Chapter 60: Selling Tofu (Asking for Votes)
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When Zhu Daidong went to the train station to find Hou Lihua and his son, the joy on his face had not completely subsided. Hou Lihua was old and sophisticated, and when he saw Zhu Daidong coming, he hurriedly asked with a smile: "Xiao Zhu, have you found a treasure?" ”
"I didn't pick up treasures, but I solved a big problem." Zhu Daidong did not hide it, he originally wanted to sell the wine to the store department of the county, and the appearance of Shuling wine would definitely not be too bad. But he didn't expect Xu Jun to also agree to let Shuling wine be sold in his villa, which solved his big trouble.
Xiangshan Villa is just a dining spot, but the daily consumption of alcohol is very large. According to Xu Jun, Xiangshan Villa will open at least 200 bottles of liquor every day, of course, at least half of them will be Moutai or Wuliangye, but the remaining nearly 100 bottles of liquor is also a very terrifying number. In other words, if all the Shuling wine is handed over to Xiangshan Villa, it will be sold out in two months at the earliest.
"It can't be a boutique old man's business, right?" Hou Lihua received a phone call from the township yesterday afternoon, and he also felt that there was a bit of a fuss about the party committee specially convened for this matter, which was a disguised way to force Zhu Daidong to fight against the water, and his prestige would immediately spread throughout the township, but if it didn't work out, he had just been the director of the enterprise office for a few days, and I am afraid he would have to let Xian. Of course, he is also clear about the inside story, and he is also very disdainful of Yuan Ping in his heart, you are a township chief and the director of the enterprise office are embarrassed, why bother. If you win, it seems that you have no stomach, and if you lose, it will damage your prestige.
"I really can't hide anything from you, but this matter has not been written yet, and I have to ask you to help me keep it a secret for the time being." Zhu Daidong said happily.
"Don't worry, I'm tight." Hou Lihua said with a smile.
They boarded the train at Yuhua Railway Station on time at half past nine, arrived at Shachang City at half past ten, and after leaving the train station, they went to the nearest farmer's market. The farmer's market is at its busiest in the early morning, when the food is fresh and there is plenty of choice. But because it was a Sunday, when they arrived, the people in the market were still relatively high.
Zhu Daidong had been to this farmers' market before, and he first took Hou Lihua and his son around the market to familiarize himself with the environment, and by the way bought some small plastic bags for tofu. The farmer's market is surrounded by storefronts, and in the middle of the market are stalls of various places, all of which are subject to rent. The three of them could only find a place at the entrance and exit of the market and put two buckets of dried tofu on the ground.
After a while, some people came to ask the price one after another, and this time they brought two kinds of tofu, the fragrant dried pieces were large, the size of a palm, about one centimeter thick, and the selling price was five corners. The dried marinade is smaller and thinner, but because it can be eaten directly, it is considered a cooked food, so the price is also set at a pentagonal piece.
"Daidong, is the price too expensive? Why don't you get it down to three dollars a dollar? Hou Lihua saw that there were many people who asked, but there were few people who bought, and he was a little breathless. Because he wanted to sell dried fragrant incense, he deliberately calculated the cost at home, counting the cost of electricity and coal, the cost of a piece of dried fragrant is about three cents, and the cost of dried braised is slightly higher, but it is only a few cents more expensive. This time it was just to test the market, and if it couldn't be sold all, it would be a big blow to the confidence of the whole village.
"That's not good, don't you see that the dried incense in the market is not as big as ours, and it is not as thick as ours, and it also sells five corners? We can't do anything that makes money at a loss. Zhu Daidong shook his head, price reduction is definitely not the king, after all, dried incense for five dimes a piece is also a normal profit. You must know that Hou Lihua has not calculated the transportation cost, if it is really all counted, the cost may be around the four corners.
"These are two big barrels, sell them piece by piece, when will they be sold?" Hou Lihua was a little worried.
"People who visit the vegetable market are regulars, and when we come for the first time, it is a fresh face, and it is normal to sell less." Hou Dang said angrily, he just saw many vegetable vendors and customers in the market greeting each other very affectionately.
"So if our dried tofu wants to sell well and be famous, at least let others know at a glance, you wait, I'll write a signboard." Zhu Daidong thought about it, he had read a lot of books on sales, but it was a little difficult to really link theory with practice.
He went to the market and asked someone for a piece of cardboard and borrowed a pen, originally Zhu Daidong wanted to write with a brush, but he couldn't find it for a while, so he had to use a ballpoint pen. But he writes in hollow letters, filled with lines, and it looks striking.
"Young man, you write this well, can you also help me write a price?" The one who borrowed his pen was a fruit stall owner, and when he saw the price card written by Zhu Daidong, he also said.
"No problem, I'll take this out first, and I'll write it to you later." Zhu Daidong said with a smile, it is convenient for himself and others, not to mention that this is just a gesture.
"Trees ridge fragrant dry, pentagonal/block; Secret dried marinated incense, pentagonal/block, okay, now I don't even have to shout. Hou Lihua saw the words on the two pieces of cardboard and said happily.
With these two "signboards", the sales volume immediately rose, and Zhu Daidong remembered the promotional techniques he had read in a sales book, he took two pieces of dried fragrant and marinated meat, borrowed a knife from the fruit boss, and cut them into pieces. As long as someone asks, immediately take it out and ask someone else to try it. As long as you have tried it, you will basically buy one or two pieces.
Like "Shuling Xianggan", the amount is large and sufficient, you can fry a dish in one piece, and the taste of the marinated dried incense is also very good, it is a good dish to accompany wine and cold salad.
"Try our dried fragrant fragrance, it doesn't matter if you don't buy it, it tastes good."
Soon this famous word became the standard shout of Hou Lihua's father and son, and it was precisely because of this that the two barrels of dried incense were sold out in just two hours.
Hou Lihua counted the money, and there were ninety-eight yuan. When he came, it was 100 yuan each for dried incense and 100 yuan for braised dry, and Zhu Daidong used two pieces for "promotion" each, and there were 196 yuan left, which was completely consistent with the amount of money. He secretly calculated the cost, according to three cents per piece, two hundred yuan of tofu is sixty yuan, and the gross profit is thirty-eight yuan. Even if the fare is deducted, it will be thirty-four yuan. If you have this kind of income every day, my God, can't you make a thousand a month?
The number secretly calculated made Hou Lihua speechless, although tofu is simple, it is also very simple to make money. If the whole village is organized to produce tofu, how much money will be earned in a day? How much money do you have to make a month? How much money do you have to make in a year? I'm afraid that even those who go out to work can't make that much money, right?