, it turned out that not all people will pay for their French romance, and now this product may be smashed into their hands.

The French were silently weeping over their wounds, and the Germans were not having a good time, with the latest generation of the Golf being introduced to the market early, and in order to ensure the pressure on the Huayang Power model.

They did not castrate the S in this so-called TSI model this time, that is, the supercharger, which greatly increased the cost of this car, and at the same time, the DSG equipped with this car has recently begun to be fed back in the market as frequent problems, death flashes, sudden stalling and other problems, which have made the public a little scrambling.

Although the iroc concept car they launched this time is suitable to attract attention, but it cannot hide their embarrassment, originally wanted to get the right transmission chassis oil from Huayang Power, and they also tried various means.

The people who were sent over at the beginning were obviously rejected by Huayang Power because of their arrogant attitude, and then they were sent over several times to obtain negotiators with a humble attitude, and they also ate soft nails.

This made the Volkswagen feel helpless and annoyed at the same time, and they had also tried to obtain that kind of transmission oil from Huayang Power through extraordinary means, but unfortunately, the cost was very high and a little uneconomical.

They also tried, trying to unravel the secret of this transmission oil, which was also a failure, spending tens of millions of dollars, but came up with an inexplicable result, which made several major leaders of Volkswagen feel very disappointed.

In the mid-range market, the loss of ground one after another, the Passat lost to the Toyota Camry, and the price war of Honda's Accord was completely exploded by Yidong, and in the end it could only be ruthless, tearing off the last fig leaf, and began to play a price war with these manufacturers.

In the Celestial Empire, Passat started from the original 220,000, and now it has begun to quietly reduce the price to 180,000, which ensures a certain amount of sales, but it is still showing a downward trend.

At the low end, Santana, and Jetta's status is not insured, but in this low-end market, Volkswagen simply tore its face, and several consecutive hemorrhagic price reductions pulled the price of these two models to about 100,000 yuan, or even lower, which retained part of its market share. …,

Because of the harsh requirements of Tianchao consumers for models, especially the plot of sedans, this makes the Volkswagen, which originally focused on hatchbacks, feel a little awkward, if it was originally before Huayang Power appeared, they felt that they could still cope, but now after the emergence of Huayang Power, Volkswagen feels that they are a little difficult in the Tianchao market.

Especially when the low-end models can only be reduced to fighting a price war like Japanese cars, their mid-to-high-end models Audi have also begun to face the challenge of Huayang Power Qoros.

At present, a few months after Qoros was launched, their Audi has been pressed by Qoros in sales for several months, and sales have begun to decline.

The current public still looks very beautiful from the outside, but their interior, especially the high-level management, has begun to feel some internal and external troubles, and they are in a hurry.

The focus of Jin Xiaoqiang's work during this period is to examine the business conditions of several major opponents, and he wants to make a judgment on the future development direction of Huayang Power.

For now, companies like PSA and Volkswagen seem to be in decline, but Jin Xiaoqiang also knows that companies like them, which have very close ties with their own governments and consortia, are difficult to be knocked down by a blow.

American car dealers are still very low-key, and they have not had any models in recent years, but they are still quite competitive in the European market and the North American market.

And the Japanese car manufacturer's auto show this time is also unusually low-key, which makes Jin Xiaoqiang feel extremely weird.

However, when Jin Xiaoqiang read the research report from his research team very carefully, he also understood why Japanese car manufacturers were so low-key at this auto show.

At present, the most successful automobile manufacturers in the world can be said to come from Japan, because they export the largest number of cars abroad.

The United States is their largest exporter, and in other parts of the world, they are buying good cars because of decades of reputation.

In Southeast Asia, Africa, South America, and Oceania, Japanese cars are among the most widely owned foreign cars.

Therefore, although they received a challenge from Huayang Power in the Celestial Empire market, it was not enough to make them feel broken, after all, they have many other huge overseas markets that can provide their sales guarantee.

This is also the biggest difference between them and Volkswagen, in the Celestial Empire, when people mention buying a car, the first thing that comes to mind may be the Volkswagen god car, but outside the scope of the Celestial Empire, the first thing that comes to people's minds may be Japanese cars.

After all, if you compare it to the economy, Japanese cars have a better reputation than the Volkswagen, and those who have been abroad may have a certain understanding of this.

Therefore, the rapid rise of Huayang Power and the occupation of the market in the Celestial Empire were the most seriously hurt by Volkswagen, not Japanese car dealers.

In recent years, although the Japanese seem to have made no new achievements in the research and development of ordinary cars, they are working hybrid vehicles.

The biggest bet is Toyota, as early as the seventies and eighties of the last century, after several oil crises, mankind began to look for the future development direction of the automobile industry.

In the eyes of American and German car dealers, the only alternative energy solution to oil is liquefied hydrogen fuel.

General Motors and Mercedes-Benz, as well as large companies such as BMW, have spent billions of dollars on hydrogen fuel cells over the years. …,

At this time, the Japanese quietly engaged in the research and development of electric vehicles and hybrid vehicles, in order to determine the development direction of new energy vehicles and set a benchmark.

They know very well that once they take the lead in seizing this market and become a benchmark, then they will become the game-makers in the new era of new energy vehicles, and others can only play behind their butts.

So as early as the nineties of the last century, they began to work on electric and hybrid vehicles, and it was Toyota that introduced the first generation of Prius to the market in 1997, thus starting the era of new energy vehicles for electric and hybrid vehicles.

And for so many years, Toyota can be said to have been making money at a loss, just to sell more Prius and let more consumers accept such electric models.

Of course, the Japanese government has been silently supporting Toyota behind the scenes, giving Toyota a certain amount of financial subsidies every year, otherwise Toyota may have been dragged down by their electric vehicle plans in the past few years.

From its launch in 1997 to 2005, Toyota's Prius sales in Japan can be said to be volatile, while sales in the United States have been on the rise.

Even in 2000, when it began to sell in North America, it sold more than 5,000 units that year, and sales have increased year after year.

However, sales in China have not been seen, and Toyota almost chose to abandon this plan, but fortunately, the Yankees chose to fight another war with Iraq during this time.

And this battle saved the oil oligarchs of the United States at the same time, as well as the Prius of Toyota.

The annual sales of the Prius in Japan jumped from 6,698 units in 2002 to 17,040 units in 2003, almost tripling.

In 2004, it suddenly increased to 59,761 units, more than three times more than in 03, and by 05 years, the Prius sold 43,670 units in Japan, which is considered to have a complete foothold.

And in 2005, Toyota's Prius has begun to officially make a profit, bid farewell to government subsidies, and has occupied more than 51% of the market for hybrid models in the United States!! ……，