Chapter 193: The Battle for Art
When the elder Bailey sat down, the whole scene was still in a state of stupor, and even his son looked incredulous.
In his mind, his father was always a tall and wise figure, as if he would never be so impulsive as he is today.
And now, the offer of $12 million has completely broken his understanding of his father, and he even feels that he can no longer understand him.
And when Old Bailey continued to do it, it was like experiencing a vicious fight, and he was deeply relieved, and even his expression became a little tired.
"Doesn't it feel incomprehensible?"
Old Bailey closed his eyes and said slowly.
Although he knew that his father could not see it, little Bailey nodded silently.
Old Bailey suddenly chuckled: "That person was helping me just now, not cheating me." Do you think $12 million is a lot of money? When faced with a work of art, those who know the goods will never care how high its price is, what they care about is the pleasure of possession, the feeling of treasure and pity. ”
At the end, Old Bailey sighed again, his eyes still closed: "I have already bought the packaging box of an art film, and the next thing is the real fight." We should feel honored. ”
And Rust on the stage obviously can't bear this 'terrifying' scene, and he doesn't even know what to do next.
Even 36 interstitial advertising slots can fetch a high price of 12 million, as these four advertising slots are among the three advertisements interstitial in "Prison Break". The first ad slot for the premiere, but the price is really 'unacceptable'.
As if seeing Rust's strange appearance, Link walked over slowly. Patted him on the shoulder, kicked him down, and then stood on the stage himself.
He first smiled at everyone, and then said meaningfully: "Those who know the goods always know how to grasp the opportunity." As for those who don't know the goods, let's join in the fun, haha. ”
As soon as Link's words came out, many people showed puzzled looks. As if he didn't understand what he meant.
Even, there were many people who thought that Link's words were mocking everyone, and they all became angry.
Only the few people who sat at the back. His eyes suddenly lit up, and a faint smile appeared on his face.
"This young man is really good, he can see through so much at a young age."
A gray-haired, middle-aged white man, listening to a fish belly. He laughed softly.
The man who made the offer just now glanced at him lightly: "Does the Rockefeller Company also need to advertise?" ”
The gray-haired middle-aged white man shook his head comfortably: "Do you think I'm buying advertising?" ”
"I don't think so."
The two of them chatted casually. At the same time, he looked at Link on the stage.
"Ladies and gentlemen." Link spoke again, but his eyes swept more to the person who had just quoted the price, and said, "The price of 12 million has already robbed four advertisements second only to the golden advertising space, can you still calm down?" ”
Although there were hundreds of advertisers on the scene, there were only a few people who could understand the meaning of Link's words, and more people had quoted prices before.
Of course, many people have silently chosen to give up this advertising bid. Because that's not what they're playing.
At this moment, a man stood up. It was Simon, who was thinking about the 'screws', that he frowned and shouted: "7.5 million, I will buy four advertising spaces, and the advertising space after the old Bailey, does anyone want to grab it from me?" ”
As soon as Simon's words came out, many people looked at him as if they were looking at him. There are also many people who roll their eyes, caught off guard by his inevitable appearance.
On the contrary, old Bailey had already laughed, and said to his son: "I will say, Simon still has a hand." ”
And his son Little Bailey kept frowning, as if he couldn't hold back anymore, and suddenly said to his father: "Father, to be honest, I didn't understand. I see that most of the people at the scene have given up, but why are you still smiling so happily? ”
Old Bailey's eyes showed a hint of reproach, and he frowned slightly and said: "Then let me ask you, which consumer class should a high-end brand focus on on the growth road?" ”
"Of course, it's the middle class, and the middle class is the biggest high-end consumer. Although the spending power of those rich people cannot be measured by money at all, the middle class is the backbone of a high-end brand! ”
Little Bailey answered this kind of question without any hesitation, which was almost the most instinctive reaction of a businessman.
Old Bailey's eyes looked at Simon, and he said softly: "You see the appearance, and the real explanation is that there are too many people in the middle class who don't have time to shop. And the middle class who have time to shop is the consumer we should strive for. And the middle class who have time to chase an American drama is definitely the most willing to spend money.
Not only do they have time, but they also don't lack money. If you want to find another Prison Break, it's almost impossible. That's why Simon dared to bid $7.5 million for a small screw. It can be seen what kind of determination he has made, and his ambition is definitely not small. ”
Little Bailey couldn't help but look at Simon, just in time to see that the other party had successfully won four advertising spaces at a price of $7.5 million, and the excitement on the other party's face was definitely not fake.
"Father, do you mean to say ......that Prison Break is not just a work of art, but a work of art that is sought after by the most spending?"
"Not bad!" Old Bailey nodded with satisfaction: "Since it is a work of art, there will never be many people who understand it." But "Prison Break" is different, it has nearly 30 million viewers, most of whom are highly educated, high-income people. When so many people understand the artwork of "Prison Break", "Prison Break" is the real work of art. A work of art that has been forcibly given 'value'. ”
Little Bailey showed a look of sudden realization, and said as if talking to himself: "I now understand that those people who are crazy about bidding for antiques have the same mentality as Simon. ”
Are antiques valuable?
It depends on who it is in the hands of, and those who understand it can get it no matter how much money it spends.
But can you say that an antique does what it actually does?
The answer is clearly no.
There are too many people who simply can't understand what those desperate people are buying antiques for.
And now just look at old Bailey and Simon.
And with this opening of Simon, the remaining 28 in-stream ad slots were also bought by another 7 advertisers.
Like Simon, they each shot four ad slots, and the worst four of them were sold for $4.5 million.
The current bidding process alone has brought in nearly $230 million.
This digital horror is simply outrageous, and the total investment of a whole season of "Prison Break" is only more than 50 million US dollars, but the advertising revenue of an episode is several times the total investment.
Even Link himself, even if he understands the value of "Prison Break", he is still speechless about this terrifying spectacle.
"Damn, I originally planned to shoot "Prison Break" for a few more seasons. But now in this situation, "Prison Break" can be filmed for one season, damn! It's a big loss. ”
Link kept pouting, the terrifying auction price of "Prison Break" was completely unsuitable for filming more than one season.
"Prison Break will be a legend, and one legend is enough."
Link couldn't know better that if "Prison Break" is filmed for two seasons, I'm afraid that the advertising revenue of the second season will not reach one-tenth of what it is now, and it will also destroy the 'prison break saga' that he has worked so hard to run.
"I can make money for ten seasons of "Prison Break" by filming one season, so why wouldn't I do it?"
When all the 36 interstitial advertising spaces of "Prison Break" were filmed, everyone at the scene was already quiet, and they didn't even dare to pant too loudly, as if they were afraid of affecting something.
Before Link could speak, there was a man standing up in the back row, who looked to be in his fifties, with gray hair and a funny belly, but no one dared to underestimate him.
"Link, it looks like you're making a lot of money from Prison Break."
The middle-aged man opened his mouth with a smile, and his eyes narrowed with a smile.
Link also put on a flower-like smiling face, waving his hand and responding modestly: "If a few bigwigs are shaking here, I'm afraid I won't be able to make so much money." ”
As soon as Link's words came out, several middle-aged people sitting in the back row laughed, many of them had never spoken until now.
But Link's words made them laugh.
"So be it." Link suddenly said: "The first golden advertising space at the beginning of "Prison Break", I'll sell it to everyone cheaply, 100 million, isn't it much?" The companies of several bigwigs have reincarnated on the prime advertising space, and they ......"
Speaking of this, Link smiled even more meaningfully: "Moreover, "Prison Break" is only filmed for one season, and there will never be a second "Prison Break". Are several bigwigs still satisfied with this promise? ”
And the gray-haired middle-aged man had already laughed heroically: "Link, Link, you are really funny." Well, the Rockefeller Corporation is the first to go on, and a few old friends shouldn't have an opinion, right? ”
As he spoke, the gray-haired middle-aged man looked around at several people, but found that several of them were smiling and nodding.
Only Link kept scolding in his heart: "Grandma's, the bad man can only shoot one season of "Prison Break". You big guys are really hard to serve, you have to have a second one to buy a work of art, grass! (To be continued......)