Chapter 194: Finished Cheating? Of course not
At the end of a series of advertising bidding, many of the advertisers who left the venue were still in shock.
"Is this really an advertising tender? I feel like I've just been to an antiques auction? ”
"Who says it's not, I really don't know if that guy is crazy, even if the ratings of "Prison Break" are quite good, but it's definitely not worth that much money!"
Many people are still sighing as they walk.
Link looked at the people who were slowly leaving, and couldn't help but pinch his palms, feeling a sweat stain.
The conversation of those advertisers clearly came into his ears, making his smile a lot colder.
"Idiot! You know the, this is not an advertising tender at all, this is an antique auction. ”
Link tugged at the corners of his mouth and cursed a few words in his heart, but he was in a pretty good mood. Things turned out a little unexpectedly, but it was even better than expected.
Rust walked over, his face still covered with sweat and his lips a little purple, as if he had experienced something terrible.
"This ......" Lu Si T swallowed his saliva with difficulty, and his tongue opened up a little knotted: "Little boss, was everything true just now?" How does it feel so unreal? ”
Link laughed, patted him on the shoulder and said, "That's not illusory, it's magic!" ”
"It's magical."
Rust couldn't help but wipe the cold sweat from his forehead, although the reality made him a little unacceptable, but after a little thought, he understood.
The results of "Prison Break" are amazing, and it is an astonishing 18-49 rat ratio. This is an American drama tailored for the 'upper class'. It has attracted a large number of high-income, high-educated, and high-consumption audiences.
These people are all 'successful people' throughout the United States, and they are the mainstream consumer group of the commodity society. "Prison Break" can attract so many audiences from the successful class, which has made "Prison Break" more than just an American drama. It's a symbol!
It symbolizes that they are all 'elegant' people who watch "Prison Break", and being able to buy an advertisement in "Prison Break" has become a 'symbolic identity' thing.
"The advertising price of the jailbreak is really more symbolic."
Even Link himself couldn't help but shake his head. "Prison Break" can be filmed at such a high price, which reflects the actual commercial value of an American drama at all, to put it bluntly, it is a kind of 'vanity' at work, or even 'showing off'!
Really rich people. They don't care how much money they spend, they care about 'having it' and others don't.
It is for this reason. That's why Link said on the spot that there would be no second "Prison Break".
It's like having two identical vases, both of which are sold together or individually for $10.
But what if you smash one?
This is where the 'symbolic' comes from, and the intangible value of the 'unique' rises. It's not as simple as two minus one.
Of course. The reason why "Prison Break" qualifies as "unique" among American dramas is precisely because of its super high ratio of 18-49 rats, but if it is only that, it cannot be "unique".
"Now you know why I don't invest heavily in advertising for Prison Break, right?"
Link glanced at Rust, but embarrassed the other party.
"Little boss, huh...... Hehe. Rust began to wipe his cold sweat again, and hurriedly changed the topic: "If that's the case, then wouldn't all American dramas be "Prison Break"? Just don't do a lot of advertising. And then hype it up on the Internet, then the miracle we have created now. A second one will be born soon. ”
"Really?" Link laughed, "If anyone is going to imitate me, I'll be glad to do it." ”
"Why is that?" Rust didn't understand again. What he had just said was because he was worried that others would imitate Link's methods. But right now, Link is clearly not worried about that.
"Because there is no second person named Link, and there is no second American drama called "Prison Break"."
As he spoke, Link had already laughed and walked out, leaving Rust alone to ponder his words.
As soon as he walked out of the conference room, Link saw Fat Jack hurrying over, and he was smiling very exaggeratedly.
"Little boss, it's really as you expected." Fat Jack said proudly: "Many of the advertisers who just left are being interviewed by the media, you don't know how exaggerated their expressions are, and the eyes of those media reporters will fall out." ”
Fat Jack was already laughing excitedly as he spoke.
"Hmm." Link nodded: "Don't forget what I told you before, if there is any TV station that is ready to advertise on the ShowYou video station, you must let the people in the advertising department refuse first, and when the time is right, then open the ShowYou online advertising platform, and then squeeze those dry. Child-raised. ”
"Don't worry, little boss, I know what to do." Fat Jack's smiling eyes were almost gone, and he kept saying: "The little boss is really smart, it's like killing two birds with one stone." ”
"Yo." Link looked at him with a look of concern, glanced at Fat Jack a few times, and looked incredible: "The level of sycophants has grown a lot, not bad, keep working hard." ”
After casually commanding a few words, Link sent the other party away, and then he crossed his waist and laughed again: "Whahahaha...... Come and learn from me, and you will also become the second Prison Break...... But that's impossible, wahahaha......"
To everyone's surprise, whether it was other major TV stations or those large newspaper groups. When it was learned that the advertising bidding price of a single episode of "Prison Break" was almost equivalent to the profit of an American drama, all the media neatly chose to remain silent.
No one came forward to report on it, not even mentioning the names Link and "Prison Break" as if nothing had happened.
The average viewer only knows that the second episode of "Prison Break" has a rating of close to 30 million, and nothing else.
But only those who participated in the bidding for the "Prison Break" advertisement knew what they saw at the time.
And the fact that major media and TV stations don't report on this doesn't mean they don't care.
The major TV stations didn't report on this because the advertising price of "Prison Break" was really staggering. If such a horrific thing is reported, it will definitely cause more viewers to choose to watch "Prison Break", which is definitely not what they want to see.
And the print media did not report on this incident, not only because of shock, but also because of worry or fear.
Everyone knows that Link did not advertise "Prison Break", but only logged in an online ad in his own online advertising platform.
And now, "Prison Break", which has only been promoted on the Internet, has achieved such terrifying results, which is simply a huge impact on traditional advertising channels.
If everyone knew about it, who would have advertised in their newspapers? I'm afraid everyone is going back to Link, right?
Although the actual situation of the advertising bidding for "Prison Break" is only circulating in a small circle, many people are really moved.
Especially those large TV stations, who would not be tempted to see that "Prison Break" has a high ratio of more than 40% to 18-49 rats?
Thinking of the terrifying advertising price of "Prison Break", all TV stations that have bought American dramas can't stop being red-eyed.
"But ...... "Prison Break" has achieved such a horrific result and collected a lot of money, will Link allow other family members to steal his job?"
Quite a few TV executives are beginning to hesitate but in the lure of huge monetary benefits. Confused, many TV station executives still choose to try.
However, the results were similar to expected.
Anyone who called CAA Media Group received the same reply: "Sorry, the ShowYou advertising platform is temporarily closed, and as for when it will be opened, it depends on the decision of the company's top management." ”
"This Nima, is Link really planning to eat alone?"
Whoever receives this kind of restoration is full of anger.
"Damn Link, who the knows when you're going to open up your online advertising platform? Even if you open it next year, when the season is over, and the cake is all for you, I will never let this happen. ”
In this environment, the media does not want others to know the success of "Prison Break", and at the same time wants to get a piece of the soup of online advertising, such ambivalence has directly aroused the anger of many senior executives of big TV stations.
Just when many people were racking their brains to find a way, an eye-catching Weibo suddenly appeared in the popular showme Weibo station.
Netizen 'jonsh' posted this weibo: "Guys, something is wrong. I have received news that the online advertising platform of ShowYou Video Station has attracted a large number of advertisers. A lot of big companies are getting ready to advertise in ShowYou, oh my! It's spring, are you ready to make a big buck? ”
This heavyweight revelation immediately attracted a large number of netizens to watch, especially those Internet celebrities who have earned their first pot of gold, all of whom felt cheered.
"I'm so excited, the more ads I make, the more money I make, and that's great news."
"That's right, there is only one advertisement for "Prison Break" in ShowYou now, which is obviously not enough. If there are more ads, then I will definitely make more money next month. ”
…… (To be continued......)