Although Xingfumen Food plans to take the e-commerce route, in essence, it is still a consumer product for the masses.

Since it is a consumer product for the public, it is naturally inseparable from the investment in advertising. In Sisi's planning, she not only wants Internet users to know the existence of Happiness Gate, but also wants the people of the whole country to know the brand of Happiness Gate.

Therefore, advertising on the Internet needs to be invested, but traditional advertising is also indispensable. As the first city to be conquered by Xingfumen, Nanhai City is naturally an important area for traditional advertising investment.

Today is not the day of the big bid of Nanyue TV, the big bid has been completed last month, and now it is a temporary addition. But despite this, it still attracts a large number of enterprises to participate, and food and beverage and home appliances are the major advertisers over the years.

It was good that he didn't have any money before, but now he has 100 million funds in his hand, and Si Sisi has enough confidence, so he immediately decided to come here to shop, get a few prime-time advertising spaces for Xingfumen Food, and show his face in front of the people of the whole country.

Of course, although she has 100 million in her pocket, even if she invests all the money, there will not be much movement.

Huaxia's TV advertising has developed to this day, and the economic benefits are quite amazing, such as Huaxia CCTV's advertising revenue reached 14.2 billion a year. The advertising revenue of a television station is almost the income of the entire film industry, which is quite staggering.

It's just embarrassing that even though Huaxia joined the WTO, it already guaranteed the opening up of the media industry. But until now, this TV station is still a monopoly industry, and private capital cannot enter.

However, it is quite interesting to talk about Huaxia's TV commercials, and there is an interesting story!

Before 1994, China's advertising industry was still a wild period, and Huaxia CCTV was a well-deserved giant, with the ratings of Huaxia CCTV news broadcasts being 40%-46%, and the highest ratings abroad were only 10% (except for North Korea).

However, there was no such thing as golden time in Huaxia at that time, which time period do you want to go to. Leaders hand out notes, make phone calls, and are subject to external factors to allocate resources.

It was not until the end of 1994 that Huaxia CCTV began to implement the strategy of "setting media prices based on ratings" and launched a prime-time "5-second standard version" advertising bidding. Adopt the method of hidden bidding.

On November 2, 1994, in the first Huaxia CCTV advertising bidding, Confucius Banquet Wine won the 1995 "Standard King" crown with 30.79 million yuan.

Almost overnight, the CCTV advertisement of "drinking Confucius banquet wine and making articles in the world" spread all over the country. Make this little-known entrepreneur a household name. In the year of winning the bid, "Confucius Banquet" achieved sales revenue of 918 million yuan, profits and taxes of 380 million yuan, and the main economic indicators entered the top three in the national liquor industry and became a well-known brand in China.

With an investment of 30.79 million yuan, a small and medium-sized liquor enterprise with an annual turnover of 170 million yuan reached an annual sales revenue of 918 million yuan in one fell swoop, becoming a liquor giant with profits and taxes of 380 million yuan, and squeezing into the top three.

increased from 170 million yuan to 918 million yuan, an increase of 440% in one year. Follow the data. This growth of more than 50% is considered high growth, and this 44% growth is simply a miracle.

After the success of the first crab eater, this Confucian banquet wine also became a live advertisement, and countless enterprises flocked to it, which opened the prelude to the "standard king".

In the following year, the dispute between the "Confucian Banquet" and the "Confucian Family" reached a climax at the second bidding meeting, when the bids of both exceeded 60 million yuan, but unexpectedly, the dark horse came out, and Qinchi Liquor grabbed the "crown" with 66.66 million yuan.

After winning the bid king, CCTV's magical reappearance. Qinchi's sales soared from 320 million yuan in the previous year to 950 million yuan, and it was rated as a star enterprise in China. It is worth mentioning that this is a small state-owned enterprise, and the boss of Qin Chi is very heroic. In the second year, 321.2118 million yuan was successfully defended as the "standard king".

In this madness, someone rationally helped Qin Chi calculate an account, it wants to recover 320 million advertising costs, its sales must be more than 65,000 tons next year, but its output last year was only 10,000 tons.

This strange thing immediately aroused the suspicion and incomprehension of the people. In the end, the "liquor blending incident" was disclosed by the media, and Qin Chi slowly died in madness.

This crazy battle for the king of the standard, from birth to madness is only three sessions, and since then the king has become relatively rational.

With CCTV's adjustment of advertising space and the public's blind obedience to CCTV, the magic of the standard king is no longer there. Nowadays, the charm of the advertising king is no longer there, but in recent years, the "naming right" dispute has risen again, and it seems to repeat the madness of the "standard king" in the last century.

……

The two stood at the reception, and because there were more people, they also lined up.

"What are you looking at?" Xi Sisi found that Ye Zhengzheng was looking around with a thief's eyebrows, and couldn't help but ask suspiciously.

"Nope!" Ye Zhengzheng withdrew his gaze from the crowd in disappointment and looked back at the gate.

"Looking for a friend?" Sisith guessed.

"Nope! I have very few friends in the business world, how is that possible! Ye Zheng immediately denied it.

Sisi stared at his face, and then shook his head, always feeling that this person suddenly put down the work at hand and came over, the purpose was not simple.

According to the regulations of the TV station, she paid the highest-grade deposit of 2 million yuan and received a sign to hang around her neck. According to the rules, different prices correspond to different deposits, and a deposit of 2 million is required to auction more than 25 million targets.

Walking into the lobby, the lights are white and bright, and the floor is covered with a soft carpet, which has a feeling of being tall. It is worthy of being a company that can make a lot of money lying down, and this lobby alone makes people embarrassed not to be heroic.

Sometimes the public always blames some state-owned enterprises for being too extravagant and wasteful, but they don't know that they may be playing a big chess game.

Nanyue TV is the most powerful TV station in the south, and already has 6 open circuit TV channels, namely Nanyue Satellite TV, Nanhai Channel, Nanyue Sports Channel, Nanyue Public Channel, Nanyue News Channel, Nanyue Cartoon Channel, and two overseas versions of the channel.

However, the overseas version of the bidding has always been not loved by Chinese enterprises, and their demand for overseas expansion is not very large, so there is no overseas version of the auction monopoly at the end of the year or these temporary advertising auctions. Today's launch is the highlight, the two major channels of Nanyue TV: Nanyue Satellite TV and Nanhai Channel.

Conference Hall, 14 o'clock sharp.

Zhang Meili, the host of Nanyue TV in a red evening dress, began to introduce the guests, and the TV station invited some district government leaders to come and support the venue, and then began to broadcast the promotional video of Nanyue TV, praising its influence.

Although Sisisi came to participate in the auction for the first time, Xingfumen and Nanyue did not have a deep cooperative relationship, but for the sake of money, it was still arranged in the center of the third row in the front. This time, there are hundreds of companies participating in the auction, compared to this, the sitting position of the two Sisi is very good, and the sight is also very good.

Hey?

Ye Zhengzheng's ass hadn't sat down yet, and his eyes lit up immediately, and he finally found it. (To be continued.) )