Chapter 92: Public Opinion Effect
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Early the next morning, the San Francisco Chronicle published a headline on the front page of Yahoo's intention to enter the field of e-commerce, the intention to acquire the global music alliance to start with music e-commerce, and the news of a private meeting between the two high-level executives.
Lu Xi received a call from Wan Xingnian before he got up, got up and went downstairs to buy a newspaper and came back, seeing that the San Francisco Chronicle actually put this fake news on the first page, he couldn't help but laugh dumbly, and Hong Xuedong, who came in later, said: "The new technology wave has not only maddened IT practitioners, but also maddened media people. ”
Hong Xuedong stared at the news headline and laughed, saying, "It's all Americans who are crazy." ”
Lu Xi smiled and handed the newspaper to Hong Xuedong, saying: "This reporter named Billy Brown is professional enough, and fake news can make such a reasonable analysis." ”
"Go back and ask Lao Wan if he has stuffed money." Hong Xuedong read it roughly, and then asked with a smile, "How many places can the San Francisco Chronicle rank in the United States?" ”
Lu Xi thought for a while and replied: "California's newspaper with one of the largest circulation should be ranked in the top 20 in the United States." ”
"Then it looks like our good days are coming soon." Hong Xuedong laughed twice, "I'll go see Yahoo's stock price later, and yesterday I asked Melanie to help me buy some in her name." ”
"How much can you buy with that little money?" Lu Xi smiled disdainfully, "The San Francisco Chronicle published this news on the front page, and other newspapers and websites will follow suit, and we will receive an offer today, do you still have this little money in your eyes?" ”
Hong Xuedong smiled and said: "If we don't have any money, we are all poor, and compared with those IT people who work in Silicon Valley, our annual salary is about the same as their monthly salary." ”
Hong Xuedong is right when he says this, although the monthly salary of nearly 10,000 yuan is considered a high salary in China, but compared with those IT practitioners with many years of experience in Silicon Valley, they are considered poor compared to the annual salary of 100,000 US dollars per year.
Looking at Hong Xuedong's expression, Lu Xi laughed for a while, then picked up the phone and called Wan Xingnian, the phone was always busy, guessed that it might be a reporter who exploded, and then turned back to Hong Xuedong and said: "Let's go to the company to go around, the company may be surrounded by reporters." ”
Hong Xuedong shouted to see the grand occasion of a small company being squeezed by American reporters, and before his voice fell, Wan Xingnian's phone called, and AOL and Amazon, two large companies identified by Lu Xi as potential buyers, had not yet made a move, and the international music online company composed of five major record companies opened the price first.
This is something that Lu Xi didn't expect, but it's not unexpected, in the previous life, because of the huge impact that Fanning's software brought to the traditional record industry, after Fanning lost the lawsuit and the software was executed compulsory measures, the five major record companies have launched their own music download websites and authorized the copyright to a number of Internet companies.
It's just that Lu Xi is not interested in the offer given by the five major record companies, and the offer of 30 million US dollars, even if there is room for bargaining during negotiations, it cannot satisfy his appetite.
Lu Xi said into the phone: "You report the offer we have studied before, and they will continue to talk if they are interested, and we will continue to wait if not." ”
Putting down the phone, Lu Xi and Hong Xuedong rushed to the company, and saw that there were really many media reporters gathered at the door of the company, all of whom were stopped by the security guards of the office building.
The aisle was blocked by reporters, and the two couldn't squeeze through, not wanting to ask reporters to turn their heads and surround the two, Lu Xi pulled Hong Xuedong away and said: "Let's go back, under the effect of public opinion, those real buyers will always surface." ”
Hong Xuedong followed, glanced back at a group of reporters at the door of the company, and said: "Reel.com such a small website that sells VCDs and DVDs, with less than one million users, Hollywood can buy it for 100 million, and the five major record companies are too stingy." ”
Lu Xi couldn't dig through the relevant information of Reel.com in his mind, and said with a smile: "I can only say that they are too stingy and don't understand the market." ”
Didn't see Wan Xingnian, the two returned to the hotel, after lunch, Lu Xi lay on the bed to rest, Hong Xuedong just went back and couldn't wait to knock on the door, before the person walked in, he said excitedly: "Fei Luo, this guy is very cooperative with us, he accepted an interview with the San Francisco Chronicle in the morning, saying that Yahoo is indeed interested in the global music alliance." ”
Lu Xi also opened the notebook on the table in surprise, found the text message and looked at it twice, then looked up and said: "Whether they are for the stock price or really interested in acquiring, it is beneficial to us." ”
"It's a pity he didn't answer Billy Brown's question about the Global Music Alliance's valuation." Hong Xuedong said with some disappointment, "I'll call and ask Lao Wan Yahoo if there is an offer later, maybe they really want to ......."
Before Hong Xuedong finished speaking, Wan Xingnian's phone called, and as soon as Lu Xi picked it up, he listened to Wan Xingnian's excited tone on the other end of the phone: "Yahoo quoted 120 million just now." ”
I thought that Fei Luo cooperated with them in order to enhance the confidence of investors, but I didn't expect that the offer would really come over, but Lu Xi didn't have much excitement about this offer, and said: "We still have to offer 400 million, and whoever is willing to sit down and continue to talk will sell it to." ”
The five major record companies quoted 30 million, and it is too much to say that the final deal can reach 50 million when you sit down and bargain, but it can be said that the five major record companies really want to buy. And Yahoo took the initiative to contact them for instant messaging software, not the Global Music Alliance, after the San Francisco Chronicle news was published, Yahoo's stock price rose sharply at the opening today, and Ferro confirmed his intention to the Global Music Alliance, even if they quoted it, Lu Xi couldn't understand whether Yahoo intended to take advantage of the situation to promote the stock price to continue to rise, increase investor confidence, or a sincere acquisition, even if it was a sincere acquisition, the quotation was 1200 million, and the final transaction amount was at most 150 million.
When it was close to dinner, Wan Xingnian got off work early and came to meet Lu Xi and the two, and brought good news as soon as he entered the door: "Before I came over, Amazon gave an offer of 290 million, and overstock.com also gave an offer of 200 million, I replied to Lu Shao's original words to the two companies, and overstock.com gave up directly, Amazon said that they could sit down and talk, Yahoo and the five major record companies have not replied." ”
Amazon's offer basically meets psychological expectations, and there will definitely be a satisfactory result when sitting down to talk, Lu Xi also said excitedly: "This is the real buyer, when we come back from dinner to study a negotiation plan, Lao Wan will also release the news of our negotiations with Amazon, that Billy Brown is very good, and you can continue to keep in touch after the negotiation is completed." ”
Wan Xingnian laughed: "Billy and I are college alumni and have always had a good relationship, and he is now the editor-in-chief of the San Francisco Chronicle. ”
"No wonder it made the front page." Hong Xuedong smiled and answered, "He also bought Yahoo stock, right?" ”
Seeing Wan Xingnian's acquiescence, Lu Xi smiled and asked, "There is no news from AOL yet?" ”
In just one day, he received offers from four companies, but whether it was Yahoo or overstock.com or the five major record companies, none of them were what Lu Xi was looking forward to, only Amazon and AOL were the buyers he wanted, and among the two, he was most looking forward to the offer of AOL, which has always been a large amount of money, although Robles's previous temptation was only 60 million.
Wan Xingnian replied with a smile: "It should still be waiting, AOL and Amazon both have audio and video products for sale, and the emergence of the global music alliance has an impact on their business, and if the news of our negotiations with Amazon is released, AOL will definitely not be able to sit still." ”
Lu Xi was a little excited in his heart, and seeing that Hong Xuedong who was sitting on the side didn't know what he was thinking, he said with a smile: "Brother Hong won't be afraid that the final transaction price will exceed 100 million and jump off the Golden Gate Bridge, right?" ”
"I've been thinking about selling it before, and now that it's time to negotiate, why am I feeling a little uncomfortable?" Hong Xuedong sighed after speaking, and then smiled again, "But fortunately, the negotiation partner is Amazon, and he has experience in running e-commerce websites." ”
Wan Xingnian laughed twice and said: "If Vice President Yu said this, I would understand, but I didn't expect Mr. Hong to be so sentimental." ”
Lu Xi stretched out his hand and patted Hong Xuedong on the shoulder, and said with a smile: "Instead of being sentimental, it is better to think about how to jump the Golden Gate Bridge after the negotiation is successful." ”
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After two days of public opinion stimulation, after making an appointment with Amazon in the year of Wondershare, and on the third day, the San Francisco Chronicle published that Amazon would negotiate with Ant Moving, AOL finally sent an offer of 320 million after Lu Xi and his party of four people came down from the negotiation table, although AOL's offer was higher than Amazon's, but he wanted relatively more, and AOL intended to acquire all the businesses of Ant Moving abroad.
Lu Xi knew in his heart that AOL also took a fancy to the global music alliance and also took a fancy to the advertising resources of the network ants, although the price of 320 million yuan was the highest among all companies, but the separation of the network ants from it may not be as high as Amazon's price.
After Lu Xi and others arrived in Seattle, the first round of negotiations with Amazon was quite smooth, and the two sides were still in the process of bargaining, Wanxing asked for 400 million before the year, and after the first round of negotiations, it was reduced to 390 million, and Amazon also took the initiative to increase the offer to 300 million, although there was still a price difference of 90 million, but it could be seen that Bezos was very sincere, and the two sides still had room to talk, so Lu Xi asked Melanie to reply to AOL's offer, only selling the global music alliance, worth 400 million.
The four of them had dinner together, Wan Xingnian and Melanie went back to their rooms to rest, Hong Xuedong picked up the AOL quotation fax again, and said with a smile: "It seems that I am lost." ”
One step closer to the goal, Lu Xi was in a good mood, and joked: "Brother Hong, don't worry, with this money, your parents and sister will also have a very good life, Sister Xin has a share, she is beautiful and golden, and there will be a lot of men chasing after her ass." ”