Nielsen Data's ratings report was spread by countless skeptics.

Although Nielsen Data has issued a statement saying that they will investigate it as soon as possible and then give everyone a satisfactory answer.

However, two days have passed, and then there has been no reply.

Not only that, in the data reports on Wednesday and Thursday, the ratio of 18-49ra has a clear number, but Tuesday does not, which makes many people who are puzzled smell unusual.

Many people have speculated, is there something wrong with Nielsen Data?

Some people even said privately: "There must be something wrong with Nielsen's data, maybe it was tampered with by hackers or something, otherwise this situation would never have happened." ”

When someone found something in the Tuesday ratings report given by Nielsen Data, someone began to jump out and point out: "In Tuesday's ratings report, it was mentioned that 'the ratio of a certain American drama is abnormal', which can't help but make people think, is it that the ratio of 18-49 is too high or too low in which American drama?" ”

This kind of analysis is still agreed by most people.

In the 80-year history of Nielsen Data, people have the impression that it is definitely 'authoritative'! If Nielsen Data was hacked and caused problems with Tuesday's ratings data, it is certainly possible, but infinitely close to zero.

In the midst of this madness, Friday also passed.

The ratings of the most watched American dramas have also been released.

In addition to Tuesday's "Black. "Dao Family" and "Prison Break" do not have 18-49 rat ratio data, but the premiere data of several other American dramas is very clear.

FOX TV's latest American drama "24 Hours" became the dominant player in the first week of the season, beating "The Walking Dead" with countless fans by only 1 million, and the premiere rating reached 31.02 million.

The situation is almost similar to last year's "Band of Brothers", which only had a short season and a huge investment that Fox TV could not bear.

And the latest "24 Hours", with a novel concept of "timeline", successfully won the ratings championship in the first week of the broadcast season, but it still can't completely crush "The Walking Dead", because "The Walking Dead" has accumulated too many fans. Even "24 Hours", which is full of "gimmicks", still can't break it.

In addition, the much-talked-about "Six Feet Under" also received 27.17 million viewers in its premiere, which can be called the hit American drama second only to "24 Hours" and "The Walking Dead".

Driven by everyone's crazy curiosity, many people lost their attention to several new dramas in the first week of the season. Countless people have wondered what step on Tuesday the 18-49 ratio of the American drama has gone wrong.

This is unique, and there has not been a time in Nielsen Data's 80-year history that has had a problem like the current one.

And Nielsen Data isn't having a good time, and they're sending out surveys to millions of families across the U.S. again, and it's a maddening amount of work.

Inside Nielsen Data, the employees who are cleaning up the collected questionnaires are not happy.

A lot of people are complaining, "I'm going to spend my weekend working overtime, which damn American drama has a problem with the 18-49ra ratio data?" ”

No one knows about this issue except for a few high-level and data analysts who have signed non-disclosure agreements.

Wallace, the head of the Nielsen data investigation into the incident.

At this time, he was silently staring at the data analysts who were frantically calculating.

The 5 million questionnaires have been sent back one after another, and all the calculations will be completed in the week.

Just then, an employee cautiously walked in. Wallace nodded slightly, and then the other party said: "Sir, a total of 4.17 million copies of the 5 million questionnaires have been recovered, which has met the company's requirements." ”

"Well, that's good." Wallace nodded: "Speed up the people below, and sort out all the data before tonight, otherwise Zhou Rì won't be able to complete the data calculation at all." ”

"Understood." After the employee finished speaking, he walked out cautiously.

Wallace breathed a sigh of relief, and the company handed over the investigation task to him, which naturally showed that the senior management trusted him very much. Wallace is also a very conservative person, otherwise he would not have chosen to send out 5 million more questionnaires.

"It's a lot of work, but as long as you can keep the credibility of the company, it's worth it."

Wallace looked at the sweaty data analysts, and he sighed slightly.

This time, it was so unexpected that no one even dared to believe the final result.

Although Wallace had personally reviewed the entire data process and found no omissions, all of them were operating in full compliance with the company's articles of association. However, one of the unknown American dramas has an unbelievable 18-49 rat ratio data.

How much can't you believe it? It's just that when you look at it, it doesn't feel real at all.

In this case, they don't even believe the numbers calculated by Nielsen Data Inc. themselves, can they still make others believe it?

Therefore, in a 'conservative' state of mind, Wallace once again asked analysts to work overtime to calculate the data.

Looking up at the time, it was already past 2 o'clock in the night, but Wallace didn't feel sleepy at all.

Tomorrow is the time that Nielsen Data has promised, and the new data report must be calculated and there must be no room for error.

"It's not a data report, it's a big event that matters the fate of the whole company."

Wallace kept talking to himself, he had just received another call from the company's top management, urging him to take care of this time.

"It's past 2 o'clock, aren't the big guys sleeping yet? It seems that this time the matter is far more serious than I imagined. ”

While putting the phone away, Wallace also smelled a heavy smell.

At this moment, a sudden scream sounded, which startled Wallace, and when he heard the sound, he found that the chief data analyst Berdell was looking at the thing in his hand in shock.

In Bodel's eyes, which were red from staying up late, there was a hint of uncontrollable fear. When Wallace saw his eyes, his heart couldn't help but jump.

"Oops, is there something wrong again?"

Seeing Chief Data Analyst Bordle's shocked look, Wallace himself couldn't help but get nervous.

He swallowed hard and walked over gently. He glanced lightly at the object in the other person's hand, and his eyes widened suddenly.

"It can't be!"

It was a thought that rose in Wallace's mind.

"It can't be!" As if hearing Wallace's words, Chief Data Analyst Berdell cried out again, his palms holding the report shaking violently. The other data analysts next to him were equally stunned.

"Why is this happening?" Bird said to himself in surprise: "How is it possible that the result we got for the first time is surprisingly consistent, with an error of less than two thousandths?" ”

As data analysts, they already feel that this is impossible based on their professional intuition.

However, this is the result of their second recalculation. The error of 2 thousandths is completely within the margin of error of science.

Again, data will never lie.

Wallace couldn't help but wipe the cold sweat from his face, if this data report is true, it means that the American drama has broken the highest 18-49 raa ratio data in history.

However, if this statistic does go wrong again, then his career will end there.

As soon as such a terrifying thought arose, Wallace couldn't help but tremble.

"How...... What to do? Wallace opened his mouth and spat out a hoarse word, and even he himself was startled, startled by his own hoarse voice.

"Bodel, are you sure there are no issues with this data report?"

Wallace's eyes flashed, he asked this on purpose, as long as the other party nodded slightly, then he would have a reason to explain to the company. If something really goes wrong, he has a reason to shirk responsibility.

And as the chief data analyst, Berdel, who is just a digital expert, understands the meaning of Wallace's words?

He nodded slightly, but as he nodded, his brow furrowed tightly.

"My gut tells me that the final data turned out to be a mess. However, this is the second time we have calculated the results, all processes are fully in line with the company's articles of association, and all calculations are the most scientific. ”

"Data never lies. Even I don't believe it. ”

Berdel's words are equivalent to the final word.

And Wallace also breathed a deep sigh of relief, as long as there was this sentence from Bodel, everything would be easy.

That night, all the data analysts, including Wallace, didn't sleep.

Although the final data results have come out, the fear and the staggering numbers are really unbelievable.

But reason tells them that it is true.

Zhou rì, eight o'clock in the morning.

The long-awaited moment has finally arrived, with the latest report from Nielsen Data reconfirming.

However, when everyone saw the 18-49 rat ratio data that people couldn't look at directly, countless people were shouting, "This can't be!" It must be a lie! (To be continued.) )