The film market is hot, but there are also bad voices.

Many fans are already criticizing the cinemas: the 10-minute commercials before yesterday's movie screenings were disgusting and disgusting.

The theater chain didn't argue either, after all, it was indeed a few minutes of advertising added to the patch ads made by the publisher.

The publisher was also surprisingly silent and declined to comment.

In the days that followed, attendance began to slowly decline, and slightly satisfied fans began to screen the movies they wanted to see, and no longer watched all the movies.

"Heroes", "Star Wars", "Spy", "Infernal Affairs" These wonderful films are naturally not to be missed. "In Those Years, The Girl We Chased Together" has a good reputation, but many people choose to wait and see for the time being, and wait for the mtime score to come out.

"There are more than a dozen good blockbusters in this Chinese New Year file, there is no need to watch every one, and even more so those average films."

This kind of thinking of the audience has caused the attendance rate of those movies with poor word-of-mouth and poor mtime scores to begin to decline significantly.

On November 18, the first film that was forced to be released appeared.

In the last few days of "Flying Tiger Heroes", the attendance rate has dropped directly to 10%, and most of the reviews are 'poor'.

In this movie theater where heroes are judged by the box office, this kind of movie is naturally abandoned, you must know that there are still a lot of movies waiting to be released.

The producer of "Flying Tiger Heroes" received the ruby God of War card with a tangled face, and took "Flying Tiger Heroes" to instantly become immortals and left the theater.

However, although the total box office of this movie did not break 60 million, the cost was only 8 million, and it had already made a lot of money, so there were not too many complaints about being excluded at this time.

The Hollywood blockbuster "Spy Shadow", which was deliberately arranged at the beginning of the Chinese New Year, also appeared on the screen at this time, conquering countless audiences with its bright rhythm, tense chase and booming technology, and won 60 million box office on the first day of release.

The next few days were all impressive, beating other films that were currently in theaters.

However, foreign films like "Spy Shadows" are not without release restrictions, it can only be released for half a month, unlike domestic films that can be screened continuously as long as they sell well.

Moreover, the number of foreign films introduced by the state is regulated, and there are only 10 films a year, which will not be more or less.

Such a purpose belongs to a local protection idea, on the one hand, to let Chinese film and television people feel the pressure of foreign countries, and on the other hand, to avoid their films from being destroyed by the impact of foreign blockbusters.

This kind of protection, which is widespread in countries around the world, is like a technical barrier restriction in Hollywood.

And at this time, the theater chain deliberately arranged it in the early stage of this period without holidays, also to avoid it from colliding with domestic movies. In the past, the State Administration of Radio, Film and Television and the cinema chain did this.

Don't theaters want to make money? Want, and want to. But this is an instruction given by the State Administration of Radio, Film and Television, do you dare not obey it?

On November 26, "Star Wars Episodes: Attack of the Clones" began to be officially released.

The eyes of major theaters across the country are stunned, this is definitely a giant. After its global release in July 2002, the global box office exceeded $500 million, and China became its last stop.

Will it be able to create brilliance in China? Everyone is looking forward to it.

Sure enough, on the day of the release, there was a long queue of audiences who came to buy tickets to watch the movie.

The box office exceeded 80 million on the first day, and the mtime online received rave reviews, and the score went up to 9.5 points.

The next day, it still maintained a terrifying attendance and viewing expectations, and the edge of other movies was crushed by it. Together with the Hollywood blockbuster "Spy Shadow", it was also pressed back, and the attendance plummeted instantly.

A bear and a tiger fight, and those blockbusters in China are not arranged for this period, and they have been sitting on the mountain to watch the beast fight, which can be described as cunning and obscene.

……

On December 1, after a month of intense overtime editing, "The Girl We Chased Together in Those Years" finally completed the editing, with a total of two versions, one is a regrettable ending and the other is a perfect ending.

The regrettable ending will give people more touches and more thoughts, and Wang Shang is ready to put it in the cinema for release.

And the version of the perfect ending, Wang Shang is ready to put it on online video sales and DVD sales.

After watching the movie version, the audience must be looking forward to a perfect ending, and when the perfect ending is released, it will definitely be very popular with fans.

And those things that are not very harmonious, such as bare butts, four-legged beasts, handjobs or something, considering the traditional atmosphere of the country now, will not be put in the feature film, and put the tidbits in it, as a DVD propaganda point.

In addition, Wang Shang also modified the baseball part at the end of the film, changing "Have you ever thought about writing down our story" to "Hearing a touching story told by a Taiwanese, I felt something, so I had this movie and novel." ”

Both versions were handed over to the Modu Radio and Television Bureau for approval to see if there was anything that needed to be cut.

The last approval was the right to release, to determine whether the film meets the basic conditions for release.

This approval is to confirm what taboos there are in the content of the film, whether it needs to be cut, what grade it is given, whether it is suitable for children to watch the movie, and whether it needs to be led by parents. (Also known as G (Public), PG (General), PG-13 (Special Tutor), R (Restricted), NC-17 (17 or younger not available))

The two approvals are completely different.

Because of the strong awareness of authenticity in this time and space, the corresponding videos put on the Internet need to be sent to the special network management department of the Bureau of Radio, Film and Television for review. (There's another scenario: unless you spread it carefully, and the State Administration of Radio, Film and Television doesn't bother to pay attention to you.) ）

The theatrical version of "Those Years" can be said to be super harmonious except for the plot of the kiss groom in the later stage, which is a bit 'maverick', so it was quickly approved.

And the Internet/DVD version of "Those Years", those four-legged beasts, handjobs and other tidbits really made the super strong review staff of Lei Kang scorched on the outside and tender on the inside. However, after several people discussed it, they finally decided not to cut it.

Two days later, after Wang Shang got two versions of "Those Years", he saw that the reply was 'passed', and instantly expressed his sincere admiration for those staff of the Radio, Film and Television Bureau.

After passing the approval, all the staff of Tianwang Studio couldn't help but breathe a sigh of relief.

For almost half a year, most of the studio's energy was put into this film, and now the last hurdle has passed.

I really stepped through a thousand mountains to see the sea, through the jungle and met the plains, all worries were gone, and the burden in my heart was finally let go......

According to the movie release plan arranged by the theater party, "The Girl We Chased Together in Those Years" was scheduled to two days before Christmas, that is, on December 24, which can span Christmas and New Year's Day.

This is definitely a very good release time, only the Spring Festival section is a little better than it. However, the competition in the Spring Festival section is very fierce, especially this year, all the blockbusters are basically concentrated in the Chinese New Year file, and the Spring Festival file is the concentration of countless blockbusters, and "Those Years" is more than worth the loss to compete with them.

Now there are twenty days left before the release, and the rest is only publicity! Publicize! Spread the word again!!

Tianwang Studio and Star Entertainment Company began to kick off and began to make a vigorous final promotional campaign for "Those Years".

Within a few days, people were stunned to find that the propaganda of "Those Years" had begun to penetrate into every corner of their lives.

When I went shopping, I saw a huge poster of "Those Years" on the big sign above the landmark building in the square: Ke Jingteng and Shen Jiayi were holding books and cleaning up on the playground while reading......

After entering the mall, I found that the TV was playing the editing footage and trailer of "Those Years".

Elevators, stairs, flyovers, street electronic screens, newspapers, televisions, buses, shopping mall advertisements, taxi LED screens......

Everywhere is a place where advertisements are placed, and they are almost everywhere!!

――――Ask for a recommendation!!