Bai Lu told Fu Hao in detail: "First of all, the profit model of Chinese films is relatively simple, mainly relying on the box office, which is also the reason why the film side blindly pursues a high box office. The seven-tier window distribution model in the United States can ensure that the filmmaker has a relatively long-term income, rather than just relying on the box office.

"In the U.S., there are seven windows: cinemas, cable 'pay-per-one' channels, cable pay-per-view movie channels, home video, cable TV, wireless TV, and local TV stations, which ensure that movies can earn money from the time they are released to the time they go offline. And now there are more windows for video-on-demand and new media, which makes people's film income more diversified.

"If domestic film distribution can also be guided to develop in the direction of multi-channel and multi-income, then the film company will not rack its brains and use all kinds of improper means to compete for the single cake of the box office.

"In addition, if we can limit the maximum number of films scheduled for a super blockbuster, as well as stipulate the minimum number of films and release time of an ordinary film, this will create a relatively level playing field and market access mechanism for literary and niche films that are relatively weak in the domestic market.

"France has a similar regulation, CNC stipulates that a film cannot exceed 25% of the schedule at most, and the minimum number of films cannot be less than 1 theater. This regulation can prevent large films from dominating the market, and also ensure the survival space of small films.

"The CNC also stipulates that a film should be shown in theaters in their home country for at least two weeks, which can also avoid the fate of some films in a 'day trip'.

"If the development of our country's film industry reaches a certain stage, such a policy can also be introduced, which will effectively protect the relatively weak filmmakers, thereby promoting the consolidation and expansion of the entire film industry foundation.

"Putting a big shark like a commercial film and a small fish like a literary film in the same pool to compete is itself unfair with a certain amount of Chengdù.

"In the current domestic market, both commercial films and literary films have actually issued an appeal for separate screenings.

"It's a pity that the conditions for establishing art theaters in China are not yet mature, and this idea is still difficult to realize. However, some of the practices of Baodao are some of them, and I personally think we can learn a little bit about them.

"Like the largest cinema in Taibei, called Weixiu Cinema, it has 16 screening halls, two of which are dedicated to showing literary films. When I traveled to Taibei before, I also went to Weixiu. At that time, their art hall was showing a movie called "Flying Against the Light", which was actually shown on Treasure Island for three months, and the box office collected more than 20 million. Relying on this distribution method, the film has already recovered its cost in Treasure Island. It relies on long-term releases, showing two shows a day, but insisting on putting it every day. Such an accumulation is very meaningful. In our mainland, there are actually art theaters like MOMA. However, in the current market environment, it is difficult for this kind of art theater to become bigger, because of the lack of strong policy support. ”

Fu Hao finally couldn't hold it back, and praised Bailu: "What you said is so good!" After this period of savage growth, there will definitely be a relatively big change in the domestic film market. The growth of art cinemas will be an important support policy to improve the quality and overall appreciation of our people. I believe that in less than 10 years, we will be able to see the establishment of a very competitive art theater in China. Moreover, in a few years, China will definitely introduce restrictions on screening like CNC to ensure the market for niche films, so as to truly stimulate the recovery of the life of Chinese film art. ”

Bai Lu nodded in appreciation, and his gentle gaze suddenly turned to Fu Hao, and said: "Fu Hao, although I have always been talking about it, I can feel from the few questions you asked, you should also have a certain understanding of these situations in the film market, right?" ”

Bai Lu had already felt that Fu Hao was definitely listening to her nonsense without knowing anything. Fu Hao's questions were very pertinent, and it felt like an examiner from the human resources department was in a recruitment interview.

Bai Lu vaguely felt that the questions asked by Fu Hao were examining her. Therefore, she analyzed the current situation in the Chinese film market in a serious, systematic and detailed manner.

If you want to work for others and want to start a business together, you have to show some real skills, otherwise why would people pull you to start a business together?

Now that she has almost analyzed it, it seems that Fu Hao is more satisfied with her answer.

In turn, Bai Lu also wanted to find out how much goods were in the stomach of this young white-headed boss.

It is said that there will be a nest of bears and bears.

If Fu Hao is a super straw bag in the cultural field, Bai Lu will have to consider his future.

Fu Hao replied to Bai Lu calmly: "I did talk to Dabiao about some things in this regard. ”

"And what is your point of view on these chaos?" Locking his bright gaze on Fu Hao's handsome face, Bai Lu was very concerned about what Fu Hao was thinking.

Fu Hao took a puff of cigarette, combined with the future development, and said to Bai Lu: "First of all, I am definitely against these chaos, but if we want to wade into this market, then as you said, we must act according to the rules here." Otherwise, there is no possibility of success. ”

After expressing his attitude, Fu Hao analyzed Bai Lu again: "But from the long-term perspective of film diversification and healthy market development, the crisis in the Chinese film market has gradually surfaced. Blockbusters that use rebates and box office buying techniques have squeezed the living space of small and medium-sized films such as literary films.

"China's literary film market itself has not really started, and in today's market environment, literary films that are very small in size and do not have enough capital to rebate and buy box office operations, just like Director Wang, can only become victims of film scheduling, and they don't even have the opportunity to struggle.

"With money under the baton, the cinema schedule will determine what kind of films China will make in the future. When a film achieves great success at the box office through means such as rebates and box office purchases, this will lead more investors to shoot similar films, and then use the same distribution model experience to replicate this box office success, thus leading to the emergence of more and more homogeneous and assembly-line films.

"The final result is that domestic bad films cannot cultivate audiences, and the market environment is unwilling to support domestic good films. The audience can only be kidnapped by Hollywood blockbusters, and then form a vicious circle of Hollywood blockbusters squeezing domestic blockbusters, domestic blockbusters squeezing domestic medium-sized films, and domestic medium-sized films squeezing domestic small films. Under such a bad situation, when the import of American films was fully opened in 2018, how could Chinese films resist the menacing arrival of Hollywood? ”

Speaking of this, Fu Hao showed an indescribable wry smile.

The war between Eastern and Western films in 2018 is imminent.

It would be a terrible war.

In the end, the homogenization of strict domestic blockbusters will be beaten by Hollywood blockbusters, and the wolf will be unbearable.

This trend is irreversible.

Even if Fu Hao is a reborn, it is impossible for him to change the status quo of the entire Chinese film market in just over two years and less than three years.

But as the saying goes, water becomes a waterfall when it reaches a desperate situation, and people are reborn when it reaches a desperate situation!

After being hit hard in 2018, China's film industry will be reborn in a desperate situation according to the environment of savage growth.

The big waves wash the sand, and you can see the true colors of the heroes!

At that time, the mainstays of the Chinese film industry will be radiated with new youth and passion and fight bravely.

And those film geniuses who are buried by the market-oriented pattern will also stand out.

They will work together to fight against foreign enemies, and finally, push China's film art to the real pinnacle of the beginning.

－－－－－－－－－－－－－－

[Kneel and beg for recommendation votes! ] Kneel and beg for collection! 】