In the hall, Niu Fugui, who was wearing a black suit, was resolutely sitting on the left side of the first row, chatting and laughing with the people next to him.

Although the scale of Nirvana Food Group is not very large, as a food industry, this annual advertising investment is actually not a lot. In addition, he has been cooperating with Nanyue TV for more than ten years, so he was naturally placed in the first row.

Because of his qualifications and because of the recent topic of Nirvana Food Group, everyone congratulated him after seeing him.

"Mr. Niu, I heard that I got hundreds of millions of dollars back from Hong Kong this time!" Tomorrow's air-conditioner Boss Zhang approached him and winked at him.

"Who said it, it's just barely supporting!" Niu Fugui waved his hand again and again, and denied it lightly, but his eyes looked proud.

"Don't hide this, we already know it!" Boss Zhang showed a knowing expression.

"That's right! If you don't come here all of a sudden, I'm afraid you're here for naming rights! Boss Zhao of Azure Mineral Water interjected.

"That's it! Mr. Niu, don't participate in the naming rights auction, we believe you! "Boss Han of Nanyang Dairy is also a fit.

In the face of everyone's condemnation and temptation, Niu Fugui showed a helpless smile on his face, and bowed his hand to everyone and begged for mercy directly. His approach can be regarded as a tacit acquiescence to everyone, and this time he is indeed coming for naming rights.

Naming right, in layman's terms, means that a merchant sponsors an event (such as a competition, charity performance, etc.) and obtains the right to name the event with its own trademark or brand. The origins are no longer known, but they have achieved remarkable success in the sports industry.

One of the most famous cases is that Premier League side Manchester City sold the naming rights to an airline for 150 million pounds and renamed it "Etihad Stadium", signing a 15-year contract that allowed Manchester City to surpass Arsenal as the most expensive club in England.

The stadium was built by the local government, with which City signed a 250-year lease. There is a rental fee of £2 million to £3 million per year to be paid to the government.

That is, Manchester City sells this naming rights, which will not only allow the stadium to use for free, but also bring in 6 million to 7 million pounds a year.

After the success of the naming rights business model in the sports world, it has gradually integrated into the media industry since the 21st century.

In recent years, variety shows have become famous. Nowadays, the naming fee of Chinese variety shows is rising, and it is not uncommon to see more than 100 million naming fees.

It was precisely because of this business opportunity that Nanyue TV was also eager to try and began to let its team produce variety shows. Once the show is popular, it can not only increase its own ratings, but also make more money.

Today's advertising bidding is mainly for the auction of two variety shows "Dad, Let's Go!" made by Nanyue TV. and "The King of Cantonese Singers" and related advertising space.

After Boss Han and Boss Zhao glanced at each other, they both shook their heads helplessly. Obviously, there is another strong opponent.

Naturally, they had heard about the situation of the Nirvana Food Group, which was dragged down by small loans, and the food base in Beihu Province was suspended, and the bank stopped giving him loans, and the Nirvana Food Group, which had been as stable as Mount Tai, also became crumbling. In last month's big bidding, Nirvana Food Group did not participate at all.

Originally, I thought that there would no longer be Nirvana Group in the future advertising bidding.

But I didn't expect that it would be less than a month later. He has returned strongly, and it is said that he has received hundreds of millions of financial support in the Hong Kong Acting Changsheng Group.

Originally, everyone still had some doubts. After all, Niu Fugui is in a crisis where the bank stops lending, and it is inevitable that he will sing an empty plan, so that the bank can change its mind. It's just that if this person is coming for naming rights, then this matter is worth playing.

The price of this naming right is not low, if it is not for someone with some confidence. Who dares to take aim at it?

Hum!

Ye Zhengzheng heard the conversation in the front row in his ears, and turned his face sideways, looking a little disdainful.

"Do you know that Niu Fugui?" Xi Sisi followed Ye Zhengzheng's gaze and immediately asked suspiciously.

"Huh? Do you know him? Ye Zhengzheng was slightly surprised and looked sideways at her.

Sisi tucked a strand of hair between her earlobe. glanced at him, "I'm walking with him, and I plan to enter the market in the South China Sea, how can I not know him?" ”

"Originally, you were walking with him!" Ye Zheng nodded, and realized it later.

"Say it! What exactly do you want to do today?" Sisi rolled her eyes, then leaned closer to him, full of curiosity.

Ye Zhengzheng smelled the seductive body fragrance on the woman's body, looked at this pretty face that was close at hand, and swallowed secretly, "What idea can I make, isn't this to accompany you to participate in the bidding?" By the way, what's your advertising budget? ”

"5 million!" Even though she knew the man was dodging the question, she answered honestly.

I didn't come to participate last month because I didn't have any money. But now that she has money, she plans to shoot one or two advertising slots to show her face in front of consumer goods.

"Isn't it! Only a budget of 5 million? Ye Zhengzheng's brows furrowed deeply, obviously dissatisfied with this budget.

"Our focus is on the Internet, and this 500 advertising investment is already a lot!" Sisith explained.

"No, you have to increase your advertising budget!" Ye Zhengzheng said decisively.

"What do you want to do?" When Sisi heard his tone, she immediately stared at him vigilantly, always thinking that this person had some kind of ghost idea.

"I have only one requirement, that is, the shot must be more generous than the Nirvana Group. He's in the naming rights auction, we've got to be in the naming rights auction, and we've got to beat him! Ye Zhengzheng pricked up a finger, leaned against her ear and said softly.

"Are you crazy?" When Si Sisi heard that she was going to participate in the naming rights auction, she immediately screamed.

Although the input of traditional media is indispensable, there is a degree to everything. Renfu Food has more than ten years of accumulation, so it is natural to participate in the naming rights auction, but Happiness Gate is just a new brand.

And there is a big risk in the auction of this naming right, the show is popular, it's okay! But if the show doesn't have ratings, it's like throwing money out of the water.

"You have to listen to me in this advertising auction!" Ye Zhengzheng said very firmly, looking like he was doing his own thing.

"Didn't you say you wouldn't interfere in my business?" Sisi frowned.

"Is there one?" Ye Zhengzheng's eyebrows were raised, and he immediately denied it.

"Why do I seem to have fallen for you? This door of happiness has really become yours! Sisi looked at him sadly and said leisurely.

"You can't think like this, be careful that I shoot you!" Ye political warning.

"Sure enough!" Sisi reached out to hold her white forehead, knowing that she had fallen into a pit!

However, she also understands that if Happiness Gate does not support itself in September, there will be no chance to sit here at all, let alone launch an impact on the third largest e-commerce platform in China.

Ye Zhengzheng ignored Xi Sisi's helplessness, his eyes looked at Niu Fugui with a smug face over there, and the corners of his mouth were slightly upturned. Originally, he was not interested in advertising bidding, but when he realized that Niu Fugui might exist, he immediately followed.

Sure enough, when he saw Niu Fugui here, he knew that the other party was coming for naming rights, how could this not make him happy?

Instead of burning a little money, he prefers to snipe at Nirvana Food Group, just like the last time he sniped at his Nirvana football team!

Niu Fugui, who was talking and laughing with everyone, suddenly shivered in his body, felt a chill coming, and had a premonition that today's plan would not go well. (To be continued......)