Chapter 123: The traffic exceeded 10 million

"Hahaha~~~ I'm laughing to death, why is this editor so funny?" Zhao Lu just downloaded the mobile client of Roselle Video and wanted to open it to see if there were any new videos.

As a result, the "Easy Moment" recommended on the homepage, combined with the funny text, immediately attracted her. Unexpectedly, after clicking on it, from the beginning of the editor to the content of the show, Zhao Lu, a woman whose laughter is not high, almost laughed.

The whole program is actually nothing, and if they look for it on the Internet themselves, they can find it. Although it is also very funny, the effect will definitely not be as funny as watching "Easy Moment".

Linking a funny video with a piece of music in the background makes you laugh from ear to ear. Episodes are updated every Wednesday and Saturday, which is a little slower than TV series, but considering the real-time production, this speed is okay.

The only thing that made Zhao Lu feel a little dissatisfied was that there was only about ten minutes in one episode, which made people a little unsatisfied.

After watching the entire twenty episodes of the show in one go, Zhao Lu suddenly realized that she had missed tonight's TV series. However, compared to this moment, the TV series does not seem to be so attractive to her, but she is looking forward to the next episode of the program update.

Thinking of the editor's comic behavior, Zhao Lu suddenly had some crooked thoughts and wanted to tease the editor. So, Zhao Lu directly made a funny action with a high degree of difficulty, and then recorded a ten-second video, and then sent the video according to the submission email announced in the program.

I'm looking forward to it, but I'm not obsessed with it. Although Zhao Lu has contributed, the show currently has more than 3 million hits. Maybe you're not alone, but as for whether the video can be selected, it doesn't matter, it's just entertainment, and everyone is happy.

After watching the relaxing moment, Zhao Lu began to look for some other self-made programs of Roselle Video. Now she doesn't think that Roselle Entertainment is just an ordinary video website as she used to be. Here, it seems that you can find a sense of joy that you can't find on other sites.

…………

"Hahaha...... I'm laughing to death, it's so talented. ”

"Damn it, the laughter in the middle of the night is so scary, I wish you never won the jackpot if you buy a lottery ticket."

……

At the same time, there are many viewers who have the same behavior as Zhao Lu, whether they are despised or scolded, in short, they have a happy night tonight, and laughter has accompanied them for a whole night.

"The number of mobile downloads has exceeded one million, and the website traffic has stabilized at 10 million." Lu Wenjun, director of the technical department, reported excitedly.

No one thought that they had worked hard for two months before, and finally only achieved 30,000 downloads of mobile phone clients, and the traffic exceeded one million at the peak. And now, in just one day, or one night, they have doubled their achievements.

Seventy million, fourteen days, one day's advertising cost is five million. This is a lot of money, but it's important. The major video websites have basically monopolized the current market, and it is difficult for new video websites to open up the situation.

This is not only because of the advertisement, but the fact that Roselle Video has been able to achieve its current results has a lot to do with tonight's decision. Tonight, all the self-made shows have been pushed to the front page, and they can't compete with the big companies in terms of online shared videos, because they have already taken the lead, and it will be difficult for Roselle Video to steal customers from them if they are only based on those videos.

Now it turns out that tonight was the right decision, and they not only attracted a lot of users, but also attracted them. It is even possible to train them to become fans of Roselle videos.

And now it is close to midnight, the download growth rate of the mobile phone has slowly slowed down, and the website traffic is gradually decreasing, but the data of 10 million has been maintained for a full hour, which is enough to explain everything.

"Okay, push ads now. The technical department must make every effort to ensure that nothing goes wrong. Wang Luo admonished.

"I'll arrange it." Lu Wenjun ran back to the technical department with great interest and hurriedly arranged the advertisements prepared in advance.

After Jiang Wei's help, Tianjing TV also gave Jiang Wei a lot of face, and the TV series won the premiere right at the price of 130,000 yuan per episode.

However, when it comes to the premiere right, it is actually almost the exclusive premiere right. Because no other TV station has given a positive answer so far, it is said that except for Tianjing TV, there is no other TV station that will broadcast the first round of premieres.

The only one that is synchronized is the online media Roselle video, but there are also requirements for synchronous playback. Even if the copyright of the TV series is here in Roselle Video, the TV station is the buyer after all, and they have the right to make requests, and this is also a recognized rule in the industry.

Tianjing TV will premiere at 22 o'clock in the evening of December 7, with two episodes of 45 minutes each day. In other words, the synchronization time on Roselle Video is to start pushing the first episode at 22:45 in the evening, and then wait until Tianjing Satellite TV finishes broadcasting the second episode before pushing the second episode.

Wang Luo also admitted this requirement, after all, this is the rule of the industry, even if he has never entered a TV station, he can understand the reason for this. Anyway, they just broadcast it once, and if the audience wants to watch it, they will definitely look for this TV series on the Internet. And there is only Roselle Video on the entire network.

150,000 episodes, a total of 28 episodes, and 4.2 million premiere costs, the production cost of this TV series has been recovered. It's just that Wang Luo can't get this money, and he will never get it. Not only that, Wang Luo also had to post 16 million to Tianjing Satellite TV.

The reason is very simple, every day from 6 o'clock in the afternoon to 11 o'clock in the evening, Tianjing Satellite TV will broadcast eight times the Roselle Video advertisement, and the total cost of a week has reached 20 million. Therefore, in addition to deducting the cost of the TV series, Wang Luo also has to post a sum of money.

Regardless, this deal is profitable for Roselle Video. Tianjing TV's ratings are not bad, ranking second among national satellite TV, and the first place is Huhai Satellite TV, they also broadcast advertisements eight times a day from 6 to 10 o'clock, but the advertising cost reached 28 million in two weeks.

Dongcheng Satellite TV's ratings are not as good as these two, and the time slot is not the prime time of the evening, but it is the afternoon rush hour of two hours from 11:30 to 1:30 p.m., plus two commercials before and after the national news. So the cost for two weeks is twelve million.

Guangzhou Satellite TV is mainly an advertisement in the afternoon, and the ratings are not too high during this time, so plus an advertisement before the start of the evening TV series, a total of 11.08 million in two weeks. The four add up to exactly 70 million.

Seventy million in half a month, it does sound quite scary, but Wang Luo doesn't feel that he has spent it wrongfully. The effect is so remarkable in just one day, and the effect will only be better tomorrow. Because, according to the ratings of these four TV stations during the advertising periods, the combined rate is a terrifying 13.3 percent.

In other words, if there are a hundred people watching TV, then thirteen people will see this ad.