Chapter 122: Advertising Effect

On 1 December, Tianjing Satellite TV, Guangxi Satellite TV, Dongcheng Satellite TV, and Huhai Satellite TV, four influential local satellite TV stations in China, broadcast an advertisement of 1 minute and 40 seconds at the wrong time.

The four satellite TV stations broadcast this advertisement a total of 20 times in this whole day. The frequency of such advertisements is not intensive, but each ad is one minute and forty seconds long, which is a full hundred seconds, which is definitely not a small amount of money in the place where TV ads are paid by the second.

With Wang Luo's current worth, he can't afford to buy a month's advertising time for these four TV stations. This time, Wang Luo signed a two-week advertising agreement with four TV stations, and each of the four TV stations will broadcast this advertisement, of which Tianjing Satellite TV and Dongcheng Satellite TV broadcast it seven times a day, and Dongcheng Satellite TV and Huhai Satellite TV broadcast it eight times a day.

For this reason, Wang Luo spent a total of 70 million on advertising expenses. The pocket, which was originally full, suddenly became shy. However, in order to start the brand of Roselle Video, 70 million is just the beginning.

Sichuan and Shu region, a slightly old community, Zhao Lu is sitting in front of the TV, locked in Huhai Satellite TV, where there are TV series she likes to watch every night, if there is nothing to do, usually at this time of the night, Zhao Lu will sit in front of the TV and watch it on time.

On the TV screen, a white-collar beauty holds a folder in one hand and a box in the other, with the logo of Roselle Video on it. The heroine's sweet smile made Zhao Lu, who is also a woman, a little envious.

'You only smell my perfume. ’

Immediately afterwards, the picture suddenly changed, in the empty office, the camera was aimed at the computer keyboard, of course, the focus was on the logo of the highly photographed Roselle video. The beautiful woman sat in front of the computer, her face full of exhaustion, but she continued to work.

But they didn't see my sweat. ’

However, the picture continues to change, and a middle-aged man who seems to be a senior executive of the company suddenly puts his hand on the heroine's hand.

'You have your rules. ’

The heroine shook the middle-aged man's hand away and got up to leave.

'I have my choice. ’

However, this time there is no logo of Roselle video in the background, but also, if the logo of Roselle video continues to appear at this time, it will be clear to tell the audience at the beginning, did this happen in Roselle Entertainment Company?

However, what is unexpected is that in the next picture, the heroine suddenly disappeared, and the person who appeared instead was a star that Zhao Lu had only recently fallen in love with, Wang Luo. The other person is her father's idol, Teacher Jiang Wei.

The picture was shot in a musical instrument classroom, at this time Wang Luo was sitting in front of a piano, and the score on the piano stand was angrily thrown away by Jiang Wei, and pointed at Wang Luo constantly counting down.

'You deny my present. ’

The picture changed again, this time it was a video of Wang Luo in the genius singer program, a crazy performance, but in exchange for the ultra-low score of the judges, the camera was just right, pointing to the other four judges, and there was no shadow of Mr. Jiang Wei.

'I decide my future. ’

The picture continues to rotate, on a rainy day, the previous heroine reappears, Wang Luo, standing in front of the bicycle, soaking wet, and the rain keeps sliding down her hair. Not far away, there was a boy driving a BMW, and a bodyguard was holding an umbrella beside him.

At this time, Wang Luo suddenly stepped forward in the rain and handed the prepared gifts and flowers to the heroine, and the heroine accepted them with a smile, without looking at the boy.

You mock me for having nothing and not worthy of love. ’

'I pity you and always wait. ’

This time, the screen rotated to a conference room, where several young people were discussing something, and the Roselle video logo reappeared. Seeing this, Zhao Lu suddenly remembered that Wang Luo seemed to have made a slight hair before. Bo said that he opened a video website, and he went up to watch it at the time, and he felt a little stuck, so he didn't go up again.

In another conference room, several foreigners impatiently threw back a pile of materials, scattering them all over the place. The camera is focused on Wang Luo, and the background logo appears again.

'You can despise our youth. ’

In Wang Luo's office, in addition to the logo of Roselle Video, Wang Luo also deliberately added an LCD screen, which displayed a photo, which was the promotional picture of "Underground Transportation Station".

We will prove whose time it is. ’

In a pitch-black environment, there are suspended photos of those who have questioned and rejected Wang Luo, and in the end, Wang Luo shattered the photos with a punch.

'Dreams are destined to be lonely journeys, with doubts and ridicule on the way. But so what? Even if you are covered in bruises, you must live beautifully. I am Wang Luo, and I speak for myself! ’

And the most shocking thing is the last sentence of the advertisement, I am Wang Luo, and I speak for myself.

When the picture finally entered the word Roselle video in the search engine, everyone understood, including those who did not understand the Roselle video logo before, this is an advertisement for video websites.

"Underground transportation station? This is the TV series that Wang Luo filmed before? Zhao Lu wondered.

However, Zhao Lu still picked up the mobile phone, and wanted to search on the Internet to see if he could find the mobile client of Roselle Video, after all, it is the era of mobile phones, although the computer is still irreplaceable, but it is no longer the only one for people.

After discovering that there was a mobile client for Roselle Video on the Internet, Zhao Lu also downloaded it easily, wanting to see what the TV series filmed by Wang Luo looked like.

After all, they are fans of Wang Luo, and they pay attention to everything about him, even if they just want to be a trick, they are willing to fast-forward to Wang Luo's appearance to take a look.

The overall creative of this advertisement came from that world, and it also resonated with many post-80s young people back then, and had a great influence.

It's just that the original ad can't be moved, which is not appropriate, so in terms of advertising screens, Wang Luo made some adjustments. Jiang Wei's exit was as Wang Luo's division commander to teach him not to go his own way, and the ultra-low scores of those judges were for playing the role of a villain.

"The number of downloads on the mobile phone has exceeded 100,000." The employee in charge of data collection on the mobile phone in the technical department suddenly shouted.

"The website traffic exceeded 1 million, and everything is normal." The employee in charge of monitoring the website's traffic also shouted.

"It's 200,000 on the mobile phone."

"One and a half million website traffic."

Just a few minutes later, the two data soared, but what Wang Luo didn't expect was the results achieved after the end of today's day's advertising as of 10 o'clock in the evening.

A total of 800,000 downloads were received on the mobile phone, and the peak traffic on the website has exceeded 7 million. Although this achievement cannot be compared with those long-established companies that have been famous for a long time, and even a fraction of others' fractions are not enough, after all, this is only the first day, and there are still thirteen days to go.

As for the problem of the website's stuckness, there is no need to worry about it at present, because Wang Luo has already taken out 20 million to buy a large server, and the current peak traffic of the website will never be stuck within 10 million, and there will be some stuckness around 20 million, and if it is more, it will definitely be stuck.