Chapter 093: Propaganda Offensive!

Before the text, I want to talk about the shelves.

It will be available next Saturday, March 1, with 7 days to go. It stands to reason that when you put it on the shelf, you have to create a **, and I do the same. But now the plot of the movie "Those Years" is a bit out of writing, ** ahead of schedule (tears), which is one of the reasons why I rarely add updates.

Righteous dweller, say sorry to you, and I won't add more.

——————

On December 2, the Hollywood blockbuster "Spy Shadow" finally came to an end after half a month of release. This is also the helplessness of foreign films.

Hollywood card Huaxia, Huaxia card Hollywood, everyone Kaka is healthier!!

However, although it has only been released for half a month, the box office is better than all domestic movies in the current Chinese New Year file!!

The total box office is 350 million yuan.

The power of Hollywood blockbusters is on display!

And "Star Wars Prequel Attack of the Clones" continued its incomparably terrifying release frenzy, and in just 7 days of release, it has accumulated a box office of 420 million!

Other movies can be said to be dismal under its suppression, and the attendance rate is only about 50%.

……

Just when the major films in the cinema were released and countless box office competitions, "Those Years" began to launch a vigorous offensive on another battlefield.

Movie theater interior posters, patch trailers of other movies, newspapers, publications, and major online websites are filled with countless advertisements for "Those Years", which can be described as overwhelming.

It is like a virus, spreading to all major provinces and cities in China, drilling everywhere, everywhere, appearing in the field of vision of the masses with a very high frequency......

"Ah Hai, the female student on the billboard looks so familiar, what's it called?" A man in his thirties asked the man next to him, pointing to the large sign on the building in the distance in the square.

The person named Ah Hai squinted, looked carefully, and replied, "Brother Pei, I don't know either." But it's a good look, and I don't know why it reminds me of the time when I was in high school......"

Pei Shan also responded: "Yes, I don't know why, I also remembered more than ten years ago, when I played with my classmates, read books together until late at night, and had a crush on our class flower together...... Now for some reason, I'm starting to think about my old classmates. ”

At this time, a young man next to him suddenly interjected: "You don't know? She is Shen Jiayi, the heroine of the recently popular "The Girl We Chased Together"? What do you think? Not bad, right? She's the goddess of my heart!! ”

"Oh? Is she hot? ”

"Of course, do you know the novel "The Girl We Chased Together in Those Years"?" This young man is very talkative and a self-acquainted person, and he doesn't mind that the other person is a stranger at all.

Pei Shan was stunned when he heard this: ""In those years, the girl we chased together"? Isn't this a song? How is it a novel? I've heard this song, it's a good song. ”

Hearing this, the young man became excited, and the cells that were good teachers began to cheer up, and began to enthusiastically introduce these two people who didn't understand: ""In Those Years, the Girl We Chased Together" is not only a song, but also a novel, and a movie. The advertisement you are watching is a movie advertisement, and you see what it says, 'It will be released on December 24, telling a youthful friendship and romance'. ”

"Screenwriter Wang Shang knows, right? is the screenwriter of "The Legend of Zhen Huan" and "Step by Step", this movie is written and directed by him! The young man crackled and pulled Wang Shang out, and finally Pei Shan and Ah Hai suddenly realized that it was his work.

In their eyes, Wang Shang's popularity is still quite high, and that "Love Apartment" is the most suitable for their crowd.

Then the young man felt that he was still unsatisfied, and told the origins, songs, novels, and various news of "Those Years", and then introduced some of the contents of "Those Years" endlessly.

Pei Shan and Ah Hai were itchy when they heard it, and they couldn't wait to fly to the bookstore immediately to buy a copy and hold it in their arms to take a good look.

As he spoke, an hour passed, and all three of them began to get hungry.

"I'm going home for dinner, bye~~" The young man came back to his senses, looked at his watch, and said goodbye to the two.

"Hey, lad, wait, what's your name? I am the engineering manager of Jiangtian Group, I wonder if you are interested in working in our company? Great salary! Pei Shan was so eager that he couldn't help but stop the young man.

"I'm only in my third year of college now, and I still have half a year before I can come out for an internship......"

"It's okay, this is my business card, remember to look for me in the future......" Pei Shan enthusiastically handed over the business card.

After the young man left, Pei Shan turned his head and said, "Ah Hai, you go and buy two copies of "Those Years" and come back, I'll take a look." ”

"Okay, don't say it, I want to see it now!"

After Ah Hai left, Pei Shan began to pick up the phone, opened the mobile phone address book, and looked up the classmates who had not been in touch for two or three years.

"Ah Cheng, I'm Pei Shan, yes, yes, I haven't seen you for a long time, I want to see you!"

"Why don't we gather and have a meeting?"

"No, no, let's skip dinner first, let's go to the movies! Have you seen the movie trailer of "The Girl We Chased Together in Those Years"? Let's go see it! ”

"What? Have you seen it? Do you want to see it too? Good! Good! Let's find more classmates, go together in a group, and go to the field together! Hahaha!! ”

Jiang Shan then called a few classmates who only knew it, and they all received blessings and the idea of gathering together. also unanimously agreed to go to the cinema to watch "Those Years" together and reminisce about the years together.

After making the call, Jiang Shan felt that he had returned to his high school days, and his whole body began to be full of youthful vitality.

"Old classmates, long time no see!!"

……

Roads, high-rise electronic screens, publications, newspapers, television, Internet ......

The overwhelming, ubiquitous advertising is starting to show its power.

People who didn't know about "Those Years" learned about this movie through these advertisements, and they began to be a little attracted by these advertisements. I thought of the campus life of the year and the former classmates......

Wang Shang has made a lot of money for this movie, and he smashed the 20 million hard!! 5 million more than the production cost of the movie!

All of this money was recovered from the three TV series, and now all of them have been smashed into it. Coupled with the studio's operating costs, the money in my account was almost exhausted at this time.

As for the publishing house? Publishing does not bring much money to Wang Shang, and now the book has sold 800,000 copies, and Wang Shang can only get 1 million yuan. Compared with the millions or tens of millions of earnings from the previous TV series, it is really scum.

Wang Shang's investment in the big advertising of "Those Years" is rare in small-budget films, and is only seen in blockbusters with big investments and big cases.

Many production and distribution companies disagree with this method of large-scale publicity with large funds for small films, and feel that Wang Shang is crazy.

"What if the box office hits?"

This is the madness staged by Wang Shang, and only Wang Shang has this kind of madness.

However, this act of throwing a lot of money obviously has a very good publicity effect.

"Who is this girl? Very nice......"

"Is this a movie?"

"Don't you know? This is "The Girl We Chased Together in Those Years", which will be released in the near future! ”

The news of the imminent release of the movie "Those Years" is spreading rapidly, and people of all ages, from teenagers to aunts and uncles, are recognizing this step of the movie......

After seeing these promotions, many people can't help but feel the urge to watch the movie.

"Stay tuned for December 24th!!"

……

Time went by and gradually came to December 10th.

There are 10 days left before the release of "The Girl We Chased Together in Those Years".

As the days gradually approached, Wang Shang also began to take the actors of "Those Years" to various parts of the country to carry out promotional activities.

On December 11, the group came to Guangyue City.

The local fans are also very crazy, and more than 30,000 fans should have rushed to the meeting site from all directions with their books on that day.

I saw that the scene of the meeting was dark and oppressive, and when Wang Shang entered the meeting with those actors, it caused bursts of cheers and boiling.

"King! King!! ”

"Yaoyao!! I love you!! ”