Chapter 538: Come and Don't Be Rude
Everyone looked at the amber health wine in the cup and hesitated.
Qiao Ming'an, as the general manager, took the microphone and said, "This guest, you obviously haven't finished reading our brochure. Our health wine is based on traditional craftsmanship and uses modern science and technology to optimize rice wine. The most important thing is that our Xingmo health wine uses the pure natural and pollution-free water source of Youyun Lingquan, and the rice wine brewed is not harmful to the body even if it is drunk cold, and the taste is pure. Since you don't believe me, I'll do it first! ”
Qiao Ming'an immediately drank a glass of wine, revealing a satisfied and proud look, and made no secret of his love for Xingmo health wine.
Many people drank it when they saw Qiao Ming'an, and it was only one cup, and no matter how much they hurt their bodies, they couldn't hurt anything, so they tasted it one after another.
Those who have never drunk rice wine tasted it and nodded, at least the taste of the wine is very good, mellow and soft, refreshing in the mouth, without a little irritation, and without the hot and spicy feeling of high liquor.
After those who had drunk rice wine took a sip, their expressions changed greatly, some were puzzled, some were overjoyed, some frowned and continued to taste, and some closed their eyes and savored the aftertaste of rice wine in their mouths, full of intoxication.
The crowd praised it.
Xingmo health wine uses Youyun Lingquan, and Hulu Lake, the origin of Youyun Lingquan, is a spiritual land with strong vitality.
These people may not know what spiritual land is, nor do they know what vitality is, but after tasting Xingmo health wine, their bodies and instincts will tell them that this wine is not ordinary!
Organisms have their own unique instincts, if a food lacks substances such as amino acids or trace elements that a person urgently needs, then after eating this food, the body will be satisfied, and will instinctively feel like it and feel delicious.
Vitality is the energy that all living beings need the most, and no one can resist the attraction of vitality.
The most important thing is that these people who understand rice wine have drunk various brands of rice wine, and they are not afraid of not knowing the goods, but they are afraid of comparing goods.
How big is the gap between the dishes made by the people who have just learned how to cook and the banquets of top chefs, then how big is the gap between other rice wines and Xingmo health wines.
This gap can no longer be said to be good or better, but in front of Xingmo health wine, other rice wine can't be drunk at all!
After taking a sip, Director Xiong said in surprise: "Master Fang, what you said is right, it is really different from the previous rice wine, if this wine really has a health effect, I must buy a few bottles to drink at the family banquet, after all, it is a low-alcohol wine of 16 degrees, which is more suitable for family members than liquor." ”
"Today's Xingmo health wine is discounted, and you may win the lottery if you buy the whole box, and you will get another box for free. Director Xiong can buy a few boxes and put them back for another half a year, which will taste better. This is just our mid-range health wine, and we will start selling high-end health wine next year, and I will notify Director Xiong when it is discounted. ”
Fang Tianfeng felt that Director Xiong had done him a great favor this time and owed him a favor, in fact, it was nothing to give him away, but he couldn't say that he would send it, and he was likely to be caught.
"Okay, I'll buy a box!" Hall Director Xiong naturally understood what Fang Tianfeng meant, and was not so stupid as to think that Fang Tianfeng was unwilling to give him wine.
When the two of them were talking, those channel merchants who knew about rice wine were all excited, completely forgetting about the channel business conference of Meng Jun, and completely forgetting the verbal agreement between Jì and Meng Jun, and began to ask about the details of Xingmo health wine, and some even wanted to become the general agent of other provinces.
Marketing is one aspect of the success of a wine, but equally important is the quality and taste of the wine itself.
Once a commodity that is clearly dominant in all aspects appears, and then follow the laws of the market for normal marketing, as long as there are no accidents, 100% profitable.
The difference between Xingmo's original rice wine and other rice wine is very small, the difference is only brand and marketing, and the taste and quality of the wine itself are definitely in the forefront of China, but the people who like to drink rice wine in the factory have been unable to drink the original old rice wine since they tasted the health wine.
The previous owner of the Gujiang Distillery risked offending the Xiang family and the No. 5 person in Dongjiang, and also wanted to continue to cooperate with the water factory, and was impressed by the quality of this wine.
Whether it is the current general manager Qiao Ming'an or the original boss Li Xingye, they can't imagine that the provincial officials and health wine will cause such a big change, these channel merchants are so enthusiastic, Xingmo health wine will soon be rolled out, as long as there is a little publicity, it will inevitably be popular all over the province, and it is not impossible for it to become popular all over the country in the future.
The market for rice wine is not as good as liquor, beer and wine, but this is a "health wine" that can definitely avoid all kinds of unfavorable factors.
Next, it is the matter of the company and the channel business, Fang Tianfeng and Director Xiong and others left, eating and chatting together, when leaving, Fang Tianfeng asked people to move five boxes of wine to Director Xiong's car, a total of 30 bottles of health wine, and Director Xiong symbolized his surname and gave 500 yuan.
Director Xiong repeatedly said at the dinner table that he would vigorously support local brands and make Xingmo take a bigger step, and if Xingmo Liquor became bigger, it would also be his political achievement as the director of commerce.
The only problem with Xingmo health wine is the price, and now the lowest grade is 980 yuan a bottle, which discourages many channel dealers. However, those channel dealers who operate high-end liquor do not take this matter to heart at all, the market is not given away for free, but step by step to become bigger, as long as the wine is good, it can be sold at a high price.
For them, Xingmo Health Liquor is a newly discovered gold mine, and when it is finished, it will inevitably be divided by others, not to mention that with the full support of the province, it is not a problem to make a fortune at least within the Dongjiang River.
Many channel providers already know that Meng Jun is now almost equivalent to hitting his head and breaking blood, and the previous qiē has been in vain.
The most important thing is that the director of the provincial department has made it clear that he will support the local brand, and all departments in the province will support it.
Meng Jun spent a high price to get the agency of Quyang Rice Wine, and used so many contacts to invite people from all walks of life to help, not only did not let Xingmo Liquor have the slightest loss, but let those channel merchants see a thicker **, a more lush tree, and a more majestic backer.
It's just that Quyang rice wine is still the first brand in China, and Meng Jun, as the general agent of Dongjiang Province, will not lose money in the end even if he makes profits to suppress Xingmo Liquor, but he will earn less.
However, just letting the opponent earn less is not Fang Tianfeng's surname.
The channel merchants gave Fang Tianfeng inspiration, because some channel merchants took the initiative to come up with various numbers to prove that in the rice wine market, the sales of high-end liquor accounted for only 10%, while in the liquor market, the sales of high-end liquor accounted for only 20%, and the real market is still the world of low-end liquor, and the rice wine and liquor below 100 yuan have a huge customer base.
If you give up the low-end market, it will be a loss, because even Moutai has dozens of yuan of wine.
Fang Tianfeng discussed with Li Xingye and some technicians and came to a preliminary conclusion that if only a small amount of Yunyun Lingquan was used, it could also make rice wine taste better, but there was a huge gap with health wine.
As a result, the Xingmo Laojiao's rice wine brand that was given up by Fang Tianfeng was pushed to the table again, and everyone preliminarily agreed to use a small amount of Youyun Lingquan to cooperate with the original Xingmo rice wine to produce 68 yuan Xingmo Laojiao, and it was necessary to occupy the low-end rice wine market in Dongjiang.
In this way, Xingmo Liquor has a complete range of high, medium and low grade rice wines, which can fully compete with Quyang rice wine and completely defeat Meng Jun.
Fang Tianfeng directly allocated 100 million yuan to Xingmo Liquor, once there is enough inventory of Xingmo Laojiao and Xingmo Health Liquor, let Xingmo Liquor use this 100 million yuan to advertise all over the Dongjiang River, so that the people of the whole Dongjiang can re-understand Xingmo Liquor Industry, Xingmo Health Liquor and Xingmo Laojiao.
Fang Tianfeng also did not forget the customers who used the Youyun Lingquan to give each customer two bottles of Xingmo Health Wine on the grounds of New Year's Day, and specially explained that it was brewed by Youyun Lingquan, which not only did not hurt the body but also maintained health.
There is no doubt about the effect of the Yunyun Lingquan, and all customers have a deep experience, so there is no doubt about Xingmo health wine.
Moreover, the description of health wine deliberately dilutes rice wine and strengthens the concept of health preservation, so that people who originally did not drink rice wine taste it and find it acceptable, so they are ready to drink this wine in the future.
There are also people who recognize rice wine or really don't like it, and they will also give the wine to relatives and friends who like to drink rice wine, and recommend them to drink this wine.
Early the next morning, Li Xingye couldn't hold back, and once again crossed the level to contact Fang Tianfeng.
"Mr. Fang, there is good news, Meng Jun is hospitalized."
"That's not good news, is it?" Fang Tianfeng asked.
"Good news, of course. Because many channel providers who originally had a verbal agreement with him have repented, and those who have signed contracts are also persuading him to invalidate the contract. Some were even more simply, saying that Director Xiong's speech was also an irresistible factor of manpower, and he directly tore up the contract. Meng Jun was mad and smashed the window with his hand, but his right arm was cut by the glass and the tespberry was broken, breaking the main artery, if it wasn't for someone next to him, he would definitely die in the office. ”
This is called self-inflicted. By the way, in my name, you send a flower basket and say thank you, if there is no him, our Xingmo Liquor Industry will not be supported by the province, and the draught does not forget to dig wells. ”
"Mr. Fang, you want him to have an accident with his left arm."
"By the way, I remember that his Sunshine Real Estate is a very famous real estate agency in the city, and there are many branches, right?"
"Yes."
"That's good. If he runs my winery, then I will hire his real estate agent. Other industries are just fine, and the dirty and bad things of the real estate agency are checked accurately. We are law-abiding and good citizens, and it is our duty to report and let reporters verify when we see someone operating illegally. ”
"I'm afraid his left leg is going to be ruined." Li Xingye whispered.
"After reporting him, that's the end of it, if he dares to have other thoughts, I won't spare him so lightly. You know the Celestial Cult very well now, how about the person who was sacrificed by the presiding officer? ”
"It's hard to say, anyway, there is no good end for offending him, it is said that after he became the chief priest, the priests in Yunhai City who competed with him for the main priest either ran away to other places, or took the initiative to resign from the priesthood. Actually, I don't think you really need to care about the main priest, just be afraid of the purple-robed main priest, that is really a headache. Three years ago, he preached in the famous St. Fea Cathedral, and tens of thousands of people came, not only blocking the church, but also blocking the large square outside the church. ”
"That's a big problem." Fang Tianfeng groaned.