Xiang Shaoyu's advertising planning investment and celebrity endorsement promotion plan are a set of upgrade plans customized under the condition of the good sales performance of SupersoftDrinks products.

Prior to this, the advertising planning launched by the base island company and major cooperative merchants was only the sensational effect caused by cutting-edge biotechnology in the global biological community with the help of cutting-edge biotechnology, as well as advertising on some local TV media and the Internet when the SupersoftDrinks product was not fully rolled out across the country.

But in fact, the good sales performance achieved by SupersoftDrinks did not drive much improvement for those ordinary scale advertising and promotion, but relied on the excellent experience function of the product itself and the word-of-mouth effect that has been fermented and established and radiated one after another.

Now, as the word-of-mouth brand of SupersoftDrinks' products has gradually begun to mature and gradually gain a firm foothold in the luxury beverage ranks, the next step in the promotion plan is to stabilize these high-end consumer groups and continue to attract and cultivate high-paid white-collar workers.

It is now the end of the year, less than two months before the arrival of the important festival in China, and the orders received by beverage companies have begun to increase significantly.

Xiang Shaoyu believes that on the occasion of this important festival this year, the sales of SupersoftDrinks products will definitely break through.

After all, this product is backed by strong biotechnology, and has a good taste and functional experience of the drink, which is in high demand for teenagers and the elderly.

In addition, with the arrival of the end of the year, a new round of advertising bidding for a set of prime-time advertising on Tianchao Station has also begun to enter the planning stage, so Xiang Shaoyu intends to participate in the advertising bidding for the news and weather forecast insertion period of Tianchao Channel, and strive to win a set of prime-time advertising inserts in Tianchao next year.

In this set of advertising planning investment plan, in addition to participating in the prime-time advertising insertion bidding of the Celestial Empire, if it cannot win this key project, then the company also intends to choose a few representative. Local satellite television stations with high ratings, as well as one or two important online media platforms carry out advertising programs.

For such a large-scale advertising investment plan, with the current financial strength of the base island company, Yu Xiaohu is still very easy after reading the plan. There is no objection.

However, in the process of arranging celebrity advertising endorsements and promotion plans, Yu Xiaohu found that Xiang Shaoyu only planned to invite the current first-line stars to endorse SupersoftDrinks products, and several celebrities were also listed in the plan.

After Yu Xiaohu read the information of these stars, he felt that some of these stars did not meet his psychological expectations.

is like Liu Ruoyan, a sexy actress who has been very popular in China recently. and Wei Yingying, who is known for her high exposure, their screen image has long been deeply rooted in the hearts of the people, which is somewhat inconsistent with high-end luxury brands such as SupersoftDrinks.

There is also ALEX, a female idol group in Smecta country that is more popular, compared to SupersoftDrinks, which has opened the market in Smecta and Japan, for the two major markets of Smecta and Japan, choosing such a vibrant young girl is not in line with SupersoftDrinks' positioning that will launch a more high-end luxury new product next year for the markets of Smecta and Japan.

In fact, relatively speaking, the new blue product that the company will launch next year will be a sports drink, and the function will be stronger.

But in fact, in the production process. At most, it only strengthens the ratio of super proton enzyme crystal melting solution and some other ingredients, as well as changes in color and packaging, and the price will also increase, mainly for the development of foreign markets, in fact, the main formula of this new product has not changed much.

Yu Xiaohu has seen the sample of the factory trial production, which is a new product with a color as blue and clear as a sapphire, giving people a completely different visual change and taste experience, after increasing the ratio of super proton enzyme crystal melting solution, its efficacy will gradually increase, mainly for countries such as rice, France, Germany, Japan, Japan and other developed economies in Asia, Europe and the United States.

However, those promotion plans for European and American countries. These are all key promotion projects to be carried out in the second half of next year.

At present, it is mainly focused on consolidating and stabilizing the domestic and Asian markets.

Therefore, considering the strategy of opening up the entire Asian market at the end of this year and the first half of next year, if you choose a celebrity spokesperson, the influence of this star is limited to domestic is not in line with expectations, and it must be a top star with influence in the whole of Asia.

After all, the base island company is not bad for money at the moment. The selection of two influential celebrities in the Asia-Pacific region as endorsements is in line with next year's Asian market expansion strategy.

So in the end, Yu Xiaohu crossed the names of those stars, and said to Xiang Shaoyu: "Mr. Xiang, in fact, with your customized set of perfect promotion planning plans, the grades of these stars don't seem to be quite in line with the positioning of the Asia-Pacific market, why do you choose these people." What do you think? ”

Xiang Shaoyu shrugged his shoulders and said: "Actually, these actresses are the first batch of loyal consumers of SupersoftDrinks, and their preference and recognition of this product are very high, so their economists are sure that the potential high-end consumer group of this product will be larger and larger, and the taste and popularity of the stars will also help to improve greatly, so these are all taken the initiative to contact after learning that the company revealed the celebrity endorsement plan in the Asia-Pacific region!" ”

Hearing this, Yu Xiaohu became a little interested, and said: "The economic companies that took the initiative to contact these three celebrities, are there any others?" ”

Xiang Shaoyu said: "Since the company's plan was revealed, there are indeed some second- and third-tier stars, as well as some economic companies have taken the initiative to contact, but relatively speaking, only these three have a greater influence, so I will list them in the plan book as a reference, so Yu Dong, do you have a suitable candidate in mind?" ”

Yu Xiaohu lowered his head and looked at the planning plan, thought about the temperament that is more suitable for endorsing the SupersoftDrinks brand in all aspects, and said: "If you have a greater influence in the Asia-Pacific region, it is quite suitable for male stars such as Li Yongjie, Zhou Yunfa, Li Bingxian, and Mu Cun Tuoyu, while actresses such as Gong Li, Zhou Xun, Cai Lin, Bin Qibu, etc., are ......."

After listening to Yu Xiaohu's thoughtful explanation, Xiang Shaoyu felt that one or two of them were similar to what he thought, so he said: "Yu Dong, these you listed are in the entertainment industry, and they can be regarded as top stars, and the people in the public relations department have contacted a few, but some have had some beverage endorsements before, and it is not appropriate to endorse our products, and some will be more picky, and some economists are lions with big mouths, and the endorsement fees they ask for are too high, and they have exceeded the budget."

Among these top stars, there is a veteran movie star who is very interested in our products, but his economist told us that the other party is currently filming a new movie related to gambling in Xiangjiang, which requires us to go to Xiangjiang for an interview......"

Yu Xiaohu probably understands that Xiang Shaoyu said that the veteran actor who is interested in SupersoftDrinks should be Zhou Yunfa, and this actor has a calm temperament, atmosphere, many domestic fans, and is also quite influential in the Asia-Pacific region, so it is quite appropriate to be the product image spokesperson for SupersoftDrinks.

After thinking about it, if you can sign this actor as the spokesperson of the Asia-Pacific region, it is still necessary to send someone to go to Xiangjiang in person, so Yu Xiaohu said: "Who do you think it would be more appropriate to send to contact?" ”

Xiang Shaoyu glanced at Yu Xiaohu and said: "This, I'm afraid you have to go to Yu Dong in person, I'm very strange, the other party's economist named you, the vice chairman who has the highest decision-making power in the company, to go to Xiangjiang in person!" ”

"The other party asked me to go?"

Yu Xiaohu was very surprised, and said: "I have always been low-key in the company, I have never been in the media and newspapers, and even some employees of the company are not familiar with me. ”

Xiang Shaoyu shook his head and said, "I don't know about this, maybe where Yu Dong has met the other party indirectly and impressed the other party, so he made such a request!" ”

Bell bell!

But as he was talking, Yu Xiaohu's private mobile phone rang, and when he picked up the phone and saw that the caller ID showed Feng Datou, he was very surprised.

……

Feng Datou has been proud of the spring breeze recently, and he is in a very good mood.

Especially since Yu Xiaohu obtained a set of equipment from here and restarted the business of fishing for treasures in the sea, Feng Datou has been in a state of excitement when he discovered the results of the first real life.

During these days, Feng Datou basically salvaged all the antiques in the wreck and carried out secret cleaning, and some of them had already been disposed of.

Although the porcelain in the wreck is a commercial trade product of the Ming Dynasty, it is not a fine product, and the price is cheap, but it is better than a large quantity.

In addition to those damaged and irreducible, after Feng Datou's careful cleaning day and night, the final sorting out of porcelain added up to nearly 10,000 pieces, but made a lot of money.

After tasting the sweetness of this sea fishing treasure hunt, Feng Datou planned to invite Duo Meng and Yu Xiaohu to come out for a banquet to celebrate, and at the same time, give the two of them a profit dividend from this cooperation, so as to consolidate the relationship between the two sides, and carry out deeper and closer cooperation in the next step.

Yu Xiaohu heard that Feng Datou invited him to dinner, and he also wanted to send him money, such a good thing, so he naturally readily agreed.

…… (To be continued.) )