After a whole night of sleepless discussions, the ratings for the first episode of "Prison Break" are about to be released.

This time, the media paid more attention to the "Black. The Dao Family.

This American drama, which had a high degree of attention before it was broadcast, has also received considerable doubts.

Some say that it will be the first reaction to 'black. American dramas with the theme of 'Dao' will be popular among young people.

Others say that it will affect the mental health of children and will bring the next generation of Americans.

Anyway, Black. The wide spread of "The Dao Family" still makes the ABC TV station that bought it very optimistic.

There is even a senior executive of ABC TV who once threatened: "Link's movie "Eight Mile" last year was full of countless 'dark elements', but he is still a hot mess." And "Black. The Dao Family will continue this feast. ”

In any case, according to Link's 'hype theory', "Black. The Dao Family does have the potential to be a big hit.

Early in the morning, when Link came to CAA TV, he saw Rust's stinky face as soon as he entered the door, and his brows were furrowed, as if he was saying to everyone: "Provoke me again, annoy." ”

And those employees naturally hid as far as they could, and did not dare to touch his brow easily, so as not to suffer the disaster of the pond fish.

Of course, Link didn't want to provoke him, so he quietly entered his office, and then prepared to turn on the computer to see the feedback from netizens.

It's just that, although he doesn't intend to provoke Rust, Rust is obviously willing to provoke him.

When Fat Jack came in with Rust. Link knew that trouble was coming again.

"Tell me, how do you want to reprimand me again?"

Link reluctantly took the initiative to speak.

Seeing Luth's brows, Fat Jack hurriedly stepped forward. said with a smile: "How can it be, little boss, you think too much." Anyway, the ratings of "Prison Break" haven't come out yet, maybe it will continue the undefeated record of the little boss? ”

As he spoke, Fat Jack deliberately glanced at Rust.

Thinking about it, Lust felt the same way, Link was still undefeated, and it was too early to get angry.

Thinking of this, his face also improved slightly.

It's just that every time I think of those advertisers saying things like 'I haven't heard of Prison Break'. It would make Rust very angry.

However, in the end, he chose to wait. There was still a glimmer of fantasy in his heart, because Link's methods were simply unknown to everyone. Maybe some miracle will happen.

At ten o'clock in the morning, while everyone was anxiously waiting, the Nielsen Data ratings report was finally released.

When I saw this ratings report. Rust knew. I was wrong.

Similarly, Nielsen Data's ratings report was received by the big print media groups, who were also the ones who cared most about ratings.

Now it's the beginning of the broadcast season, and how many ratings there are is is definitely a hot topic.

And unlike the focus of ordinary people, the media is more focused on "Prison Break".

Link's act of opening an 'online advertising platform' has touched on the most vital interests of the media.

For Link's behavior of not doing any propaganda for "Prison Break", others can't understand it. It doesn't mean that the media can't understand it.

The reason why any media person with a little brain is so wary of Link. In fact, it is precisely because he understands the intention of Link's actions.

However, when looking at the ratings data of "Prison Break", those media people who once thought that Link would continue his undefeated record and would make "Prison Break" an instant hit through online advertising platforms finally breathed a sigh of relief.

"Haha, look, I knew Link wasn't going to make it. How can online advertising platforms compete with traditional advertising channels? Without the advertising channels of our media, "Prison Break" can only reap this achievement, right? ”

No matter what kind of intentions they have, anyway, the major print media groups have played a headline with the same intention today.

In today's headline, The New York Times wrote: "Link's undefeated record is the best of today!" The first broadcast of "Prison Break" received only 17 million viewers, which is a world away from the impressive results of last year's "The Walking Dead". Is it overconfidence? Or is it a firm belief in online advertising platforms? Anyway, Link has already lost, and the ratings of "Prison Break" in prime time on Tuesday night are much lower than the premiere of "Black. The Dao Family. ”

The Chicago Sun also pointed out in the headline: "The premiere data of 'Prison Break' is not unexpected, and the product without enough publicity will never enter the eyes of consumers." American drama is also a product, and Link chose to cover up its edge with his own hands, and this behavior must be taken seriously enough by others. Want to market your products? Well, then call my newspaper's announcement hotline. ”

The ridicule of the paper media, the most fundamental reason for you is naturally for their interests.

No one is a fool, if Link really launched the online advertising platform, if he made "Prison Break" popular, the media would never say anything good, and hostility will always exist.

And now, "Prison Break" is not popular, and they have even more reason to stand up in a didactic posture and mock Link well. And then by the way, I will show myself as the 'most useful advertising channel', so that more people can send them a large amount of advertising money.

It's not just the media that is colding Tottenham, but even Lust and Fat Jack, when they see the stark numbers on the fax, they really feel like they're in the head. How can a miracle happen in an American drama without any publicity?

Nielsen Data's Tuesday night ratings report prominently states that the number one is ABC's Black. The Dao Family", with a premiere rating of 24.19 million people, won the championship of Tuesday's prime time.

At the same time, "Prison Break" had a premiere rating of only 17.44 million, barely ranking second. Compared to "Black. The premiere data of "Dao Family" is nearly 7 million people lower.

"What else is there to say?" Rust glanced at Link indifferently, he wasn't even in the mood to reprimand Link now.

Although the premiere data of 17.44 million people is already very good. But the stubborn Link doesn't give it any publicity. "Prison Break" should have been extremely good, but in the end it ended up in this embarrassing situation.

"This is strangulation, you are ruining an American drama with an investment of more than 40 million, and we are afraid that we will not even be able to recover the cost."

Rust picked up the "Prison Break" investment details and yelled at Link.

Even when Fat Jack saw the ratings report, the last trust in Link in his heart disappeared.

"I really can't figure it out. Why is that? Fat Jack scratched his ears and cheeks anxiously: "We all know how good "Prison Break" is, but why are you unwilling to invest in the necessary publicity, little boss?" ”

Faced with the two of them's doubts, Link casually picked up the faxed ratings report from Nielsen Data. He glanced at it casually for a few moments, then smiled softly.

"If I were to say, even if we invested a lot of money in publicity, only the first episode of 'Prison Break' would have done well. The next few episodes won't be so spectacular. Do you believe it or not? ”

Hearing Link's unprovoked words, Fat Jack was suddenly stunned, and Rust on the side suddenly became even more angry after a short period of sluggishness, he couldn't help but point at Link and roared loudly: "Since you know that the ratings of "Prison Break" are not good, then why do you choose to invest in filming it?" Do you think we have a lot of money? ”

Fat Jack opened his mouth, but he didn't know what to say. Just looking at Link's gaze, it was also full of doubt.

Link still looked like he didn't care. He flipped through the ratings report and didn't answer Rust's question. Instead, he said, "Didn't you notice that in this ratings report, there is no indication of an 18-49 rai ratio?" ”

The 18-49ra ratio represents the proportion of viewers aged 18-49, the most spendable age group, in the entire ratings.

Sure enough, Lust frowned and glanced at the thing in Link's hand, and also became puzzled.

Still, he said, "Is this something important?" The ratings are only about 17 million, and no matter how high the ratio of 18-49 ra, what's the use? How high can it go? ”

"That's not necessarily, maybe it's going to be too high to be believed."

A mysterious smile appeared on Link's lips.

Not just Link, everyone who saw Nielsen Data's ratings data report was confused.

The ratio of 18-49ra is quite a reflection of the value standard of a program. Without this standard, there would be a lack of standard for the pricing of advertising.

When countless people started calling Nielsen Data and loudly questioning the lack of data for the 18-48 ra. A spokesperson for Nielsen Data also stood up sweating profusely to explain.

"It's not that the 18-49 ratio is missing, it's that there's a huge problem in the ratings data for an American drama last night, and we're recalculating it," he said. For all the American dramas that started this week, the 18-49 ra-shot ratio will be revealed on Sunday. ”

Just after Nielsen Data gave an explanation, everyone was even more confused.

Who doesn't know that Nielsen's data reports represent 'supreme authority'?

But this time Nielsen Data will also go wrong? This can't help but make many people start to doubt the authenticity of the data given by Nielsen.

At this moment, even the senior management of Nielsen Data was shocked, and the company's credibility is definitely the most important for every businessman.

And now, some people are starting to doubt the data report given by Nielsen, which is definitely a huge omission that cannot be allowed.

When Nielsen Data began to investigate, it was also dumbfounded on the spot, because there is an American drama with an 18-49ra ratio that is scary!

Not only that, but there are even more terrifying things happening. (To be continued......)