Bai Lu gave Fu Hao an analysis: "The party who profits from the box office and rebate behavior has two defense logics for his behavior: first, I have the ability to do it; Second, I do this as normal marketing, I have the money, strength and resources to do this, why don't I do it? I can't just because others don't have the ability to do it, and I don't do it, right? In the eyes of some distributors, whether it is rebates, box office purchases, or bribing theater managers, they are just a kind of 'public relations expenses'. It's like film investment, some invest more, some invest less. The filmmakers use their own distribution resources to replace better publicity methods, which is understandable in their opinion. ”

Fu Hao nodded, partially agreeing with Bai Lu's statement.

"In the eyes of some publishers, rebates are a kind of incentive policy, and they have to give sales commissions when selling products, not to mention that this is a kind of sales. One is the general distributor, the other is the distributor, the distributor has a lot of things, and it is normal for you to give a reward mechanism. Let's say McDonald's gives out burgers for free, the same, right? You can't scold him, saying that you are so shameless, that you don't make any money, just to achieve results. Commercially, that's what it can be.

"There are also industry insiders who use the situation in the United States as an analogy, the proportion of account sharing in the United States is not one-size-fits-all, they are also step-by-step account sharing, the longer the movie shows, the more points will be returned to the theater. The same is true for domestic filmmakers to reduce the proportion of account sharing.

"At present, the unanimous view in the industry is that it is scoffable to buy box office on a large scale like some big bad movies, but normal-scale chartering and e-commerce activities are acceptable to everyone. In the eyes of some theater managers, chartering is a promotional method that has always existed, except for some sponsors who have local tyrants who are generous in their money, and generally within the normal range. As long as it is not stealing the box office, it is considered a fake, and in their eyes, it is an acceptable category.

But for filmmakers who are frustrated in the environment of rebates and box office buying, they obviously don't think so, and they are calling for a fairer market access mechanism. Just like director Wang Shuai's new film, he put a lot of effort into filming, and before the release, he also did a lot of traditional publicity work, but after the May Day file was launched, he only got 1% of the film schedule, which must have been a big hit.

For Director Wang, the movies released at the same time deprived him of the opportunity to compete fairly by buying box office and rebates, and his films were sentenced to death in advance before they entered the market and were tested by the audience. It's certainly not fair to him. He also angrily pointed out that now that there are resources for theaters and distribution, a huge system has been formed, and people outside of it will not have a chance to stand out at all.

"China doesn't have a market access mechanism, so it can only hug the thigh, this thigh with distribution and cinema. Each cinema chain has its own children, and if the cinema chains unite and take care of each other's children, they form a huge organization. Any unit that does not have interests linked to them will not be able to enter their system, so you can only watch. In this way, there is no hope for any basic system. This is also the biggest harm that this kind of market behavior has brought to Chinese films.

This question ultimately points to the state's supervision of the current film market, whether to intervene in the distribution process, and what kind of laws and regulations should be established, which is the most worthy of discussion and the key to solving this problem. So if you ask me what I think about this phenomenon, I really don't have an opinion. I only hope that the state can quickly introduce relevant laws and regulations to regulate market operations, so that all units have rules to follow. ”

Fu Hao smoked a cigarette and looked approvingly. This beauty is not an anchor and wants to be a choreographer, and her stomach is really a little expected. She has a very clear mind and a very objective and sober understanding of reality. After only one year in the industry, she can have such an eye, and she is indeed a malleable talent.

Regarding the current chaos in the Chinese film market, Fu Hao looks at it from the perspective of ten years later, these are inevitable, and any wild growth environment will breed chaos in the industry.

As Bai Lu said, this must be done from above, and the market will only become more and more chaotic if it is restrained by market behavior alone.

From now on, in the next five years, the Chinese film market will develop towards an increasingly barbaric trend, and the chaos in the market will not change substantially.

Five years later, the domestic film market reached an astonishing size, and after losing the war with Hollywood, the upper echelons began to slowly restrain market behavior and formulate a series of industry norms to get rid of the bad habits in the market.

Before this, if Fu Hao wanted to set up a film and television company to wade into the film market, they could only follow the unspoken rules that were rampant in the current film market, otherwise they would not be able to achieve results at all.

"I'm inspired to hear you say so much. In view of the current situation in the film market, I would like to hear your high opinions, what kind of rules and policies do you think should be introduced, not only will not affect the vigorous and upward development of China's film box office, but also restrain unfair competition in the current market, and protect those literary films or niche films that are difficult to achieve box office results. ”

Fu Hao wanted to test Bai Lu's vision again. He returned from the future, and of course he knew what the access policy for the Chinese film market would be in the future, and he wanted to see if Bai Lu had such foresight.

If the method proposed by Bai Lu coincides with the new rules bred in the Chinese film market in the future, then this girl's vision and foresight are too powerful!

Na Fu Hao will definitely pull Bai Lu to the film and television company they will set up to take up important positions, and he will focus on any ideas and opinions that Bai Lu puts forward in the future.

Bai Lu thought for a moment, but still didn't answer positively. Sometimes, when faced with a particularly large question, using an illustration method is a very good strategy to answer.

Bai Lu gave Fu Hao an example at this moment to illustrate: "If we want to improve the current chaos in the Chinese film market, we can refer to the practices of the developed film market. As far as I know, the act of buying box office does not exist in the developed film market. An official from CNC, a French film and television management agency, once came to our station and said that buying a box office will definitely not appear in France, because it is too expensive to buy a box office in France, and he can't understand why there is such a phenomenon in the Chinese market.

"According to the words of our station leaders, the French film market is very mature, and the audience also has relatively mature viewing habits, and will not follow the trend like the audience in our country. In our country, the box office of a movie is high, which seems to mean that the movie is very good, and everyone will flock to watch it. This generally does not occur in a well-developed and mature film market. The situation of buying box office is a phenomenon unique to the initial stage of the Chinese film market, just like the problem of other areas of film, which must be solved with the progress of Chinese films as a whole. If you suddenly issue a French letter or order to restrain this kind of behavior, it will definitely do more harm than good, and may even ruin the current trend of vigorous and upward development of the Chinese film market. Moreover, you also know the national conditions of our country, there are policies at the top, and countermeasures at the bottom. If there are no rules and regulations for systemic integrity, these distribution companies and theaters will have a way to get around. ”

Fu Hao smiled and said to Bai Lu: "You are very right, the elite of our country, if you are smart, you will be smart here, and any rules and regulations can be broken for you." ”

Bai Lu smiled elegantly and continued: "In fact, the development models of the American and French film markets can provide reference for our country. ”

"Oh? How to say this, you can tell me in detail. ”

The rules and policies introduced by the Chinese film market in the future are formulated by combining some mature policies of the French and American film markets.

Bai Lu mentioned the development model of the film market in France and the United States, which made Fu Hao's heart secretly moved!

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