Fu Hao summarized the disadvantages of the development of the other side flower in the future and replied to Lu Yang: "I don't want to use the model of the other side flower to develop the funeral industry O2O. Objectively speaking, the other side flower does not provide an industry-wide solution, and its transformative significance does not penetrate beyond the level of marketing. In my opinion, the other side flower is a funeral version of Huang Taiji, and it is far from reaching the transformation level of O2O in the funeral industry. The O2O of the funeral industry that I am looking forward to should be more in-depth and more significant than what I can see so far. ”

Fu Hao said very generally, Lu Yang, Qiu Ting, and Xiao Yingying didn't quite understand what the funeral industry O2O in Shaobai's mind was like.

After taking a sip of herbal tea, Fu Hao explained to the three daughters: "What I want to do, and what I look forward to, is to use the Internet to completely subvert the industry model of the funeral industry." This kind of subversion, if you elaborate, mainly comes from these five aspects - first, the Internet vertically enters the funeral industry, and the first thing to do is to reshape the funeral experience from a cultural perspective. I don't know if you feel this way, but the inheritance system of traditional Chinese funeral customs has actually broken down. The channels and content of funeral education for the post-80s and post-90s generations are completely different from those of the previous generation......"

Fu Hao looked at Lu Yang and asked, "Director Lu, you should be a little older than me, I was born in the 90s, I am considered a post-90s, you should be a post-80s, right?" ”

Lu Yang nodded.

Xiao Yingying, who was sitting on the small sofa next to Lu Yang, used her right index finger in surprise to push the flat glasses on her nose, she never thought that Fu Hao was actually a post-90s generation of the same age as her! Although Fu Hao's face looks quite young, this uncle has white hair! Where is there a post-90s generation who is like him!

Xiao Yingying is really shocking!

Fu Hao continued to talk to Lu Yang: "The post-80s and post-90s generations like us have a completely different understanding of value concepts such as 'dignity' and 'nostalgia' from the previous generation. We and the previous generation, the previous generation's thinking has changed too much. Looking at the world from the perspective of the future, when our generation becomes the main service object of the funeral industry, we must be eager for a new cultural shaper, a funeral brand that caters to the emotional structure of our generation, and a complete set of well-designed funeral experiences.

"I'm sure you've all seen the classic Japanese movie "The Undertaker", and you will definitely be impressed by the serene and dignified funeral process in the play. I want to introduce the Internet and O2O model into the funeral industry, which is to use the Internet as a golden hammer to break through the current shady scenes in the domestic funeral industry market in one fell swoop, so that people can truly feel the inheritance significance of the ancient ritual of funeral. I may be a little too arrogant when I say this, but that's really what I'm involved in.

"I don't want to make money from this business, I can make money by doing a lot of things, I don't need to make this dead man's money. If we can maintain long-term cooperation in the future, then Director Lu, I hope you can remember my original intention to do this business, and I hope that the industry consulting advice you provide to me is based on my original intention, rather than blindly taking profit as the starting point. ”

When Fu Hao said this, he did not accuse Lu Yang of providing him with the research report as the main starting point of profit.

Businessmen are rightfully profit-seeking.

A PR agency like Pointer Integration, working with businessmen, is definitely trying to provide businessmen with the most business-friendly industry advice.

But Fu Hao is in the funeral industry, he really doesn't want to make money from this. Even if this line is a bottomless pit that burns money, he has to work hard to make money to fill this hole.

Once, the helplessness that his own family suffered at the funeral, he didn't want other families to face it. Otherwise, this will plant a seed of negative energy in the hearts of people who are still alive, and it will be difficult to make up for it if they want to make up for it in the future.

He hopes that his rebirth can do something positive for the society, and if he can transform the most heart-wrenching parting of life and death into a positive energy deed, then the meaning of his rebirth this time will be too heavy.

For this, he can do whatever it takes.

Qiu Ting knew that Fu Hao was doing the funeral industry with a non-utilitarian mentality, but now that she heard Fu Hao say it again, she still had a feeling of secret shock in her heart.

Qiu Ting suddenly had a hunch that if this young white head beside her recognized one thing, then he would really be very bold to implement it and realize it, no matter what temptations or difficulties he encountered during the period, he would not shake his original intention, which was reflected when he was trading stocks. Fu Hao's body is really commendable.

Qiu Ting didn't tell Lu Yang about Fu Hao's original intention to get involved in the funeral industry before, she just told Lu Yang that Fu Hao's family was buried in Shuiquan Cemetery, and Shuiquan Cemetery was an illegal cemetery, and now Fu Hao, who was already developed, didn't want his family to be disturbed, so he wanted to buy Shuiquan Cemetery and then enter the funeral industry.

Lu Yang thought that Fu Hao had taken a fancy to the fat of Shuiquan Cemetery, so he wanted to enter the extremely profitable funeral industry. As a result, now that Fu Hao is talking to her about this, he actually said that he is not doing this business to make money, and Lu Yang is a little confused.

Lu Yang really couldn't understand what Fu Hao meant by saying this, was this talking back? Or is he not satisfied with the industry research report they provide?

In short, Lu Yang didn't believe that Fu Hao's entry into this industry was to do public welfare.

Lu Yang has seen a lot of businessmen who have been involved in the business world for so many years, but she has never seen any businessman who wants to burn money to buy a cemetery for public welfare.

Xiao Yingying understood what Fu Hao was talking about, and he wanted to use the Internet to reshape funeral culture. In this regard, she is also a post-90s generation, and she is shocked that Fu Hao has such an idea.

Her uncle died in a car accident last fall, when the family gave her a particularly bad funeral.

In the process of the car accident, her uncle's body was hit more tragically, and when she was doing the aftermath, many posthumous makeup companies were reluctant to take her uncle's case.

Her grandmother's family was heartbroken about this, and they entrusted a lot of relationships that couldn't be beaten, and finally a lot of money was slaughtered, so that her uncle's white affair was finally done.

Xiao Yingying thought at the time that it would be great if there was a leading enterprise in the funeral industry that could help customers solve all white problems, and also make customers trustworthy and not slaughtered.

Nowadays, the domestic funeral industry is too chaotic and complicated, and many families do white things, relying on relationships to find acquaintances to help them, which is close to favors and costly.

Xiao Yingying has always wondered why there is no decent large enterprise in this industry to open up the mixed situation, so that ordinary families can have a safe and down-to-earth funeral experience.

At this time, after listening to what Fu Hao said, Xiao Yingying secretly felt that what Fu Hao wanted to do seemed to be to be the leader of this industry and truly reshape the image and cultural connotation of the funeral industry.

On this point, Xiao Yingying gave Fu Hao a hundred likes in her heart. At the same time, like a secretary, she also helped Lu Yang record all Fu Hao's needs in her notebook.

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