It's only been a few days, and he hasn't really been in contact with it, and the pointer integration has already given Fu Hao an industry research, which makes Fu Hao's first impression of this amazing public relations agency very good.

Fu Hao looked at the research report made by the pointer integration, which was very detailed, and they collected all the case companies related to the Internet funeral industry in China in the past three years, and simply did some numerical analysis.

Qiu Ting quickly read the outline of the research report and praised Lu Yang: "Director Lu, the report you made is very professional." ”

Smiling stiffly, Lu Yang said, "This is just a collection of numbers, and it's not professional. Although we have not been in contact with public relations cases in the funeral industry in the past, this market is indeed a blue ocean market, and we have rich experience in public relations solutions in the field of O2O and Internet +. If Mr. Fu has the intention to expand this market, Pointer Integration will set up a professional team to provide long-term and efficient public relations consulting services for your business. ”

Lu Yang had learned from Qiu Ting before that Fu Hao wanted to make a career in the funeral industry, and for such customers, Lu Yang should try his best to win a long-term cooperative relationship, not just limited to one-time acquisition cooperation.

So when she came up, she didn't talk about the acquisition of Shuiquan Cemetery that Fu Hao was most concerned about, she wanted to talk to Fu Hao about the development needs of the funeral industry first, and explore Fu Hao's bottom.

If Fu Hao just uses Shuiquan Cemetery to make money and is limited to the present, then in this Shuiquan Cemetery acquisition case, they will give Fu Hao a relatively high agreement price and make enough money at one time.

But if Fu Hao has a lot of ideas about investing in the development of the funeral industry, then Lu Yang will seek long-term cooperation with Fu Hao's company, and as for the acquisition of Shuiquan Cemetery, they will also provide Fu Hao with a relatively preferential package price.

Through Guò's investigation of Shuiquan Cemetery in the past two days, Lu Yang is now very proficient, and she is very sure that the pointer integration can help Fu Haoshun to acquire Shuiquan Cemetery, so she will not be in a hurry to talk to Fu Hao about the acquisition as soon as she comes up.

"According to our research, in the current domestic funeral market, cemetery transactions account for more than half. Feeling. industry, is the cemetery developer. As the largest funeral 'real estate' company in Asia, Shoufuyuan relies on the development and sales of high-end cemeteries, creating an annual revenue of more than 600 million yuan and a high gross profit of 80%. Shoufuyuan raised more than 1.6 billion yuan in Hong Kong stock IPO last year, and it was oversubscribed 678 times, and the company's current market value is nearly 9 billion Hong Kong dollars, an increase of more than 40% over the IPO. Judging from the rush to buy Hong Kong stocks, the current domestic cemetery development market prospects are very broad. ”

Lu Yang took Fu Hao, a leading enterprise in the development of cemeteries in China, as an example, and explained to Fu Hao that the most profitable part of the funeral industry is actually the development of cemeteries. Fu Hao wants to acquire Shuiquan Cemetery, which is a very valuable choice for commercial investment.

But at the same time, Lu Yang also listened to Qiu Ting, what Fu Hao hopes is to use Shuiquan Cemetery as the base point to lead the Internet to enter the funeral industry vertically, so as to make a breakthrough in funeral supplies and services. In Lu Yang's view, this is not a very necessary attempt, and it is a very difficult attempt with a high risk of failure.

After Lu Yang came into contact with this case, the first thought in his mind was that Fu Hao should not make this business too complicated, and it was enough to focus only on the development of the cemetery. After all, Fu Hao's business is engaged in real estate development.

But it was impossible for her to point out and talk to Fu Hao about this construction, so she chose to talk about the number and the key points, and to build the side of Fu Hao in the direction of opening up the cemetery.

Fu Hao didn't think about a single development cemetery at all, and he had the Internet thinking in his mind that was deeply rooted in the next ten years, so he thought about things in the hope of using the Internet to change the industry.

In this funeral industry research report integrated by the pointers into him, there is this paragraph:

[The mentality of emerging startups towards funeral real estate is ambivalent. On the one hand, the development of high-end funeral real estate proves the tendency of users to pursue personalization and consumption freedom (generally speaking, this is a trend that Internet companies like), and some start-up companies can also find opportunities as affiliates of the funeral land industry, such as the "Gift Angel", which mainly does cemetery group buying, has received 2 million angel investment. But on the other hand, the abnormal development of funeral real estate has also squeezed the consumption of users in funeral goods and services, and the latter two are the main battlefield of funeral O2O. 】

The last sentence of this paragraph was written in Fu Hao's heart.

After taking a sip of the herbal tea that Xiao Yingying brought him, Fu Hao said to Lu Yang: "The development of the cemetery is indeed worth investing in, but what I pay more attention to is the funeral supplies and services. The direction of the funeral O2O that you pointed out in the report is very good. At present, the funeral supplies and services industry is growing, and in this field, there is enough blue ocean for the Internet to reclaim. ”

As soon as Lu Yang heard Fu Hao's words, he understood that Fu Hao would definitely not focus on and develop the cemetery, this young boss with white hair, as Qiu Ting said, his thinking is very Internet-based.

Since this is the case, she will talk to Fu Hao along Fu Hao's train of thought.

Lu Yang introduced to Fu Hao: "At present, the more active company in China that sits on the funeral O2O is 'the other side of the flower'. The company markets its brand through an online virtual storefront, directing customers to offline in-store stores. The price of goods is generally lower than that of its peers, and they hope to create economies of scale with word of mouth, coupled with lower store rents and users, to achieve cost profits, rather than simply relying on gray pricing to make profits. The funeral O2O model you want to do, is it the other side of the flower? ”

Fu Hao knows that the other side of the flower, not to mention the ability of the team of this Internet funeral company, their perseverance is very admirable.

In the development process of the next ten years, the other side flower has experienced waves of difficulties, but they have persevered and finally created a new era of O2O funeral industry chain.

Ten years later, in the north, especially in North China, the influence of the other side flower in the funeral industry is quite prominent, and it is the best company in the north to do this business.

Fu Hao heard Lu Yang mention the other side of the flower, and immediately had an idea in his heart, that is, while the other side flower has not yet developed and grown, he will invest heavily in the holding of the other side flower, or simply take the other side flower and their team into his Qianli Investment Group, with the other side flower as the core driving force, and move forward to develop his O2O funeral business, which will save him a lot of things, and will also make the future development of the other side flower stronger.

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[Kneel and beg for collection! ] Kneel and beg for a recommendation ticket! 】