Fu Dezhen swallowed a mouthful of saliva very unsightly, with a contemplative look on his face.

Fu Dezhen is not a stupid person, otherwise he would not be the leader of the cigarette factory, whether what Fan Hongyu said makes sense or not, he can tell whether it makes sense. It's just that for a while, it's a little difficult to accept Fan Hongyu's "high-end concept". In essence, Director Fu still belongs to the "planned economy era", although the social changes in recent years have been a bit fast, but some deep-rooted concepts are still difficult to change in an instant.

Fu Dezhen usually smokes the highest-end hard-box Hongzhou brand cigarettes, and the retail price in the market is only two yuan and five cents. Now Fan Hongyu asked him to produce cigarettes with a retail price of 20 yuan, how can he not be surprised?

On the contrary, Aunt Zheng's receptivity was a little stronger, and when she heard this, she patted her thigh and shouted: "Lao Fu, it makes sense for Fan Jinchang to say that Chapter 267 is not afraid of your dissatisfaction." In the past, in Hongzhou, twenty yuan a piece of clothing was high-end clothing, who would have thought that there were 20,000 sets of clothes in Jiangkou? Besides, these foreign cigarettes can be sold for ten yuan, why can't our Hongzhou cigarettes exceed them? Foreign things are not necessarily better than ours in everything. Especially this cigarette, as you yourself said, foreign cigarettes are completely unaccustomed to smoking. Speaking of which, we Qingshan people are still used to smoking Qingshan cigarettes. I think this suggestion is very good. Think about it, if you really do this, one box of cigarettes will be worth the profit of the previous five boxes of cigarettes, and the problems in the factory will be solved. ”

Fu Tingting also nodded again and again, and echoed: "Yes, Dad, what Fan Jinchang said is really reasonable...... He is an expert in the economy, and the provincial newspapers have reported ......"

In the past, Fu Tingting didn't have a good impression of Fan Jinchang, at best, she was a little handsome bun from the countryside, how could she ever get into the eyes of Miss Fu? After experiencing today's events, Fu Tingting's perception of Fan Hongyu has changed one hundred and eighty degrees, and everything is towards Fan Hongyu.

A woman's mind is really hard to figure out.

Fu Dezhen shook his head and said, "How can it be so simple? Now the problem in the factory is that I am not afraid that you will not accept too much of the account by hanging Chapter 267. There are too many depots. You can't sell a box for two dollars, let alone a box of cigarettes for twenty dollars. In that case, aren't there more and more accounts? ”

Aunt Zheng and Fu Tingting couldn't help but stop.

And that makes sense.

They don't know anything about marketing.

Fan Hongyu smiled slightly and said, "Director Fu, what you said is an ordinary situation. ”

"So what are the special cases?"

Fu Tingting immediately interjected and asked again, looking at Fan Hongyu with interest, just worried about Zhao Ge. Don't dare to be too direct.

Zhao Gezi wouldn't care.

If Fu Tingting is like this. can pose a threat to her, Zhao Ge's boss for more than a year can be regarded as a vain.

"The high-end market is a special case. We can analyze who are the main consumer groups of high-end cigarettes? ”

Fan Hongyu was still smiling. Very patient and enlightened.

"Of course, people with status, status, and face-loving."

Fu Tingting immediately replied and finished speaking. was a little apprehensive, as if he was afraid that he would say something wrong and provoke Fan Hongyu to look down on him.

Fan Hongyu showed appreciation on his face. Said: "Exactly! ”

Without hesitation, he stretched out his thumb to Fu Tingting.

It is necessary to win the support and recognition of the people around Fu Dezhen. It can also be seen from the degree of gentleness of Fu Yulong and Fu Tingting that Fu Dezhen loves his family and children very much. As long as Aunt Zheng and Fu Tingting are towards themselves, the resistance to persuade Fu Dezhen can be minimized.

"Director Fu, we are about to enter a society that flaunts wealth. Enter a competitive environment. The policy of the state allows some people to get rich first, that is, our country will soon form a new rich class. To tell the truth, we used to be poor and scared, and all of a sudden, some people became rich and became nouveau riche. Then what they urgently need most is a way to vent. Showing off your wealth and showing off your wealth all belong to this path. This morning, we saw a very interesting thing in the Yunxuan Market......"

Fan Hongyu then described the story of the "black man" angrily cutting Pierre Cardin.

"How could such a thing happen?"

Aunt Zheng, Fu Tingting and others couldn't help but be dumbfounded.

The 10,000 yuan made them feel very wronged today, and they were indignant, feeling that they had been slaughtered severely, but someone cut 22,000 yuan of 100 yuan bills in one go!

It's really more popular than people.

"It's good to be rich...... Fu Tingting let out a long sigh, her face full of yearning: "If I had so much money, I would have cut my clothes, threw them on the face of the dead bald head, and stoned him to death!" ”

"Look at his hooligan appearance, I'm angry!"

Fu Tingting hated bald boys.

"Wealth does not return to its hometown, it is like walking at night. There is a clear precept in ancient times! Fan Hongyu smiled and set the tone for this matter: "It can be seen that showing off your difference is the common psychology of most people." Especially the rich, the nouveau riche, if you don't let him show off, it makes him more uncomfortable than killing him. ”

"Now domestic cigarettes, the most expensive is less than five yuan, which is not as high as half the price of foreign cigarettes. This is the reason why foreign cigarettes are obviously not suitable for the taste of our people, but there are still so many people who like to buy them. They don't smoke cigarettes, but a status symbol. ”

Brother is not smoking, he is lonely!

It's the same thing.

"That makes sense......

The deep-rooted concept in Fu Dezhen's mind finally began to waver.

Fan Hongyu struck while the iron was hot: "Director Fu, let's imagine that if the big boss of the business invites guests, especially important people, what kind of cigarettes do you say they will smoke?" ”

"Of course, the more expensive the better, and the more expensive they are, the more face they have."

Fu Tingting once again replied on behalf of her father.

"Correct. This is not only a show of show, but also a sign of sincerity. ”

"But, Mayor Fan, the one who got rich first is a few people after all......"

Fu Dezhen was still a little hesitant.

Fan Hongyu said with a smile: "Director Fu, although it is a few people who get rich first, the absolute number is not small. Even if only one million people get rich first, this absolute number is already very large. The bottom line is that we're doing it alone. If other cigarette factories do not have this kind of high-end cigarettes, it means that we can monopolize the national high-end cigarette market for a period of time, and this million people are our most staunch supporters. Moreover, the real consumer group is by no means limited to the first rich class. State workers are potential consumers...... Not to mention, there are more people who are not very wealthy, in order to save face, they will also join this high-end consumer group. In this way, it is a huge consumer group. With this foundation, what are we afraid of? At that time, there is no need to worry about not being able to sell out, what we have to worry about is our production capacity, I am afraid that it will be in short supply. ”

"What if other cigarette factories follow suit?"

Fan Hongyu smiled, and his expression became relaxed.

Fu Dezhen began to think about the problem from a technical point of view, which proved that he had actually been moved by his own words. The initiative of the conversation is already firmly in his own hands.

"Director Fu, the principle of preemptive strike, I believe you understand it better than me. As long as we take the first step and occupy the national high-end cigarette consumer market for a period of time, our brand effect will come out. Once the impression of Aoyama's high-end smoke is formed, it is difficult to change it in a short period of time. Even if other cigarette factories follow suit, it will take a while and may not be recognized by consumers. The difference between a champion and a runner-up is huge. We know that the first person in the world to go to the moon was Armstrong, and how many people know who was the second person to go to the moon? After all, the current information is not very fast, and it is not so easy for the masses to accept the new brand. ”

"The key is to do a good job of confidentiality in the early stage."

Zhao Ge smiled and interjected on the side.

"Yes!"

Fan Hongyu nodded immediately.

"Confidentiality is crucial, as long as the high-end cigarettes are suddenly on the market, we can achieve the maximum market impact and form a new high-end cigarette brand in the shortest possible time. If other cigarette factories want to launch high-grade cigarettes, there must always be a process of imitation, and it is not so simple to study new formulas and introduce new production processes. One year ahead, our advantage is fully established. ”

Fu Dezhen couldn't help but nodded.

Unconsciously, he had completely thought about the problem according to Fan Hongyu's thinking.

Fan Hongyu said: "Director Fu, I have another suggestion. ”

"You say you ......"

Fu Dezhen nodded hurriedly, leaned his head over to Fan Hongyu, and made a deaf look.

"I suggest that Hongzhou Tobacco Factory should introduce advanced management concepts and management teams. Of course, Hongzhou Tobacco Factory is a large state-owned enterprise, and it is a bit difficult to invite Hong Kong or foreigners to directly participate in the management of the tobacco factory. But if you only have a few advisors to form a think tank, you can still do it. This think tank is directly responsible to you and only advises you on management and marketing, and ultimately you make the decision...... It should be noted that we do have a lot to learn in terms of management philosophy, management model and marketing strategy. Director Fu, reform and opening up, in fact, is first of all a change in ideology. Provincial leaders, such as Governor You, are more concerned about the performance of leading cadres in changing their ideological concepts. ”

Fan Hongyu lost no time in reminding Fu Dezhen that his relationship with You Limin was not ordinary.

Fu Dezhen's eyes narrowed slightly, obviously touched by Fan Hongyu's words.

Hongzhou Cigarette Factory is a provincial enterprise, and You Limin is his boss. How you perceive him is indeed crucial.

"Mayor Fan, I heard that Governor You has a lot of praise for your Maple Forest model? You also had dinner with Governor You in the capital? ”

After a while, Fu Dezhen asked tentatively.

Fan Hongyu smiled.

He knew that Fu Dezhen had basically been convinced, and the rest was only a matter of skill.

ps: Thank you for the 50,000 generous gift of your life, congratulations to Memory for becoming the new head of "Absolute Power"!

On Sunday, it's still a little free, and it's still two shifts. Tomorrow I'll be busy again. rq！！！